Weekend Box Office

Box Office Guru Preview: "Perfect Stranger" Heads A Crowded Field

by | April 12, 2007 | Comments

This weekend Hollywood just doesn’t know its limits. Six new releases will jam into an already crowded marketplace on Friday trying to connect with spring moviegoers.

That makes for a whopping 20 new films over a four-week ultracompetitive period. This weekend’s ticket buyers will not have enough time or money to see them all, especially in a relatively weak playing period like mid-April. Friday the 13th may indeed be a terrifying day for the accountants behind some of these freshman flicks.

Call it "Catwoman" vs. "Hudson Hawk." Sony unleashes its latest star-driven thriller "Perfect Stranger" which finds Halle Berry playing an investigative reporter following an ad mogul (Bruce Willis) who may have killed her friend. The R-rated pic boasts the most star wattage of any new film this weekend and that will mean something at the cash registers. The actor combo is unique, appealing, and diverse enough to bring in two different audiences which is always good for business. Poor reviews probably won’t mean too much to the box office. Sony’s marketing push has been commendable and with Spartans, Ninja Turtles, and figure skaters ruling the charts over the last five weeks, many moviegoers will be ready to shift over to this type of film. "Perfect Stranger" invades 2,661 theaters and stands a chance of hitting number one with around $15M.

"At least ‘Hudson Hawk’ didn’t make RT’s ‘Worst of the Worst’ list."

Paramount counters with its own thriller this Friday the 13th with "Disturbia." With a more teen-friendly PG-13 rating, the pic tells the tale of a young man under house arrest who suspects that his neighbor is a serial killer. Shia LaBeouf, Carrie-Anne Moss, and David Morse make up the cast so clearly the film is not being sold on its starpower. "Perfect Stranger" will provide some healthy competition as those looking for a scare, and are 17 or older, will find Berry and Willis worth paying money for. But young teens that have already skated with Will Ferrell may look here for their weekly escape to the movies. Entering about 2,500 theaters, "Disturbia" could scare up around $10M over the weekend.

Yet another Shia LaBeouf movie.

Rookie distributor Chicago Releasing drives into theaters with its maiden film "Redline," an action drama about bored rich kids who drag race for fun. The PG-13 film is being aimed at teenage boys and young men with action-packed commercials and trailers full of hot cars and hotter babes. Eddie Griffin is the only major star in this vehicle so only those who really crave another "Fast and the Furious" flick will make it out. But in a weekend when most new films have been slapped with an R, this one could carve out a small audience of teens. Racing into about 2,000 theaters, "Redline" might finish with roughly $7M this weekend.

No word yet how many expensive cars Eddie Griffin wrecks in "Redline."

With all the films thrown into theaters this year, nobody has offered up a handy dandy Viking flick. That changes this weekend with the action-adventure "Pathfinder," an R-rated pic that looks at a young man’s battle against Norse invaders in North America centuries ago. Following the runaway success of "300," it’s no surprise that Fox is marketing "Pathfinder" as a historical war epic based on a graphic novel. But this new film has nothing on Leonidas and pals. The Viking subject matter is not interesting, the marketing push has been weak, and lead actor Karl Urban is no commercial draw. Attacking 1,720 theaters, "Pathfinder" might find only $5M on opening weekend.

Just one of many decapitations in "Pathfinder."

Lionsgate goes after an adult audience with its new crime drama "Slow Burn" which stars Ray Liotta, LL Cool J, and Taye Diggs. The R-rated film about a district attorney whose colleague gets tied up in a murder case will go out in a moderate wide release with only a mild marketing push behind it. The starpower is not strong enough to attract a sizable crowd and there is little buzz among movie fans. Opening in 1,163 locations, "Slow Burn" could die a quick death at the multiplexes with a $4M bow.

"Slow Burn": Expected to experience a quick death.

In a world overstuffed with animated films, First Look Pictures turns the tables and aims at adults with the R-rated toon "Aqua Teen Hunger Force Colon Movie Film for Theaters." Based on the animated series on Cartoon Network, the pic is trying to follow in the footsteps of "Borat" by taking a TV property with a cult following and making a long-titled feature film that pushes the envelope. Even the term ‘Movie Film’ seems taken from the Kazakh journalist. "Aqua Teen" scored some extra publicity with its marketing debacle in Boston several weeks ago, however that will not give the film more mainstream appeal. Only the die hard "Aqua" fans are likely to come out here. Competition is stiff this weekend and with the fewest theaters of the six pack of new flicks, this one could get left behind. Landing in over 800 locations, "Aqua Teen Hunger Force" may collect approximately $4M over three days.

"Only 23 more installments of $59.95 to go!"

After back to back wins atop the box office charts, "Blades of Glory" will face a fierce challenge this weekend from the new releases. Few have the starpower that the Will Ferrell comedy packs and last weekend’s strong hold suggests that crowds are being pleased. A 35% fall would give "Blades" $14M for the weekend and $89M in 17 days.

"Meet the Robinsons" and "Are We Done Yet?" have no new competition for the family audience so respectable holds are likely here as well. A 35% drop would give the Disney toon about $11M for a 17-day tally of $70M while a 40% decline for the Ice Cube sequel would give Sony around $9M for the sophomore frame and $33M after 12 days.

LAST YEAR Easter weekend saw the arrival of "Scary Movie 4" which commanded a powerful opening grossing $40.2M in its debut. It was the second largest opening in the spoof comedy series and went on to capture $90.7M for The Weinstein Co. The animated blockbuster "Ice Age: The Meltdown" dropped to second place with a still-potent $20M in its third frame followed by the sports comedy "The Benchwarmers" with $9.9M. Disney saw a disappointing debut in fourth with the animated film "The Wild" which took in just $9.7M on its way to $37.4M. "Take the Lead" rounded out the top five with $6.8M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

PBS facebook Chernobyl Certified Fresh Countdown Fox News composers Winners 007 Masterpiece Amazon psychological thriller San Diego Comic-Con Teen GLAAD mockumentary cops Black Mirror harry potter Horror Rocky golden globes Universal Valentine's Day USA Spike Rom-Com Hulu Comedy Central Mystery Netflix President Pop natural history police drama justice league MTV Spring TV war SDCC Cartoon Network 2016 Columbia Pictures streaming Starz ITV Epix Crackle Dark Horse Comics travel Anna Paquin Calendar Sneak Peek technology biography Extras sitcom crossover CMT Awards Tour Musicals politics witnail Pixar ABC Pet Sematary Amazon Prime Warner Bros. TLC Tarantino WGN boxoffice Reality PaleyFest Election 2018 Tumblr spy thriller Comedy Fall TV RT21 Captain marvel Unbreakable Kimmy Schmidt The Arrangement Disney Channel hist Ovation Premiere Dates HBO Christmas Star Wars Paramount Network Spectrum Originals Infographic television Sci-Fi ratings Oscars Logo what to watch CW Seed Sundance Now Mary poppins binge CBS Interview Star Trek science fiction Song of Ice and Fire YouTube Premium Photos BBC America Shudder TruTV Superheroe BET casting Walt Disney Pictures Kids & Family Trophy Talk Biopics National Geographic ABC Family based on movie anime dramedy talk show The Witch Lifetime Martial Arts SXSW Heroines robots Pride Month History historical drama Holidays Winter TV DC Universe MCU AMC Video Games See It Skip It Tomatazos YouTube Red Watching Series Musical Bravo space crime DC Comics Mary Tyler Moore Paramount A&E SundanceTV Awards Schedule TCA CNN TIFF LGBTQ Elton John comic unscripted 21st Century Fox adaptation toy story FOX TNT Brie Larson crime drama OWN Rock Lucasfilm American Society of Cinematographers Box Office Women's History Month spider-man FXX Quiz teaser Marathons Comic Book Thanksgiving The CW 2017 romance Writers Guild of America Summer YA DirecTV blaxploitation Mindy Kaling Comics on TV Country true crime 2015 elevated horror Sundance TV DGA Nat Geo Reality Competition strong female leads Year in Review Adult Swim theme song Animation Ellie Kemper Cosplay singing competition dc adventure cats spinoff dragons Film Festival Food Network medical drama Creative Arts Emmys mutant period drama social media animated Mudbound Acorn TV zombie cinemax DC streaming service doctor who IFC Films Best and Worst aliens Trailer Super Bowl finale Red Carpet CBS All Access diversity Character Guide Syfy NYCC E3 jamie lee curtis NBC ESPN vampires sequel VH1 cooking cults docudrama Shondaland sports RT History zombies Superheroes Music Polls and Games zero dark thirty nature award winner Disney E! anthology green book Showtime Toys Marvel 20th Century Fox Stephen King Fantasy MSNBC FX disaster psycho Nickelodeon Drama TCM 45 Mary Poppins Returns game show Trivia El Rey USA Network comiccon Emmys TBS X-Men GoT Rocketman miniseries Chilling Adventures of Sabrina thriller Freeform BBC 2019 First Look serial killer APB New York Comic Con Britbox Western GIFs Apple festivals IFC transformers Set visit VICE Podcast TV Land Cannes dceu 24 frames Action Nominations Esquire Sony Pictures TCA 2017 Pirates discovery crime thriller Opinion Grammys Lionsgate political drama Vudu Ghostbusters richard e. Grant supernatural