Weekend Box Office

Box Office Guru Preview: Halloween Strikes on the 31st

Three new releases try to conquer the weekend box office.

by | August 30, 2007 | Comments

The four-billion-dollar-plus summer comes to a close over the long Labor Day holiday weekend with three new wide releases all targeting male moviegoers. Slasher fans get to relive old days with the latest incarnation of Halloween, teens looking for a laugh get the ping pong comedy Balls of Fury, and adults interested in Kevin Bacon‘s brand of revenge have the action thriller Death Sentence. With target audiences for the new pics having lots of overlap, and the existing holdovers also catering to similar crowds, the marketplace will have to work hard to expand as many of these titles will eat into each other.

Setting a new industry record for the widest opening ever over Labor Day weekend, rock-star-turned-director Rob Zombie‘s Halloween attacks theaters aiming to connect with horror movie fans. The R-rated entry marks the first new installment in five years for a franchise about to hit the three-decade mark. 2002’s Halloween: Resurrection bowed to $12.3M and a solid $6,291 average in mid-July of that summer proving that Michael Myers still had the muscle to draw in his fans. The arrival of a new Halloween flick coupled with the selection of a buzzworthy director makes for an interesting combo that will spark interest with genre fans.

To say that horror has hit some bad luck at the box office this year is putting it lightly. R-rated fright flicks in 2007 have struggled but Halloween will try to change that. Excitement among fans is considerable and with no other gorefests out there, competition will come mainly from the many action films or teen comedies. The Jeepers Creepers films proved how successful Labor Day weekend could be for a horror pic and now MGM and The Weinstein Company hope demand will still be there for their newest entry. Attacking 3,472 theaters, Halloween might collect about $20M over the Friday-to-Monday holiday weekend.


Rob Zombie’s Halloween

The ping pong pic Balls of Fury, enters the marketplace in a good position as the frame’s only new comedy and only new PG-13 flick. The Focus release should stand out as a viable option for teenagers looking to kill some time with goofy immature fun. Starring Dan Fogler, Christopher Walken, George Lopez, Maggie Q, and Aisha Tyler, Balls is trying to market itself as a film that fans of Dodgeball would dig. Of course it doesn’t have the star wattage of a Vince or a Ben so the grosses will be much smaller. But as a B-list comedy, it does its job and should satisfy its target audience in the short term. The marketing push has been good and perfectly matches the silly nature of the film. Focus moved up its release date from a Friday opening to a Wednesday bow hoping to take advantage of most schools still being out of session. Plus the distrib expects some good word-of-mouth midweek could help its chances come the weekend. Playing in 3,052 theaters by Friday, Balls of Fury could launch with about $14M over four days and $17M over six days.


Dan Fogler in Balls of Fury

Aisha Tyler stars in another film opening this weekend taking a supporting role in the Kevin Bacon revenge thriller Death Sentence. Directed by Saw‘s James Wan, the R-rated pic finds the Footloose star playing a mild-mannered executive pushed to the edge to protect his family. Co-starring Kelly Preston and John Goodman, the Fox release should skew to an older adult audience which makes the long-lasting hit The Bourne Ultimatum a direct threat despite being in its fifth frame. The weekend’s other male-skewing pics will also steal away some biz so a modest bow is likely. Opening in roughly 1,900 theaters, Death Sentence might debut with about $7M over the long weekend.


Kevin Bacon in Death Sentence

Sony’s hit comedy Superbad, which has become must-see viewing for high school and college students heading back to school, should lose its crown after two weeks on top. But the raunchy teen smash will still post a solid gross despite heavy competition from new releases. Superbad‘s four-day take might drop 25% from last weekend’s three-day tally to around $13.5M which would boost the 18-day cume to a sensational $90M.

Since Labor Day weekend tends to be a catch-up time when people see popular flicks they’ve missed out on, another strong performance is likely to greet The Bourne Ultimatum which has easily been the top-grossing film of the past month. The new films will cause a distraction with younger moviegoers, but mature adults who may not have had time for Jason Bourne’s identity-revealing saga are sure to line up. Look for the four-day gross to dip by only 10% from last weekend giving the Universal blockbuster about $11M for the long weekend which would allow the assassin pic to cross the $200M mark on Monday.

Fellow threequel Rush Hour 3 should experience a larger drop and could fall by 25% to about $9M. That would put the total at $121M for New Line.

LAST YEAR: Mark Wahlberg scored back-to-back box office touchdowns with his sports drama Invincible which remained at number one for the second straight time with $15.4M over the four-day holiday weekend. Opening in the runnerup spot was Jason Statham‘s action pic Crank with $12.9M over the long weekend which edged out the debuting Nicolas Cage drama The Wicker Man which took in $11.7M. Final grosses reached $27.8M for the Lionsgate film and $23.6M for the Paramount pic. Rounding out the top five were Little Miss Sunshine with $9.6M and The Illusionist with $8.1M over four days.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

ABC San Diego Comic-Con unscripted television spinoff Teen binge Vudu Showtime cooking anime Family YA sports crossover ITV period drama comic Certified Fresh streaming justice league adventure Pixar Shondaland Valentine's Day space YouTube Red Lucasfilm Anna Paquin Oscars dramedy ABC Family WarnerMedia Chernobyl richard e. Grant IFC Films Lifetime Ellie Kemper USA Network kids Red Carpet History medical drama finale dc APB natural history Sneak Peek romance Infographic biography TIFF Warner Bros. boxoffice Martial Arts Captain marvel psychological thriller Spring TV Comics on TV Unbreakable Kimmy Schmidt stand-up comedy vampires 21st Century Fox tv talk quibi latino Awards Tour Emmys historical drama Spike Crackle E! Sony Pictures TNT CW Seed mockumentary Music Superheroe LGBTQ ratings children's TV Tarantino TV Land VH1 DC Comics festivals Ghostbusters teaser Film Premiere Dates See It Skip It travel award winner Mudbound TCM thriller Paramount Network Animation Nominations Election TLC Film Festival HBO Max Super Bowl Sci-Fi American Society of Cinematographers Pirates cinemax discovery ESPN DC streaming service harry potter Hulu police drama witnail AMC Acorn TV MTV RT History BET Christmas Grammys Food Network serial killer Mary Tyler Moore USA Rom-Com Amazon crime Shudder TBS Writers Guild of America cops TCA Polls and Games El Rey crime drama Black Mirror revenge zombies First Look Tomatazos A&E zero dark thirty Calendar Masterpiece sequel DGA 2017 political drama cults Trophy Talk Lionsgate what to watch Star Wars Trivia Superheroes 20th Century Fox Women's History Month The CW south america FOX Heroines theme song Netflix BBC game show based on movie GIFs OWN Pride Month Interview TV Star Trek Video Games Best and Worst GoT 45 Extras Biopics Britbox WGN CBS All Access Nat Geo Disney Channel 2018 Comedy Central Pet Sematary Action Musicals BBC America Mary Poppins Returns blaxploitation foreign cats Marathons Mindy Kaling dceu Logo crime thriller Kids & Family DirecTV adaptation Starz Universal PBS Country Chilling Adventures of Sabrina animated diversity National Geographic social media 2015 docudrama comiccon TruTV Opinion Elton John Bravo Box Office casting Adult Swim Esquire elevated horror NBC The Arrangement CMT LGBT First Reviews true crime facebook singing competition dragons anthology Columbia Pictures Cartoon Network SDCC 2019 Emmy Nominations CNN politics green book game of thrones talk show Spectrum Originals golden globes Trailer Year in Review series Musical Amazon Prime spy thriller Set visit Fall TV Creative Arts Emmys FX strong female leads The Witch Comic Book President 24 frames hispanic Mary poppins Pop Comedy spider-man X-Men PaleyFest cars YouTube Premium Sundance SXSW Brie Larson E3 Paramount book Marvel Quiz spanish language RT21 DC Universe 2016 Dark Horse Comics Winter TV IFC doctor who Horror TCA 2017 New York Comic Con Fox News Podcast Photos Holidays supernatural HBO Reality Competition Syfy composers Summer transformers Epix Apple Freeform Drama jamie lee curtis toy story Rock 007 Stephen King Rocketman Winners Rocky war GLAAD FXX Sundance Now disaster SundanceTV Toys Fantasy robots nature Song of Ice and Fire Thanksgiving Walt Disney Pictures MCU Awards Character Guide Countdown Disney streaming service psycho Amazon Prime Video VICE Schedule Nickelodeon aliens sitcom Mystery science fiction MSNBC spain Disney ghosts Tumblr CBS NYCC Watching Series technology Binge Guide Cannes Reality Cosplay miniseries Western Ovation hist mutant movies zombie