News

Fall TV Survey Tidbits

Almost 23 percent of you have The Handmaid's Tale on your to-watch list, over 12 percent of those 18-34 years old say they only binge-watch TV, and 38 percent of you "watch" talk shows through highlight clips online.

by | September 26, 2018 | Comments

The Handmaid's Tale Season 1 Key Art (Hulu)

(Photo by Hulu)

We asked nearly 50 questions in our 2018 Fall TV Survey to get a full picture of how viewers like you consume TV. Here are a few more interesting stats to confirm that you’re a complete oddball when it comes to your TV viewing habits.


Almost 23 percent of you admitted you need a Hulu trial subscription stat to catch up with Emmy-winning series The Handmaid’s Tale.

What are some shows you’re dying to watch, but haven’t had the time yet?
The Handmaid’s Tale – 22.99%
Better Call Saul – 13.71%
The Americans – 12.87%
Fargo – 12.79%
Game of Thrones – 12.70%
Breaking Bad – 12.00%
Legion – 11.73%
Stranger Things – 11.70%
Marvel’s Jessica Jones – 10.02%
Preacher – 9.95%
Luke Cage – 9.82%
Other  – 9.52% (write-in votes were led by Westworld, then a tie between Orange Is the New Black, This Is Us, Lost In Space, and Castle Rock.)
American Horror Story – 9.31%
Veep – 9.15%
13 Reasons Why – 8.99%


Over 10 percent of you said you love your favorite returning fall series because of the music.

What are the main reasons you love the returning fall TV show you’re most looking forward to?
The story line – 76.18%
The actors – 65.60%
The script – 52.06%
The overall production quality – 44.34%
The soundtrack – 10.25%
Other – 7.20%
It’s mindless – 5.30%
It’s convenient – 3.43%


Nearly 60 percent of you take your viewing cues from friends and family.

What normally factors into your decision to watch a show?
Referrals from friends or family – 58.50%
Overall buzz about the show – 57.73%
Critics’ reviews and ratings – 41.08%
Ads I see on TV – 36.30%
Ads or videos I see online – 29.63%
Things I see on social media – 28.28%
News stories – 17.17%
Other – 7.64%
Billboards I see around town – 3.34%


We asked who your favorite talk-show host is, then …

How you usually watch talk shows?
Clips Online – 38.04%
DVR’d – 33.94%
Live – 29.96%
Other – 11.56% (Top write-in votes: “don’t watch” followed by “streaming”)


It’s the jokes!

Why do you watch your preferred talk-show host?
Like their comedy – 70.91%
Games/sketches/special segments – 29.59%
Align with their political views – 28.28%
Best guest line-up – 25.10%
Other – 9.86%


Broadcasters should be scared — or at least diversifying.

Do you think you watch more network TV, streaming/on demand TV, or an equal amount of both?
More streaming/on demand TV – 45.75%
Equal amount of both – 28.58%
More network TV – 25.68%


If you watch more than 5 hours of TV a day — 12 percent of you! — you probably need to get a pet.

In total, how many hours a day do you think you watch TV (network, DVR, subscription, etc.)?
Less than 1 hour per day – 7.07%
1-2 hours a day – 36.62%
3-5 hours a day – 44.43%
More than 5 hours a day – 11.87%


Over 9 percent of you claim you never binge-watch TV shows. The first step to recovery is admitting you binge.

Are there TV shows that you binge-watch?
Yes, that’s how I watch some shows – 83.30%
No, I never binge watch shows – 9.36% (nearly 18 percent of respondents aged 55+ chose this answer)
Yes, that’s how I watch all shows – 7.34% (over 12 percent of respondents 18-34 years old chose this answer)


True, binge-watching confessions…

What would you say you do most often?
Watch on a weekly basis – 43.71% (nearly 44 percent of both men and women)
Binge-watch – 32.91% (36 percent of women compared to 30 percent of men)
Watch one episode at a time even if binging is available – 23.39% (20 percent of women compared to 26 percent of men)


Almost 15 percent of you claim to be binge-masters — and another 16 percent of you are binge-virgins.

When was the last time you binged-watched an entire season of a show?
This week – 14.63%
This month – 31.18%
This year – 38.11%
I’ve never binged-watched an entire season of a show – 16.07%


The Game of Thrones effect.

Which premium cable channel do you subscribe to and for what specific show?
Of 3,254 respondents, 233 specifically mentioned Game of Thrones as a reason they subscribed to HBO. Some other popular titles: Showtime for Shameless and Homeland, Starz for Outlander and Power, and Hulu for The Handmaid’s Tale.


Streaming bait.

34 percent of you have tested the streaming waters with a trial, lured by a single series.
We asked if you’d done a trial of a streaming service for just one show, which show was it? The top series cited was Star Trek: Discovery on CBS All Access, followed by Game of Thrones on HBO Now.


Streaming habits.

Do you (or someone that you live with) subscribe to any streaming services? If so, which ones?
Netflix – 84.91%
Amazon Prime – 76.55%
Hulu – 48.34%
HBO Now – 21%
STARZ – 12.16%
Showtime – 11.90%
Other – 7.56% (CBS All Access was the top write-in vote)
YouTube Premium – 6.05%
I don’t subscribe to any streaming services – 5.75%


Meet the cord-cutters

Have you added extra streaming subscription services because you don’t have cable or satellite television?
Yes, multiple streaming services – 65.27%
Yes, one streaming service – 19.96%
No – 14.77%


The top series distributor among Millennials and Gen Xers is Netflix, while those 55+ watch CBS.

What channels or streaming services do you currently watch TV shows on?

Netflix – 82.02%
ABC – 63.58%
Amazon – 61.21%
NBC – 57.99%
CBS – 54.43%
FOX – 52.56%
HBO – 52.51%
Hulu – 45.78%
FX – 44.52%
AMC – 40.51%
The CW – 39.56%
USA – 34.97%
TBS – 30.49%
BBC America – 29.33%
TNT – 29.31%
Showtime – 25.07%
STARZ – 23.93%
Comedy Central – 23.48%
History – 19.81%
National Geographic – 15.83%


The majority watch Netflix most.

And which one do you watch the most?
Netflix – 40.09%
Hulu – 9.70%
CBS – 8.85%
ABC – 6.62%
NBC – 5.27%
The CW – 4.53%
HBO – 4.46%
Amazon – 4.02%
FOX – 2.91%
AMC – 2.80%


Women, men, and survey respondents of all ages believe that Netflix is the most diverse of all their network and streaming options.

Which network/streaming service do you feel is the most diverse?
Netflix – 43.87%
HBO – 8.02%
ABC – 7.12%
Amazon – 6.51%
Hulu – 5.9%
Other (specify) – 5.72%
The CW – 3.92%
FOX – 3.30%
BBC America – 2.53%
FX – 2.28%


More millennials (82.52%) feel that diversity on TV has improved on TV for the fall season.

Do you feel diversity in TV has improved over last year for shows airing in the coming fall?
Yes – 77.52%
No – 22.48%

Tag Cloud

Winners jurassic park kids Nickelodeon critic resources streaming Awards Tour Polls and Games godzilla comic book movie PBS psychological thriller south america cats french HBO Max OneApp cults MTV Bravo new zealand cancelled ABC Signature dc halloween TCA 2017 Watching Series parents aapi Arrowverse 73rd Emmy Awards Television Critics Association social media Tumblr Box Office LGBTQ CMT zero dark thirty Turner game show Mystery Logo TV renewals Tomatazos dramedy 45 biography criterion Cosplay 21st Century Fox king kong cartoon miniseries chucky Unbreakable Kimmy Schmidt Emmy Nominations Superheroe video The Witch australia Comedy TruTV hollywood rotten movies we love rom-coms dragons Pop A24 El Rey award winner Trivia police drama CW Seed green book Sci-Fi Walt Disney Pictures Netflix feel good dexter Crackle Sundance Now Opinion FX on Hulu archives Elton John Comic Book Sundance golden globe awards Ellie Kemper Pop TV ABC Super Bowl GoT spinoff medical drama directors Exclusive Video Best and Worst Family Western psycho mutant BBC America book adaptation Television Academy ghosts cooking debate BAFTA Netflix Christmas movies TV Land satire Paramount Network nfl Freeform football PaleyFest Ghostbusters nbcuniversal Mary Tyler Moore twilight zombie Discovery Channel renewed TV shows transformers heist movie superhero Martial Arts best technology MSNBC Lifetime Rom-Com spain The Academy Lucasfilm TBS Anna Paquin period drama DC streaming service New York Comic Con spanish venice elevated horror NBA Travel Channel news telelvision stop motion free movies Infographic scorecard Drama 007 Amazon Prime Video 72 Emmy Awards History Writers Guild of America facebook black Fall TV GIFs comic screenings Horror worst movies boxoffice werewolf Captain marvel children's TV DGA Film Festival name the review Image Comics hispanic heritage month action-comedy Funimation legend all-time cars TV One indiana jones Amazon DC Universe IFC Films robots YouTube halloween tv RT History rt labs child's play trailers American Society of Cinematographers game of thrones Election japanese zombies sag awards streaming movies A&E Countdown festivals Fantasy documentary ViacomCBS Sundance TV obituary emmy awards VICE 1990s The Walt Disney Company Endgame Extras stoner canceled justice league crime drama DC Comics 2017 sports Premiere Dates hist Marathons adenture National Geographic scary movies 2018 TCA Awards batman MCU composers blaxploitation RT21 tv talk TLC japan aliens GLAAD Pet Sematary E3 christmas movies LGBT BET Awards The Arrangement Year in Review spanish language Certified Fresh Hallmark Christmas movies documentaries slasher Music Quiz dceu nature Academy Awards laika 20th Century Fox talk show X-Men concert OWN Amazon Prime slashers toy story series YA Summer Heroines book sequel dogs ITV Nominations comedies Apple TV Plus 78th Annual Golden Globe Awards animated reboot binge TCA italian APB SDCC E! spider-man Podcast Set visit superman crime 2021 Awards Rock Star Trek TCM Dark Horse Comics science fiction TV movies YouTube Red Action Rocketman rotten Calendar television Comics on TV Pacific Islander crime thriller Amazon Studios stand-up comedy rt archives boxing Spring TV gangster Hulu blockbuster popular mission: impossible what to watch Animation TNT Warner Bros. HBO Go historical drama Mudbound Mary Poppins Returns mcc Photos Creative Arts Emmys Interview comiccon independent monster movies young adult new york comic book movies political drama pirates of the caribbean Turner Classic Movies The CW quibi Winter TV sitcom 2020 SundanceTV PlayStation disaster diversity FXX Baby Yoda new star wars movies richard e. Grant Crunchyroll comics Broadway 99% Binge Guide supernatural romantic comedy Women's History Month BBC One Marvel Studios indie comic books posters Avengers 93rd Oscars Marvel Television 2019 basketball Trophy Talk scene in color a nightmare on elm street See It Skip It latino BBC blockbusters marvel comics Esquire San Diego Comic-Con CBS doctor who Pride Month Cartoon Network saw lord of the rings Comedy Central franchise biopic Adult Swim ID 90s foreign Sneak Peek CNN AMC Holiday FOX international Disney streaming service Grammys Hallmark reviews marvel cinematic universe vampires President mockumentary cancelled television video on demand prank 2015 Acorn TV Trailer Universal jamie lee curtis Disney Plus Black History Month TV kong NYCC Paramount Plus Tubi YouTube Premium politics canceled TV shows adaptation Mindy Kaling Cannes Christmas Pixar olympics war Peacock DirecTV romance finale Musical Pirates First Reviews FX Teen witnail Black Mirror NBC Comic-Con@Home 2021 suspense Reality Competition Spike Valentine's Day casting teaser Apple TV+ hispanic razzies Nat Geo based on movie Classic Film unscripted women cops royal family USA Network adventure universal monsters Holidays screen actors guild Legendary IFC CBS All Access Disney Channel Reality Stephen King Star Wars toronto SXSW Emmys travel Superheroes Kids & Family Schedule Hear Us Out natural history WarnerMedia Red Carpet harry potter The Purge asian-american Lionsgate The Walking Dead Ovation ABC Family TIFF Oscars Biopics Britbox docuseries 4/20 ESPN Columbia Pictures Vudu TCA Winter 2020 festival Fox News Chilling Adventures of Sabrina Starz anthology Lifetime Christmas movies First Look golden globes ratings know your critic wonder woman 2016 Country 71st Emmy Awards Fox Searchlight revenge HBO Wes Anderson spy thriller Paramount Video Games Alien Syfy VOD Film films Chernobyl VH1 true crime USA critics BET docudrama versus Shondaland Shudder cancelled TV shows crossover worst sequels Tokyo Olympics 24 frames discovery Song of Ice and Fire Character Guide hidden camera cancelled TV series Apple king arthur Rocky target anime live action Disney fresh Mary poppins breaking bad Brie Larson die hard Spectrum Originals Disney+ Disney Plus Showtime high school classics serial killer theme song strong female leads Thanksgiving WGN Masterpiece joker remakes Sony Pictures rt labs critics edition Epix Tarantino Musicals Marvel cinemax Toys movie fast and furious space james bond singing competition movies kaiju deadpool Food Network dark thriller