Updated: The New Moon Teaser Trailer Teaser; Is 14 Seconds Enough for Fans?

Tune in Tuesday to watch the 14-second teaser for Friday's teaser trailer.

by | August 10, 2009 | Comments

When a studio can cause a frenzy by announcing a teaser for a teaser, well, you’ve got a bona fide pop cultural event in the making. Of course, we’re not talking about just any film fantasy property; this is Twilight, after all. And so, Twilighters, get your computers ready to boot up for Tuesday’s early morning debut of a 14-second teaser for Friday’s new trailer for The Twilight Saga: New Moon! (The latter will be attached to screenings of Bandslam in theaters.)

The word came early Monday morning, direct from the studio.

From Summit Entertainment:

“The next film in the series is not out until November 20, but a brand new, teaser theatrical trailer from THE TWILIGHT SAGA: NEW MOON, will debut this Friday, exclusively with the Summit Entertainment August 14 release, BANDSLAM.

For fans who simply can’t wait for Friday, a 14 second tease of the new trailer will be airing nationwide, starting Tuesday, August 11th.”


To non-Twilight fans this move might seem a sheer marketing ploy designed to stoke the New Moon fire, which almost certainly got a boost from last weekend’s Teen Choice Awards. There, the first Twilight film — released nearly a full year ago — won no less than 11 “surfboards.” [Among its victories: Choice Actor (Robert Pattinson), Choice Actress (Kristen Stewart), Choice Liplock (naturally), Choice Rumble (really?), and Choice Hottie (Pattinson, who shared the honor with Megan Fox.)]

So let’s agree on one thing: to the core fan following, there is no such thing as overexposure.

The move to attach the second New Moon “teaser theatrical trailer” to screenings of Summit’s teen-centered musical flick, Bandslam, had been long-rumored but unconfirmed until today. (Note: Summit still calls this a teaser, meaning the first full trailer is yet to come.) It’s a no-brainer move; Bandslam has much of the same demographic (teens and tweens) as the Twilight books and films, although Twilight‘s sequels are beginning to skew slightly older. By the time Eclipse and Breaking Dawn hit the screen, Summit will have to parlay what began as a simple supernatural romance (girl meets vampire) into an increasingly action-packed adventure with more mature themes (marriage, sex, and beyond).


Some might see the BandslamNew Moon trailer set up as a win-win situation; Twilight fans who buy a Bandslam ticket just to watch the full teaser trailer will likely enjoy the film about teenagers (including High School Musical‘s Vanessa Hudgens) who come together to perform in a battle of the bands. But what will fans make of the 14-second teaser-teaser? It’s hard to imagine deriving any satisfaction from a 14-second anything, but perhaps that’s just the point; it will simply whet the appetite of Twilight fans, who may not care that the carrot being dangled in front of them is a mere sliver of what’s to come.

All of which begs the question: when is too little really not enough? And when it comes to Twilight — which has inspired countless YouTube reaction videos and at least one documented San Francisco mall stampede — is there anything that could cause an actual fan revolt?

(It should be noted that fan boys and their beloved properties are not immune to these kinds of teases, as studios often employ entire viral marketing campaigns to reveal teasers for blockbuster films. Remember WhySoSerious.com? This is far less work-intensive.)

Check back here Tuesday morning for the 14-second teaser, which Summit will release to select press at 6am PST. Rotten Tomatoes will host the teaser shortly thereafter and we’ll embed it in this very article for you to comment on — let us know what you think, if it was just enough to tide you over until Friday, and if you plan on seeing Bandslam in theaters because of the New Moon teaser trailer!


Here it is, Twihards. Fourteen seconds of Team Jacob love, with even more shirtless (and freakishly ripped) Taylor Lautner:

So what did you think? Is it too Harlequin Romance for your tastes, or just enough of a tease to make you buy a Bandslam ticket this Friday? Click here to read early reviews of Bandslam, starring Vanessa Hudgens and Aly Michalka.

Tag Cloud

ratings HBO anime SDCC crossover richard e. Grant CNN Martial Arts LGBTQ animated talk show composers Masterpiece Cartoon Network Cannes Pixar The Witch Paramount cars Opinion WGN Baby Yoda TIFF Comic Book Spike Shudder The Arrangement 21st Century Fox Superheroes AMC 20th Century Fox USA Network Bravo Pet Sematary medical drama Showtime political drama directors technology A&E slashers Cosplay criterion canceled Black Mirror Certified Fresh TV Land Marvel Television Sony Pictures Syfy documentaries DC Universe San Diego Comic-Con Apple TV Plus Amazon Prime Video SXSW Crunchyroll south america Marvel GIFs E! Western Freeform President Elton John Star Wars romantic comedy DC streaming service TCA Winter 2020 Chernobyl IFC Crackle anthology CBS Election science fiction crime scary movies sports cops YA BET foreign IFC Films Biopics 4/20 finale Pirates Lucasfilm documentary war video on demand asian-american The Purge BBC America USA Turner Classic Movies Winter TV MCU comic Binge Guide robots American Society of Cinematographers Pop TV police drama werewolf HBO Go Horror sag awards Shondaland Rom-Com natural history DirecTV sitcom TLC television VH1 child's play Captain marvel Set visit harry potter zombie The Walking Dead LGBT Anna Paquin news facebook Reality Competition chucky boxoffice teaser PaleyFest aliens Reality comics Watching Series mission: impossible Comedy spanish language Polls and Games stoner See It Skip It CMT Best and Worst Film Hallmark Esquire Awards award winner adventure Disney Channel latino Country Sundance Now 24 frames Turner FX on Hulu justice league FXX based on movie Nat Geo batman parents 71st Emmy Awards supernatural Fox News blockbuster Amazon Prime TruTV Black History Month BBC History YouTube Premium independent Summer franchise TV renewals Peacock Ellie Kemper Mudbound MSNBC Superheroe Arrowverse TV dragons romance Trophy Talk Lifetime Christmas movies Lifetime Year in Review Marvel Studios CW Seed spinoff Awards Tour Calendar MTV NBC zero dark thirty Walt Disney Pictures cats revenge transformers Warner Bros. disaster children's TV Logo Drama twilight doctor who strong female leads comedies Netflix Christmas movies YouTube 2018 Marathons diversity cartoon PBS 2019 reboot name the review BET Awards Creative Arts Emmys book breaking bad National Geographic Hulu spider-man Sundance Brie Larson Writers Guild of America die hard Emmys adaptation Infographic Disney ESPN Columbia Pictures zombies GLAAD psychological thriller Sneak Peek Ghostbusters Holiday El Rey Character Guide Kids & Family kids Television Academy ghosts psycho cancelled TV shows Tomatazos best Holidays Pop Podcast universal monsters TCA Netflix serial killer series period drama Trailer 007 TCA 2017 spy thriller Amazon Universal Acorn TV Animation TNT unscripted Extras Trivia Christmas discovery APB Endgame E3 FOX rotten movies we love reviews Amazon Studios sequel singing competition tv talk Academy Awards 2015 Mystery First Look game of thrones critics a nightmare on elm street Avengers mockumentary Mindy Kaling game show WarnerMedia Valentine's Day ITV crime thriller Family Unbreakable Kimmy Schmidt Sci-Fi festivals screenings casting Britbox Disney streaming service Oscars cooking OWN dceu nature GoT Fantasy quibi Rock free movies Epix Comedy Central hispanic Adult Swim jamie lee curtis Grammys Tarantino screen actors guild Women's History Month golden globes RT History indie Nickelodeon X-Men blaxploitation TCM OneApp Lionsgate Food Network all-time 45 Super Bowl BBC One Rocky dc comiccon Apple true crime SundanceTV Paramount Network 2020 Mary Tyler Moore Fall TV dramedy streaming thriller Emmy Nominations Hallmark Christmas movies spain CBS All Access Spectrum Originals elevated horror Spring TV PlayStation ABC miniseries Discovery Channel Tubi DGA vampires Winners Musical politics Heroines 2017 biography Sundance TV Comics on TV ABC Family movie Film Festival Hear Us Out dark Mary poppins Mary Poppins Returns Interview social media VICE The CW Dark Horse Comics cancelled DC Comics what to watch stand-up comedy Star Trek satire Nominations toy story Starz binge docudrama Stephen King cinemax Photos Vudu VOD Disney Plus NYCC theme song First Reviews halloween joker Musicals hist canceled TV shows films Action Teen green book witnail Toys Thanksgiving video YouTube Red cancelled television Classic Film Song of Ice and Fire BAFTA Travel Channel Rocketman christmas movies TBS Quiz Apple TV+ cancelled TV series Red Carpet Music space Schedule dogs Video Games A24 Pride Month Premiere Dates RT21 Tumblr concert 2016 movies crime drama Countdown mutant historical drama Disney+ Disney Plus renewed TV shows cults versus HBO Max indiana jones Funimation FX Chilling Adventures of Sabrina New York Comic Con travel Ovation Box Office