So justifiably proud was Buena Vista of the "Incredibles" DVD numbers that they issued a press release (which you can read for yourself at ComingSoon.net) full of good news: they sold 5 million units in just one day! Pixar President Steve Jobs had this to say about the release: "The superheroes at Pixar who created ‘The Incredibles’ have made it even more thrilling in this extraordinary DVD release…We are gratified that millions of fans have rushed to add Pixar’s latest film to their home entertainment collections."
