Weekend Box Office

Box Office Guru Wrapup: Enchanted Conjures Up $50M Thanksgiving Debut

The latest Disney movie was no holiday turkey.

by | November 25, 2007 | Comments

The box office bounced back over the long Thanksgiving holiday weekend as
moviegoers spread their dollars across a wide variety of films which
collectively helped to bring the marketplace back to life after a mostly
uneventful fall season. Disney led the way with its new family pic Enchanted,
which ruled the multiplexes, but a surprisingly potent opening for the holiday
comedy This Christmas contributed to the weekend’s success too. Other new
releases were sprinkled across the top ten which virtually matched the
Thanksgiving numbers posted over each of the last two years. An unprecedented
eleven films each grossed $8M or more over the frame as every audience segment
found something to see over the long holiday weekend.

For the first time in eight years, Disney opened a new release at number one
over the turkey frame. The studio’s princess tale Enchanted
powered past all
competitors to bow on top with an estimated $35.3M over the Friday-to-Sunday
period and an incredible $50M across the five-day holiday span which began on
Wednesday. That led to a muscular $9,472 average from an ultrawide 3,730 sites
over three days. The PG-rated story of an animated princess who encounters the
live-action world posted the second biggest five-day opening ever over the
Thanksgiving session.

The only hit to debut better was 1999’s
Toy Story 2
from Disney and Pixar with
$80.1M which was also the studio’s last new pic to bow at number one over this
frame. From 1994 to 1999, the Mouse House consistently debuted a new family film
each year at number one over this lucrative holiday frame. Enchanted should have
no problem finding its way into the century club.

Beating expectations to open in the number two spot was the family reunion film
This Christmas which debuted to an estimated $18.6M over three days and a
stunning $27.1M over the five-day period. Sony’s inexpensive $13M production
averaged a potent $10,011 over three days from only 1,858 theaters for the best
average among wide releases. The feel-good holiday pic brought in two-thirds of
its business from African-American moviegoers proving once again how powerful
that audience is at the box office. Look for This Christmas to finish up as a
very profitable venture.

Last week’s top warrior Beowulf
dropped 41% to an estimated $16.2M and landed in
third place. With $56.4M in its treasure chest after ten days, the
$150M-budgeted Paramount release should conclude its domestic run with about

Competing actioner Hitman
debuted in fourth place with an estimated $13M over
three days from 2,458 locations. Averaging a decent $5,303 per venue, the
R-rated film about a super-assassin was adapted from a popular video game. Over
five days, Hitman shot up $21M for Fox which was targeting many of the same
young males that were going to see Beowulf.

The animated hit Bee
followed in fifth with an estimated $12M, off just
14%, for a $112.1M sum to date for Paramount. Warner Bros. was close behind with
rival family offering
Fred Claus

which dipped 10% to an estimated $10.7M pushing
the total to $53.1M.

Studio stablemate August Rush opened in seventh place with an estimated $9.4M
over three days and $13.3M across five days. The family drama about a young
musical genius averaged a moderate $4,082 over the Friday-to-Sunday period.

American Gangster
remained strong in its fourth frame grossing an estimated
$9.2M, down 29%, upping its cume for Universal to $115.8M.

Two more new wide releases rounded out the top ten. The Mist, a terror tale
based on a Stephen King story, debuted in ninth place with an estimated $9.1M
with a five-day take of $13M. Attacking 2,423 theaters, the R-rated film
averaged a mild $3,740 over three days. Horror films typically do not see huge
numbers over Thanksgiving weekend as most moviegoers are in the mood for more
cheery and upbeat films. Miramax expanded its Coen brothers hit
No Country for
Old Men
into nationwide release and captured an estimated $8.1M over three days.
The crime thriller averaged a superb $9,433 and lifted its total to $16.6M.

Opening to solid results from the arthouses was the
Bob Dylan pic

I’m Not There
which grossed an estimated $757,000 from just 130 venues over the three-day
period. The Weinstein Co. release averaged a respectable $5,823 per site and
collected $1M over the long holiday session.

The top ten films grossed $141.8M over the weekend which was up less than 1%
from last year when Happy Feet remained at number one with $37M; but off 1% from
2005 when
Harry Potter and the Goblet of Fire
stayed on top with $54.7M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

Food Network 4/20 Arrowverse TCA Winter 2020 ABC nature Starz Summer SundanceTV AMC cooking hidden camera sequels Travel Channel chucky batman docudrama period drama robots new york American Society of Cinematographers all-time cats New York Comic Con venice Sundance TV Fantasy spy thriller Ovation sequel biography Musicals social media Pride Month Schedule The CW Dark Horse Comics RT History Pop Warner Bros. composers crossover dogs halloween tv new zealand Infographic Disney Plus IFC Films Pacific Islander romantic comedy Music spanish YouTube Red psychological thriller cops archives harry potter australia films Binge Guide Trailer Set visit DGA Western streaming universal monsters halloween kong Pixar miniseries based on movie Marvel psycho The Walking Dead indie TBS HBO Go documentaries animated ID First Reviews Elton John ghosts Disney streaming service FOX Crunchyroll nfl DC streaming service 2015 Biopics PaleyFest kids Action Marathons Creative Arts Emmys Disney stand-up comedy SXSW cancelled TV series book adaptation Apple TCM screen actors guild GLAAD lord of the rings President Showtime 72 Emmy Awards First Look Writers Guild of America Oscars Super Bowl trailers justice league nbcuniversal hollywood TruTV jamie lee curtis criterion kaiju richard e. Grant parents OWN prank Sci-Fi Anna Paquin Podcast DirecTV CBS All Access X-Men comic books Tomatazos women anthology Universal Tarantino Shondaland The Walt Disney Company talk show TCA 2017 Disney Channel Women's History Month MSNBC USA Network Turner Classic Movies DC Comics HBO Max Mystery Valentine's Day satire BET festival Comedy slashers ITV razzies dramedy Christmas Mindy Kaling versus international diversity Exclusive Video Rocketman series CMT aapi politics Shudder 21st Century Fox children's TV Discovery Channel Heroines cancelled TV shows Holidays Mudbound reboot ABC Family IFC dc cars Comic Book toy story ESPN Star Wars Teen CW Seed rom-coms Freeform romance WGN Comedy Central TV rt archives Drama Best and Worst binge WarnerMedia cancelled Polls and Games Film target godzilla monster movies Video Games free movies Walt Disney Pictures TV Land Interview directors Song of Ice and Fire Rom-Com Kids & Family deadpool HBO hispanic cartoon festivals football Amazon Studios Character Guide Epix scorecard hist technology Adult Swim Toys heist movie rotten unscripted Turner best Academy Awards Countdown TV renewals GoT critics marvel cinematic universe 71st Emmy Awards blaxploitation comiccon jurassic park comics Disney+ Disney Plus Watching Series ViacomCBS theme song Black History Month worst movies crime thriller dark twilight Family Horror movies transformers Paramount TV One Lucasfilm japanese Awards Tour PBS The Academy Trivia stop motion Certified Fresh TV movies concert Cartoon Network political drama Superheroes BBC America spinoff Amazon Prime Video TCA Awards Nickelodeon Spectrum Originals south america mutant USA History A&E award winner Ghostbusters disaster crime Bravo Sundance Ellie Kemper Netflix Christmas movies sitcom discovery TIFF video Hear Us Out LGBTQ fresh A24 revenge MCU saw BBC One Marvel Studios stoner christmas movies mockumentary superhero news YouTube Premium Broadway Captain marvel space black CBS Unbreakable Kimmy Schmidt Opinion remakes rotten movies we love Hallmark popular Crackle Pirates Comics on TV mission: impossible zombie 2019 Logo Tumblr LGBT Reality RT21 blockbuster tv talk dceu OneApp Musical Chilling Adventures of Sabrina Martial Arts Rocky renewed TV shows SDCC MTV travel San Diego Comic-Con vampires boxoffice facebook Vudu live action 2017 dragons Peacock teaser latino Photos comedies know your critic telelvision doctor who GIFs 24 frames Tubi boxing The Arrangement Cannes high school elevated horror Avengers Country emmy awards cancelled television Awards Grammys Winners golden globe awards Sundance Now game show asian-american Stephen King Superheroe Year in Review worst VICE CNN Baby Yoda Television Academy book FX Image Comics FXX spain james bond aliens child's play TLC DC Universe french serial killer classics franchise obituary canceled Fox Searchlight Amazon Prime Fox News Mary Poppins Returns golden globes comic canceled TV shows a nightmare on elm street Hallmark Christmas movies Animation werewolf quibi zero dark thirty Pet Sematary historical drama Alien Masterpiece screenings documentary Pop TV Television Critics Association 2018 zombies king kong Marvel Television E! Brie Larson Acorn TV game of thrones Holiday movie supernatural Election Emmy Nominations Fall TV singing competition Classic Film Quiz cults natural history independent ratings Emmys green book sports Netflix Extras Apple TV Plus what to watch breaking bad Esquire spider-man Winter TV Columbia Pictures BET Awards name the review Sneak Peek casting joker TCA indiana jones Nat Geo YA BBC Premiere Dates Star Trek Paramount Plus Hulu Calendar The Purge cinemax Cosplay Trophy Talk Red Carpet 78th Annual Golden Globe Awards Syfy fast and furious NYCC El Rey die hard scary movies television italian true crime crime drama VH1 TNT Sony Pictures reviews Lifetime 99% scene in color 2016 93rd Oscars new star wars movies Reality Competition 2021 Lifetime Christmas movies streaming movies Chernobyl FX on Hulu Box Office Thanksgiving medical drama PlayStation Endgame Mary poppins Spike Amazon Spring TV thriller 007 The Witch 20th Century Fox Film Festival blockbusters pirates of the caribbean witnail 2020 science fiction NBC video on demand police drama 45 Nominations adventure sag awards Black Mirror National Geographic toronto superman E3 See It Skip It Apple TV+ finale Mary Tyler Moore Funimation spanish language Rock docuseries anime Britbox APB foreign laika Paramount Network VOD ABC Signature strong female leads BAFTA adaptation YouTube Legendary war Lionsgate