Weekend Box Office

Box Office Guru Wrapup: "Messengers" Scores Slim Win Over Super Bowl Weekend

by | February 5, 2007 | Comments

With the Super Bowl taking males out of the picture, mothers and daughters squared off at the North American box office this weekend with the younger set earning a slim victory. The spooky thriller "The Messengers" opened at number one driven by teenage girls and young women while the Diane Keaton comedy "Because I Said So" bowed close behind in the runnerup position drawing upon older women.

The overall box office picture was bleak as the top ten slumped below the $70M mark for the second time in three weekends.

Sony scored its seventh consecutive victory over Super Bowl weekend with the haunted house spookfest "The Messengers," which grossed an estimated $14.5M in its debut frame. The PG-13 pic averaged a solid $5,736 from 2,528 locations but was weaker than the studio’s previous three hits that ruled this particular weekend. Last year, the horror pic "When a Stranger Calls" topped the charts with a $21.6M opening and $7,205 average, in 2005 "Boogeyman" led with a $19M bow and $6,232 average, and in 2004 "You Got Served" hit number one with $16.1M and a $8,341 average. "Messengers" did however post the best opening for a horror film since October’s "Saw III." A long string of terror flops were tossed into the marketplace in between with disappointing results.

Budgeted at only $16M, "The Messengers" skewed to a young female audience. According to studio research, 53% of the crowd was female and an equal percentage was under the age of 21. The studio is already planning for next year’s Super Bowl frame when it will release the horror remake "Prom Night," which will again cater to the same crowd. Teenage girls and young women historically have been the group least interested in football’s big championship game making them an attractive audience to target on this weekend. Creepy PG-13 films with strong female characters coupled with saavy marketing have led to many number one hits for Sony and its Screen Gems unit. But with the grosses getting smaller, movie fans could be telling Hollywood that it is dipping into this well too often.

Opening in second place with respectable results was "Because I Said So" with an estimated $13M from 2,526 theaters. Averaging $5,155 per location, the PG-13 film stars Diane Keaton as a meddlesome mother trying to find love for her unmarried daughter played by Mandy Moore. Men showed practically zero interest in the Universal release. Studio research showed that a whopping 82% of the audience was female. The film also played more to Keaton fans than to the Moore crowd as 55% of the turnout was 35 or older. 83% was Caucasian. Critics trashed "Because" and "Messengers" may have eaten into its potential with younger women.

Last weekend’s number one film "Epic Movie" dropped a sizable 56% in its second weekend and ranked third with an estimated $8.2M. With $29.4M in ten days, the spoof comedy looks on course to finish with $40-44M making it a bit smaller than Fox’s spoof from last February "Date Movie." That spin on romantic comedies grossed a somewhat stronger $33.8M in its first ten days, had a slightly lower 53% sophomore drop, and found its way to $48.5M.

Fox’s runaway smash "Night at the Museum" slipped only 29% and placed fourth with an estimated $6.8M pushing its tally to $225.4M. The durable Ben Stiller blockbuster became the first film to spend seven weekends in the top five since 2004’s "The Passion of the Christ."

Universal’s mob thriller "Smokin’ Aces" dropped 57% to an estimated $6.3M in its second weekend and put its cume at $25M after ten days. The step dancing hit "Stomp the Yard" followed with an estimated $4.2M, off 45%, for a total of $56M. The Oscar-nominated musical "Dreamgirls" saw the worst decline of its run dropping 40% to an estimated $4M. Cume stands at $92.8M.

Picturehouse added 259 theaters to the run of the fantasy pic "Pan’s Labyrinth" and stayed put at number eight with an estimated $3.7M. With six Academy Award nominations, the R-rated film upped its cume to $21.7M while its average of $3,383 was the third best in the top ten. Will Smith‘s tenth career $100M blockbuster "The Pursuit of Happyness" took in an estimated $3.1M, down 38%, for a $157.4M total to date.

Tied for tenth place with an estimated $2.7M in ticket sales each were the Helen Mirren Oscar nominated pic "The Queen" and the Jennifer Garner dramedy "Catch and Release." The Miramax contender for Best Picture slipped 33% raising its cume to $45.5M while the Sony flick tumbled 65% in its second weekend thanks to its female audience shifting over to the frame’s two new releases. The ten-day total stands at a weak $12M.

The horror remake "The Hitcher" also saw sales nosedive and dropped out of the top ten. The Focus release slumped 68% to an estimated $1.2M giving the R-rated scarefest only $15.6M overall. A final gross of $17M seems likely.

MGM and The Weinstein Co. saw a solid start for its indie drama "Factory Girl," starring media darling Sienna Miller grossing an estimated $95,000 from only three theaters for a stellar $31,764 average per site. Bowing in just New York and Los Angeles, the R-rated film tells of the rise of Edie Sedgwick and her mentor Andy Warhol. Reviews were mostly negative.

The top ten films grossed an estimated $66.5M which was off 13% from last year when "When A Stranger Calls" opened at number one with $21.6M; and down 19% from 2005 when "Boogeyman" debuted on top with $19M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

Pop Red Carpet SundanceTV Calendar universal monsters Reality Competition hispanic police drama Lifetime Christmas movies Pirates Winners emmy awards zombie Creative Arts Emmys Spectrum Originals Warner Bros. Kids & Family The Arrangement Rocketman Rom-Com Sundance IFC Films NBC Binge Guide Film Festival TCA Winter 2020 E3 OWN TCM witnail Star Wars spider-man Acorn TV serial killer golden globes sports BET Awards movie 21st Century Fox ABC Family El Rey MSNBC Sneak Peek Mudbound ghosts Spike Crunchyroll casting screenings biography TNT Britbox indiana jones 4/20 criterion spanish language concert Hallmark Christmas movies nfl San Diego Comic-Con Spring TV based on movie Heroines dramedy comics Summer Comedy Central tv talk National Geographic cancelled TV series Extras Holidays Country Dark Horse Comics Video Games Discovery Channel Captain marvel GIFs Superheroe richard e. Grant Rock Showtime Mindy Kaling Avengers Super Bowl ratings BAFTA discovery Opinion theme song comiccon HBO dark children's TV football renewed TV shows VH1 72 Emmy Awards New York Comic Con Disney Plus Freeform OneApp vampires unscripted classics Syfy binge space book rotten Emmys X-Men Shondaland Marvel crime drama USA Network Pop TV spy thriller Nickelodeon slashers sequels Drama zombies E! crime thriller Netflix stop motion Television Academy DC streaming service psychological thriller true crime Hulu quibi name the review TLC die hard Pet Sematary animated streaming sitcom Winter TV sag awards scary movies foreign Black History Month hollywood Fantasy twilight Mystery WGN Unbreakable Kimmy Schmidt Baby Yoda comedies Trophy Talk Tubi 24 frames Mary Poppins Returns Western documentary fast and furious award winner Disney Channel dogs aliens Bravo miniseries boxoffice disaster scorecard Character Guide politics movies cancelled TV shows laika Women's History Month anime PaleyFest Music Tarantino romantic comedy adaptation Funimation mutant Vudu blockbuster Horror Best and Worst VOD Family Comedy Photos thriller spain Song of Ice and Fire Action asian-american The CW mockumentary Teen Box Office IFC Chernobyl Premiere Dates TV Hear Us Out halloween Columbia Pictures CBS toy story Logo Awards CMT Christmas Toys Adult Swim TBS Animation chucky SDCC Travel Channel christmas movies facebook DC Universe breaking bad zero dark thirty RT21 nature technology Ovation ABC Mary poppins period drama harry potter indie TCA Awards reviews Turner Classic Movies hist Sci-Fi superhero SXSW TCA Endgame Infographic Esquire sequel Martial Arts Paramount Network Fall TV screen actors guild Quiz child's play Amazon Prime Video crime festival worst stoner CNN ITV Fox News crossover Marvel Television Marathons USA Apple joker diversity Pride Month television game of thrones YouTube Red directors Disney+ Disney Plus spinoff Lucasfilm Amazon Studios revenge natural history Food Network worst movies 2019 Tumblr Disney streaming service Apple TV+ CW Seed social media PlayStation Epix Valentine's Day ESPN 2016 anthology HBO Go free movies Stephen King YA talk show TruTV Year in Review 71st Emmy Awards Interview Brie Larson composers BET supernatural nbcuniversal dceu A&E 2015 finale Tomatazos Thanksgiving Certified Fresh cooking 20th Century Fox dc Hallmark First Look Writers Guild of America stand-up comedy Ellie Kemper Crackle Mary Tyler Moore game show doctor who Grammys cults science fiction singing competition Podcast The Purge Academy Awards Television Critics Association BBC war HBO Max venice dragons American Society of Cinematographers batman psycho docudrama historical drama The Walking Dead south america BBC America parents LGBTQ 45 Sundance TV Superheroes Starz BBC One teaser Comic Book cartoon a nightmare on elm street Anna Paquin A24 mission: impossible Nat Geo canceled cops TV Land CBS All Access latino remakes toronto versus Sony Pictures APB PBS documentaries Set visit Cannes critics travel Masterpiece Classic Film Peacock GoT festivals FX kids FX on Hulu Star Trek strong female leads werewolf reboot franchise YouTube Premium satire Trivia WarnerMedia series Comics on TV canceled TV shows Marvel Studios Holiday Reality Netflix Christmas movies Election green book all-time Shudder Amazon Prime President GLAAD comic Oscars Musical justice league cancelled television cancelled adventure medical drama 2017 MTV Sundance Now Schedule 007 Ghostbusters Arrowverse RT History blaxploitation AMC Musicals video Biopics Trailer Elton John Turner romance Universal robots YouTube DC Comics First Reviews FOX Polls and Games TIFF cars Emmy Nominations cinemax best MCU Disney Paramount Nominations 2020 TV renewals Black Mirror Rocky Cosplay what to watch elevated horror independent Cartoon Network jamie lee curtis See It Skip It VICE LGBT NYCC Awards Tour DirecTV films FXX Chilling Adventures of Sabrina Lifetime 2018 political drama Watching Series DGA transformers History rotten movies we love Amazon Pixar Film Lionsgate video on demand Countdown Apple TV Plus obituary cats Walt Disney Pictures TCA 2017 The Witch news