Bart, Lisa, and the whole gang from Springfield will charge into multiplexes across North America and much of the world this weekend in the highly anticipated animated comedy The Simpsons Movie which looks to easily conquer the box office. But competing studios do have other menu items in store for moviegoers. Catherine Zeta-Jones stars in the romantic comedy No Reservations, Lindsay Lohan headlines the grisly thriller I Know Who Killed Me, and hip hop star Big Boi tries out the world of golf comedy in Who’s Your Caddy?
Fox is aiming for hardcore followers and casual fans alike with its long-in-the-works comedy The Simpsons Movie which hits screens at midnight on Thursday night. The PG-13 film has a substantial built-in audience and should play out like a semi-sequel. To some extent it will be one of the more unpredictable openings of the summer since there is no track record of Simpsons fans leaving their TVs and paying money at the box office, however the fan base is sizable and will definitely come out upfront. Reviews have been good too so those who tuned out a decade ago and miss the Bobo years should return to try out what the feature-length entree is like.
The studio gets major points for executing what is certainly one of the best marketing campaigns of the year. From turning a dozen 7-11s into Kwik-E-Marts to the SimpsonizeMe web promotion, The Simpsons Movie has been generating substantial interest and has jumped from the entertainment pages to the front pages becoming a major pop culture event. That should lead to a powerful opening weekend, even if large drops follow. The marketplace will get crowded this weekend, however Simpsons will tower over its foes with ease. In fact its nearest competitors should only be in the teen millions so Krusty and company will get the attention of most folks. Busting into 3,922 theaters, The Simpsons Movie could open in the neighborhood of $54M.
Adam Sandler comedies typically drop by 45-50% on the second weekend depending on how well received they are. I Now Pronounce You Chuck and Larry is not exactly a fan favorite so sales could get sliced in half and fall to about $17M. That would still give the Universal comedy about $70M after ten days.
New Line enjoyed a better than expected bow for the musical Hairspray which gave the studio its best opening in two years. However its Friday-to-Saturday drop of 15% last weekend indicates that it might be a front-loaded title. Look for a 50% fall to around $14M giving the John Travolta vehicle a ten-day tally of $59M.
LAST YEAR: Universal’s summer action entry Miami Vice opened atop the charts with $25.7M on its way to $63.5M domestically and $164M worldwide. After three weeks at number one, Pirates of the Caribbean: Dead Man’s Chest slipped to second with $20.6M. Fox’s teen comedy John Tucker Must Die enjoyed a solid opening in third with $14.3M leading to a $41M final. The animated film Monster House followed with $11.7M in its sophomore frame. Rounding out the top five was rival toon The Ant Bully with a $8.4M opening on its way to a disappointing $28.1M for Warner Bros. Introducing herself to the world in limited release was Abigail Breslin in Little Miss Sunshine which went on to become a critical and commercial hit grabbing $59.9M at the box office plus four Oscar nominations.
Author: Gitesh Pandya, www.BoxOfficeGuru.com