Weekend Box Office

Box Office Guru Preview: Rock's "Gang" Aims to Score Big

by | September 14, 2006 | Comments

Following the worst box office weekend in three years, Hollywood has nowhere to go but up. It hopes.

Four new pictures enter wide release on Friday led by the sports drama "Gridiron Gang" from Sony which is gunning for its tenth trip to the number one spot this year. Universal goes after an older crowd with the crime thriller "The Black Dahlia," Fox aims for kids with the animated film "Everyone’s Hero," and Paramount tries to court the adult date crowd with "The Last Kiss." Overall, the North American marketplace should bounce back from last weekend’s horrible showing, but only by a small margin.

Dwayne "The Rock" Johnson hopes to score the fifth number one opening of his career this weekend with the football saga "Gridiron Gang." The PG-13 film finds the wrestler-turned-actor playing a juvenile camp officer who assembles a pigskin squad in order to give lost kids some hope in life. Sony is targeting one of the most reliable moviegoing segments with "Gang" – urban youth. With a young and multicultural cast, plus a star in the lead role, this new film hopes to appeal to the same crowd that made hits out of other sports flicks like "Remember the Titans" and "Coach Carter." Of course, the star this time is not an Oscar-caliber actor. "Gang’s" marketing push has been strong and an ultrawide release will make the product available everywhere.

Dwayne "The Rock" Johnson in "Gridiron Gang."

The Rock provides solid starpower, although his box office muscle in recent years has delivered openings in a very narrow range. Pics like "The Rundown," "Walking Tall," and "Doom" have all debuted within the $15-19M range. "Gridiron Gang’s" rating should open the doors to a wider audience and with the start of the NFL and college football seasons, the subject matter is very relevant at this time of year. Plus with a dead marketplace featuring choices that are exciting nobody, teens and young adults should find this one the only film worth rallying behind. Charging into 3,504 locations, "Gridiron Gang" will have no problem conquering the box office and could score around $17M this weekend.

Moviegoers opting for a trip back to the 1940s instead of a football pic can choose Brian De Palma‘s "The Black Dahlia" which Universal opens on Friday. The R-rated thriller stars Josh Hartnett and Aaron Eckhart as Los Angeles cops investigating the mysterious death of a young woman chopped in half and disemboweled. Scarlett Johansson and two-time Oscar winner Hilary Swank take the token female roles. Just as with "Hollywoodland" which bowed last weekend, "Dahlia" will play to an older adult audience interested in LA-based crime noir pics from the mid twentieth century. Unlike with the younger-skewing "Gridiron Gang," reviews will play a big part in the success or failure of "Dahlia." This one needs more support from critics than it’s getting in order to become a commercial winner. Starpower is certainly there, but the subject matter may not pique the interest of adults across all 50 states. Add in competition for the target audience plus an overall slowdown in moviegoing activity and it may be hard for the studio to break even on this one. "The Black Dahlia" enters 2,224 theaters and might collect around $9M this weekend.

Josh Hartnett and Aaron Eckhart are on the case in "The Black Dahlia."

Following this summer’s "Superman Returns" and last week’s George Reeves mystery "Hollywoodland," the Man of Steel spotlight now turns to the late Christopher Reeve whose final project, the animated sports tale "Everyone’s Hero," makes its way into theaters on Friday. With voices provided by Rob Reiner, Whoopi Goldberg, and William H. Macy, the G-rated flick tells of a boy on a mission to retrieve Babe Ruth’s stolen bat. Reeve co-directed with Colin Brady and Dan St. Pierre. Fox will be looking to attract kids and Little League coach parents with "Hero." The film is not registering too high on the priority lists of children. But the studio does have one thing working in its favor – the current marketplace has nothing major for children. And don’t expect the other new releases to appeal to the family crowd either. Opening surprisingly wide in 2,896 theaters, "Everyone’s Hero" could score around $7M this weekend.

The animated Babe Ruth in Christopher Reeve’s "Everyone’s Hero."

TV stars Zach Braff of NBC’s "Scrubs" and Rachel Bilson of Fox’s "The O.C." join forces on the big screen in "The Last Kiss" which Paramount inherited from its DreamWorks tie-up. The R-rated remake of an Italian film about a man in the early stages of a mid-life crisis also stars Casey Affleck, Blythe Danner, and Tom Wilkinson. The marketing push behind "Kiss" has been lacking so look for the romantic dramedy to become a small blip on the box office radar this weekend. Adult women will make up the primary audience making period pics "Dahlia" and "Hollywoodland" direct competitors. Consumer excitement is pretty low for "The Last Kiss" which heads into only 1,100 theaters. A weekend gross of roughly $4M could result.

Zach Braff and that chick from "The Real World" in "The Last Kiss."

The new fall season brings a flood of activity in limited-release action. Balcony Releasing got the frame started on Wednesday with its New York opening of the political doc "Al Franken: God Spoke" which adds a second Manhattan venue on Friday. The raunchy softball comedy "Artie Lange’s Beer League" opens on Friday in about 175 theaters. With Ralph Macchio in the cast, the R-rated Echo Bridge release should find itself stuck in six-digit territory. Yari Film Group unleashes the Cayman Islands-set drama "Haven," which stars Orlando Bloom and Bill Paxton, into 24 theaters across the country.

The mockumentary wedding comedy "Confetti" bows in a dozen sites from Fox Searchlight. American troops in Iraq are the focus of the Focus Features documentary "The Ground Truth" which attacks eight theaters. Lionsgate offers up its own non-fiction flick "The U.S. vs. John Lennon" in six playdates examining the Beatles icon’s rage against the establishment.

Sony’s ninth number one of the year "The Covenant" looks to get booted out of the top spot by the studio’s tenth chart-topper. A 50% drop would give the teen thriller about $4.5M for the frame and a modest ten-day cume of $15M. "Hollywoodland" lacked strength in its debut and will now face a direct hit from "Dahlia" so a 45% decline could be in order. That would give Focus around $3.5M over the weekend putting the total at a weak $11M after ten days.

LAST YEAR: Reese Witherspoon captured the number one spot with her latest comedy "Just Like Heaven" which grossed $16.4M on its way to $48.3M for DreamWorks. Sony’s surprise suspense hit "The Exorcism of Emily Rose" lost half its business and dropped to second with $14.9M in its sophomore frame. Nicolas Cage bowed in third with his new actioner "Lord of War" with $9.4M. The Lions Gate release reached $24.1M. Steve Carell enjoyed his fifth week in the top five with "The 40-Year-Old Virgin" which laughed up $6M. The horror pic "Cry Wolf" bowed poorly in fifth with only $4.4M leading to a $10M finish.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

cooking cats Chilling Adventures of Sabrina 007 Mary poppins Year in Review GLAAD 20th Century Fox The CW Sneak Peek Unbreakable Kimmy Schmidt TBS Comics on TV Photos Starz based on movie psychological thriller Oscars LGBTQ Emmys NYCC Bravo YouTube Red Pixar spider-man Fox News E! Polls and Games USA History TNT Teen President Red Carpet NBC Netflix casting Vudu Infographic E3 nature what to watch Horror RT21 blaxploitation SundanceTV VICE Ovation Ghostbusters IFC Films Reality SXSW National Geographic APB Shudder Food Network Awards Tour Comedy Central award winner X-Men MSNBC Film Festival Summer RT History Pirates theme song adaptation sitcom Martial Arts Christmas 2019 ITV dceu composers romance Lionsgate TLC adventure Star Wars DirecTV CNN spy thriller Captain marvel crime thriller A&E Grammys Elton John Drama discovery BBC TV Land Masterpiece Super Bowl American Society of Cinematographers justice league police drama IFC Set visit Spectrum Originals Countdown Superheroe Spike Toys BET Lifetime Stephen King Syfy Mindy Kaling Fall TV Reality Competition biography Women's History Month Amazon Prime CMT singing competition VH1 DGA psycho science fiction Shondaland Action Logo Anna Paquin Hulu anime Superheroes miniseries 45 Mary Tyler Moore Paramount Network politics Premiere Dates USA Network WGN TCA Character Guide Kids & Family Country Rock 2016 Awards Animation Comic Book docudrama comiccon disaster Holidays zombies Rom-Com Winners jamie lee curtis comic DC Comics Apple Box Office DC Universe Nat Geo Thanksgiving Schedule Quiz See It Skip It Sundance Interview dramedy Sundance Now finale Extras GoT Pop Marvel BBC America PaleyFest Election Music Podcast Song of Ice and Fire Calendar MTV cults supernatural political drama dragons Mary Poppins Returns war Tumblr OWN boxoffice Spring TV Valentine's Day crossover Amazon The Witch CBS All Access MCU aliens serial killer period drama Disney Channel talk show El Rey elevated horror Mudbound richard e. Grant binge natural history YA Adult Swim Ellie Kemper Video Games Showtime golden globes Creative Arts Emmys Brie Larson mutant sequel Best and Worst zero dark thirty Freeform thriller Rocky Musical TruTV SDCC Disney doctor who Trophy Talk Pet Sematary television 2017 First Look Universal Tomatazos AMC Writers Guild of America social media Opinion 2018 Columbia Pictures Nickelodeon Trailer GIFs TV Musicals TCM Trivia Mystery 21st Century Fox Cannes witnail TCA 2017 FX crime drama crime New York Comic Con Black Mirror true crime sports Certified Fresh 24 frames Rocketman vampires cinemax Acorn TV 2015 unscripted FOX HBO Biopics Esquire zombie medical drama mockumentary Cosplay ESPN FXX Comedy CW Seed ratings Marathons festivals space Sci-Fi green book Britbox transformers harry potter San Diego Comic-Con Watching Series TIFF facebook Epix Nominations streaming Sony Pictures Warner Bros. Star Trek Fantasy Tarantino anthology travel cops teaser Winter TV Walt Disney Pictures Paramount Crackle historical drama dc ABC DC streaming service hist PBS ABC Family Cartoon Network Heroines YouTube Premium CBS technology Dark Horse Comics robots The Arrangement diversity Western strong female leads Lucasfilm