TAGGED AS: AMC
Season 3 of Better Call Saul is speeding towards Breaking Bad faster than ever before. First, they introduced Gus Fring (Giancarlo Esposito), who will go on to become a big bad for Walter White (Bryan Cranston) in Breaking Bad. It looks like Gus is going to go to war with Don Hector Salamanca (Mark Margolis). Could this be how Salamanca is incapacitated before Walter meets him? But the big question, the very question of the title itself, was answered this week in episode “Off Brand”: Where did Jimmy McGill (Bob Odenkirk) get the name Saul Goodman?
SPOILER WARNING: THE FOLLOWING INCLUDES PLOT DETAILS FROM SEASON 3, EPISODE 6 OF BETTER CALL SAUL
Viewers have always known that “Saul Goodman” was not his real name. He confessed as much to Walter White. But for two and a half seasons, fans have been watching Jimmy McGill struggle with his law practice. Necessity is the mother of invention, and this week Jimmy had to create an alter ego for a local commercial. It wasn’t even supposed to be a lawyer name.
#BetterCallSaul You don't need previews for next week when you introduce Saul Goodman
— Lindsay (@TWSSlinsg) May 16, 2017
S03E06: The Birth of Saul #BetterCallSaul
— Kat Splat ?? (@thekat0711) May 16, 2017
Let’s back up. Last season, Jimmy snuck onto a military base to film a TV spot of war hero types looking majestic in front of bombers. Now Jimmy has to take a one year hiatus from law, a slap on the wrist for forging documents that cost Chuck (Michael McKean) the Mesa Verde account. But, Jimmy proved Chuck’s aversion to electronics was all psychological, so the Bar Association believed that Jimmy only confessed to Chuck to make his brother feel better. Still, one year off duty means Jimmy’s got to pull that ad for his legal practice.
Jimmy’s already spent the money on daily airings at 3:20 p.m., so he thinks of a way to make use of that time: He tries to sell local businesses on letting him shoot their commercials to air in the 3:20 slot. To get the word out, he shoots a new commercial for his commercial business. He realizes, however, that he can’t be lawyer Jimmy McGill selling commercials now, so he invents a new character he will play and names him “Saul Goodman.”
"It's just a name." #BetterCallSaul
Thank you @BetterCallSaul #BobOdenkirk #VinceGilligan #BreakingBad @AMC_TV pic.twitter.com/wpM32Z5zPm
— Shahed Chowdhuri (@shahedC) May 16, 2017
Ah! The mystery of Saul Goodman has been revealed! @BetterCallSaul
— Jennifer (@jennole94) May 16, 2017
He became Saul Goodman! ?Finally! #BetterCallSaul ?
— Amberlance (@amberbowens) May 16, 2017
Were you expecting a deep explanation for how he chose the name that would become his persona throughout Breaking Bad? Even Kim (Rhea Seehorn) thought there must be more to it when Jimmy showed her the ad. No, Jimmy just thought Saul Goodman sounds like, “It’s all good, man.”
Wow, Saul Goodman finally is introduced tonight, and I had no idea it sounded like "It's All Good Man" #BetterCallSaul pic.twitter.com/sA2RQHU7N5
— JJ (@gruden3) May 16, 2017
#ItsAllGoodMan is a little less dramatic than #HoldTheDoor but, I still like it. #WillCallInAgainNextWeek @BetterCallSaul @GameOfThrones
— Dubyah Haze (@dubyah_haze) May 16, 2017
For all my @BetterCallSaul fans… "It's all good man!" #itsallgoodman #saulgoodman
— Clint Hendrickson (@ClintonAustin_H) May 16, 2017
The commercial is a true Saul Goodman production. Video editing circa 2002 had a lot of cheesy effects, and Jimmy went a bit overboard on the “star wipes.”
So Many Star Wipes!! ⭐️ Can #BetterCallSaul make a commercial for @VillainMediaCom? pic.twitter.com/xkzQWRY68s
— Villain Media (@VillainMediaCom) May 16, 2017
#BetterCallSaul pic.twitter.com/r53uaxywcC
— Brocktoon (@Brocktoon23) May 16, 2017
So, Kim had a bit of an anxiety attack seeing that Saul Goodman commercial, no? @rheaseehorn @BetterCallSaul #BetterCallSaul
— Magenta Rocks (@MagentaRocks) May 16, 2017
It’s as simple as that. That’s how Jimmy McGill became Saul Goodman. He needed a new character, was on a deadline, and made a name out of a common catch phrase. This got us thinking, what other names can be made out of popular expressions? Try out Better Call Saul name generator below.
You too can have a fake name like Saul Goodman. Choose the phrase that best suits your lifestyle, and find out what your shady lawyer name is. Or, if you have your own phrase and corresponding name, tell us in the comments!
Better Call Saul airs Mondays at 10 p.m. on AMC