Fall TV Survey Tidbits

Almost 23 percent of you have The Handmaid's Tale on your to-watch list, over 12 percent of those 18-34 years old say they only binge-watch TV, and 38 percent of you "watch" talk shows through highlight clips online.

by | September 26, 2018 | Comments

The Handmaid's Tale Season 1 Key Art (Hulu)
(Photo by Hulu)

We asked nearly 50 questions in our 2018 Fall TV Survey to get a full picture of how viewers like you consume TV. Here are a few more interesting stats to confirm that you’re a complete oddball when it comes to your TV viewing habits.

Almost 23 percent of you admitted you need a Hulu trial subscription stat to catch up with Emmy-winning series The Handmaid’s Tale.

What are some shows you’re dying to watch, but haven’t had the time yet?
The Handmaid’s Tale – 22.99%
Better Call Saul – 13.71%
The Americans – 12.87%
Fargo – 12.79%
Game of Thrones – 12.70%
Breaking Bad – 12.00%
Legion – 11.73%
Stranger Things – 11.70%
Marvel’s Jessica Jones – 10.02%
Preacher – 9.95%
Luke Cage – 9.82%
Other  – 9.52% (write-in votes were led by Westworld, then a tie between Orange Is the New Black, This Is Us, Lost In Space, and Castle Rock.)
American Horror Story – 9.31%
Veep – 9.15%
13 Reasons Why – 8.99%

Over 10 percent of you said you love your favorite returning fall series because of the music.

What are the main reasons you love the returning fall TV show you’re most looking forward to?
The story line – 76.18%
The actors – 65.60%
The script – 52.06%
The overall production quality – 44.34%
The soundtrack – 10.25%
Other – 7.20%
It’s mindless – 5.30%
It’s convenient – 3.43%

Nearly 60 percent of you take your viewing cues from friends and family.

What normally factors into your decision to watch a show?
Referrals from friends or family – 58.50%
Overall buzz about the show – 57.73%
Critics’ reviews and ratings – 41.08%
Ads I see on TV – 36.30%
Ads or videos I see online – 29.63%
Things I see on social media – 28.28%
News stories – 17.17%
Other – 7.64%
Billboards I see around town – 3.34%

We asked who your favorite talk-show host is, then …

How you usually watch talk shows?
Clips Online – 38.04%
DVR’d – 33.94%
Live – 29.96%
Other – 11.56% (Top write-in votes: “don’t watch” followed by “streaming”)

It’s the jokes!

Why do you watch your preferred talk-show host?
Like their comedy – 70.91%
Games/sketches/special segments – 29.59%
Align with their political views – 28.28%
Best guest line-up – 25.10%
Other – 9.86%

Broadcasters should be scared — or at least diversifying.

Do you think you watch more network TV, streaming/on demand TV, or an equal amount of both?
More streaming/on demand TV – 45.75%
Equal amount of both – 28.58%
More network TV – 25.68%

If you watch more than 5 hours of TV a day — 12 percent of you! — you probably need to get a pet.

In total, how many hours a day do you think you watch TV (network, DVR, subscription, etc.)?
Less than 1 hour per day – 7.07%
1-2 hours a day – 36.62%
3-5 hours a day – 44.43%
More than 5 hours a day – 11.87%

Over 9 percent of you claim you never binge-watch TV shows. The first step to recovery is admitting you binge.

Are there TV shows that you binge-watch?
Yes, that’s how I watch some shows – 83.30%
No, I never binge watch shows – 9.36% (nearly 18 percent of respondents aged 55+ chose this answer)
Yes, that’s how I watch all shows – 7.34% (over 12 percent of respondents 18-34 years old chose this answer)

True, binge-watching confessions…

What would you say you do most often?
Watch on a weekly basis – 43.71% (nearly 44 percent of both men and women)
Binge-watch – 32.91% (36 percent of women compared to 30 percent of men)
Watch one episode at a time even if binging is available – 23.39% (20 percent of women compared to 26 percent of men)

Almost 15 percent of you claim to be binge-masters — and another 16 percent of you are binge-virgins.

When was the last time you binged-watched an entire season of a show?
This week – 14.63%
This month – 31.18%
This year – 38.11%
I’ve never binged-watched an entire season of a show – 16.07%

The Game of Thrones effect.

Which premium cable channel do you subscribe to and for what specific show?
Of 3,254 respondents, 233 specifically mentioned Game of Thrones as a reason they subscribed to HBO. Some other popular titles: Showtime for Shameless and Homeland, Starz for Outlander and Power, and Hulu for The Handmaid’s Tale.

Streaming bait.

34 percent of you have tested the streaming waters with a trial, lured by a single series.
We asked if you’d done a trial of a streaming service for just one show, which show was it? The top series cited was Star Trek: Discovery on CBS All Access, followed by Game of Thrones on HBO Now.

Streaming habits.

Do you (or someone that you live with) subscribe to any streaming services? If so, which ones?
Netflix – 84.91%
Amazon Prime – 76.55%
Hulu – 48.34%
HBO Now – 21%
STARZ – 12.16%
Showtime – 11.90%
Other – 7.56% (CBS All Access was the top write-in vote)
YouTube Premium – 6.05%
I don’t subscribe to any streaming services – 5.75%

Meet the cord-cutters

Have you added extra streaming subscription services because you don’t have cable or satellite television?
Yes, multiple streaming services – 65.27%
Yes, one streaming service – 19.96%
No – 14.77%

The top series distributor among Millennials and Gen Xers is Netflix, while those 55+ watch CBS.

What channels or streaming services do you currently watch TV shows on?

Netflix – 82.02%
ABC – 63.58%
Amazon – 61.21%
NBC – 57.99%
CBS – 54.43%
FOX – 52.56%
HBO – 52.51%
Hulu – 45.78%
FX – 44.52%
AMC – 40.51%
The CW – 39.56%
USA – 34.97%
TBS – 30.49%
BBC America – 29.33%
TNT – 29.31%
Showtime – 25.07%
STARZ – 23.93%
Comedy Central – 23.48%
History – 19.81%
National Geographic – 15.83%

The majority watch Netflix most.

And which one do you watch the most?
Netflix – 40.09%
Hulu – 9.70%
CBS – 8.85%
ABC – 6.62%
NBC – 5.27%
The CW – 4.53%
HBO – 4.46%
Amazon – 4.02%
FOX – 2.91%
AMC – 2.80%

Women, men, and survey respondents of all ages believe that Netflix is the most diverse of all their network and streaming options.

Which network/streaming service do you feel is the most diverse?
Netflix – 43.87%
HBO – 8.02%
ABC – 7.12%
Amazon – 6.51%
Hulu – 5.9%
Other (specify) – 5.72%
The CW – 3.92%
FOX – 3.30%
BBC America – 2.53%
FX – 2.28%

More millennials (82.52%) feel that diversity on TV has improved on TV for the fall season.

Do you feel diversity in TV has improved over last year for shows airing in the coming fall?
Yes – 77.52%
No – 22.48%

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