Weekend Box Office

Box Office Guru Wrapup: America Takes It Like A Man Again

Plus, Pirates! steal Five-Year Engagement's booty, The Raven quoth not, and The Avengers assembles a huge international haul.

by | April 30, 2012 | Comments

Four new releases assembled at the North American box office but none had the strength to unseat the hit comedy Think Like A Man from the number one spot. The last weekend of April is usually a dumping ground for films with uncertain commercial appeal and this year studios used the frame to jettison its late-spring waste before heading into what should be a red hot summer season. All four new films failed to reach a $4,000 average and the three R-rated pics do not look to have much of a future.

Despite the parade of new titles on display, moviegoers made the battle-of-the-sexes comedy Think Like a Man number one for a second straight weekend thanks to an estimated $18M in ticket sales representing a 47% decline from the surprisingly potent opening. The Sony release is still playing in only 2,015 locations so its average of $8,933 was once again spectacular. In fact, the only films all year to post better sophomore weekend averages were The Hunger Games and The Lorax which just happen to be the top grossing films of 2012. Budgeted at only $12M, Man has now grossed a terrific $60.9M after just ten days and seems headed for a $90-100M domestic finish which would be about eight times the production cost.

Four films followed in a very tight range with estimates putting them within $243,000 of each other. Since studio estimates include only a guess at what Sunday sales will be, final numbers to be reported on Monday could see some movies change in the rankings.

Opening in second place with a respectable performance was the claymation-style toon The Pirates! Band of Misfits with an estimated $11.4M from 3,358 theaters for a mild $3,395 average. The PG-rated British film played to younger children and their parents (76% of the audience) and earned strong reviews too. With hardly anything else out right now for that demographic, Pirates carved out a nice audience for itself even though the numbers were far from big. But good word-of-mouth and a lack of direct competition could keep the loot coming in for weeks to come. Violent early summer tentpoles like The Avengers, Battleship, and Men in Black 3 are sure to attracts millions of kids, but all three are PG-13 titles so studios have nothing aimed at younger children until Madagascar 3 on June 8 creating a huge opportunity for Sony. Budgeted at just under $60M, Pirates has already grossed $63.7M from its international runs over the past few weeks for a worldwide total to date of $75.1M for the Hugh Grant-voiced pic.

Falling 50% on its second weekend, the Zac Efron romance vehicle The Lucky One followed with an estimated $11.3M bumping the ten-day total up to a solid $39.9M. Warner Bros. may find its way to about $60M or so. The Hunger Games, 2012’s biggest blockbuster so far, smashed the $600M global mark and continued to display incredible legs in North America. Katniss and company collected an estimated $11.3M this weekend domestically dipping a mere 23% which was the smallest decline yet in its six-week run. The Lionsgate hit has now amassed a towering $372.5M putting it at number 17 on the list of all-time domestic blockbusters just ahead of the $370.3M of 2004’s The Passion of the Christ. The $400M domestic mark now looks reachable, although how much Avengers obliterates its competitors starting next weekend will be a factor. Overseas, Games grossed an estimated $7.4M upping the international cume to $228.5M and the worldwide sum to $601M with domestic accounting for a very high 62%.

A trio of new R-rated films debuted in the next three spots all generating lukewarm averages between $3,000 and $4,000. The relationship comedy The Five-Year Engagement starring Jason Segal and Emily Blunt bowed to an estimated $11.2M playing to an adult female audience. Universal’s $30M production averaged $3,800 from 2,936 locations and earned mixed but decent reviews from film critics. Audiences were not too pleased with what they paid to see as the CinemaScore grade was a disappointing B-. According to studio research, a high 64% of the crowd was female and 57% was 30 and older. Serving as the opening night film for the Tribeca Film Festival last week got it some extra press, but didn’t seem to translate into much of a national bump. Engagement scored an opening weekend average that was not much higher than Wanderlust’s, the studio’s other R-rated couples comedy from this year.

Jason Statham’s latest action offering Safe landed in sixth place with an estimated $7.7M opening. Averaging only $3,407 from 2,266 theaters, the R-rated pic came in on the lower end of the action star’s usual range and matched up with debuts for Crank: High Voltage and Killer Elite which premiered to $7M and $9.4M, respectively. Reviews were mixed and the usual crowd of young men made up the primary audience.

Audiences weren’t too interested in seeing John Cusack play Edgar Allan Poe as the gothic thriller The Raven debuted in seventh with an estimated $7.3M for a weak $3,291 average from 2,203 locations. The R-rated mystery got slammed by critics which had a big impact since it skewed to an older audience. Exit polls showed that 59% of the audience was 25 and over while the gender split was more even with 52% being male. Moviegoers were just somewhat satisfied with what they saw as the CinemaScore was only a B. Produced for $26M, the Relativity release did not have the starpower or critical support to draw a large audience and the road ahead will be tough.

Disney’s latest nature doc Chimpanzee fell 49% in its second frame to an estimated $5.5M putting the ten-day cume at a solid $19.2M. Look for a final tally of around $30M which would easily beat out the performances of the studio’s last two Earth Day releases African Cats and Oceans. The comedy The Three Stooges took in an estimated $5.4M, off 45%, for a mild $37.1M cume. Rounding out the top ten was the horror flick The Cabin in the Woods which dropped 44% to an estimated $4.5M giving Lionsgate $34.7M to date.

Overseas, where studios are increasingly taking advantage of local holiday opportunities and different school calendars to launch summer action tentpoles before the United States, the box office witnessed a mammoth start for the super hero extravaganza The Avengers which amassed an estimated $178.4M from openings across 39 markets since Wednesday. Number one everywhere, Iron Man and pals broke the all-time opening weekend records in over a dozen territories including Mexico, Brazil, Hong Kong, and New Zealand. Leading the way were the U.K. with $24.7M, Australia with $19.7M, Mexico with $15.9M, and Korea with $12.9M. The global assault was espcially impressive as the 3D epic did not include the action-loving markets of China and Russia which open with North America next weekend or Japan which opens in August. The cast has been touring the world in recent weeks selling its new comic book juggernaut at red carpet premieres and press junkets in Moscow, London, Beijing, Rome, and Berlin aimed at heating up sales. The PR investment has been paying off and with such lucrative markets yet to open, The Avengers now looks on course to possibly break the $1 billion worldwide mark for Marvel and its owner Disney.

Also making its mark on the international marketplace, Universal’s Battleship took in an estimated $22.5M in its third weekend upping the overseas tally to $170M with one-third coming from China, Russia, and Japan. The studio tried to get in as much business as it could in each country before the arrival of Avengers. Domestically, the big-budget war-at-sea flick opens two weeks after the super heroes on May 18. Rival boat flick Titanic 3D pulled in $18.5M cruising to $260.9M international and $317.2M worldwide. The lifetime totals for the iceberg smash have now reached $657.1M domestically and $2.16 billion globally.

The top ten films grossed an estimated $93.5M which was down 33% from last when Fast Five kickstarted the summer season early opening to $86.2M; but up 6% from 2010 when A Nightmare on Elm Street bowed at number one with $32.9M.

Follow Gitesh on Twitter!

Tag Cloud

Election nature name the review documentary TNT Star Wars TV renewals teaser television french Polls and Games USA Network San Diego Comic-Con what to watch Spectrum Originals Year in Review TCA E! 45 ESPN Disney Travel Channel Adult Swim VOD Esquire ABC Family Television Academy obituary scary movies Music Columbia Pictures Sundance TV remakes deadpool spy thriller X-Men Spring TV Emmy Nominations LGBTQ 72 Emmy Awards Sundance Now Logo hollywood medical drama cats parents Awards Tour Opinion Box Office golden globes Heroines 007 YA Lionsgate psychological thriller rt archives The Academy Horror mutant Fox News kids psycho Showtime Rocketman Infographic cinemax facebook A&E Apple TV+ venice slashers science fiction Premiere Dates Teen CBS mission: impossible transformers First Reviews Disney Plus cancelled television news YouTube Premium Fox Searchlight DC Comics Hear Us Out FX CW Seed Tarantino war BET Awards joker football chucky crime drama spain Winter TV directors archives GLAAD dramedy renewed TV shows Pet Sematary Pride Month Hallmark rotten movies we love comic adaptation Mudbound spinoff National Geographic See It Skip It space Superheroe Marvel natural history Tumblr American Society of Cinematographers blockbuster Ovation theme song DC streaming service Summer Calendar true crime ratings anime cancelled award winner worst movies Film 2015 unscripted Emmys CMT Amazon Prime PlayStation Podcast dceu laika IFC Films Freeform 4/20 E3 Paramount ABC Film Festival toy story comic books Black History Month series Trivia disaster 2017 children's TV Comedy President NYCC Fantasy satire Hallmark Christmas movies dragons Pirates First Look Mary poppins Character Guide Binge Guide Quiz Comic Book finale 21st Century Fox Nickelodeon Chilling Adventures of Sabrina The Witch Starz anthology crime thriller Endgame Food Network Reality Competition Cartoon Network OneApp versus Ellie Kemper New York Comic Con WarnerMedia free movies Valentine's Day green book cancelled TV series 71st Emmy Awards Sneak Peek IFC Turner Paramount Network History films docudrama supernatural werewolf Animation Pixar Musical crossover politics video on demand Disney Channel DirecTV Bravo Interview crime Drama CNN Amazon Prime Video Tubi Star Trek BBC PBS Women's History Month Ghostbusters Biopics FOX Netflix Christmas movies Best and Worst biography RT History Unbreakable Kimmy Schmidt Classic Film 24 frames social media Universal VICE adventure Amazon Brie Larson DC Universe ghosts SundanceTV japanese Chernobyl streaming elevated horror canceled LGBT casting cars richard e. Grant The CW video Video Games GIFs a nightmare on elm street all-time SDCC talk show dark 2020 Musicals worst black Rocky Disney+ Disney Plus period drama Black Mirror Avengers Lucasfilm FXX Certified Fresh Mary Tyler Moore OWN Photos Set visit Captain marvel game show Stephen King Peacock game of thrones dogs sitcom 2019 Christmas hist Marvel Studios stoner Family USA australia cops aliens TLC HBO HBO Max scorecard romance Action TV Land Countdown Lifetime Christmas movies festivals Lifetime 2016 movie SXSW miniseries Mary Poppins Returns DGA sag awards south america halloween tv RT21 YouTube Red Carpet Walt Disney Pictures El Rey singing competition criterion zombies sports A24 Arrowverse batman Trophy Talk Vudu Western zero dark thirty doctor who superhero Comics on TV concert Superheroes Warner Bros. Extras based on movie mockumentary Super Bowl Martial Arts Song of Ice and Fire witnail Epix Thanksgiving revenge serial killer FX on Hulu Toys Turner Classic Movies binge Country Cosplay fast and furious BBC America comedies toronto hispanic police drama emmy awards Marvel Television Mindy Kaling Rom-Com boxoffice stop motion Nat Geo TruTV BET Awards animated The Purge rotten technology vampires reboot foreign Winners universal monsters nfl jamie lee curtis Pop TV dc asian-american documentaries spider-man indie sequels Tomatazos Writers Guild of America Sundance Watching Series Fall TV WGN cancelled TV shows Syfy 2018 HBO Go TIFF Holiday Dark Horse Comics travel comiccon Marathons TV quibi spanish Comedy Central Shudder Apple TV Plus MCU screenings strong female leads best Academy Awards Anna Paquin Apple The Walking Dead christmas movies sequel APB NBC Baby Yoda italian Grammys die hard breaking bad ITV screen actors guild PaleyFest spanish language justice league Sony Pictures BAFTA book The Arrangement composers Reality Nominations franchise cults harry potter Mystery 20th Century Fox Oscars TCM discovery twilight diversity Acorn TV TCA Winter 2020 cartoon Masterpiece AMC cooking blaxploitation Rock Sci-Fi MTV TCA Awards child's play BBC One Britbox Funimation Netflix Hulu stand-up comedy movies independent Crunchyroll comics TBS Discovery Channel critics historical drama zombie nbcuniversal political drama Amazon Studios Disney streaming service Creative Arts Emmys GoT Kids & Family Elton John classics Crackle reviews Television Critics Association CBS All Access Cannes Schedule Trailer indiana jones MSNBC thriller latino Shondaland tv talk TCA 2017 romantic comedy VH1 canceled TV shows ID Pop Holidays Spike festival robots YouTube Red halloween james bond