Weekend Box Office

Box Office Guru Preview: "Vacancy" Hopes for Full Occupancy

by | April 19, 2007 | Comments

Another week, another horror film. That’s the mantra in Hollywood at the moment. Among the four new films going into wide release this weekend are Sony’s terror tale "Vacancy" which represents the fourth scary flick in three weeks to hit the multiplexes.

Also debuting are New Line’s murder drama "Fracture," the Warner Bros. romantic drama "In the Land of Women," and the British action comedy "Hot Fuzz" all looking to help moviegoers kill some time as they await the return of the webslinger.

Sony offers a new batch of frights in its latest horror pic "Vacancy" starring Luke Wilson and Kate Beckinsale as a couple stranded at a dirty motel where occupants are filmed while being brutally killed. The studio is making the right move by selling the R-rated film on concept first, and starpower second. The marketing has been creepy and effective plus the plot is different and appealing. Horror fans are likely to take interest. But moviegoers have been bombarded with scary movies so much in recent weeks that you’d think it was October. Plus the harsh rating will keep out some of the younger teens who may want in on this action. Also a wildcard will be this week’s massacre at Virginia Tech as college students may not be in the mood at this moment for a movie about senseless killings.

Most of the business will depend on marketing and the campaign has been solid. It is very difficult nowadays to set your horror flick apart from all the other ones but "Vacancy" has done it right. Competition from "Disturbia" will be a factor, but older teens and young adults who like a good scare should line up in decent spring-like numbers. "Vacancy" opens in 2,551 theaters on Friday and could pull in around $14M over three days.

Kate Beckinsale and Luke Wilson are forced to snoop in "Vacancy."

Recent Oscar nominee Ryan Gosling plays an assistant district attorney prosecuting a man who murdered his wife, played by Academy Award winner Anthony Hopkins, in the new courtroom thriller "Fracture." The New Line release will play to a mature adult audience which puts it in a strong position given all the films targeting teens and young adults at the moment. Both actors are well-respected, however they are not necessarily box office powers. Hopkins has done well when he’s playing a cannibal, but otherwise his track record is spotty when anchoring a film with no other major commercial draws. Reviews have been somewhat positive which could help a tad. "Fracture" debuts in about 2,400 theaters and may collect roughly $12M over the frame.

Ryan Gosling wishes there was a time limit in "Fracture."

Warner Bros. goes after the ladies with the weekend’s only PG-13 entry "In the Land of Women." Written and directed by actor-turned-filmmaker Jonathan Kasdan, the romantic drama stars "The O.C."’s Adam Brody along with Meg Ryan and Olympia Dukakis in the story of a young man who learns the complexities of the other sex while caring for his ailing granny. Male appeal will be close to zero. That means that "Disturbia," which is playing very well with teenage girls, will be a major competitor here. Aside from that, there aren’t too many direct threats however the overall marketing push has not been very loud on "Women." Landing in 2,155 theaters, "In the Land of Women" might capture about $8M for the weekend.

An Adam Brody sandwich, courtesy of "In the Land of Women."

The creative team behind 2004’s cult hit "Shaun of the Dead" is back with its take on cop buddy flicks with "Hot Fuzz." The R-rated action comedy finds an overachieving London cop being transferred to a seemingly peaceful countryside village before stumbling upon a series of mysterious killings. Young men will make up the core audience. But through video and cable, "Shaun" has built up a loyal fan following which is likely to give this new entry a try. Add in positive buzz from its blockbuster release in the U.K. earlier this year (it’s already grossed $48M outside of North America) plus glowing reviews from U.S. critics and it is sure to pack a punch in the per-theater average race. Holding it back will be the moderate wide release in 825 locations. In 2004, "Shaun" debuted in 607 sites and grossed $3.3M for a solid $5,487 average. "Hot Fuzz" should be hotter and could arrest about $6M this weekend.

The dandy "Shaun of the Dead" gang is back in "Hot Fuzz."

Following its surprisingly potent number one opening, Shia LaBeouf‘s thriller "Disturbia" will face some hefty competition from "Vacancy" which also goes after those seeking a scary flick. A 45% drop could be in order giving the Paramount title around $12M for the frame and a ten-day tally of $39M.

Will Ferrell‘s hit comedy "Blades of Glory" looks set to break through the $100M mark this weekend. A 35% decline would give the Paramount release about $9M for the frame and $102M after 24 days. Disney’s animated film "Meet the Robinsons" has been holding up very well and with another weekend of mostly R-rated new entries, look for another slim dip. The 3D toon might slide by just 25% to roughly $9M boosting the cume to $84M. An invitation to the century club is in the mail.

LAST YEAR: Spooky flick "Silent Hill" topped the charts opening to a strong $20.2M on its way to $47M for Sony. The Weinstein Company’s spoof hit "Scary Movie 4" tumbled 58% in its second weekend to $16.8M for the runnerup spot. Debuting in third was the Michael Douglas actioner "The Sentinel" with $14.4M before finishing with $36.3M for Fox. The studio’s toon sequel "Ice Age: The Meltdown" followed with $13.3M in its fourth frame while competing animated entry "The Wild" rounded out the top five with $8.3M. The weekend’s other new release, the Hugh Grant comedy "American Dreamz," bowed poorly in ninth with $3.7M on its way to just $7.2M for Universal.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

harry potter latino Drama Biopics batman binge psycho versus Holidays based on movie worst hollywood italian TV Land Apple PlayStation Adult Swim NYCC cartoon talk show nfl Paramount Network Writers Guild of America doctor who Ghostbusters singing competition Marvel independent TLC TIFF chucky Rom-Com FXX 24 frames Crackle President natural history ITV diversity Shudder Podcast CBS elevated horror cops Apple TV+ Hear Us Out Warner Bros. Alien ratings werewolf Sundance TV Exclusive Video Epix twilight Mudbound Stephen King scary movies dc AMC Fox News a nightmare on elm street Disney historical drama animated Trailer HBO rom-coms Martial Arts 2016 Thanksgiving MCU teaser Pop Holiday Apple TV Plus Election YouTube Premium Netflix game show travel Red Carpet women anime golden globes boxing zero dark thirty CW Seed VOD blaxploitation Grammys IFC Films PaleyFest 2017 Pride Month parents TV renewals politics Crunchyroll dceu DC Comics true crime Cosplay Trivia Emmys E! movie Disney+ Disney Plus psychological thriller Spike Mystery ABC Family Emmy Nominations DC streaming service comedies toronto Anna Paquin cancelled MTV IFC Pet Sematary criterion Women's History Month Sneak Peek Video Games 2019 thriller hispanic The Academy History Watching Series Chernobyl Infographic ESPN SXSW Valentine's Day Paramount renewed TV shows stand-up comedy The Witch spanish language docudrama Binge Guide cinemax Comic Book sports 72 Emmy Awards Comedy Central 71st Emmy Awards Heroines 2021 anthology ID theme song Awards Tour blockbuster asian-american critics zombie prank First Reviews Tarantino Disney streaming service sequels FX king kong Reality Competition hist science fiction Discovery Channel screen actors guild films Countdown Walt Disney Pictures VICE TBS dramedy halloween Marvel Television venice GoT dark japanese south america Classic Film cults football stoner Lionsgate Lifetime Marvel Studios Animation Broadway A&E Super Bowl Rocky series christmas movies Star Wars Awards festival deadpool Universal jamie lee curtis DC Universe GIFs FX on Hulu Turner Ellie Kemper trailers police drama cancelled TV shows breaking bad San Diego Comic-Con french Vudu streaming witnail rotten movies we love Britbox American Society of Cinematographers franchise justice league Film Festival rotten Hulu Box Office directors Disney Channel slashers Lucasfilm Amazon Studios superman Elton John 2020 Mindy Kaling Summer godzilla HBO Max Mary poppins nbcuniversal 20th Century Fox Television Academy Chilling Adventures of Sabrina First Look classics Fantasy cooking Sundance Lifetime Christmas movies 45 video on demand Rock FOX romantic comedy supernatural TCA Awards stop motion award winner concert BAFTA razzies WGN Hallmark video Spring TV BET New York Comic Con Mary Poppins Returns Starz Character Guide sitcom TNT Nominations Netflix Christmas movies foreign indie Winners die hard war See It Skip It mockumentary comic Mary Tyler Moore miniseries superhero spain fast and furious Comics on TV Captain marvel TCA Winter 2020 nature canceled adaptation fresh Nickelodeon Columbia Pictures Dark Horse Comics Travel Channel dragons facebook Photos SDCC news comics Sony Pictures green book joker Spectrum Originals A24 National Geographic toy story Cannes Black History Month PBS LGBTQ BBC America Tubi The Arrangement Winter TV Tomatazos mission: impossible political drama USA reviews Musical telelvision Pixar 4/20 Television Critics Association Fall TV Premiere Dates remakes children's TV The Purge Rocketman tv talk GLAAD zombies Oscars serial killer archives cats VH1 sag awards 2015 Arrowverse ghosts Freeform Sci-Fi kaiju spanish Horror quibi NBC X-Men documentary worst movies Pop TV SundanceTV docuseries Musicals black disaster monster movies vampires YA Amazon rt archives comic books biography Nat Geo Year in Review APB 21st Century Fox CNN Fox Searchlight transformers technology The Walt Disney Company satire space Polls and Games boxoffice DGA crime thriller Legendary TCA adventure composers Comedy kong 78th Annual Golden Globe Awards finale El Rey golden globe awards Baby Yoda obituary richard e. Grant dogs discovery Trophy Talk 99% Kids & Family crossover hidden camera CBS All Access robots all-time TCA 2017 2018 book documentaries australia medical drama BBC One YouTube ABC Amazon Prime CMT Teen Interview period drama Country ViacomCBS YouTube Red Christmas Shondaland social media crime romance revenge Toys Western jurassic park television Avengers Extras indiana jones Music RT21 ABC Signature TCM Disney Plus BET Awards spinoff universal monsters emmy awards WarnerMedia TV One Bravo Masterpiece Syfy MSNBC unscripted Tumblr blockbusters scorecard Calendar sequel The CW Opinion LGBT spider-man festivals Certified Fresh Cartoon Network comiccon best reboot RT History Food Network what to watch Black Mirror spy thriller Best and Worst movies cancelled television screenings Schedule Marathons halloween tv E3 cancelled TV series Paramount Plus Esquire Turner Classic Movies Creative Arts Emmys free movies popular Star Trek The Walking Dead game of thrones BBC Peacock TV TruTV casting Quiz Unbreakable Kimmy Schmidt Hallmark Christmas movies aliens Pirates Family Superheroes name the review Action Ovation Endgame 007 Sundance Now Film Reality james bond Brie Larson Academy Awards Showtime Superheroe crime drama OWN pirates of the caribbean mutant HBO Go USA Network child's play cars laika Logo canceled TV shows Amazon Prime Video kids DirecTV Acorn TV Song of Ice and Fire Set visit OneApp Funimation strong female leads