Box Office Guru Preview: Four New Players Join The Game

21, Superhero Movie, Stop-Loss, and Run, Fat Boy, Run play for box office pot.

by | March 27, 2008 | Comments

Four new releases take a gamble debuting in theaters across North America hoping to hit the jackpot with audiences. The blackjack drama 21 and the spoof comedy Superhero Movie lead the way and will try their best to reach the number one spot. Other choices for ticket buyers include the soldier drama Stop-Loss and the marathon comedy Run, Fat Boy, Run in what should be another down weekend for the industry.

Kevin Spacey leads a team of math wizards from M.I.T. to a life of card-counting riches in Las Vegas in the new Sony pic 21. The PG-13 flick stars Jim Sturgess, Kate Bosworth, and Laurence Fishburne and is based on a true story. Teens and young adults will be the target audience here as well as card sharks everywhere. The marketing has been slick and even though the film is not all that high on starpower, the subject matter and the look should help it connect with audiences. The studio has given 21 a big push and it should play as something new for young adults to get excited about instead of the same tired old formula. Competition will be a factor though, given that some of the other new flicks will appeal to the same age range. Opening in more than 2,500 locations, 21 could debut with about $15M.

Kevin Spacey and Jim Sturgess in 21

The spoof comedy, the movie staple that won’t go away, returns again with the new film Superhero Movie from MGM and The Weinstein Company. Rated PG-13, the pic lampoons several comic book flicks like Spider-Man and Fantastic Four and will target teens and young adults looking for immature fun. Meet the Spartans proved in January that the genre still makes money thanks to its $18.5M top spot bow. However, Superhero does not look as funny as some of the recent spoof hits as commercials are lacking in the joke department. Plus it lacks the special touch that Fox gives to these kinds of films to steer them to solid debuts. Flying into 2,700 theaters, Superhero Movie could capture about $14M this weekend.

Drake Bell in Superhero Movie

The frame’s sole R-rated title is also the best-reviewed film of the lot. Paramount’s Stop-Loss stars Ryan Phillippe as a decorated soldier home from Iraq who tries to reclaim his former life in his small Texas hometown. Channing Tatum and Abbie Cornish co-star giving the film some star wattage with teens and young adults. And good marks from critics can’t hurt. But the rating could cut into some of the sales from younger teens and subject matter remotely related to conflicts in the Middle East have driven audiences away time and time again. The studio and producer MTV Films have downplayed the war element and instead wisely focused on the young hip stars. Competition will come mostly from 21 and Superhero Movie which will play to many of the same folks and carry a more commercially viable PG-13. Landing in roughly 1,200 sites, Stop-Loss could take in about $6M this weekend.

Channing Tatum and Ryan Phillippe in Stop-Loss

An overweight man fights for his true love in the new comedy Run, Fat Boy, Run which arrives in the fewest theaters of any new release. The PG-13 film stars Simon Pegg of Shaun of the Dead fame and could tap into his cult fan base in the U.S. which grew bigger after last year’s Hot Fuzz. Unfortunately that audience is not large enough to command big numbers at the turnstiles. Picturehouse’s sneak previews last weekend helped to circulate some buzz but most other major films have more. Mixed reviews won’t do much to spark a frenzy either. Running low on starpower, hype, and theaters, Run, Fat Boy, Run could debut to the tune of around $4M from 1,050 locations this weekend.

Hank Azaria and Simon Pegg in Run, Fat Boy, Run

Horton Hears A Who will try to become the first film of the year to threepeat atop the box office charts but will have to fend off the advances of a couple of potential new hits. Luckily the Fox toon has no direct competition for its family audience so its decline should be less than last weekend’s. A 40% drop would give the Dr. Seuss pic around $15M over three days and boost the overall tally to $114M.

Tyler Perry will see a sizable fall for his latest venture Meet the Browns since his loyal audience shows up in big numbers on the first weekend. Look for Lionsgate to lose half of its sales and bank around $10 for a ten-day total of $35M.

Fellow sophomores Shutter and Drillbit Taylor should fall hard too. The weekend could result in a 55% fall for the Fox thriller to $4.5M and 50% decline for the Paramount comedy to $5M. Totals would rise to about $19M a piece.

LAST YEAR: Two new comedies posted strong debuts to end the first quarter with a bang. Will Ferrell‘s figure skating pic Blades of Glory opened at number one with a solid $33M for Paramount. After spending two weeks on top, the sports comedy went on to score $118.6M domestically. Disney’s animated film Meet the Robinsons snagged second place with $25.1M on its way to $97.8M. The stylish actioner 300 placed third with $11.4M for Warner Bros. and was followed by the studio’s kidpic TMNT with $9.2M and Disney’s biker comedy Wild Hogs with $8.7M.

Author: Gitesh Pandya,

Tag Cloud

crossover Pacific Islander 007 Comics on TV Star Wars Amazon Studios Fargo fresh TCA Awards archives screenings prank Pride Month critics Disney+ Disney Plus ABC robots A&E period drama spider-verse OneApp Christmas streaming movies target Holidays Tags: Comedy E! Paramount hidden camera PlayStation Endgame scorecard MCU toy story Trophy Talk nbcuniversal Hallmark Animation Apple 45 broadcast Teen Crackle christmas movies San Diego Comic-Con space reviews Thanksgiving Comedy Central thriller Anna Paquin live action based on movie die hard 90s Spring TV Starz Walt Disney Pictures women animated Nickelodeon CNN independent Shondaland Unbreakable Kimmy Schmidt Elton John Sony Pictures Legendary ghosts boxing movie rom-coms Amazon Trailer mob zombies Box Office The CW VICE Tarantino Mindy Kaling AMC Mystery fast and furious Countdown Tomatazos Best Picture zero dark thirty TV renewals Film Festival The Walt Disney Company DGA biopic MSNBC Sundance award winner crime drama high school sports BBC Best Actor international Reality Competition 73rd Emmy Awards french Disney dogs rotten movies we love Discovery Channel dreamworks spain Mudbound joker Hallmark Christmas movies ABC Signature dragons deadpool Rocketman Rock japanese GoT Masterpiece SXSW 2022 anthology monster movies new york new zealand Heroines mission: impossible TCA 2017 cinemax south america laika miniseries A24 a nightmare on elm street telelvision stand-up comedy Oscars Polls and Games 1990s adaptation king kong comic book movie BET live event spinoff South by Southwest Film Festival teaser serial killer obituary Holiday Kids & Family theme song Epix Photos Drama cancelled TV shows Stephen King canceled Character Guide Tokyo Olympics USA Network sopranos composers SDCC Emmys OWN Vudu Star Trek name the review young adult historical drama sequels festival Dark Horse Comics halloween YouTube Premium Sundance Now comic best summer TV preview VH1 nfl Fox Searchlight sitcom mockumentary kaiju National Geographic Chernobyl Premiere Dates jurassic park elevated horror royal family Adult Swim Best Director technology Warner Bros. 99% Song of Ice and Fire travel Creative Arts Emmys what to watch batman toronto Black History Month Musicals RT History First Look saw Marathons diversity CBS TCA Winter 2020 hollywood HBO Max Horror Best Actress Cannes The Purge romance Country comics spider-man El Rey FX MTV Nat Geo First Reviews politics FXX trailers 4/20 YouTube strong female leads Calendar war Music Binge Guide Avengers slashers singing competition natural history Instagram Live scene in color Biopics blockbusters hispanic IMDb TV Nominations streamig Bravo vs. films Captain marvel festivals 94th Oscars Focus Features TNT NBA green book HFPA universal monsters ITV Watching Series Peacock parents unscripted harry potter WGN Turner Classic Movies Shudder 24 frames game of thrones IFC critic resources obi wan Hear Us Out Comic-Con@Home 2021 DC Comics TLC kids Grammys The Walking Dead cancelled television golden globe awards Pop movies Fantasy 72 Emmy Awards italian Logo TV One hispanic heritage month ID 20th Century Fox Best and Worst docudrama stop motion facebook HBO Go MGM NBC werewolf Britbox IFC Films Comedy Apple TV Plus Certified Fresh criterion directors Television Academy Set visit 79th Golden Globes Awards blockbuster Awards cops Rocky quibi Ghostbusters Film chucky APB cars The Witch dc TV movies PBS Funimation reboot Oscar Valentine's Day Syfy trophy VOD Pet Sematary CBS All Access foreign Wes Anderson crime thriller all-time ratings aliens Marvel Television slasher YA 2018 rt labs critics edition emmy awards television History CMT SundanceTV casting Winners sag awards Pixar remakes spanish language Paramount Network zombie spy thriller gangster child's play Emmy Nominations USA NYCC Election new star wars movies Lifetime suspense superman richard e. Grant aapi social media Pirates American Society of Cinematographers Hulu TruTV basketball Apple TV+ satire rotten dceu video cartoon Black Mirror Turner BBC One marvel comics book Esquire Pop TV documentary scary lord of the rings WarnerMedia debate Hollywood Foreign Press Association Reality Disney Channel versus razzies 71st Emmy Awards doctor who Prime Video BBC America Chilling Adventures of Sabrina adenture witnail political drama 2017 Disney Plus police drama classics pirates of the caribbean franchise Exclusive Video worst movies supernatural Schedule Mary Tyler Moore Red Carpet mutant godzilla transformers olympics TV Land Alien action-comedy Superheroe free movies E3 FOX The Arrangement science fiction CW Seed Television Critics Association Trivia Freeform series twilight 21st Century Fox cults biography posters ESPN blaxploitation james bond Action renewed TV shows Universal Rom-Com Mary Poppins Returns Travel Channel vampires legend LGBTQ medical drama cancelled See It Skip It Martial Arts binge game show king arthur TIFF indiana jones know your critic adventure marvel cinematic universe TCM Family Neflix psycho dramedy Interview Brie Larson Awards Tour FX on Hulu asian-american 2019 Paramount Plus TV heist movie australia cancelled TV series Cartoon Network video on demand TCA docuseries comedies nature The Academy football summer preview summer TV justice league Image Comics Sundance TV YouTube Red cooking Amazon Prime Video Games Classic Film Toys streaming jamie lee curtis DC streaming service dexter GLAAD genre crime talk show worst Ovation Western cats Columbia Pictures stoner DC Universe ViacomCBS HBO Spectrum Originals latino black popular book adaptation finale Broadway Infographic japan Netflix art house President Amazon Prime Video AMC Plus 2021 GIFs Universal Pictures Lionsgate children's TV DirecTV romantic comedy SXSW Spike Netflix Christmas movies Writers Guild of America spanish PaleyFest Baby Yoda Food Network TBS psychological thriller Podcast ABC Family Marvel Academy Awards Crunchyroll Arrowverse Lucasfilm 78th Annual Golden Globe Awards rt archives New York Comic Con Tumblr halloween tv Opinion comiccon Cosplay breaking bad Comic Book black comedy BET Awards revenge 93rd Oscars Showtime Extras Disney streaming service Marvel Studios Lifetime Christmas movies canceled TV shows disaster Sneak Peek feel good indie BAFTA Fox News concert Musical sequel screen actors guild documentaries 2020 dark Ellie Kemper true crime Mary poppins wonder woman Summer Year in Review discovery boxoffice hist scary movies kong leaderboard news comic books Sci-Fi tv talk Super Bowl X-Men Quiz RT21 Superheroes 2016 Tubi superhero anime Fall TV golden globes 2015 Acorn TV LGBT comic book movies rt labs Winter TV venice Paramount Pictures mcc Women's History Month