Weekend Box Office

Box Office Guru Wrapup: Hancock shows some attitude at the box office

Hancock soars while the robot juggernaut slows.

by | July 6, 2008 | Comments

Will Smith took home yet another gold medal at the box office with his superhero-with-an-attitude actioner Hancock which opened at number one over the Fourth of July holiday weekend nearly doubling the gross of the frame’s silver medalist. Sony’s critically-panned title collected an estimated $66M over the Friday-to-Sunday period and a solid $107.3M since its launch on Tuesday night with previews beginning at 7pm. The three-day average was a strong $16,646 from 3,965 locations.

Its five-and-a-half-day tally was the fourth biggest opening for the extended Independence Day holiday frame trailing 2004’s Spider-Man 2 ($180.1M in six days), last year’s Transformers ($155.4M in six-and-a-half days), and 2005’s War of the Worlds ($112.7M in six days). Since the holiday falls on a different day each year prompting studios to bow their films in various ways, comparisons are not always fair. But in all three cases, the extended openings accounted for 48-49% of the eventual final domestic gross.

Smith once again proved that he’s Hollywood’s most bankable box office draw. Hancock was the actor’s eighth consecutive number one opener, eighth consecutive film to break the $100M mark, and gave the actor his seventh consecutive year of having a film reach the nine-digit mark. Co-starring Jason Bateman and Charlize Theron, Hancock offers up a new take on the superhero story with a central character that drinks, curses, and roughs up children. The PG-13 film cost a reported $150M and Smith served as producer as well as star. Reviews were overwhelmingly negative but audiences came out anyway generating sales that were far from a record, but still very healthy nonetheless. Bad buzz could make the weeks ahead rocky though.

Hancock‘s journey began on Tuesday night with $6.8M, Wednesday’s official opening day delivered $17.4M, and Thursday added in $17.1M more. The Fourth of July holiday fell on a Friday this year and saw Hancock take in $18.8M. Saturday climbed 39% to $26.1M while Sunday was estimated to dip by 19% to $21.2M. Sony launched the tentpole pic around the world this weekend and hauled in an additional $78M overseas bringing the global opening to a stellar $185.3M over the past week.

Following its top spot debut last week, Disney/Pixar’s animated hit WALL•E fell 47% to second with an estimated $33.4M giving the G-rated toon a sturdy $128.1M in ten days. It was a larger than usual decline for a Pixar pic but the Fourth of July holiday falling on a Friday contributed to the slide. The robot adventure opened 34% higher than last summer’s Ratatouille which debuted at the same time, but after ten days the lead was cut in half to 17%. Both periods include the Independence Day holiday.

But thanks to strong midweek sales at a time when kids are out of school, WALL•E‘s ten-day cume is 10% ahead of Cars and 9% ahead of Kung Fu Panda. Both of those animated hits opened in early June. The road ahead will not be an easy one as two more PG-rated family films open this Friday – the Brendan Fraser adventure film Journey to the Center of the Earth and the Eddie Murphy comedy Meet Dave. At its current pace, WALL•E could find its way to $235-245M domestically.

Universal’s effects-driven actioner Wanted fell a steep 60% in its second weekend to an estimated $20.6M and boosted its ten-day total to $90.8M. The $75M Angelina Jolie assassin pic should find its way to $130-140M from North America making it the second biggest R-rated film of the year after Sex and the City. Overseas, Wanted grossed an estimated $18.8M from 23 markets pushing the international total to $64.2M and the global gross to $155M so far.

Steve Carell‘s Get Smart landed in fourth in its third frame with an estimated $11.1M. Off 45%, the Warner Bros.release has collected $98.1M in 17 days. Paramount’s animated hit Kung Fu Panda followed in fifth with an estimated $7.5M, off 36%, lifting the total to $193.4M. Currently the third largest film of 2008, the DreamWorks production looks to end up with about $220M and could have its toon crown swiped by WALL•E later this summer.

Universal’s comic reboot The Incredible Hulk fell 48% to an estimated $5M and brought its sum to $124.9M which was almost identical to the $124.7M that 2003’s Hulk took in at the same point in its run. The new pic opened lower but has enjoyed somewhat better legs. Indiana Jones and the Kingdom of the Crystal Skull followed with an estimated $3.9M, down only 24%, for a new cume of $306.6M. That puts the Steven Spielberg sequel at number 26 on the list of all-time domestic blockbusters ahead of the $306.2M of 1996’s Independence Day. Of course, ticket prices were much higher a dozen years ago when Will Smith scored his first of five number one openers over this holiday and its tally today would be roughly $490M.

Abigail Breslin landed in eighth place with her Depression-era pic Kit Kittredge: An American Girl which disappointed in wide release grossing only $3.6M, according to estimates, in its first weekend of national play. Expanding from five to 1,843 locations, the G-rated pic aimed at young girls averaged a poor $1,954 per theater. Given the popularity of the books and toys that the film is based on and the sizzling numbers posted in limited release, a much stronger turnout was expected. Total sits at just $6.1M for Picturehouse.

Comedies rounded out the top ten with Sex and the City grossing an estimated $2.3M and You Don’t Mess With the Zohan taking in an estimated $2M. Totals stand at $144.9M and $94.8M, respectively.

Two critically-panned films fell from the top ten this weekend. The Mike Myers comedy The Love Guru tumbled 68% to an estimated $1.7M for a weak cume of $29.3M. Budgeted at $60M, the Paramount release should finish with only $31-33M. Fox’s M. Night Shyamalan thriller The Happening declined by 63% to an estimated $1.5M for a $62.1M total. Produced for about $55M, the R-rated pic should end up with around $65M which is a nice bounce back after the director’s Lady in the Water which grossed $42.3M in 2006. But The Happening stills ranks as the second lowest performer for Shyamalan since he became a household name in 1999 with The Sixth Sense.

The top ten films grossed an estimated $155.5M which was off 3% from last year when Transformers opened in the top spot with $70.5M over three days; but up 12% from 2006’s holiday frame when Superman Returns debuted at number one with $52.5M.

Author: Gitesh Pandya,

Tag Cloud

tv talk Adult Swim Dark Horse Comics emmy awards The Walking Dead E! biopic book adaptation Red Carpet Television Critics Association critics dogs Legendary Writers Guild of America Video Games 78th Annual Golden Globe Awards justice league talk show dexter versus Box Office live action quibi Animation TV movies Lucasfilm PlayStation Horror latino Musicals YouTube Red Best Actress Awards Tour crossover all-time NBC Prime Video Stephen King Hallmark dragons El Rey werewolf streaming movies comedies ViacomCBS Country Song of Ice and Fire cancelled television Chilling Adventures of Sabrina legend festivals sequel chucky free movies A&E cancelled TV series Pop Heroines spain streaming serial killer twilight parents spanish language GoT TIFF die hard concert dreamworks broadcast kong summer TV Funimation Unbreakable Kimmy Schmidt Mary poppins BAFTA Wes Anderson Fall TV Rom-Com Interview french DirecTV VICE king arthur BBC Best Director Tags: Comedy Nominations Creative Arts Emmys Hear Us Out Holidays 2015 Alien Opinion Best Actor renewed TV shows superhero Logo child's play italian E3 Rock zero dark thirty technology Binge Guide BBC One Shondaland royal family USA Network indie christmas movies Lifetime lord of the rings obi wan debate ABC Family hollywood blaxploitation teaser Acorn TV DC streaming service 2017 remakes wonder woman joker comic books mockumentary CNN comics President jamie lee curtis women streamig indiana jones APB TCM Crackle Apple TV Plus Apple franchise Instagram Live anime Sony Pictures scorecard WarnerMedia TV Land television SXSW mission: impossible Netflix slashers IFC high school romantic comedy unscripted LGBT genre video on demand Amazon Prime Comedy Central Teen Character Guide Polls and Games Disney OWN mutant canceled TV shows South by Southwest Film Festival 93rd Oscars Emmys The Purge 2021 Sneak Peek OneApp adenture 90s Star Trek comiccon canceled video slasher vs. ABC Signature finale 2019 MSNBC what to watch kaiju Rocketman movie Action casting Marvel Studios nfl Peacock Best Picture Film Festival Starz Bravo 2020 SundanceTV name the review godzilla scene in color black comedy 20th Century Fox posters Lionsgate Broadway rt archives Ghostbusters TruTV Amazon sopranos dramedy trailers Walt Disney Pictures jurassic park Paramount Spike San Diego Comic-Con rotten Calendar independent south america Watching Series Syfy batman Black History Month cars Vudu cinemax Paramount Plus young adult Brie Larson New York Comic Con classics Fox News Focus Features Disney+ Disney Plus target screenings foreign Toys pirates of the caribbean CMT SDCC Universal ghosts award winner Comedy rom-coms Tomatazos laika films Reality Competition Paramount Network BBC America cults best spider-verse thriller sequels Grammys Kids & Family NYCC Sundance criterion robots Hulu Thanksgiving Pirates spanish doctor who game show 94th Oscars Fargo Pet Sematary japanese Classic Film monster movies action-comedy halloween tv GLAAD Musical stand-up comedy summer preview scary ratings VH1 Comic-Con@Home 2021 Amazon Studios political drama Martial Arts See It Skip It prank period drama Nat Geo scary movies TV renewals Family 007 directors hispanic comic book movie documentaries Summer psycho facebook king kong animated BET Awards medical drama popular Hollywood Foreign Press Association USA ESPN saw witnail leaderboard australia razzies HBO Arrowverse Pride Month romance adaptation natural history international anthology Showtime The CW CBS All Access TV One summer TV preview adventure crime drama AMC sitcom new star wars movies stop motion nature First Reviews Sundance TV MCU spider-man 79th Golden Globes Awards Discovery Channel cats boxoffice supernatural live event PaleyFest discovery superman kids YA cartoon CBS Tokyo Olympics History Year in Review 45 binge NBA TCA 2017 basketball new zealand Holiday social media toronto crime FX Epix Mindy Kaling Sundance Now The Walt Disney Company Tubi Baby Yoda hist zombie stoner Star Wars Disney streaming service Trivia Lifetime Christmas movies Music TCA Winter 2020 HFPA crime thriller psychological thriller TCA Awards Endgame book Turner Classic Movies National Geographic Comics on TV rotten movies we love sag awards mcc AMC Plus Nickelodeon rt labs golden globe awards 4/20 suspense Britbox Photos DC Comics travel cooking X-Men BET sports universal monsters revenge Ellie Kemper Superheroes A24 Rocky screen actors guild Fox Searchlight DGA Tarantino blockbuster news war Pixar Comic Book blockbusters marvel comics worst trophy reviews obituary Elton John Netflix Christmas movies docuseries Amazon Prime Video Marvel Television singing competition LGBTQ 24 frames dc interviews know your critic Countdown venice 2018 Turner TBS festival FXX feel good historical drama cancelled TV shows richard e. Grant Avengers Apple TV+ miniseries Infographic disaster Captain marvel new york Television Academy Emmy Nominations Mystery 1990s Ovation composers Black Mirror Oscar Winter TV Oscars true crime FX on Hulu RT History 72 Emmy Awards HBO Go Best and Worst Podcast Disney Channel Travel Channel comic marvel cinematic universe fresh Chernobyl theme song transformers Schedule Super Bowl Biopics ITV breaking bad Set visit Spectrum Originals Neflix politics zombies SXSW 2022 comic book movies Disney Plus 2016 Food Network telelvision satire Mary Tyler Moore a nightmare on elm street Crunchyroll james bond Quiz Esquire TLC Tumblr boxing spinoff MGM cancelled Trophy Talk Mary Poppins Returns children's TV IMDb TV PBS Exclusive Video Academy Awards DC Universe Women's History Month IFC Films game of thrones Masterpiece TNT First Look Christmas golden globes black GIFs japan Film Trailer deadpool The Witch ABC The Academy spy thriller strong female leads football cops asian-american RT21 worst movies Mudbound olympics Drama Marvel science fiction Western harry potter Election docudrama CW Seed gangster YouTube Premium VOD Cartoon Network Valentine's Day archives halloween Cannes Columbia Pictures TCA YouTube American Society of Cinematographers 71st Emmy Awards hispanic heritage month Certified Fresh reboot space diversity Pacific Islander nbcuniversal dceu Cosplay WGN art house critic resources Reality HBO Max ID 73rd Emmy Awards hidden camera 99% Freeform based on movie Pop TV police drama Hallmark Christmas movies Universal Pictures green book Sci-Fi Warner Bros. toy story aliens heist movie dark movies Marathons Awards MTV Superheroe TV Paramount Pictures 21st Century Fox Image Comics Fantasy series Shudder biography vampires Premiere Dates documentary rt labs critics edition Extras aapi elevated horror Spring TV mob fast and furious Winners FOX Anna Paquin The Arrangement