Weekend Box Office

Box Office Guru Preview: Make Way for McLovin

Superbad, The Invasion and The Last Legion invade theaters

by | August 16, 2007 | Comments

Carrying some major buzz into the marketplace, Sony’s teen comedy Superbad hits the multiplexes this weekend aiming to bring in some big business from horny young adults looking for a spark to get rid of their end-of-summer blues. The R-rated entry comes from current comedy king Judd Apatow who directed Knocked Up and The 40-Year-Old Virgin which collectively grossed a stunning $256M domestically. He takes on producing chores here but his involvement has wisely been promoted heavily in the film’s marketing campaign which really ignited earlier this summer with the release of the uncensored red-band trailer on the internet which basically put Superbad on the map.

The marketplace for teen sex comedies has had a void since the American Pie franchise switched into direct-to-DVD mode. Superbad has the goods to make itself into this generation’s must-see raunchfest with its story of three lovable nerdy high school kids on a mission to score booze for a party to impress some girls. The lethal mix of strong marketing, filmmaker starpower, and a high-quality product that actually delivers what the audience wants will lead to a potent opening weekend that should be enough to send it to the top of the charts. And with a reported $18M budget, this could very well be the summer’s least expensive number one hit. Crashing into over 2,800 theaters, Superbad might collect around $25M this weekend.


Superbad!

Nicole Kidman and Daniel Craig give the suspense thriller The Invasion the most starpower of any of this weekend’s new releases. The PG-13 film finds the Oscar-winning actress playing a psychiatrist and the current Bond as her doctor pal who must team up to fight an alien entity that infects the human population around the world. This latest remake of Invasion of the Body Snatchers boasts some considerable star wattage which will help it get the attention of adults. Warner Bros. is hoping to appeal to the same audience that made hits out of previous late-summer adult thrillers like The Skeleton Key ($16.1M, $5,795 average)and Kidman’s The Others ($14.1M opening, $8,397 average). With no other scary movies for mature audiences, competition should not be too fierce although The Bourne Ultimatum‘s third weekend will be a formidable foe. Landing in about 2,700 locations, The Invasion could debut with around $13M.


The two stars of The Invasion.

The Weinstein Company unleashes its Roman empire adventure The Last Legion on Friday. The PG-13 film stars Ben Kingsley, Colin Firth, and Bollywood superstar Aishwarya Rai. Excitement in the marketplace is not too high and the push has not been very strong so modest returns are expected at the box office. The current pair of threequels topping the charts will give Legion some major competition for the action crowd. Debuting in roughly 2,000 theaters, The Last Legion could bow to about $6M.


Ben Kingsley leads The Last Legion.

Like most summer sequels, Rush Hour 3 should lose more than half of its opening weekend audience in the sophomore session. There is no special buzz around the action-comedy to prevent a big drop and Superbad will steal away much of the young comedy crowd. A 55% decline is likely which would put Rush Hour 3 at about $22M for the weekend and $88M after ten days.

Fellow threequel The Bourne Ultimatum looks to witness a smaller decline in its third assignment. Universal might experience a 45% drop to around $18M for a robust 17-day cume of $162M.

LAST YEAR: Opening weaker than expected, but still at number one, was the Samuel L. Jackson actioner Snakes on a Plane which bowed to $15.2M. New Line found its way to a disappointing $34M. Talladega Nights dropped to second with $13.8M while World Trade Center held steady in third with $10.9M. The dance sensation Step Up fell to fourth with $10.2M while Universal’s teen comedy Accepted debuted in fifth place with $10M. A $36.3M final resulted. MGM’s comedy Material Girls stumbled into ninth with a mere $4.6M on its way to only $11.4M. But opening powerfully in limited release was the mystery The Illusionist with less than $1M from only 51 theaters for a potent $18,195 average. The Yari Film Group release expanded nationally and enjoyed good legs going on to gross $39.9M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

Trivia RT21 Sneak Peek Musicals Mystery History green book Oscars Unbreakable Kimmy Schmidt VICE Cosplay Spectrum Originals Christmas police drama children's TV Mary Poppins Returns Showtime Rock ratings period drama Song of Ice and Fire ABC 20th Century Fox Character Guide game show Creative Arts Emmys unscripted YouTube Red Bravo Chernobyl Best and Worst Britbox Drama TNT mutant Arrowverse teaser Mary poppins Dark Horse Comics witnail Infographic romantic comedy Country BBC Starz sequel Winter TV Esquire docudrama movies Anna Paquin canceled TV shows facebook OWN cinemax Mary Tyler Moore book 007 streaming Photos based on movie zero dark thirty Set visit BBC America USA Network IFC Opinion GIFs Video Games Apple TV Plus 24 frames Peacock Extras Summer cars robots New York Comic Con dramedy TCM Podcast anime Amazon Prime National Geographic Crunchyroll composers diversity Schedule Film series travel Lifetime spinoff The Walking Dead Nat Geo theme song El Rey strong female leads canceled Syfy war boxoffice Horror hispanic stand-up comedy Freeform TV Land Pop slashers ABC Family science fiction south america Teen 2016 Reality Competition Polls and Games discovery CBS finale Nickelodeon Television Academy Comic Book natural history Premiere Dates justice league Nominations Sundance Now Music Fall TV Epix Mindy Kaling Superheroes renewed TV shows hist nature Acorn TV miniseries Trailer Walt Disney Pictures Awards Tour richard e. Grant TV renewals anthology revenge Kids & Family Grammys ESPN The CW Disney Plus Shudder latino DC Universe Chilling Adventures of Sabrina Year in Review GoT FXX political drama See It Skip It cults CBS All Access ITV Calendar video NBC LGBT CNN First Reviews USA spain Star Trek 2015 cancelled CW Seed Action Amazon Holidays Biopics YA Binge Guide animated The Witch golden globes SundanceTV Logo romance HBO Food Network Brie Larson politics breaking bad Ovation CMT joker cooking FOX disaster LGBTQ free movies Ghostbusters Emmy Nominations YouTube Shondaland Reality true crime Black Mirror Apple TV+ Comedy NYCC transformers Film Festival Hulu Netflix Writers Guild of America supernatural festivals zombie Box Office DirecTV RT History Emmys werewolf Marathons Marvel Television Women's History Month crime drama tv talk E3 Elton John PBS psycho historical drama Interview DC streaming service IFC Films kids HBO Max crossover dc dragons talk show MSNBC SDCC Pixar cancelled television Election Universal Pride Month A24 Cannes Watching Series cats Turner Classic Movies comiccon versus aliens binge Warner Bros. singing competition WGN toy story The Arrangement San Diego Comic-Con 45 Valentine's Day Awards halloween 21st Century Fox Paramount Tumblr Adult Swim Ellie Kemper quibi 2017 First Look comic Disney Channel Animation Disney Trophy Talk dceu Columbia Pictures 2018 VH1 doctor who Rom-Com Musical MCU Thanksgiving crime thriller Stephen King TruTV harry potter TCA 2017 PaleyFest BET television American Society of Cinematographers Amazon Prime Video sitcom Rocky Winners space X-Men Apple elevated horror Marvel A&E 2019 zombies DGA DC Comics ghosts Tarantino The Purge technology Lionsgate WarnerMedia Classic Film jamie lee curtis Certified Fresh SXSW Captain marvel mockumentary crime Fox News Mudbound 71st Emmy Awards social media sports Vudu Western Masterpiece Spring TV thriller Martial Arts Spike cops biography Marvel Studios adventure TIFF Sci-Fi E! YouTube Premium MTV FX cancelled TV series Tomatazos indie President Red Carpet Cartoon Network Crackle batman TV TLC APB independent Countdown GLAAD spider-man spy thriller Fantasy Heroines Family Super Bowl AMC Disney streaming service what to watch award winner Star Wars Superheroe Quiz Comedy Central Pirates Rocketman TBS game of thrones Sony Pictures medical drama foreign adaptation Comics on TV serial killer blaxploitation casting Sundance spanish language vampires Turner cancelled TV shows psychological thriller Pet Sematary Toys Lucasfilm TCA Paramount Network