"Crash" Producer's Magic Turns "Illusionist" Into Gold

by | September 18, 2006 | Comments

Thanks to Bob Yari‘s crafty marketing, the self-released indie pic has transformed from a middling Sundance selection to a profit-turning surprise success.

The industry analysts over at The Hollywood Reporter examine the "Illusionist" miracle – or, how after distribution deals fell through after Sundance, the Edward NortonPaul Giamatti period piece managed to turn a 51-theater opening weekend into a platform expansion that has earned over $23 million to date.

Ed Norton and Jessica Biel make $23 million worth of magic in "The Illusionist"

THR gives a detailed account of Yari’s various strategies to distribute the Neil Burger through his own Yari Film Group once an offer from Universal Pictures fell apart, including trailer-swapping with Focus Features’ "Scoop," launching a large-scale promotional campaign with marketing materials, and, significantly, making sure to release the pic (albeit on a very limited scale) months before Buena Vista’s rival 20th century magician flick, "The Prestige," hit theaters (the Christian BaleHugh Jackman flick is slated for October 20).

Click here for the full article from The Hollywood Reporter.

Tag Cloud

Extras Mindy Kaling Comedy Marathons psychological thriller TLC MTV BET Lifetime Christmas movies Comic Book Photos docudrama LGBT BBC America comiccon romance Western franchise canceled cartoon serial killer Nominations latino The CW RT21 Country President Captain marvel Academy Awards unscripted 2019 miniseries Crunchyroll historical drama Amazon Studios cars CMT Opinion OneApp zombies Sundance Now Infographic Tomatazos canceled TV shows Fall TV Winners 21st Century Fox rotten movies we love Lifetime TIFF cancelled television PBS technology Pixar TCM Film Festival A&E Winter TV Reality ITV Women's History Month stand-up comedy FXX Star Wars spider-man slashers casting CBS Paramount social media Britbox south america cults cancelled TV series Pet Sematary Tubi jamie lee curtis supernatural Disney Plus facebook Sneak Peek Turner Baby Yoda quibi dc Martial Arts Year in Review Video Games ratings screen actors guild video HBO Max El Rey romantic comedy Warner Bros. Showtime travel Sundance TV hispanic The Walking Dead politics MCU OWN Music WarnerMedia Pop Writers Guild of America free movies Epix Acorn TV CW Seed NYCC RT History streaming National Geographic animated Logo SDCC Trivia Chernobyl Certified Fresh TruTV robots spy thriller revenge cancelled Mystery GoT blockbuster Spring TV police drama name the review boxoffice werewolf 71st Emmy Awards medical drama NBC Nickelodeon Netflix DC streaming service Arrowverse First Reviews Shudder DC Comics Lucasfilm game of thrones ESPN USA Sony Pictures finale batman harry potter Pride Month A24 Trophy Talk Hulu science fiction First Look Disney+ Disney Plus Food Network 2018 Marvel Vudu Discovery Channel dogs CBS All Access joker American Society of Cinematographers mockumentary Crackle Bravo Chilling Adventures of Sabrina period drama Biopics children's TV composers binge true crime directors cancelled TV shows Thanksgiving award winner IFC 2020 singing competition TV Avengers Awards Tour Cartoon Network Unbreakable Kimmy Schmidt Cannes biography transformers Brie Larson anthology Musical Heroines movie Hallmark documentary movies crime drama ABC Family aliens Spectrum Originals talk show GIFs Fox News foreign Box Office festivals Lionsgate VICE TBS discovery Tumblr Emmy Nominations See It Skip It Watching Series Netflix Christmas movies series DC Universe Song of Ice and Fire USA Network 2015 what to watch zombie spain Esquire Grammys Turner Classic Movies Action X-Men crime thriller Peacock Drama tv talk New York Comic Con Holidays 20th Century Fox Ovation Syfy green book Mary Tyler Moore Holiday Red Carpet Podcast crime theme song toy story breaking bad GLAAD adventure Sundance Animation Spike Marvel Studios The Purge renewed TV shows vampires Apple TV Plus Teen nature zero dark thirty crossover Tarantino Nat Geo golden globes cops Elton John Shondaland Christmas Reality Competition Ghostbusters Funimation Awards Universal Comedy Central Apple Interview Pirates Disney Channel 007 Amazon Kids & Family CNN Television Academy Hallmark Christmas movies comics Film Set visit Oscars sequel psycho hist DGA TCA Winter 2020 witnail Classic Film MSNBC Binge Guide cooking ABC Valentine's Day cats Apple TV+ Walt Disney Pictures justice league Endgame Amazon Prime YA screenings SXSW VH1 BBC Paramount Network AMC disaster book strong female leads History spinoff Premiere Dates cinemax television APB Rocky versus natural history war universal monsters sports dramedy ghosts Comics on TV political drama Family HBO sitcom TNT WGN anime Ellie Kemper Black Mirror YouTube Stephen King Black History Month Disney streaming service Superheroes FX Amazon Prime Video Anna Paquin independent 2016 space Rom-Com TV Land Quiz blaxploitation Summer Rock christmas movies Schedule Disney Adult Swim TCA mutant Superheroe TV renewals Marvel Television thriller Election Star Trek dragons Dark Horse Comics 45 halloween Super Bowl comic FOX SundanceTV Emmys Polls and Games elevated horror indie doctor who Cosplay Musicals YouTube Premium reboot Fantasy San Diego Comic-Con Mary poppins Sci-Fi The Arrangement scary movies Toys adaptation Freeform richard e. Grant Character Guide IFC Films Trailer Masterpiece Starz Best and Worst Columbia Pictures DirecTV based on movie Travel Channel reviews teaser kids YouTube Red diversity Countdown Calendar TCA 2017 E! game show 24 frames The Witch FX on Hulu spanish language Pop TV dceu sag awards Creative Arts Emmys Rocketman LGBTQ Mudbound 2017 E3 Horror PaleyFest Mary Poppins Returns