Weekend Box Office

Box Office Guru Preview: Rock's "Gang" Aims to Score Big

by | September 14, 2006 | Comments

Following the worst box office weekend in three years, Hollywood has nowhere to go but up. It hopes.

Four new pictures enter wide release on Friday led by the sports drama "Gridiron Gang" from Sony which is gunning for its tenth trip to the number one spot this year. Universal goes after an older crowd with the crime thriller "The Black Dahlia," Fox aims for kids with the animated film "Everyone’s Hero," and Paramount tries to court the adult date crowd with "The Last Kiss." Overall, the North American marketplace should bounce back from last weekend’s horrible showing, but only by a small margin.

Dwayne "The Rock" Johnson hopes to score the fifth number one opening of his career this weekend with the football saga "Gridiron Gang." The PG-13 film finds the wrestler-turned-actor playing a juvenile camp officer who assembles a pigskin squad in order to give lost kids some hope in life. Sony is targeting one of the most reliable moviegoing segments with "Gang" – urban youth. With a young and multicultural cast, plus a star in the lead role, this new film hopes to appeal to the same crowd that made hits out of other sports flicks like "Remember the Titans" and "Coach Carter." Of course, the star this time is not an Oscar-caliber actor. "Gang’s" marketing push has been strong and an ultrawide release will make the product available everywhere.

Dwayne "The Rock" Johnson in "Gridiron Gang."

The Rock provides solid starpower, although his box office muscle in recent years has delivered openings in a very narrow range. Pics like "The Rundown," "Walking Tall," and "Doom" have all debuted within the $15-19M range. "Gridiron Gang’s" rating should open the doors to a wider audience and with the start of the NFL and college football seasons, the subject matter is very relevant at this time of year. Plus with a dead marketplace featuring choices that are exciting nobody, teens and young adults should find this one the only film worth rallying behind. Charging into 3,504 locations, "Gridiron Gang" will have no problem conquering the box office and could score around $17M this weekend.

Moviegoers opting for a trip back to the 1940s instead of a football pic can choose Brian De Palma‘s "The Black Dahlia" which Universal opens on Friday. The R-rated thriller stars Josh Hartnett and Aaron Eckhart as Los Angeles cops investigating the mysterious death of a young woman chopped in half and disemboweled. Scarlett Johansson and two-time Oscar winner Hilary Swank take the token female roles. Just as with "Hollywoodland" which bowed last weekend, "Dahlia" will play to an older adult audience interested in LA-based crime noir pics from the mid twentieth century. Unlike with the younger-skewing "Gridiron Gang," reviews will play a big part in the success or failure of "Dahlia." This one needs more support from critics than it’s getting in order to become a commercial winner. Starpower is certainly there, but the subject matter may not pique the interest of adults across all 50 states. Add in competition for the target audience plus an overall slowdown in moviegoing activity and it may be hard for the studio to break even on this one. "The Black Dahlia" enters 2,224 theaters and might collect around $9M this weekend.

Josh Hartnett and Aaron Eckhart are on the case in "The Black Dahlia."

Following this summer’s "Superman Returns" and last week’s George Reeves mystery "Hollywoodland," the Man of Steel spotlight now turns to the late Christopher Reeve whose final project, the animated sports tale "Everyone’s Hero," makes its way into theaters on Friday. With voices provided by Rob Reiner, Whoopi Goldberg, and William H. Macy, the G-rated flick tells of a boy on a mission to retrieve Babe Ruth’s stolen bat. Reeve co-directed with Colin Brady and Dan St. Pierre. Fox will be looking to attract kids and Little League coach parents with "Hero." The film is not registering too high on the priority lists of children. But the studio does have one thing working in its favor – the current marketplace has nothing major for children. And don’t expect the other new releases to appeal to the family crowd either. Opening surprisingly wide in 2,896 theaters, "Everyone’s Hero" could score around $7M this weekend.

The animated Babe Ruth in Christopher Reeve’s "Everyone’s Hero."

TV stars Zach Braff of NBC’s "Scrubs" and Rachel Bilson of Fox’s "The O.C." join forces on the big screen in "The Last Kiss" which Paramount inherited from its DreamWorks tie-up. The R-rated remake of an Italian film about a man in the early stages of a mid-life crisis also stars Casey Affleck, Blythe Danner, and Tom Wilkinson. The marketing push behind "Kiss" has been lacking so look for the romantic dramedy to become a small blip on the box office radar this weekend. Adult women will make up the primary audience making period pics "Dahlia" and "Hollywoodland" direct competitors. Consumer excitement is pretty low for "The Last Kiss" which heads into only 1,100 theaters. A weekend gross of roughly $4M could result.

Zach Braff and that chick from "The Real World" in "The Last Kiss."

The new fall season brings a flood of activity in limited-release action. Balcony Releasing got the frame started on Wednesday with its New York opening of the political doc "Al Franken: God Spoke" which adds a second Manhattan venue on Friday. The raunchy softball comedy "Artie Lange’s Beer League" opens on Friday in about 175 theaters. With Ralph Macchio in the cast, the R-rated Echo Bridge release should find itself stuck in six-digit territory. Yari Film Group unleashes the Cayman Islands-set drama "Haven," which stars Orlando Bloom and Bill Paxton, into 24 theaters across the country.

The mockumentary wedding comedy "Confetti" bows in a dozen sites from Fox Searchlight. American troops in Iraq are the focus of the Focus Features documentary "The Ground Truth" which attacks eight theaters. Lionsgate offers up its own non-fiction flick "The U.S. vs. John Lennon" in six playdates examining the Beatles icon’s rage against the establishment.

Sony’s ninth number one of the year "The Covenant" looks to get booted out of the top spot by the studio’s tenth chart-topper. A 50% drop would give the teen thriller about $4.5M for the frame and a modest ten-day cume of $15M. "Hollywoodland" lacked strength in its debut and will now face a direct hit from "Dahlia" so a 45% decline could be in order. That would give Focus around $3.5M over the weekend putting the total at a weak $11M after ten days.

LAST YEAR: Reese Witherspoon captured the number one spot with her latest comedy "Just Like Heaven" which grossed $16.4M on its way to $48.3M for DreamWorks. Sony’s surprise suspense hit "The Exorcism of Emily Rose" lost half its business and dropped to second with $14.9M in its sophomore frame. Nicolas Cage bowed in third with his new actioner "Lord of War" with $9.4M. The Lions Gate release reached $24.1M. Steve Carell enjoyed his fifth week in the top five with "The 40-Year-Old Virgin" which laughed up $6M. The horror pic "Cry Wolf" bowed poorly in fifth with only $4.4M leading to a $10M finish.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

GLAAD 24 frames hispanic dark thriller Mary Poppins Returns political drama Women's History Month Arrowverse Showtime canceled TV shows based on movie romantic comedy football 2019 Apple The Arrangement Certified Fresh comics OWN Rocky mockumentary Stephen King children's TV video on demand dogs Reality Competition war Nominations universal monsters HBO Go YouTube Red disaster Fall TV Classic Film stand-up comedy Film Festival Pride Month Grammys CBS All Access robots Vudu VOD BBC One Extras Funimation Disney+ Disney Plus Lucasfilm docudrama elevated horror Black Mirror Box Office Cosplay Sundance TV Emmys sitcom cancelled Nat Geo YouTube PaleyFest Mudbound Television Academy Ghostbusters E! Sci-Fi Biopics Ovation Opinion Chilling Adventures of Sabrina japanese Fox News Mary poppins best The Witch Star Trek TCM Heroines facebook harry potter movie nature foreign indiana jones Rocketman what to watch halloween tv PBS festival stop motion Watching Series cults die hard Lionsgate ESPN witnail diversity venice LGBTQ TruTV tv talk LGBT hollywood remakes critics chucky VICE vampires television french Countdown quibi Disney streaming service AMC documentaries worst movies RT21 Kids & Family aliens concert dc FX Lifetime Christmas movies Unbreakable Kimmy Schmidt New York Comic Con Pet Sematary GoT Sundance Now Food Network binge Writers Guild of America Crackle travel DirecTV south america scorecard Interview Binge Guide Esquire San Diego Comic-Con BAFTA Superheroe CBS casting parents animated zero dark thirty spy thriller space TBS Academy Awards First Look CW Seed Photos reviews Martial Arts Logo dramedy Film blaxploitation doctor who 2018 ITV cars BBC laika National Geographic Reality Disney Channel Starz Podcast NYCC Sony Pictures USA Network comiccon Video Games adaptation Summer canceled Black History Month MTV Mystery Creative Arts Emmys PlayStation Pixar First Reviews Hallmark Christmas movies Schedule Premiere Dates VH1 Musical emmy awards Character Guide hist rotten technology Sneak Peek slashers strong female leads unscripted Amazon Prime Video streaming Country cooking Warner Bros. Comic Book TNT spanish Acorn TV 2017 MSNBC Travel Channel 007 twilight news Oscars Paramount Valentine's Day Dark Horse Comics TIFF TCA Awards E3 series versus Red Carpet 20th Century Fox Freeform The Academy supernatural Pop TV social media APB Mary Tyler Moore indie DC Comics psychological thriller boxoffice green book 45 a nightmare on elm street GIFs CMT nfl Animation Awards Comics on TV Set visit Rock 4/20 Trivia miniseries scary movies Turner Pop Avengers comic Amazon Studios screen actors guild video Discovery Channel Television Critics Association DGA TCA 2017 Brie Larson Bravo ABC Disney spain HBO mission: impossible Captain marvel franchise Universal Trophy Talk independent Drama Cartoon Network American Society of Cinematographers Star Wars natural history The Purge El Rey Teen archives Pirates Endgame Adult Swim Comedy name the review YouTube Premium police drama IFC Films Tumblr mutant BET discovery Horror TCA Winter 2020 Winter TV Walt Disney Pictures directors italian Quiz toronto christmas movies latino The Walking Dead zombies reboot transformers festivals Nickelodeon joker crime thriller cancelled TV series FX on Hulu Marvel Studios Cannes USA A24 Hallmark Action spinoff Winners comedies romance TCA President Christmas Spring TV Epix Apple TV Plus serial killer Columbia Pictures blockbuster Holiday Shudder films TLC worst justice league child's play Fox Searchlight History teaser Western Toys CNN WarnerMedia stoner revenge renewed TV shows dragons politics TV renewals Election nbcuniversal Super Bowl anime zombie award winner Spectrum Originals Tarantino Apple TV+ historical drama 2015 book theme song X-Men DC Universe anthology Infographic obituary Best and Worst Emmy Nominations Sundance 2016 SDCC composers cancelled TV shows criterion Music Superheroes crossover breaking bad MCU batman YA cartoon Peacock cats halloween sequels WGN screenings crime cinemax ABC Family Awards Tour 72 Emmy Awards Chernobyl classics Trailer DC streaming service Song of Ice and Fire Comedy Central Hear Us Out adventure 2020 Marvel Television SXSW Amazon Prime true crime Mindy Kaling science fiction FXX ratings NBC HBO Max free movies singing competition Musicals finale Calendar FOX werewolf sports biography golden globes Masterpiece Paramount Network jamie lee curtis Britbox Anna Paquin crime drama psycho Rom-Com ghosts BET Awards fast and furious Lifetime toy story Amazon Family Tubi Fantasy Hulu Syfy RT History satire Thanksgiving The CW Netflix Christmas movies Netflix game of thrones kids Crunchyroll Turner Classic Movies OneApp documentary Spike sag awards cancelled television IFC Marathons 21st Century Fox sequel See It Skip It 71st Emmy Awards talk show Tomatazos all-time Marvel Year in Review superhero asian-american spanish language dceu BBC America medical drama cops Baby Yoda richard e. Grant game show spider-man A&E Polls and Games Holidays SundanceTV rotten movies we love Ellie Kemper TV Land Elton John period drama Disney Plus TV movies Shondaland