Box Office Guru

Box Office Guru Wrapup: "Ghost Rides" High Again at #1

by | February 26, 2007 | Comments

Academy Award winner Nicolas Cage ruled Oscar weekend with his skull-on-fire motorcycle actioner "Ghost Rider," which held steady at number one in North America for the second straight time. Moviegoers delivered different verdicts to the handful of new releases led by the Jim Carrey thriller "The Number 23," which fared best and debuted in second place. Overall, the top ten was about even with the corresponding weekends from the last two years.

Dropping 57% from its powerful opening weekend, "Ghost Rider" took in an estimated $19.7M over the weekend and pushed its ten-day tally to a sensational $78.7M. The big-budget Sony actioner adapted from the popular Marvel comic book series suffered a decline similar to that of 2003’s "Daredevil," which sank 55% in its second frame after an explosive bow over Presidents’ Day weekend. That super hero flick captured 68% of its domestic total in the first ten days. "Ghost Rider" is so far following the same path which means a final gross of $115-120M seems likely.

Comedy guru Jim Carrey took a stab at horror with his new psychological thriller "The Number 23" and saw moderate results with a $15.1M launch, according to estimates. Playing in 2,759 theaters, the R-rated film averaged $5,476 per location for New Line. Critics were brutal to the scary pic, but the opening fared better than those of most of Carrey’s previous non-comedies.

Disney’s "Bridge to Terabithia" dropped 40% in its sophomore adventure and pulled in an estimated $13.6M in ticket sales. The PG-rated fantasy has banked an impressive $46.2M in ten days and may be heading for around $75M overall.

Fox saw a not-so-arresting debut for its cop comedy "Reno 911!: Miami," which opened in fourth place with an estimated $10.4M. The R-rated feature adapted from the moderately successful Comedy Central series averaged a mild $3,849 from a wide release in 2,702 theaters. By comparison, openings for other recent R-rated comedies based on popular television properties include $26.5M for "Borat" and $29M for "Jackass: Number Two," both of which bowed at number one.

Eddie Murphy‘s comedy "Norbit" dropped 42% to an estimated $9.7M in its third weekend raising its total to $74.7M for Paramount. Warner Bros. followed with its own comedy "Music and Lyrics," which pulled in an estimated $8M in its sophomore weekend. Down a reasonable 41%, the Hugh GrantDrew Barrymore pic has taken in $32.1M in 12 days and could be headed for the $50M mark.

Universal’s "Breach" dipped 41% in its second weekend to an estimated $6.2M. With $20.5M in ten days, the FBI thriller in on course for a $35M total. The Tyler Perry comedy "Daddy’s Little Girls" lost half of its audience in the second weekend just like the director’s last two February comedies. The Lionsgate release grossed an estimated $5.3M, down 53%, and has taken in $25.6M. Both "Diary of a Mad Black Woman" and "Madea’s Family Reunion" made about 75% of their total grosses in the first ten days so a $35M final for Girls seems likely.

A pair of new releases rounded out the top ten. Warner Bros. saw a dismal opening for its Billy Bob Thornton drama "The Astronaut Farmer," which grossed an estimated $4.5M from 2,155 locations. Averaging a poor $2,093 per theater, the PG-rated film earned mixed reviews from critics.

Goldwyn’s historical slave trade drama "Amazing Grace" enjoyed a solid bow with an estimated $4.3M from only 791 sites for a respectable $5,442 average matching "Ghost Rider’s" per-theater average to the dollar. Reviews were mostly favorable.

Four films dropped out of the top ten over the weekend. The runaway smash "Night at the Museum" collected an estimated $2.2M in its tenth weekend and upped its total to $241.7M putting it at number 44 on the list of all-time domestic blockbusters ahead of "My Big Fat Greek Wedding," which made $241.4M in 2002. "Museum" fell 41% this weekend and should go on to reach around $246M domestically and over $500M worldwide.

Universal’s Diane Keaton comedy "Because I Said So" grossed an estimated $2.9M, down 44%, putting its cume at a decent $38.4M. A final gross of $43-45M seems likely. Sony’s thriller "The Messengers" grossed an estimated $1.6M, tumbling 58%, for a $33.4M cume. The $16M production should conclude with a healthy $35M. MGM’s "Hannibal Rising" has grossed about $26M to date and should end its run with only $30M.

The top ten films grossed an estimated $96.7M which was up 1% from last year when "Madea’s Family Reunion" opened at number one with $30M; but off 2% from 2005 when "Diary of a Mad Black Woman" debuted on top with $21.9M.

Source: Gitesh Pandya,

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