Weekend Box Office

Box Office Guru Wrapup: "Messengers" Scores Slim Win Over Super Bowl Weekend

by | February 5, 2007 | Comments

With the Super Bowl taking males out of the picture, mothers and daughters squared off at the North American box office this weekend with the younger set earning a slim victory. The spooky thriller "The Messengers" opened at number one driven by teenage girls and young women while the Diane Keaton comedy "Because I Said So" bowed close behind in the runnerup position drawing upon older women.

The overall box office picture was bleak as the top ten slumped below the $70M mark for the second time in three weekends.

Sony scored its seventh consecutive victory over Super Bowl weekend with the haunted house spookfest "The Messengers," which grossed an estimated $14.5M in its debut frame. The PG-13 pic averaged a solid $5,736 from 2,528 locations but was weaker than the studio’s previous three hits that ruled this particular weekend. Last year, the horror pic "When a Stranger Calls" topped the charts with a $21.6M opening and $7,205 average, in 2005 "Boogeyman" led with a $19M bow and $6,232 average, and in 2004 "You Got Served" hit number one with $16.1M and a $8,341 average. "Messengers" did however post the best opening for a horror film since October’s "Saw III." A long string of terror flops were tossed into the marketplace in between with disappointing results.

Budgeted at only $16M, "The Messengers" skewed to a young female audience. According to studio research, 53% of the crowd was female and an equal percentage was under the age of 21. The studio is already planning for next year’s Super Bowl frame when it will release the horror remake "Prom Night," which will again cater to the same crowd. Teenage girls and young women historically have been the group least interested in football’s big championship game making them an attractive audience to target on this weekend. Creepy PG-13 films with strong female characters coupled with saavy marketing have led to many number one hits for Sony and its Screen Gems unit. But with the grosses getting smaller, movie fans could be telling Hollywood that it is dipping into this well too often.

Opening in second place with respectable results was "Because I Said So" with an estimated $13M from 2,526 theaters. Averaging $5,155 per location, the PG-13 film stars Diane Keaton as a meddlesome mother trying to find love for her unmarried daughter played by Mandy Moore. Men showed practically zero interest in the Universal release. Studio research showed that a whopping 82% of the audience was female. The film also played more to Keaton fans than to the Moore crowd as 55% of the turnout was 35 or older. 83% was Caucasian. Critics trashed "Because" and "Messengers" may have eaten into its potential with younger women.

Last weekend’s number one film "Epic Movie" dropped a sizable 56% in its second weekend and ranked third with an estimated $8.2M. With $29.4M in ten days, the spoof comedy looks on course to finish with $40-44M making it a bit smaller than Fox’s spoof from last February "Date Movie." That spin on romantic comedies grossed a somewhat stronger $33.8M in its first ten days, had a slightly lower 53% sophomore drop, and found its way to $48.5M.

Fox’s runaway smash "Night at the Museum" slipped only 29% and placed fourth with an estimated $6.8M pushing its tally to $225.4M. The durable Ben Stiller blockbuster became the first film to spend seven weekends in the top five since 2004’s "The Passion of the Christ."

Universal’s mob thriller "Smokin’ Aces" dropped 57% to an estimated $6.3M in its second weekend and put its cume at $25M after ten days. The step dancing hit "Stomp the Yard" followed with an estimated $4.2M, off 45%, for a total of $56M. The Oscar-nominated musical "Dreamgirls" saw the worst decline of its run dropping 40% to an estimated $4M. Cume stands at $92.8M.

Picturehouse added 259 theaters to the run of the fantasy pic "Pan’s Labyrinth" and stayed put at number eight with an estimated $3.7M. With six Academy Award nominations, the R-rated film upped its cume to $21.7M while its average of $3,383 was the third best in the top ten. Will Smith‘s tenth career $100M blockbuster "The Pursuit of Happyness" took in an estimated $3.1M, down 38%, for a $157.4M total to date.

Tied for tenth place with an estimated $2.7M in ticket sales each were the Helen Mirren Oscar nominated pic "The Queen" and the Jennifer Garner dramedy "Catch and Release." The Miramax contender for Best Picture slipped 33% raising its cume to $45.5M while the Sony flick tumbled 65% in its second weekend thanks to its female audience shifting over to the frame’s two new releases. The ten-day total stands at a weak $12M.

The horror remake "The Hitcher" also saw sales nosedive and dropped out of the top ten. The Focus release slumped 68% to an estimated $1.2M giving the R-rated scarefest only $15.6M overall. A final gross of $17M seems likely.

MGM and The Weinstein Co. saw a solid start for its indie drama "Factory Girl," starring media darling Sienna Miller grossing an estimated $95,000 from only three theaters for a stellar $31,764 average per site. Bowing in just New York and Los Angeles, the R-rated film tells of the rise of Edie Sedgwick and her mentor Andy Warhol. Reviews were mostly negative.

The top ten films grossed an estimated $66.5M which was off 13% from last year when "When A Stranger Calls" opened at number one with $21.6M; and down 19% from 2005 when "Boogeyman" debuted on top with $19M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

rotten movies we love witnail Classic Film Best and Worst hispanic diversity south america green book cinemax Masterpiece latino golden globes comiccon Warner Bros. Red Carpet cartoon Opinion supernatural Mary poppins BET AMC blockbuster 24 frames IFC binge cops Turner Classic Movies Marathons Adult Swim Martial Arts animated GIFs Interview docudrama indie CMT 007 Stephen King Lionsgate TBS Apple TV+ Set visit breaking bad Spring TV book Hallmark batman Sony Pictures historical drama National Geographic ABC ratings APB harry potter DirecTV Tomatazos Chilling Adventures of Sabrina The CW Rom-Com Television Academy casting travel RT History Peacock RT21 Horror History Cartoon Network Winners Quiz Fox News Awards Tour E! Vudu Character Guide FXX VICE 2016 Infographic Family FOX DC streaming service CBS Nat Geo Turner 2018 festivals TruTV cooking Pride Month Holiday Lucasfilm anime TLC teaser SDCC crossover serial killer Superheroe spain OWN Song of Ice and Fire zombies Pirates Esquire crime drama TIFF mockumentary singing competition crime thriller A24 Creative Arts Emmys werewolf blaxploitation Freeform true crime psycho 45 Superheroes Grammys Tumblr HBO Max Ovation science fiction USA Network mutant Disney+ Disney Plus Extras Lifetime romantic comedy MCU spider-man Ellie Kemper Starz President Columbia Pictures Showtime Country Ghostbusters Christmas Black Mirror miniseries discovery Winter TV social media period drama 2019 71st Emmy Awards Hallmark Christmas movies Hulu free movies TV Shudder BBC Musicals toy story Marvel Studios BBC America anthology Pixar Dark Horse Comics Year in Review cancelled TV series Comedy vampires Super Bowl Disney Channel First Reviews WGN hist kids PBS Nickelodeon Universal ghosts TCM Lifetime Christmas movies Rocketman Certified Fresh Anna Paquin award winner Bravo Summer game of thrones Britbox slashers crime doctor who Marvel Television Spike Film Festival transformers Watching Series Mary Poppins Returns canceled TV shows cults comic Trivia 2015 CBS All Access Disney streaming service 2017 canceled zombie Syfy Rocky Emmy Nominations SundanceTV Women's History Month Crunchyroll Netflix dc biography Nominations Sneak Peek Animation renewed TV shows sports Unbreakable Kimmy Schmidt Polls and Games Valentine's Day The Purge cancelled television space The Walking Dead Kids & Family Trailer Thanksgiving romance theme song Writers Guild of America Food Network screenings comics Apple TV Plus spy thriller talk show Election Film PaleyFest tv talk ESPN Mindy Kaling Walt Disney Pictures Comic Book TCA 2017 First Look San Diego Comic-Con Fantasy Brie Larson based on movie dramedy TV renewals cats Music YA series war Schedule adventure Disney Plus zero dark thirty Paramount Network Pop Countdown Crackle The Witch natural history Arrowverse Epix Western Podcast unscripted movies YouTube Red TCA CNN Teen Comedy Central Sci-Fi SXSW GoT facebook Marvel DC Universe Apple video political drama christmas movies E3 aliens FX Awards Video Games Elton John Amazon Prime Video robots Chernobyl DC Comics LGBTQ GLAAD joker medical drama adaptation dceu Binge Guide Spectrum Originals Trophy Talk politics CW Seed Sundance Heroines MTV American Society of Cinematographers Star Wars Paramount elevated horror cars New York Comic Con Amazon Prime composers nature Mary Tyler Moore Sundance Now The Arrangement cancelled TV shows what to watch game show Captain marvel thriller LGBT Action spanish language Cannes police drama Acorn TV TV Land strong female leads X-Men NYCC See It Skip It sitcom jamie lee curtis 20th Century Fox Biopics Pet Sematary Amazon A&E USA DGA El Rey VH1 YouTube Calendar Tarantino justice league Shondaland foreign Fall TV Photos disaster Star Trek 21st Century Fox Logo HBO boxoffice halloween ITV Cosplay Netflix Christmas movies independent Box Office stand-up comedy versus ABC Family Musical revenge Drama Mudbound children's TV Reality Competition technology streaming richard e. Grant psychological thriller Emmys finale sequel Holidays spinoff Reality TNT Premiere Dates dragons YouTube Premium Oscars television WarnerMedia Comics on TV Mystery cancelled NBC MSNBC IFC Films quibi Rock Toys Disney