This weekend Hollywood just doesn’t know its limits. Six new releases will jam into an already crowded marketplace on Friday trying to connect with spring moviegoers.
That makes for a whopping 20 new films over a four-week ultracompetitive period. This weekend’s ticket buyers will not have enough time or money to see them all, especially in a relatively weak playing period like mid-April. Friday the 13th may indeed be a terrifying day for the accountants behind some of these freshman flicks.
Call it "Catwoman" vs. "Hudson Hawk." Sony unleashes its latest star-driven thriller "Perfect Stranger" which finds Halle Berry playing an investigative reporter following an ad mogul (Bruce Willis) who may have killed her friend. The R-rated pic boasts the most star wattage of any new film this weekend and that will mean something at the cash registers. The actor combo is unique, appealing, and diverse enough to bring in two different audiences which is always good for business. Poor reviews probably won’t mean too much to the box office. Sony’s marketing push has been commendable and with Spartans, Ninja Turtles, and figure skaters ruling the charts over the last five weeks, many moviegoers will be ready to shift over to this type of film. "Perfect Stranger" invades 2,661 theaters and stands a chance of hitting number one with around $15M.
Paramount counters with its own thriller this Friday the 13th with "Disturbia." With a more teen-friendly PG-13 rating, the pic tells the tale of a young man under house arrest who suspects that his neighbor is a serial killer. Shia LaBeouf, Carrie-Anne Moss, and David Morse make up the cast so clearly the film is not being sold on its starpower. "Perfect Stranger" will provide some healthy competition as those looking for a scare, and are 17 or older, will find Berry and Willis worth paying money for. But young teens that have already skated with Will Ferrell may look here for their weekly escape to the movies. Entering about 2,500 theaters, "Disturbia" could scare up around $10M over the weekend.
Rookie distributor Chicago Releasing drives into theaters with its maiden film "Redline," an action drama about bored rich kids who drag race for fun. The PG-13 film is being aimed at teenage boys and young men with action-packed commercials and trailers full of hot cars and hotter babes. Eddie Griffin is the only major star in this vehicle so only those who really crave another "Fast and the Furious" flick will make it out. But in a weekend when most new films have been slapped with an R, this one could carve out a small audience of teens. Racing into about 2,000 theaters, "Redline" might finish with roughly $7M this weekend.
With all the films thrown into theaters this year, nobody has offered up a handy dandy Viking flick. That changes this weekend with the action-adventure "Pathfinder," an R-rated pic that looks at a young man’s battle against Norse invaders in North America centuries ago. Following the runaway success of "300," it’s no surprise that Fox is marketing "Pathfinder" as a historical war epic based on a graphic novel. But this new film has nothing on Leonidas and pals. The Viking subject matter is not interesting, the marketing push has been weak, and lead actor Karl Urban is no commercial draw. Attacking 1,720 theaters, "Pathfinder" might find only $5M on opening weekend.
Lionsgate goes after an adult audience with its new crime drama "Slow Burn" which stars Ray Liotta, LL Cool J, and Taye Diggs. The R-rated film about a district attorney whose colleague gets tied up in a murder case will go out in a moderate wide release with only a mild marketing push behind it. The starpower is not strong enough to attract a sizable crowd and there is little buzz among movie fans. Opening in 1,163 locations, "Slow Burn" could die a quick death at the multiplexes with a $4M bow.
In a world overstuffed with animated films, First Look Pictures turns the tables and aims at adults with the R-rated toon "Aqua Teen Hunger Force Colon Movie Film for Theaters." Based on the animated series on Cartoon Network, the pic is trying to follow in the footsteps of "Borat" by taking a TV property with a cult following and making a long-titled feature film that pushes the envelope. Even the term ‘Movie Film’ seems taken from the Kazakh journalist. "Aqua Teen" scored some extra publicity with its marketing debacle in Boston several weeks ago, however that will not give the film more mainstream appeal. Only the die hard "Aqua" fans are likely to come out here. Competition is stiff this weekend and with the fewest theaters of the six pack of new flicks, this one could get left behind. Landing in over 800 locations, "Aqua Teen Hunger Force" may collect approximately $4M over three days.
After back to back wins atop the box office charts, "Blades of Glory" will face a fierce challenge this weekend from the new releases. Few have the starpower that the Will Ferrell comedy packs and last weekend’s strong hold suggests that crowds are being pleased. A 35% fall would give "Blades" $14M for the weekend and $89M in 17 days.
"Meet the Robinsons" and "Are We Done Yet?" have no new competition for the family audience so respectable holds are likely here as well. A 35% drop would give the Disney toon about $11M for a 17-day tally of $70M while a 40% decline for the Ice Cube sequel would give Sony around $9M for the sophomore frame and $33M after 12 days.
LAST YEAR Easter weekend saw the arrival of "Scary Movie 4" which commanded a powerful opening grossing $40.2M in its debut. It was the second largest opening in the spoof comedy series and went on to capture $90.7M for The Weinstein Co. The animated blockbuster "Ice Age: The Meltdown" dropped to second place with a still-potent $20M in its third frame followed by the sports comedy "The Benchwarmers" with $9.9M. Disney saw a disappointing debut in fourth with the animated film "The Wild" which took in just $9.7M on its way to $37.4M. "Take the Lead" rounded out the top five with $6.8M.
Author: Gitesh Pandya, www.BoxOfficeGuru.com