Claiming they want "a chance to develop its marketing effort," Sony Pictures has opted to bump the Steve Martin comedy "The Pink Panther" back to a February 10th release date.
This marks (at least) the third time that the remake / adaptation / prequel has switched release dates, but Sony’s Rory Bruer manages to put a positive spin on the decision: "We’ve seen the film and we’re really excited … We have an opportunity to really have a good, fresh start of the ‘Pink Panther‘ franchise. We want the time to put together a proper campaign for it."
The move gives "The Dukes of Hazzard" a better shot at hitting the big time on August 5th; "Panther" will now go head-to-head with the big-screen adventures of "Curious George" and the Ryan Reynolds comedy "Just Friends."