Weekend Box Office

Box Office Guru Wrapup: Enchanted Conjures Up $50M Thanksgiving Debut

The latest Disney movie was no holiday turkey.

by | November 25, 2007 | Comments

The box office bounced back over the long Thanksgiving holiday weekend as
moviegoers spread their dollars across a wide variety of films which
collectively helped to bring the marketplace back to life after a mostly
uneventful fall season. Disney led the way with its new family pic Enchanted,
which ruled the multiplexes, but a surprisingly potent opening for the holiday
comedy This Christmas contributed to the weekend’s success too. Other new
releases were sprinkled across the top ten which virtually matched the
Thanksgiving numbers posted over each of the last two years. An unprecedented
eleven films each grossed $8M or more over the frame as every audience segment
found something to see over the long holiday weekend.

For the first time in eight years, Disney opened a new release at number one
over the turkey frame. The studio’s princess tale Enchanted
powered past all
competitors to bow on top with an estimated $35.3M over the Friday-to-Sunday
period and an incredible $50M across the five-day holiday span which began on
Wednesday. That led to a muscular $9,472 average from an ultrawide 3,730 sites
over three days. The PG-rated story of an animated princess who encounters the
live-action world posted the second biggest five-day opening ever over the
Thanksgiving session.

The only hit to debut better was 1999’s
Toy Story 2
from Disney and Pixar with
$80.1M which was also the studio’s last new pic to bow at number one over this
frame. From 1994 to 1999, the Mouse House consistently debuted a new family film
each year at number one over this lucrative holiday frame. Enchanted should have
no problem finding its way into the century club.

Beating expectations to open in the number two spot was the family reunion film
This Christmas which debuted to an estimated $18.6M over three days and a
stunning $27.1M over the five-day period. Sony’s inexpensive $13M production
averaged a potent $10,011 over three days from only 1,858 theaters for the best
average among wide releases. The feel-good holiday pic brought in two-thirds of
its business from African-American moviegoers proving once again how powerful
that audience is at the box office. Look for This Christmas to finish up as a
very profitable venture.

Last week’s top warrior Beowulf
dropped 41% to an estimated $16.2M and landed in
third place. With $56.4M in its treasure chest after ten days, the
$150M-budgeted Paramount release should conclude its domestic run with about

Competing actioner Hitman
debuted in fourth place with an estimated $13M over
three days from 2,458 locations. Averaging a decent $5,303 per venue, the
R-rated film about a super-assassin was adapted from a popular video game. Over
five days, Hitman shot up $21M for Fox which was targeting many of the same
young males that were going to see Beowulf.

The animated hit Bee
followed in fifth with an estimated $12M, off just
14%, for a $112.1M sum to date for Paramount. Warner Bros. was close behind with
rival family offering
Fred Claus

which dipped 10% to an estimated $10.7M pushing
the total to $53.1M.

Studio stablemate August Rush opened in seventh place with an estimated $9.4M
over three days and $13.3M across five days. The family drama about a young
musical genius averaged a moderate $4,082 over the Friday-to-Sunday period.

American Gangster
remained strong in its fourth frame grossing an estimated
$9.2M, down 29%, upping its cume for Universal to $115.8M.

Two more new wide releases rounded out the top ten. The Mist, a terror tale
based on a Stephen King story, debuted in ninth place with an estimated $9.1M
with a five-day take of $13M. Attacking 2,423 theaters, the R-rated film
averaged a mild $3,740 over three days. Horror films typically do not see huge
numbers over Thanksgiving weekend as most moviegoers are in the mood for more
cheery and upbeat films. Miramax expanded its Coen brothers hit
No Country for
Old Men
into nationwide release and captured an estimated $8.1M over three days.
The crime thriller averaged a superb $9,433 and lifted its total to $16.6M.

Opening to solid results from the arthouses was the
Bob Dylan pic

I’m Not There
which grossed an estimated $757,000 from just 130 venues over the three-day
period. The Weinstein Co. release averaged a respectable $5,823 per site and
collected $1M over the long holiday session.

The top ten films grossed $141.8M over the weekend which was up less than 1%
from last year when Happy Feet remained at number one with $37M; but off 1% from
2005 when
Harry Potter and the Goblet of Fire
stayed on top with $54.7M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

chucky Sony Pictures hollywood Rocky batman harry potter independent Comics on TV die hard 20th Century Fox Freeform Epix mockumentary Paramount Animation Television Academy Vudu adenture documentary aliens Tubi Nat Geo Film Festival Showtime sequel Warner Bros. Masterpiece SXSW 2022 Disney Hollywood Foreign Press Association dc Alien jamie lee curtis thriller 90s movie 2018 films 99% OWN MSNBC Neflix sopranos Star Wars Celebration Legendary universal monsters spider-verse Spike Christmas MGM Starz based on movie FX rotten movies we love live action japan Cosplay king arthur discovery Mary Tyler Moore cartoon casting all-time reviews TCA 2017 Logo quibi Star Wars rotten crossover Countdown A24 USA TCA Comic-Con@Home 2021 Musical nbcuniversal feel good theme song what to watch golden globe awards Watching Series Infographic Calendar X-Men Nickelodeon cancelled TV shows comic screenings summer TV PBS spy thriller TBS joker game show scary IMDb TV 72 Emmy Awards Red Carpet Anna Paquin The Witch Funimation fast and furious scorecard Tarantino rt labs critics edition Kids & Family anthology saw Mindy Kaling jurassic park TV canceled Fox News GIFs crime cops CNN Walt Disney Pictures binge Action Acorn TV teaser Character Guide trailers stand-up comedy gangster MTV south america best dogs Rocketman First Reviews Ovation documentaries diversity Syfy broadcast DGA book spain Apple TV Plus asian-american Women's History Month The Walking Dead PlayStation green book Endgame Martial Arts Hallmark RT History australia Trophy Talk boxing spinoff Pop Universal Cartoon Network Awards Tour crime thriller Amazon Studios blaxploitation Unbreakable Kimmy Schmidt scene in color Focus Features black 2020 Disney Plus American Society of Cinematographers Polls and Games Fox Searchlight Lucasfilm biopic 45 james bond Disney Channel screen actors guild latino kong game of thrones CBS All Access YouTube Premium Drama breaking bad kaiju AMC Plus Box Office canceled TV shows critic resources Marvel Studios First Look Fall TV mutant Food Network Spring TV free movies 2015 VICE razzies comics CW Seed TruTV Super Bowl Tumblr Stephen King NBC zombies Musicals Winners basketball halloween olympics finale new york TV One Wes Anderson renewed TV shows stop motion adventure black comedy Writers Guild of America Netflix Christmas movies heist movie mob Country twilight pirates of the caribbean New York Comic Con robots romantic comedy RT21 comedies period drama Creative Arts Emmys Crackle The Arrangement a nightmare on elm street TV renewals vampires travel golden globes toronto Best Actor Trivia royal family award winner Black Mirror scene in color film series Pixar Geeked Week YouTube Red FXX Opinion SDCC Toys BAFTA talk show 4/20 comic book movies zero dark thirty Film elevated horror ABC Signature worst movies Amazon Sci-Fi Netflix doctor who football Sneak Peek interviews National Geographic Teen Sundance TV new zealand Emmys Shondaland summer TV preview richard e. Grant Certified Fresh space The Academy trophy Grammys debate Sundance directors Academy Awards comiccon Pet Sematary dceu Tokyo Olympics GoT new star wars movies rt labs news sports DC Comics ITV 78th Annual Golden Globe Awards criterion italian Horror strong female leads Quiz Bravo french Prime Video cancelled television psychological thriller biography Lifetime Christmas movies prank Western Mystery women TNT spanish Holiday Rock E3 SundanceTV Marathons 71st Emmy Awards Lifetime dexter mcc 93rd Oscars Marvel technology witnail supernatural romance Photos japanese politics Valentine's Day comic books BET Apple Esquire Superheroe 2021 Universal Pictures TLC Adult Swim facebook true crime venice science fiction genre Travel Channel Extras suspense Indigenous Mary Poppins Returns anime name the review Marvel Television versus Hallmark Christmas movies medical drama ID hispanic heritage month Best Actress Dark Horse Comics BBC One Turner Classic Movies IFC Films vs. cancelled Oscars ratings zombie cults 79th Golden Globes Awards scene in color series Tags: Comedy children's TV Shudder werewolf Broadway TIFF Election hist The Purge ABC Family Star Trek know your critic marvel comics video South by Southwest Film Festival miniseries young adult NBA IFC TCA Winter 2020 NYCC king kong MCU BET Awards Heroines Paramount Plus justice league Nominations Holidays 2019 cats sequels Tomatazos 2017 series war book adaptation Instagram Live art house obi wan leaderboard franchise OneApp transformers HBO Go marvel cinematic universe Crunchyroll dreamworks streaming streamig Premiere Dates Native Set visit docuseries DC Universe rt archives blockbusters child's play boxoffice indiana jones fresh Winter TV historical drama emmy awards legend hispanic movies Peacock Image Comics Summer 94th Oscars Elton John Exclusive Video dramedy Britbox Amazon Prime archives superman festivals APB disaster social media cooking The Walt Disney Company deadpool BBC America YA The CW Reality Competition VOD Brie Larson Amazon Prime Video Mudbound Arrowverse superhero Fantasy political drama high school LGBT Chilling Adventures of Sabrina tv talk Paramount Network Best Picture Song of Ice and Fire TCM 21st Century Fox Biopics parents FX on Hulu Ghostbusters LGBTQ PaleyFest Lionsgate target scene in color composers Trailer slashers monster movies Pop TV AMC HFPA popular Superheroes Turner WGN HBO USA Network Music Comedy Pacific Islander Comedy Central BBC worst summer preview foreign Avengers Classic Film Hulu laika Mary poppins cars Apple TV+ President aapi nature psycho obituary Discovery Channel Disney streaming service cinemax Emmy Nominations Sundance Now Columbia Pictures Family Black History Month Oscar Television Critics Association Comic Book Ellie Kemper classics TV movies live event comic book movie Sony crime drama stoner serial killer natural history A&E police drama sitcom CBS godzilla hidden camera wonder woman spider-man Podcast El Rey halloween tv mission: impossible Reality toy story slasher concert unscripted Binge Guide remakes VH1 Cannes 007 24 frames international 73rd Emmy Awards revenge television Awards dark Disney+ Disney Plus Best Director video on demand satire Fargo TCA Awards Pride Month ghosts SXSW Video Games adaptation christmas movies Hear Us Out telelvision target Thanksgiving dragons GLAAD History Paramount Pictures San Diego Comic-Con See It Skip It 1990s streaming movies HBO Max festival CMT Schedule Year in Review DirecTV ABC action-comedy docudrama WarnerMedia FOX TV Land reboot Baby Yoda cancelled TV series Chernobyl lord of the rings Best and Worst posters kids ViacomCBS Pirates singing competition ESPN Spectrum Originals spanish language nfl blockbuster scary movies sag awards rom-coms Captain marvel critics DC streaming service 2016 Rom-Com E! indie Interview YouTube animated