Weekend Box Office

Box Office Guru Preview: Rock's "Gang" Aims to Score Big

by | September 14, 2006 | Comments

Following the worst box office weekend in three years, Hollywood has nowhere to go but up. It hopes.

Four new pictures enter wide release on Friday led by the sports drama "Gridiron Gang" from Sony which is gunning for its tenth trip to the number one spot this year. Universal goes after an older crowd with the crime thriller "The Black Dahlia," Fox aims for kids with the animated film "Everyone’s Hero," and Paramount tries to court the adult date crowd with "The Last Kiss." Overall, the North American marketplace should bounce back from last weekend’s horrible showing, but only by a small margin.

Dwayne "The Rock" Johnson hopes to score the fifth number one opening of his career this weekend with the football saga "Gridiron Gang." The PG-13 film finds the wrestler-turned-actor playing a juvenile camp officer who assembles a pigskin squad in order to give lost kids some hope in life. Sony is targeting one of the most reliable moviegoing segments with "Gang" – urban youth. With a young and multicultural cast, plus a star in the lead role, this new film hopes to appeal to the same crowd that made hits out of other sports flicks like "Remember the Titans" and "Coach Carter." Of course, the star this time is not an Oscar-caliber actor. "Gang’s" marketing push has been strong and an ultrawide release will make the product available everywhere.

Dwayne "The Rock" Johnson in "Gridiron Gang."

The Rock provides solid starpower, although his box office muscle in recent years has delivered openings in a very narrow range. Pics like "The Rundown," "Walking Tall," and "Doom" have all debuted within the $15-19M range. "Gridiron Gang’s" rating should open the doors to a wider audience and with the start of the NFL and college football seasons, the subject matter is very relevant at this time of year. Plus with a dead marketplace featuring choices that are exciting nobody, teens and young adults should find this one the only film worth rallying behind. Charging into 3,504 locations, "Gridiron Gang" will have no problem conquering the box office and could score around $17M this weekend.

Moviegoers opting for a trip back to the 1940s instead of a football pic can choose Brian De Palma‘s "The Black Dahlia" which Universal opens on Friday. The R-rated thriller stars Josh Hartnett and Aaron Eckhart as Los Angeles cops investigating the mysterious death of a young woman chopped in half and disemboweled. Scarlett Johansson and two-time Oscar winner Hilary Swank take the token female roles. Just as with "Hollywoodland" which bowed last weekend, "Dahlia" will play to an older adult audience interested in LA-based crime noir pics from the mid twentieth century. Unlike with the younger-skewing "Gridiron Gang," reviews will play a big part in the success or failure of "Dahlia." This one needs more support from critics than it’s getting in order to become a commercial winner. Starpower is certainly there, but the subject matter may not pique the interest of adults across all 50 states. Add in competition for the target audience plus an overall slowdown in moviegoing activity and it may be hard for the studio to break even on this one. "The Black Dahlia" enters 2,224 theaters and might collect around $9M this weekend.

Josh Hartnett and Aaron Eckhart are on the case in "The Black Dahlia."

Following this summer’s "Superman Returns" and last week’s George Reeves mystery "Hollywoodland," the Man of Steel spotlight now turns to the late Christopher Reeve whose final project, the animated sports tale "Everyone’s Hero," makes its way into theaters on Friday. With voices provided by Rob Reiner, Whoopi Goldberg, and William H. Macy, the G-rated flick tells of a boy on a mission to retrieve Babe Ruth’s stolen bat. Reeve co-directed with Colin Brady and Dan St. Pierre. Fox will be looking to attract kids and Little League coach parents with "Hero." The film is not registering too high on the priority lists of children. But the studio does have one thing working in its favor – the current marketplace has nothing major for children. And don’t expect the other new releases to appeal to the family crowd either. Opening surprisingly wide in 2,896 theaters, "Everyone’s Hero" could score around $7M this weekend.

The animated Babe Ruth in Christopher Reeve’s "Everyone’s Hero."

TV stars Zach Braff of NBC’s "Scrubs" and Rachel Bilson of Fox’s "The O.C." join forces on the big screen in "The Last Kiss" which Paramount inherited from its DreamWorks tie-up. The R-rated remake of an Italian film about a man in the early stages of a mid-life crisis also stars Casey Affleck, Blythe Danner, and Tom Wilkinson. The marketing push behind "Kiss" has been lacking so look for the romantic dramedy to become a small blip on the box office radar this weekend. Adult women will make up the primary audience making period pics "Dahlia" and "Hollywoodland" direct competitors. Consumer excitement is pretty low for "The Last Kiss" which heads into only 1,100 theaters. A weekend gross of roughly $4M could result.

Zach Braff and that chick from "The Real World" in "The Last Kiss."

The new fall season brings a flood of activity in limited-release action. Balcony Releasing got the frame started on Wednesday with its New York opening of the political doc "Al Franken: God Spoke" which adds a second Manhattan venue on Friday. The raunchy softball comedy "Artie Lange’s Beer League" opens on Friday in about 175 theaters. With Ralph Macchio in the cast, the R-rated Echo Bridge release should find itself stuck in six-digit territory. Yari Film Group unleashes the Cayman Islands-set drama "Haven," which stars Orlando Bloom and Bill Paxton, into 24 theaters across the country.

The mockumentary wedding comedy "Confetti" bows in a dozen sites from Fox Searchlight. American troops in Iraq are the focus of the Focus Features documentary "The Ground Truth" which attacks eight theaters. Lionsgate offers up its own non-fiction flick "The U.S. vs. John Lennon" in six playdates examining the Beatles icon’s rage against the establishment.

Sony’s ninth number one of the year "The Covenant" looks to get booted out of the top spot by the studio’s tenth chart-topper. A 50% drop would give the teen thriller about $4.5M for the frame and a modest ten-day cume of $15M. "Hollywoodland" lacked strength in its debut and will now face a direct hit from "Dahlia" so a 45% decline could be in order. That would give Focus around $3.5M over the weekend putting the total at a weak $11M after ten days.

LAST YEAR: Reese Witherspoon captured the number one spot with her latest comedy "Just Like Heaven" which grossed $16.4M on its way to $48.3M for DreamWorks. Sony’s surprise suspense hit "The Exorcism of Emily Rose" lost half its business and dropped to second with $14.9M in its sophomore frame. Nicolas Cage bowed in third with his new actioner "Lord of War" with $9.4M. The Lions Gate release reached $24.1M. Steve Carell enjoyed his fifth week in the top five with "The 40-Year-Old Virgin" which laughed up $6M. The horror pic "Cry Wolf" bowed poorly in fifth with only $4.4M leading to a $10M finish.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

spinoff movies Superheroe Chilling Adventures of Sabrina spy thriller Shudder Martial Arts YouTube Premium Paramount Christmas Adult Swim HBO Star Trek foreign politics social media Emmys GIFs DC Comics war zombies Columbia Pictures Chernobyl First Look Interview Nickelodeon video WarnerMedia canceled Country Peacock ABC Family political drama period drama TV renewals USA Network blaxploitation Nat Geo series NBC dceu Ovation Food Network FOX Animation robots TBS cooking adaptation hist children's TV Netflix Year in Review psychological thriller diversity Disney Channel Horror travel WGN Amazon Prime Video TIFF DGA space Shondaland Acorn TV Premiere Dates festivals The Walking Dead finale green book Reality BET Paramount Network Showtime PaleyFest 20th Century Fox Ellie Kemper boxoffice Apple TV Plus First Reviews book romantic comedy 007 casting Black Mirror Vudu Opinion 2018 MCU comics Universal game of thrones christmas movies Cartoon Network Brie Larson science fiction Super Bowl quibi Calendar Rocky cults Disney streaming service Spectrum Originals tv talk ABC Marvel IFC Films Reality Competition Schedule Set visit mockumentary LGBT SDCC talk show X-Men Lucasfilm TV Election TNT New York Comic Con jamie lee curtis Trophy Talk Grammys Song of Ice and Fire A24 adventure zombie Pixar Rom-Com PBS Masterpiece Crunchyroll APB Women's History Month cancelled TV series teaser DC Universe Captain marvel transformers witnail 24 frames Quiz Mary Poppins Returns doctor who discovery See It Skip It Music Video Games Logo Awards The Witch dc crossover Crackle cars Anna Paquin natural history Best and Worst Amazon Comic Book game show ratings IFC Rocketman Podcast Netflix Christmas movies Trailer Film Festival A&E Box Office NYCC Fall TV unscripted Sony Pictures kids streaming Stephen King The Purge Holidays Musical zero dark thirty SXSW American Society of Cinematographers Comedy El Rey The Arrangement dragons Family Comics on TV Disney supernatural sports YA BBC indie Extras CBS crime Pirates blockbuster Lifetime Christmas movies elevated horror HBO Max President cartoon Thanksgiving LGBTQ USA crime thriller Bravo Disney Plus Toys Turner Cosplay justice league facebook The CW TCA 2017 Lionsgate Classic Film cancelled singing competition historical drama Arrowverse Mindy Kaling Unbreakable Kimmy Schmidt cats cops anthology Fantasy breaking bad medical drama Oscars vampires FXX revenge television DC streaming service Spike canceled TV shows 21st Century Fox Marvel Television Biopics Spring TV TV Land dramedy History Marathons Polls and Games strong female leads Esquire Infographic serial killer renewed TV shows anime CW Seed Television Academy TCM BBC America Winter TV Dark Horse Comics Ghostbusters free movies slashers halloween Marvel Studios Pet Sematary ESPN 2016 ITV TLC independent screenings Fox News Freeform SundanceTV 71st Emmy Awards Epix Comedy Central Musicals RT History sitcom Drama GLAAD OWN Nominations mutant Elton John Disney+ Disney Plus Pride Month Binge Guide AMC animated E! Film Sundance Now Red Carpet GoT psycho Turner Classic Movies cinemax Apple Winners National Geographic CBS All Access Heroines Starz comiccon 2019 MSNBC VH1 Trivia Mary Tyler Moore werewolf nature Writers Guild of America TCA Character Guide FX technology Creative Arts Emmys Awards Tour cancelled TV shows miniseries Action spanish language latino Pop Holiday Britbox Tomatazos CNN YouTube Red 2015 spider-man Mary poppins Photos binge toy story Hulu E3 golden globes stand-up comedy Superheroes Western TruTV 45 Sundance YouTube aliens Lifetime Certified Fresh Amazon Prime joker police drama Hallmark hispanic Warner Bros. romance San Diego Comic-Con Valentine's Day Tumblr crime drama Sneak Peek award winner Tarantino Emmy Nominations theme song biography CMT harry potter composers rotten movies we love Sci-Fi comic what to watch versus Walt Disney Pictures MTV ghosts true crime Rock Mystery sequel disaster Summer DirecTV Countdown Star Wars Watching Series Apple TV+ batman VICE Syfy docudrama Mudbound Cannes south america thriller cancelled television richard e. Grant Kids & Family RT21 Teen based on movie Hallmark Christmas movies 2017 spain