Carrying some major buzz into the marketplace, Sony’s teen comedy Superbad hits the multiplexes this weekend aiming to bring in some big business from horny young adults looking for a spark to get rid of their end-of-summer blues. The R-rated entry comes from current comedy king Judd Apatow who directed Knocked Up and The 40-Year-Old Virgin which collectively grossed a stunning $256M domestically. He takes on producing chores here but his involvement has wisely been promoted heavily in the film’s marketing campaign which really ignited earlier this summer with the release of the uncensored red-band trailer on the internet which basically put Superbad on the map.
The marketplace for teen sex comedies has had a void since the American Pie franchise switched into direct-to-DVD mode. Superbad has the goods to make itself into this generation’s must-see raunchfest with its story of three lovable nerdy high school kids on a mission to score booze for a party to impress some girls. The lethal mix of strong marketing, filmmaker starpower, and a high-quality product that actually delivers what the audience wants will lead to a potent opening weekend that should be enough to send it to the top of the charts. And with a reported $18M budget, this could very well be the summer’s least expensive number one hit. Crashing into over 2,800 theaters, Superbad might collect around $25M this weekend.
Fellow threequel The Bourne Ultimatum looks to witness a smaller decline in its third assignment. Universal might experience a 45% drop to around $18M for a robust 17-day cume of $162M.
LAST YEAR: Opening weaker than expected, but still at number one, was the Samuel L. Jackson actioner Snakes on a Plane which bowed to $15.2M. New Line found its way to a disappointing $34M. Talladega Nights dropped to second with $13.8M while World Trade Center held steady in third with $10.9M. The dance sensation Step Up fell to fourth with $10.2M while Universal’s teen comedy Accepted debuted in fifth place with $10M. A $36.3M final resulted. MGM’s comedy Material Girls stumbled into ninth with a mere $4.6M on its way to only $11.4M. But opening powerfully in limited release was the mystery The Illusionist with less than $1M from only 51 theaters for a potent $18,195 average. The Yari Film Group release expanded nationally and enjoyed good legs going on to gross $39.9M.
Author: Gitesh Pandya, www.BoxOfficeGuru.com