Letter from the Editor

A quick update on some of the changes at RT.

by | February 20, 2008 | Comments

Hi everybody,

It’s Matt here with a quick update on the progress of our RT upgrade. For those of you that are new to the site, we’re in the midst of making some long overdue changes to the RT site to make it more fun, more useful and easier to use.

In the past four weeks since we launched the first phase of our redesign, we’ve gotten a tremendous amount of valuable feedback from the community. We’re thrilled that you’re all so passionate about the site and how it works and our goal is to keep you happy!

There are a few specific updates that we particularly wanted to call out because many of you noted them in your comments:

  • Search — unfortunately the new search we launched did not work out as well as we’d hoped, so we’ve switched back to the old one while we continue to work on this important feature.
  • News — we moved headlines higher on the main page for quick browsing.
  • Photo Galleries — we’re in the midst of a improving these sections so stay tuned!
  • Bug Fixes — many of you noticed bugs in the display of reviews, comments and show times. All of these have been noted and are being fixed.

Long story short, we are working overtime here at RT HQ to get the site in tip top shape and we’ve launched a Company Blog so you can keep tabs on all of the progress. And thank you again for all of your support and feedback.

Matt Atchity
Editor in Chief
Rotten Tomatoes

Dear RT Users,

Welcome to the new and improved Rotten Tomatoes. We’ve spent most of the last year redesigning and rebuilding RT, and I think you’re going to like what you see.

So what have we come up with? Quite a bit – we’ve updated the look and feel of the entire site partially to make it pretty but mostly to get you engaged in some of the site’s features and coming back on a daily basis. For example, you’ve probably already seen the new home page. This new layout has more of a focus on original editorial content and community features. We’ve redesigned the movie pages, making the reviews more sortable and adding customization to the Tomatometers. For more details of what’s changed, check out our launch guide.

You may have noticed that we’ve eliminated our games coverage. After much debate, we’ve decided that we need to focus on film, but you can still get game reviews and ratings at GameStats.

I’d like to take a moment to thank you for the feedback you’ve given us while we were running our Beta site. That input has been very valuable to us, and I encourage you to continue letting us know what you like and what you don’t like. And while I’m thanking people, I need to mention our development team; they’ve been pulling some very long hours to make some pretty major changes to how the site works. They should be very proud of the work they’ve done so far.

What you’re seeing to today is just the tip of the iceberg, because there are even more changes coming. In the next few months, we’re going to enhance your profile and journal pages, to give you better tools to express yourself and interact with your RT friends. We’re going to have a deeper, broader selection of video, with more exclusives and more variety. And we’re working on more functionality and customization tools around how you interact with critics and each other, to make RT better than ever.

But don’t just take my word for it. Poke around the site for a while. Look at the changes and tell us what you think. We want to hear from you and we want RT to be your movie home. Most importantly, keep coming back, because more great changes are on the way.

Matt Atchity
Editor in Chief
Rotten Tomatoes

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