Batman takes on Cinderella Man at the box office as the Russell Crowe–Christian Bale Western remake 3:10 to Yuma heads into the multiplexes over what is traditionally a tumbleweed weekend in the marketplace. More action comes in the form of Shoot ‘Em Up which pits Clive Owen against Paul Giamatti while those craving comedy get the new laugher The Brothers Solomon. With summer gone and most students back in school, Hollywood has decided to roll out nothing but R-rated films this weekend.
Hoping to bounce back from last year’s critical and commercial disaster A Good Year, Oscar winner Russell Crowe leads the charge and aims for his first trip to the number one spot in nearly four years with 3:10 to Yuma. Directed by James Mangold (Walk the Line), the update on the 1957 semi-classic finds Bale playing a down-on-his-luck family man who takes the job of delivering a captured outlaw (Crowe) to the authorities. Having two strong actors face each other on screen is
usually a good thing and here the starpower should help bring in audiences. Reviews have been solid and since this genre plays to a more mature adult audience, the opinions of critics will make a big difference. The marketing push from Lionsgate has been commendable and with few other interesting new choices out there, Yuma should carve out its own space. Heading into 2,652 theaters, 3:10 to Yuma could open with roughly $14M over the Friday-to-Sunday period.
LAST YEAR: The worst box office weekend of 2006 was led by the modest opening of the thriller The Covenant which debuted with only $8.9M which was enough to capture the crown. The Sony pic went on to gross $23.3M overall. Opening with weak results in second was the Ben Affleck starrer Hollywoodland with only $5.9M on its way to $14.4M for Focus. Following two weeks at number one, the football drama Invincible dropped to third with $5.6M for Buena Vista. The Weinstein Company’s Thai actioner The Protector premiered in fourth with $5M leading to only $12M. The Jason Statham action pic Crank ranked fifth with $4.9M for Lionsgate.
Author: Gitesh Pandya, www.BoxOfficeGuru.com