RT Lab Critics Edition

Introducing Rotten Tomatoes Lab: Critics Edition

The ongoing Lab series will feature panels, interviews, how-to guides and more resources for critics. Our first edition offers advice from experts for self-publishing: branding, budget, and design.

by | August 24, 2021 | Comments

Rotten Tomatoes Lab: Critics Edition is a new series of resources designed to support critics in developing their craft and career, from how-to guides to advice on pitching, publishing, and networking.

Breaking into criticism can be a complex process, so Rotten Tomatoes is collaborating with the best minds in the industry to share their expertise and advice on how up-and-coming critics can hone their skills into a full-fledged career. We’re excited to introduce Rotten Tomatoes Lab: Critics Edition – our new ongoing educational series for aspiring critics.

The Lab series will feature recorded panels, interviews, how-to guides and more, with industry experts engaging on topics like self-publishing, pitching your work, building relationships, and crafting an effective movie and/or TV review.

Our kickoff Lab is a virtual panel focused on the merits of self-publishing, and the tools needed to get started: visual design, budget, social media, screener access, and deciding what to cover. We’re thrilled to feature an expert group of current and former self-publishers, including moderator Sharronda Williams, producer and host of the YouTube channel “Pay or Wait,” and panelists Erik Anderson (AwardsWatch), Robert Daniels (freelance critic), Li Lai (Mediaversity), and Kristen Lopez (IndieWire). Each of these five critics have created their own reviewing platforms; some have gone on to hire contributors and others freelance or are staff at other outlets.

This is the first in a two-part panel on self-publishing; the conversation will continue with thoughts and tips on networking, hiring contributors, and making the transition from self-publishing to freelancing.

Check out the Critic Resources page for additional tips, tricks, and advice for critics.

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