"Crash" Producer's Magic Turns "Illusionist" Into Gold

by | September 18, 2006 | Comments

Thanks to Bob Yari‘s crafty marketing, the self-released indie pic has transformed from a middling Sundance selection to a profit-turning surprise success.

The industry analysts over at The Hollywood Reporter examine the "Illusionist" miracle – or, how after distribution deals fell through after Sundance, the Edward NortonPaul Giamatti period piece managed to turn a 51-theater opening weekend into a platform expansion that has earned over $23 million to date.


Ed Norton and Jessica Biel make $23 million worth of magic in "The Illusionist"

THR gives a detailed account of Yari’s various strategies to distribute the Neil Burger through his own Yari Film Group once an offer from Universal Pictures fell apart, including trailer-swapping with Focus Features’ "Scoop," launching a large-scale promotional campaign with marketing materials, and, significantly, making sure to release the pic (albeit on a very limited scale) months before Buena Vista’s rival 20th century magician flick, "The Prestige," hit theaters (the Christian BaleHugh Jackman flick is slated for October 20).

Click here for the full article from The Hollywood Reporter.

Tag Cloud

Awards Tour anime psychological thriller Reality Shondaland Premiere Dates teaser Certified Fresh dragons Chilling Adventures of Sabrina 45 Ghostbusters theme song Freeform Amazon Prime Video RT History Comics on TV Western GLAAD Ellie Kemper aliens golden globes cinemax BBC America ABC Family CW Seed Grammys natural history Infographic dc Pirates Creative Arts Emmys green book Disney Channel Awards diversity Elton John Shudder docudrama dramedy CBS All Access The CW war Biopics Hulu cops Trivia boxoffice VICE comic historical drama BBC Syfy vampires unscripted 2016 PaleyFest Epix Teen Food Network talk show TV hist First Look FXX Emmys animated Cannes book 2015 Masterpiece anthology YouTube Premium Year in Review Crackle Election children's TV TCA Nat Geo Lucasfilm HBO IFC Films ghosts casting Sundance Countdown Writers Guild of America Red Carpet medical drama LGBTQ ESPN BET Thanksgiving cults crime Musical Showtime Opinion kids Comedy SXSW Country Rom-Com adventure Reality Competition President Tumblr Oscars Music series comiccon festivals Holidays cars Photos Spectrum Originals Sneak Peek Set visit Brie Larson E! Apple National Geographic Comic Book harry potter Pixar mockumentary USA police drama Rocketman Video Games Stephen King Sci-Fi Ovation Logo romance TIFF Kids & Family MTV Character Guide period drama Fantasy Calendar TBS robots nature Amazon WGN dceu Trophy Talk streaming CNN Mudbound Horror sports strong female leads TruTV blaxploitation Toys Fall TV politics based on movie Bravo Britbox justice league tv talk discovery San Diego Comic-Con sitcom Polls and Games Summer NBC 24 frames facebook Cartoon Network Comedy Central sequel MCU ABC Tarantino Captain marvel Emmy Nominations elevated horror binge richard e. Grant Lionsgate NYCC Star Trek ITV Chernobyl Columbia Pictures crime thriller Adult Swim jamie lee curtis LGBT Family Warner Bros. American Society of Cinematographers Spring TV Paramount The Arrangement true crime serial killer political drama technology FOX crime drama GoT GIFs Paramount Network History Super Bowl Starz RT21 disaster Cosplay Amazon Prime Spike The Witch TNT Superheroe Rock WarnerMedia doctor who Mystery social media Pet Sematary Sony Pictures Mary Poppins Returns quibi composers Schedule Trailer spider-man Pride Month crossover Black Mirror Rocky revenge A&E SDCC biography Animation Valentine's Day cats Nickelodeon VH1 mutant zombie DirecTV Fox News Marathons Star Wars 007 spinoff cooking DGA Winter TV TCM Film zombies USA Network miniseries Universal singing competition MSNBC Best and Worst travel PBS what to watch Action 2017 Dark Horse Comics witnail Marvel Esquire Walt Disney Pictures Unbreakable Kimmy Schmidt Podcast OWN supernatural Christmas SundanceTV Binge Guide HBO Max Nominations Anna Paquin television E3 Martial Arts Mary Tyler Moore Vudu New York Comic Con Heroines award winner Mindy Kaling 20th Century Fox toy story transformers APB See It Skip It 21st Century Fox Interview Mary poppins thriller Disney Women's History Month Disney streaming service YouTube Red space IFC CBS TCA 2017 Pop Extras Film Festival Musicals 2018 YA DC Universe adaptation finale stand-up comedy 2019 spy thriller DC Comics El Rey Acorn TV Netflix TLC ratings game show X-Men FX science fiction CMT DC streaming service Drama Sundance Now movies Box Office zero dark thirty Tomatazos Winners psycho Quiz Superheroes Watching Series AMC Song of Ice and Fire Lifetime TV Land