Box Office Guru Preview: Carrey-Carell Ticket To Win Landslide Victory

Never Back Down, Doomsday also vie for box office.

by | March 13, 2008 | Comments

Three new releases roll into multiplexes across North America – one the size of an elephant, the others like specks of dust. Fox aims to deliver the largest opening weekend of the year so far with its animated family event film Horton Hears A Who which could very well triple the gross of its nearest competitor. Summit counters with its action title Never Back Down while Universal also targets young men with its horror flick Doomsday. Overall, the marketplace looks to bounce back and even stands a chance of beating year-ago figures for the first time in a month.

Almighty pals Jim Carrey and Steve Carell play nice this time in the first-ever animated feature version of a Dr. Seuss tale in Horton Hears A Who which goes into
saturation release on Friday. The G-rated pic tells of a playful elephant that discovers an entire city living on a tiny speck on a flower, but can’t convince others of its
existence. Fox has a mighty big hit on its hands for a number of reasons. The property is from an author that all generations are familiar with so parents and kids
alike can relate. The marketplace has very few viable options for children at the moment. Plus starpower from the two leads makes this a comedy juggernaut that
will allow the film to go beyond its core family audience and tap into business from teens and young adults too.

With one of the sharpest marketing departments around, Fox has the means to mine riches from this surefire spring blockbuster. Who else could propel lame
kidpics like Night at the Museum and Alvin and the Chipmunks to $200M+ megahit status over consecutive holiday seasons? The studio has used March as a
launching pad for its animated offerings from Blue Sky Studios allowing the films to steer clear of summer and holiday hits from Pixar and DreamWorks. In 2002,
Ice Age surprised everyone with its $46.3M debut. Three years later its Robots opened to $36M while the 2006 sequel Ice Age: The Meltdown bowed to a
mammoth $68M. Forgotten are the days of Titan A.E. Horton Hears A Who is destined to join its March brothers on the hit list.

The key to grosses skyrocketing lies in the interest of teens. Will they look at this as a Carrey-Carell dream team laugh-a-thon and line up? Chances are many will,
especially with no other major comedies doing substantial business. Appeal is broad with males and females of all ages opening their wallets. Sure it’s not as funny
as you’d hope given the two big C’s involved, but moviegoers will eat it up nonetheless. Plus with Good Friday and Easter helping the second weekend, long-term
prospects seem rosy too. Debuting ultrawide in over 3,900 theaters, Horton Hears A Who could collect about $50M over the Friday-to-Sunday period.

Seth Rogen and Jim Carrey (voices, that is) in Horton Hears a Who

Rookie distrib Summit Entertainment kicks into high gear with its fighting extravaganza Never Back Down which hopes to connect with the Mountain Dew crowd
looking for extreme action. The PG-13 flick stars relative unknowns Sean Faris and Amber Heard with Djimon Hounsou cast as the only star name. Action comes
from a high schooler’s discovery of the world of Mixed Martial Arts with the film playing as a hybrid of Fight Club and The Karate Kid. With little starpower and
a generic premise, Never will struggle to post strong box office numbers on opening weekend. Plus Doomsday will be stealing away some of the target audience
of young males. The two films really should not be opening head to head since neither is strong enough to stand on its own two feet in the first place. Summit gets
credit for at least trying with a marketing push that goes beyond what a pic with such little star wattage deserves. Never Back Down punches its way into 2,729
locations on Friday and could bag around $6M over three days.

Sean Faris in Never Back Down

Another killer virus film attacks the multiplexes, this time the British thriller Doomsday from Universal. The R-rated fright flick marks one of the studio’s few films to
not be screened for the press ahead of time and instead will rely on marketing to find its audience. Young men and genre aficionados should make up the primary
crowd here and they won’t be easy to reach. Besides the debut of Never Back Down, 10,000 BC is also in the marketplace playing to a good chunk of this
audience. Overall, the promotional push has not been too strong and awareness levels are not high, especially outside of the target demo. Infecting 1,935 theaters,
Doomsday looks to debut with about $5M this weekend before making a swift jump to that shiny disc.

The riotous revelry of Doomsday

After a sturdy debut, the prehistoric adventure 10,000 BC should suffer a sizable drop thanks to negative word-of-mouth. Direct competition from new releases
won’t be too much of a factor, but bad buzz will scare away prospective second weekend patrons. Look for a 55% decline which would give Warner Bros. about
$16M for the frame and $61M in ten days. The caveman pic will continue to dominate the overseas box office thanks to debuts this weekend in lucrative markets
like France, Italy, South Korea, and the United Kingdom.

Disney’s College Road Trip will take a direct hit from Horton this weekend as the family crowd will have a much bigger film to rally behind. A 40% drop would
put the Martin LawrenceRaven-Symone comedy at $8M for a ten-day cume of $25M.

Audiences have been receptive to the presidential assassination storyline of Vantage Point which could drop another 40% to $4.5M this weekend for a cume of
$58M for Sony. Lionsgate’s The Bank Job probably saw the bulk of Jason Statham fans rush out on opening weekend so a 45% fall would give the heist thriller
$3M and $11M in ten days.

LAST YEAR: New releases were no match for the top two films in North America which remained on top of the charts. The mammoth Spartan smash 300 tumbled 54% in its second weekend but still posted a hefty $32.9M sophomore tally. The Disney comedy Wild Hogs showed good legs dipping 31% and ranked second with $19.1M in its third lap. Faring best among the freshmen, Sandra Bullock‘s supernatural thriller Premonition opened in third with $17.6M for Sony on its way to a solid $47.9M. Rounding out the top five were fellow newcomers Dead Silence with a moderate $7.8M and Chris Rock‘s I Think I Love My Wife with a disappointing $5.7M. Final grosses reached $16.8M for the Universal pic and $12.6M for the Fox Searchlight laugher.

Author: Gitesh Pandya,

Tag Cloud

Disney stop motion festivals Animation YouTube Premium Ghostbusters Pop TV chucky cooking lord of the rings ABC Family Black Mirror MCU harry potter binge GoT BET Awards E! TCA Awards Infographic Extras Winter TV archives TV One child's play Pacific Islander Mudbound Trailer blockbusters golden globe awards adenture 93rd Oscars fresh Epix Reality Shondaland Kids & Family razzies 1990s based on movie batman reboot Fall TV ESPN social media Sony Pictures natural history The Witch popular revenge live action documentary spy thriller cults ABC Signature Character Guide Apple Song of Ice and Fire RT History DC Universe GLAAD Opinion scary movies Chernobyl FOX foreign finale Tumblr Oscars TBS Sci-Fi IFC Broadway police drama HBO Max Arrowverse The Purge HBO Interview 2016 joker scorecard MSNBC superhero diversity Discovery Channel American Society of Cinematographers Nat Geo Shudder Marvel Television cats comedies worst HBO Go sitcom dramedy LGBT 24 frames crime thriller OneApp PaleyFest cancelled cops BAFTA new zealand canceled TV shows Grammys Pirates TCA Winter 2020 BBC canceled psychological thriller Video Games dark YouTube mockumentary APB TCA 2017 documentaries 2017 007 X-Men ID Drama asian-american Watching Series First Reviews Syfy NYCC Mary poppins The Walking Dead Pride Month Hear Us Out trailers Mindy Kaling Apple TV+ independent Comic Book king arthur Music Comedy FX kong Ovation Reality Competition zombie disaster mission: impossible docuseries Funimation FX on Hulu Teen Paramount Network Calendar pirates of the caribbean football Amazon Prime SXSW CBS 2018 witnail Pixar Esquire crime drama richard e. Grant toronto Classic Film Musical streaming movies USA TNT hist President boxoffice jamie lee curtis Disney streaming service free movies LGBTQ Adult Swim video justice league spanish language telelvision Rom-Com Western south america TLC television Action spinoff MTV fast and furious docudrama parents sag awards 2020 Showtime Pop Freeform GIFs spanish golden globes aapi obituary emmy awards Television Critics Association venice screenings Wes Anderson book adaptation indie Stephen King 72 Emmy Awards Countdown renewed TV shows TV renewals suspense cars Cannes heist movie Pet Sematary satire OWN Star Trek wonder woman 2019 SDCC Disney Channel talk show Rock Masterpiece Vudu Sundance boxing Brie Larson Best and Worst Marvel Studios Crunchyroll films dceu Sneak Peek WarnerMedia elevated horror game of thrones blaxploitation rotten italian Comic-Con@Home 2021 Spectrum Originals Musicals Marathons 99% Election El Rey Women's History Month Set visit zero dark thirty 45 rotten movies we love Avengers cinemax 78th Annual Golden Globe Awards RT21 french all-time Television Academy CNN nature Photos AMC DirecTV Netflix rt archives Lifetime Christmas movies green book BET Superheroes Turner Classic Movies Polls and Games 20th Century Fox werewolf FXX CBS All Access Peacock sequel series 4/20 comiccon best NBC monster movies New York Comic Con Comedy Central international aliens dragons Emmys TV Land Tarantino adaptation saw high school Superheroe Exclusive Video classics Image Comics Martial Arts Awards Tour halloween tv Star Wars Quiz Alien The CW versus indiana jones Cosplay Britbox Trophy Talk Universal hispanic superman NBA crime Thanksgiving CW Seed sports Christmas laika facebook VH1 breaking bad unscripted universal monsters Crackle target Emmy Nominations Horror A&E Warner Bros. Spike Amazon Country mutant Schedule award winner Toys psycho Nominations directors nfl Elton John Awards Film Comics on TV WGN kids new star wars movies Rocketman PBS olympics hollywood Netflix Christmas movies PlayStation basketball historical drama DGA Academy Awards Fox News Cartoon Network zombies space kaiju Amazon Studios Sundance Now concert scene in color ghosts supernatural political drama godzilla Lionsgate Rocky TV movies anime First Look discovery game show medical drama IFC Films Film Festival spider-man Red Carpet halloween Box Office ABC technology streaming cancelled television cancelled TV series slashers die hard james bond YouTube Red VOD Holiday travel Endgame Apple TV Plus Fox Searchlight Logo YA worst movies SundanceTV casting Summer name the review Sundance TV ViacomCBS spain romantic comedy Marvel Nickelodeon comic 90s Fantasy latino Legendary Creative Arts Emmys thriller Lucasfilm doctor who cancelled TV shows true crime children's TV Captain marvel politics science fiction remakes 2021 21st Century Fox criterion Hallmark Dark Horse Comics miniseries Heroines Valentine's Day Paramount Biopics japanese book USA Network TCA TIFF ratings japan TruTV Mary Tyler Moore Mary Poppins Returns festival comics Lifetime Hulu A24 hidden camera Tokyo Olympics See It Skip It Holidays war DC Comics franchise The Arrangement Starz History DC streaming service movies TV 2015 Acorn TV period drama ITV transformers teaser sequels Tomatazos Certified Fresh quibi crossover serial killer screen actors guild Super Bowl women strong female leads deadpool VICE Baby Yoda what to watch Hallmark Christmas movies king kong TCM rom-coms nbcuniversal Mystery Winners tv talk Disney Plus San Diego Comic-Con legend know your critic news toy story new york BBC One Family Black History Month Writers Guild of America dogs Trivia vampires a nightmare on elm street 71st Emmy Awards Spring TV Anna Paquin christmas movies jurassic park comic books Premiere Dates stand-up comedy twilight prank marvel cinematic universe Tubi Bravo blockbuster theme song National Geographic The Walt Disney Company animated Columbia Pictures Food Network reviews Travel Channel The Academy Chilling Adventures of Sabrina Turner Unbreakable Kimmy Schmidt Paramount Plus singing competition Disney+ Disney Plus Amazon Prime Video movie Podcast robots anthology BBC America romance stoner critics cartoon Ellie Kemper australia Year in Review adventure dc video on demand CMT biography E3 composers Walt Disney Pictures Binge Guide black