A quartet of poorly-titled films will hit the multiplexes on Friday hoping to grab some business opposite a string of acclaimed releases fresh from earning their Oscar nominations.
Leading the newcomers with the most theaters is the spoof comedy "Epic Movie" which goes head to head against the crime drama "Smokin’ Aces." Horror fans get the werewolf pic "Blood and Chocolate" while those who prefer non-violence get the Jennifer Garner drama "Catch and Release."
Fox tries to tap into the immature crowd with its new comedy "Epic Movie" which spoofs many of the big-budget action and fantasy blockbusters of recent years. The "Scary Movie" series has ushered in more spoof flicks and Fox even saw solid results a year ago with its "Date Movie" which lampooned popular romantic comedies. That film bowed to $19.1M and found its way to $48.5M. Fans may be getting a little sick of the same template over and over again so the opening may not be as big, but the genre still works especially with young teens looking for mindless entertainment after a long week of classes. Commercials and trailers do not look that funny, but given the weak marketplace and the success rate of comedies with specific concepts, "Epic" may take in all the cash it needs to hit the number one spot. Holdovers do not seem like they will break into double digit millions this weekend. With a wide release in 2,801 playdates, the PG-13 pic could amass around $14M.
Lampooning Harry Potter in "Epic Movie."
The weekend’s solo R pic comes in the form of the mob thriller "Smokin’ Aces" from Universal. Jeremy Piven, Ben Affleck, Andy Garcia, and Alicia Keys star in this ensemble piece about a witness in protective custody being hunted down by a crime boss before he can testify. Young men are the target audience here in this Vegas-set flick that tries too hard to be cool. The NFL’s weekend off should make guys more available for ticketbuying which will help. The studio saw an underwhelming $6.4M three-day debut for another R-rated crime saga earlier this month – "Alpha Dog" – and will probably see many of the same customers this time around. An extra 1,000 theaters will ensure a bigger opening, but there is no A-list star or director in the film to truly attract a large crowd. A quick in and out of theaters should result. Opening in 2,204 locations, "Smokin’ Aces" might collect roughly $8M in its first hand.
Alicia Keys in "Smokin’ Aces."
Jennifer Garner plays a woman trying to rebuild her life after the death of her husband in the new drama "Catch and Release." Sony proudly offers the only major new pic for female moviegoers and hopes to stand out from the crowd by going after an audience few others are targeting. The PG-13 film will test the starpower of the former "Alias" star who last hit screens two years ago with the big-budget bomb "Elektra." Her comedy "13 Going on 30" which she anchored solo performed well with a $21.1M bow, but "Catch" lacks the same fun factor and will probably draw fewer males too. Plus the studio is going into the marketplace with less than half the theaters they gave to "13." A supporting role by Kevin Smith is not likely to help bring in many dudes. But with so few films playing specifically to young women, a decent average is likely. "Catch and Release" hits 1,622 theaters on Friday and could take in about $7M.
Jennifer Garner, Kevin Smith, and some other dude in "Catch and Release."
Werewolf terror hits the multiplexes in the form of "Blood and Chocolate," a new supernatural fright flick aiming for teens and young adults. The MGM release carries a PG-13 rating which could work well in getting in younger teens, but the film lacks the zing or interesting concept that fans need in order to pay top dollar at the local theater. Every recent horror film has underperformed at the box office and this one does not seem like the savior that can turn things around. Plus other new releases will be distracting the target audience too. Opening in roughly 1,500 theaters, "Blood and Chocolate" could debut to around $4M.
"Blood and Chocolate."
After racking up over $200M through its five-week stay in the top two slots, "Night at the Museum" should get bumped down a bit. The Ben Stiller film once again faces no new competition for the family audience so a slim decline should result. A 30% fall would give Fox about $8M for the weekend and a towering cume of $215M. Sony’s "Stomp the Yard" looks to fall harder so a 40% drop to around $7M could occur pushing the cume to $50M.
After scoring the most Oscar nominations of any film with eight, the big-budget musical "Dreamgirls" shot up to the number one spot on Tuesday after finishing in third last weekend and on Monday. Although it missed out on the top prize of a Best Picture nomination, the Jamie Foxx–Beyonce Knowles film is still getting media attention which is fueling the buzz and the studio has wasted no time in advertising the fact that no other film has more Academy Award nods. Still, the film is aging and many other awards contenders are expanding and trying to attract upscale moviegoers too. A small 20% slide to around $6M may occur giving "Dreamgirls" a solid $85M total.
LAST YEAR: Martin Lawrence topped the box office with his hit comedy sequel "Big Momma’s House 2" which bowed to a plump $27.7M. The Fox release went on to gross $70.2M. Debuting in second was the family film "Nanny McPhee" with $14.5M for Universal on its way to $47.1M. Sony’s "Underworld: Evolution" tumbled by 58% in its second weekend and placed third with $11.4M. The military drama "Annapolis" opened in fourth with a modest $7.7M before finishing with $17.1M for Buena Vista. The animated hit "Hoodwinked" rounded out the top five with $7.5M in its third caper.
Author: Gitesh Pandya, www.BoxOfficeGuru.com
