Box Office Guru Preview: Keanu Invasion Begins at Box Office

Also: Nothing Like the Holidays, Delgo to fight for remaining scraps.

by | December 11, 2008 | Comments

Keanu Reeves invades multiplexes across North America with his new sci-fi actioner The Day the Earth Stood Still which opens five years to the day after the actor’s last stint in the number one spot. Also debuting are the family drama Nothing Like the Holidays and the animated adventure Delgo.

Gunning for an easy victory at the box office this weekend, The Day the Earth Stood Still sees Fox targeting the same audience that Warner Bros. went after with I Am Legend a year ago this very weekend with its own star-driven end-of-the-world thriller. The PG-13 film co-stars Jennifer Connelly, Jaden Smith, and Kathy Bates. To add to the grossing potential, Day will also open on higher-priced Imax screens plus the film will have attached to it the trailer for the studio’s summer franchise flick X-Men Origins: Wolverine. These tactics will ensure that a large crowd will show up.

Earth has many factors working in its favor this weekend which will join forces to deliver a strong number one debut. Effects-driven disaster films almost always score big numbers and Keanu is a bankable lead in the sci-fi and action genres so his salary will end up being a worthwhile investment. Older sci-fi fans may also be curious to see how a classic tale got updated so the film could play to a broad age range. Plus the current marketplace is weak and ticket buyers are hungry for that next big event film and Earth is the only one that really fits the bill right now. No effects-driven action film has opened north of $20M in four months so Gort and company will capitalize on pent up demand.

Earth should connect with many of the same moviegoers that came out earlier this year for the non-sequel actioners Cloverfield and 10,000 B.C. Those pics bowed on top with $40.1M and $35.9M, respectively, but Keanu should fly higher. TV spots for Day even take a page from the successful campaign Fox put together for its weather disaster smash The Day After Tomorrow more than four years ago. Landing in 3,559 sites, The Day the Earth Stood Still may open to about $48M.


Keanu Reeves in The Day the Earth Stood Still

The always dependable family reunion is used to set up the story in Nothing Like the Holidays, the tale of a Chicago set that gets back together for Christmas to face challenges that can only be solved by…coming together as a family. The mostly Latino cast includes John Leguizamo, Freddy Rodriguez, Jay Hernandez, Alfred Molina, and Debra Messing. Overture is looking for a hit and hoping that the picture can play to a broader audience than just the Spanish-speaking population. But that crowd alone can be a driving force at the box office and should respond to Nothing thanks to its starpower, family bonding plot, plus the fact that a wide release with a mostly Latino cast is a rare event not to be missed.

Reviews have been mixed and business from outside the community will not be easy to generate. African Americans have already proven themselves to be a viable demographic at the box office, but Latinos have had only a fraction of the opportunities even though they make up a larger portion of the country’s population. This film will be looked at as a test. Coming home to 1,671 theaters, Nothing Like the Holidays could collect roughly $7M this weekend.


John Leguizamo, Debra Messing, and Alfred Molina in Nothing Like the Holidays

Freestyle releases the animated adventure Delgo featuring the voices of Freddie Prinze Jr., Jennifer Love Hewitt, Kelly Ripa, and Val Kilmer into about 1,800 theaters. That’s curiously wide for a film with almost no buzz. The PG-rated toon will play mostly to kids and might scrape together around $2M.


Delgo

The usual end-of-year rush with limited release titles continues this weekend with a handful of new films opening in selected cities. Among the more high-caliber dramas are Clint Eastwood‘s second directorial effort of the year, and first that stars him, with Gran Torino which Warner Bros. platforms in New York and Los Angeles. Meryl Streep makes a bid for her record fifteenth Oscar nomination with Miramax’s Doubt co-starring Philip Seymour Hoffman. Following his Best Actor win at Cannes earlier this year, Benicio del Toro hits the commercial market in the U.S. with Steven Soderbergh‘s Che in its full two-part four-and-a-half-hour length for a one-week Academy run at the Ziegfeld in New York and The Landmark in Los Angeles playing only two shows per day.

After two weeks at number one, the holiday comedy Four Christmases will drop a notch or two, but expect some decent legs. The Warner Bros. release is going over well with audiences so a 40% decline could result giving the film about $10M for the weekend and $84M in 19 days. Summit’s Twilight has also been staying relatively strong so a 45% drop to $7M may occur. That would give the vampire saga $149M to date.

Disney’s Bolt suffered a big fall coming off of the Thanksgiving holiday, but this weekend look for it to stabilize as it’s still the only major option for younger kids. Delgo will not be much of a threat. Look for a 40% fall to around $5.5M which would push the cume to $87M. A similar decline should result for Fox’s Australia which could round up another $4M lifting its modest domestic tally to $37M. The total snub by the Golden Globes won’t help.

LAST YEAR: Two smash openings led the overall box office to its biggest non-holiday December weekend ever. Will Smith led the way with his apocalyptic actioner I Am Legend which broke the December opening weekend record with a towering $77.2M. Warner Bros. would go on to capture $256.4M domestically and $584M worldwide. Fox also had reason to celebrate as its family comedy Alvin and the Chipmunks bowed in second place with a terrific $44.3M on its way to $217.3M from North America and $358M globally. Clobbered in its second weekend was the fantasy epic The Golden Compass which tumbled 66% falling two spots to third with $8.8M. The princess comedy Enchanted landed in fourth with $5.5M while eventual Oscar champ No Country For Old Men rounded out the top five with $2.8M.

Author: Gitesh Pandya, www.BoxOfficeguru.com

Tag Cloud

new star wars movies comic book movies Song of Ice and Fire Television Academy children's TV streamig crime thriller new zealand Shudder Heroines cults Alien comic books BBC America FXX A&E Logo canceled young adult Discovery Channel all-time San Diego Comic-Con Sci-Fi Adult Swim politics Countdown Photos summer TV ViacomCBS BAFTA game show Comic Book cars TV movies Mudbound Arrowverse LGBTQ X-Men south america Best Actress halloween tv worst Masterpiece Pixar suspense National Geographic 2019 historical drama FX on Hulu Brie Larson Animation Food Network award winner godzilla richard e. Grant HFPA reboot TCM Schedule animated Funimation Crunchyroll 21st Century Fox Polls and Games prank IMDb TV Tokyo Olympics trailers james bond indiana jones 45 Tomatazos indie dreamworks AMC DC streaming service olympics remakes A24 scorecard Watching Series Shondaland elevated horror First Reviews sag awards romance vs. Stephen King witnail Comedy golden globe awards OneApp summer TV preview USA Network psychological thriller asian-american 24 frames space doctor who hidden camera HBO Go Amazon Prime ratings Opinion name the review satire saw Fargo quibi scary directors Women's History Month book adaptation stand-up comedy VOD hollywood Star Wars GLAAD leaderboard nbcuniversal venice ABC Signature cooking spanish language Binge Guide screenings BET Awards christmas movies BBC One Hollywood Foreign Press Association biopic Box Office Hear Us Out spy thriller ABC Biopics Superheroe Prime Video Unbreakable Kimmy Schmidt E3 pirates of the caribbean Elton John diversity Apple TV Plus Warner Bros. Drama Fall TV die hard Walt Disney Pictures mob TLC ID supernatural hispanic heritage month lord of the rings finale Fantasy Apple Crackle movies DirecTV Family hist WGN OWN series Tags: Comedy period drama Disney social media twilight emmy awards versus crime drama Acorn TV CBS Lifetime Marvel boxing HBO Max talk show joker movie Exclusive Video live action Wes Anderson Paramount Plus spider-verse child's play ghosts based on movie mission: impossible Academy Awards obi wan what to watch basketball Turner Musical 4/20 franchise VICE 99% Calendar The Walt Disney Company Premiere Dates Mary Tyler Moore Black History Month Columbia Pictures Turner Classic Movies vampires Nickelodeon revenge screen actors guild Cartoon Network Disney+ Disney Plus ABC Family Spike Anna Paquin Superheroes Interview TV renewals marvel comics spain TNT Awards hispanic Best Actor The Purge casting french dexter legend Black Mirror comic book movie mcc VH1 Marvel Studios japan SDCC Winners stoner television Marvel Television Mary poppins cats adenture docudrama Rom-Com australia Pride Month Rock Lifetime Christmas movies dceu independent Awards Tour Lionsgate The Academy E! rotten serial killer BBC documentary Sneak Peek The Witch concert feel good binge streaming Rocketman cancelled sequel RT History NYCC video harry potter Emmys sequels strong female leads Netflix kaiju Sundance Now Neflix action-comedy Tumblr Thanksgiving royal family TruTV jurassic park Sundance TV Election debate Holidays PBS Holiday game of thrones teaser Oscars Creative Arts Emmys rt labs critics edition Teen Hallmark biography DC Universe GoT Emmy Nominations Spring TV golden globes 2015 jamie lee curtis natural history zero dark thirty 2021 RT21 a nightmare on elm street fast and furious 2017 Oscar Kids & Family discovery breaking bad Infographic TCA YouTube Red History scary movies GIFs Broadway Summer rom-coms TBS worst movies TCA Winter 2020 CBS All Access live event Netflix Christmas movies sitcom Pirates dragons Disney Channel Chilling Adventures of Sabrina HBO monster movies canceled TV shows boxoffice IFC telelvision aapi 79th Golden Globes Awards blockbusters rt labs Hulu Extras FX TV universal monsters USA LGBT critics Amazon Studios 94th Oscars Ghostbusters Ovation obituary criterion Horror razzies critic resources Mindy Kaling Set visit green book festivals Chernobyl spanish President posters marvel cinematic universe football anthology 2020 chucky Pet Sematary comiccon Red Carpet trophy anime dogs 1990s TV One Video Games 73rd Emmy Awards See It Skip It Television Critics Association BET gangster Freeform Classic Film comic Comedy Central Disney Plus Comic-Con@Home 2021 disaster TCA Awards Music Tubi Apple TV+ TV Land 78th Annual Golden Globe Awards toronto women Britbox Mystery 20th Century Fox 93rd Oscars facebook Year in Review war spinoff Hallmark Christmas movies king arthur Universal renewed TV shows spider-man Pop unscripted adventure 72 Emmy Awards Comics on TV true crime 90s Western best zombies batman Reality Competition Reality stop motion rt archives Trivia dark ESPN halloween The Arrangement Universal Pictures Vudu 007 classics justice league fresh mutant Captain marvel Amazon adaptation MGM Pacific Islander AMC Plus Pop TV Trailer Best and Worst Avengers The Walking Dead CMT TCA 2017 foreign DC Comics Sundance Sony Pictures Baby Yoda PaleyFest political drama Action robots nfl Best Picture nature Ellie Kemper kids YouTube Star Trek dramedy Starz black Syfy Winter TV Film Festival video on demand know your critic documentaries composers slasher Country Toys popular kong South by Southwest Film Festival king kong technology art house reviews festival aliens Rocky films romantic comedy book cartoon NBA rotten movies we love Super Bowl 2016 deadpool science fiction Mary Poppins Returns black comedy CW Seed YA SXSW 2022 Disney streaming service Musicals Trophy Talk Epix Dark Horse Comics Character Guide MTV thriller blockbuster Instagram Live sports The CW superhero free movies Tarantino MSNBC mockumentary Film new york werewolf cops theme song 71st Emmy Awards Peacock Christmas sopranos parents Lucasfilm tv talk Podcast blaxploitation YouTube Premium SundanceTV IFC Films First Look dc Certified Fresh comedies Endgame Cannes transformers latino NBC El Rey DGA PlayStation Paramount Network singing competition Grammys crime cancelled television cancelled TV shows crossover comics APB archives summer preview Bravo WarnerMedia SXSW Cosplay Writers Guild of America cancelled TV series 2018 Fox News high school streaming movies wonder woman zombie toy story Best Director New York Comic Con Amazon Prime Video psycho Valentine's Day Martial Arts cinemax miniseries TIFF Esquire slashers Spectrum Originals ITV Nominations docuseries MCU scene in color Marathons italian Quiz FOX heist movie international Showtime Legendary laika travel target Paramount police drama Nat Geo medical drama Image Comics japanese Fox Searchlight Travel Channel American Society of Cinematographers CNN genre news superman