Weekend Box Office

Box Office Guru Wrapup: "Messengers" Scores Slim Win Over Super Bowl Weekend

by | February 5, 2007 | Comments

With the Super Bowl taking males out of the picture, mothers and daughters squared off at the North American box office this weekend with the younger set earning a slim victory. The spooky thriller "The Messengers" opened at number one driven by teenage girls and young women while the Diane Keaton comedy "Because I Said So" bowed close behind in the runnerup position drawing upon older women.

The overall box office picture was bleak as the top ten slumped below the $70M mark for the second time in three weekends.

Sony scored its seventh consecutive victory over Super Bowl weekend with the haunted house spookfest "The Messengers," which grossed an estimated $14.5M in its debut frame. The PG-13 pic averaged a solid $5,736 from 2,528 locations but was weaker than the studio’s previous three hits that ruled this particular weekend. Last year, the horror pic "When a Stranger Calls" topped the charts with a $21.6M opening and $7,205 average, in 2005 "Boogeyman" led with a $19M bow and $6,232 average, and in 2004 "You Got Served" hit number one with $16.1M and a $8,341 average. "Messengers" did however post the best opening for a horror film since October’s "Saw III." A long string of terror flops were tossed into the marketplace in between with disappointing results.

Budgeted at only $16M, "The Messengers" skewed to a young female audience. According to studio research, 53% of the crowd was female and an equal percentage was under the age of 21. The studio is already planning for next year’s Super Bowl frame when it will release the horror remake "Prom Night," which will again cater to the same crowd. Teenage girls and young women historically have been the group least interested in football’s big championship game making them an attractive audience to target on this weekend. Creepy PG-13 films with strong female characters coupled with saavy marketing have led to many number one hits for Sony and its Screen Gems unit. But with the grosses getting smaller, movie fans could be telling Hollywood that it is dipping into this well too often.

Opening in second place with respectable results was "Because I Said So" with an estimated $13M from 2,526 theaters. Averaging $5,155 per location, the PG-13 film stars Diane Keaton as a meddlesome mother trying to find love for her unmarried daughter played by Mandy Moore. Men showed practically zero interest in the Universal release. Studio research showed that a whopping 82% of the audience was female. The film also played more to Keaton fans than to the Moore crowd as 55% of the turnout was 35 or older. 83% was Caucasian. Critics trashed "Because" and "Messengers" may have eaten into its potential with younger women.

Last weekend’s number one film "Epic Movie" dropped a sizable 56% in its second weekend and ranked third with an estimated $8.2M. With $29.4M in ten days, the spoof comedy looks on course to finish with $40-44M making it a bit smaller than Fox’s spoof from last February "Date Movie." That spin on romantic comedies grossed a somewhat stronger $33.8M in its first ten days, had a slightly lower 53% sophomore drop, and found its way to $48.5M.

Fox’s runaway smash "Night at the Museum" slipped only 29% and placed fourth with an estimated $6.8M pushing its tally to $225.4M. The durable Ben Stiller blockbuster became the first film to spend seven weekends in the top five since 2004’s "The Passion of the Christ."

Universal’s mob thriller "Smokin’ Aces" dropped 57% to an estimated $6.3M in its second weekend and put its cume at $25M after ten days. The step dancing hit "Stomp the Yard" followed with an estimated $4.2M, off 45%, for a total of $56M. The Oscar-nominated musical "Dreamgirls" saw the worst decline of its run dropping 40% to an estimated $4M. Cume stands at $92.8M.

Picturehouse added 259 theaters to the run of the fantasy pic "Pan’s Labyrinth" and stayed put at number eight with an estimated $3.7M. With six Academy Award nominations, the R-rated film upped its cume to $21.7M while its average of $3,383 was the third best in the top ten. Will Smith‘s tenth career $100M blockbuster "The Pursuit of Happyness" took in an estimated $3.1M, down 38%, for a $157.4M total to date.

Tied for tenth place with an estimated $2.7M in ticket sales each were the Helen Mirren Oscar nominated pic "The Queen" and the Jennifer Garner dramedy "Catch and Release." The Miramax contender for Best Picture slipped 33% raising its cume to $45.5M while the Sony flick tumbled 65% in its second weekend thanks to its female audience shifting over to the frame’s two new releases. The ten-day total stands at a weak $12M.

The horror remake "The Hitcher" also saw sales nosedive and dropped out of the top ten. The Focus release slumped 68% to an estimated $1.2M giving the R-rated scarefest only $15.6M overall. A final gross of $17M seems likely.

MGM and The Weinstein Co. saw a solid start for its indie drama "Factory Girl," starring media darling Sienna Miller grossing an estimated $95,000 from only three theaters for a stellar $31,764 average per site. Bowing in just New York and Los Angeles, the R-rated film tells of the rise of Edie Sedgwick and her mentor Andy Warhol. Reviews were mostly negative.

The top ten films grossed an estimated $66.5M which was off 13% from last year when "When A Stranger Calls" opened at number one with $21.6M; and down 19% from 2005 when "Boogeyman" debuted on top with $19M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

Shondaland joker Turner Classic Movies Star Trek Dark Horse Comics See It Skip It docuseries Video Games trailers crime thriller Chilling Adventures of Sabrina Teen Fantasy DC Universe 24 frames social media PBS Disney Plus psycho E! Marvel BET cats Comic Book spy thriller Extras Sundance Now SXSW binge zombie Mindy Kaling Black History Month telelvision Universal The CW breaking bad dceu Martial Arts 2019 archives sequel cancelled television Food Network Crackle Kids & Family Endgame Marvel Studios documentaries Sundance Lifetime First Look Character Guide blockbuster zombies kong comedies Nat Geo Masterpiece nature singing competition Television Academy Discovery Channel rotten A&E BET Awards best Reality worst asian-american all-time Rom-Com Women's History Month kaiju National Geographic doctor who Writers Guild of America cinemax Paramount Plus TV Land SundanceTV Cannes stand-up comedy VICE Marathons Starz Chernobyl Trophy Talk LGBTQ dark Turner theme song MCU prank ABC Signature justice league Drama cancelled TV series rom-coms PlayStation Premiere Dates Freeform DC Comics OWN BAFTA Apple Classic Film DGA franchise comic Mary Poppins Returns Legendary Superheroes south america scary movies Pirates Paramount Tarantino Netflix dogs french Lionsgate police drama women Ellie Kemper saw harry potter APB casting cartoon Podcast NBC Columbia Pictures The Arrangement Mystery Sundance TV adventure Baby Yoda BBC America comiccon Amazon Prime Disney Channel docudrama Pride Month Superheroe scorecard chucky Anna Paquin Countdown green book TBS die hard Vudu facebook YouTube Red Television Critics Association screenings Comedy Central children's TV name the review E3 History unscripted 99% christmas movies Red Carpet television First Reviews Syfy Set visit 78th Annual Golden Globe Awards Peacock Family parents a nightmare on elm street Winter TV video on demand NYCC medical drama Holidays Warner Bros. CW Seed diversity book adaptation what to watch cults stoner romantic comedy technology criterion GoT talk show series ID screen actors guild golden globe awards Hulu nbcuniversal Photos heist movie composers venice Amazon Prime Video CNN San Diego Comic-Con historical drama crossover Apple TV+ festival documentary 72 Emmy Awards Captain marvel Sci-Fi ABC indiana jones Fox News quibi 2021 politics MTV PaleyFest award winner comics Musicals latino TV One mockumentary MSNBC political drama USA Network Hallmark Christmas movies Schedule Hear Us Out TV renewals boxing critics Travel Channel Spring TV Quiz Ovation war golden globes reboot finale tv talk hollywood Best and Worst period drama halloween tv The Academy jurassic park godzilla australia blockbusters superman Film Black Mirror psychological thriller 20th Century Fox dc Valentine's Day sag awards elevated horror Walt Disney Pictures renewed TV shows canceled TV shows TLC canceled Rocketman OneApp LGBT Fox Searchlight Trailer reviews TruTV Arrowverse Grammys Animation RT History fast and furious DC streaming service X-Men YouTube Premium razzies Crunchyroll 2015 new star wars movies Pop Winners superhero robots Watching Series The Purge Year in Review news remakes Reality Competition discovery biography The Walking Dead IFC video cars Adult Swim festivals Avengers 4/20 FX fresh 007 strong female leads American Society of Cinematographers Marvel Television spinoff obituary Logo comic books hist Shudder 21st Century Fox Christmas natural history Song of Ice and Fire 45 Holiday Exclusive Video Disney+ Disney Plus james bond Emmys 93rd Oscars Horror movies cancelled TV shows high school Amazon Ghostbusters Creative Arts Emmys free movies Summer richard e. Grant Nickelodeon The Walt Disney Company 71st Emmy Awards spider-man dragons cooking supernatural sequels ViacomCBS nfl anthology emmy awards Binge Guide Spike sitcom batman stop motion animated independent TCA Awards anime aliens President Oscars Acorn TV Broadway Comedy child's play Paramount Network mission: impossible ghosts cops Mary Tyler Moore popular deadpool miniseries dramedy ratings Lifetime Christmas movies Pop TV hidden camera The Witch Interview rotten movies we love crime drama Epix VOD hispanic Netflix Christmas movies adaptation spanish crime IFC Films Thanksgiving italian teaser monster movies foreign Sony Pictures worst movies game show indie jamie lee curtis ITV Biopics GIFs werewolf Polls and Games Mudbound twilight toronto movie space blaxploitation streaming A24 directors Disney streaming service Film Festival Comics on TV WarnerMedia DirecTV Amazon Studios Western thriller spain FX on Hulu Fall TV HBO Go BBC universal monsters 2016 Sneak Peek Emmy Nominations science fiction VH1 Pixar Esquire Britbox CMT Awards classics 2017 WGN Calendar serial killer YouTube versus 2018 satire Alien japanese romance pirates of the caribbean slashers Showtime HBO Heroines TCA Winter 2020 toy story spanish language Star Wars Nominations rt archives Tumblr Awards Tour boxoffice New York Comic Con concert FXX Hallmark Tomatazos HBO Max SDCC Disney Action witnail Musical travel cancelled Trivia Unbreakable Kimmy Schmidt YA Academy Awards Country Lucasfilm Rocky Infographic based on movie El Rey halloween AMC laika revenge GLAAD Election TNT Opinion Box Office Cartoon Network football TCA RT21 TV sports Mary poppins transformers kids Rock black vampires ABC Family Pet Sematary Brie Larson king kong Music films Cosplay Toys TIFF TCA 2017 Stephen King USA Elton John disaster Super Bowl book zero dark thirty true crime Spectrum Originals Bravo CBS Funimation game of thrones TCM mutant Apple TV Plus BBC One FOX Certified Fresh Tubi ESPN CBS All Access 2020