Box Office Guru

Box Office Guru Preview: Lucky "13" Hopes for Full Houses

by | June 7, 2007 | Comments

The stars come marching out to do battle with the pirates for the number one spot this weekend.

For the sixth consecutive weekend, a threequel is poised to command the top spot at the North American box office as Warner Bros. rolls out the caper pic "Ocean’s Thirteen" reuniting Hollywood’s fun boys. Sony counters with the family offering "Surf’s Up" while Lionsgate goes after the horror crowd with "Hostel Part II." Each film should target its own audience so there should be space for all newcomers.

George Clooney, Brad Pitt, Matt Damon and their endless list of co-stars are back again as everyone’s favorite criminals in "Ocean’s Thirteen." The PG-13 pic finds the group back in Las Vegas on a heist driven by revenge against a real estate mogul, played by Al Pacino, who is launching his latest luxury hotel/casino. The first two in the series had December openings of $38.1M for 2001’s "Ocean’s Eleven" and $39.2M for 2004’s "Ocean’s Twelve." They also had little direct competition for adults. Although they opened in the same fashion, the sequel was not as well-liked and found its way to $125.5M, or about one-third less than the $183.4M cume of the original which itself was a remake.

"Thirteen" should play to the exact same audience of mature adults. Appeal is equally strong for males and females and even some teen interest should be there. Reviews have been generally positive but that should have little impact. Moviegoers know exactly what they are getting the third time around and will decide based on if they want to take another two-hour trip seeing slick actors, with slick hair, and slick clothes, acting cool. Those soured by "Twelve" may take a pass on "Thirteen." Plus "Pirates" and "Knocked Up" will provide some solid competition. But the sheer amount of starpower should make this entry hard to resist to many looking for a fun mature film without pirates, super heroes, and endless special effects. "Ocean’s Thirteen" rolls the dice in 3,565 locations this weekend and might win about $37M over three days.


For those kids who can’t get enough of talking cartoon penguins, Sony unleashes its big summer animation entry "Surf’s Up." Delivered in a mockumentary style, the PG-rated film tells the story of penguins that compete in a surfing competition, and of course crack jokes along the way. Arriving just three weeks after "Shrek the Third," "Surf’s Up" will have to deal with competition from the ogre toon and to some extent the other aging threequels which combined should gross north of $40M this weekend. The new penguin pic does not have the buzz or the starpower of a Robin Williams that helped "Happy Feet" shoot to number one last November with a $41.5M bow on its way to a terrific $198M.

Instead, "Surf’s Up" seems to be in the same middle category with recent films like "Open Season" and "Meet the Robinsons" which opened to $23.6M and $25.1M, respectively. With children in the process of ending their school years and starting their summer vacations, parents should be in the mood to take them to the movies for some non-violent fun. "Surf’s Up" lands in over 3,000 theaters on Friday and could debut with about $24M.

"Surf’s Up," aka "March of the Happy Feet."

Yet another horror sequel makes its way into theaters with Lionsgate’s "Hostel Part II." The first "Hostel" was a number one hit last year opening to $19.6M on its way to an impressive $47.3M off of a tiny budget. The new R-rated entry finds three American students in Rome who find themselves caught in a grisly game of torture and mayhem. Horror fans have been suffering from fright fatigue lately. The recent sequels "The Hills Have Eyes II" and "28 Weeks Later" both opened to just under $10M failing to match the bows of their predecessors. Other horror flicks like "Bug," "The Condemned," "The Reaping," and "Vacancy" all underperformed over the last several weeks and have helped to scare fans away from the genre.

But Lionsgate is among the best at selling this type of fare to older teens and young adults and the distributor is hoping to tap into a built-in audience. Just as with the first one, Quentin Tarantino whores his name out again with a ‘presents’ credit on the marketing materials. It would be interesting to know what kind of compensation, monetary or otherwise, he gets for these transactions. Locking up ticket buyers in 2,350 theaters, "Hostel Part II" may open with around $12M.

"Hostel: Part II," sure to warm the hearts of all.

Following its two frames at number one, "Pirates of the Caribbean: At World’s End" should give up the top spot this weekend, although the runnerup slot is not necessarily a guarantee. The pricey Disney adventure fell by 62% last weekend and could see its drop dip to 50% this time. That would give Johnny Depp and his buddies about $22M for the session and $254M overall.

Last weekend’s number two flick "Knocked Up" raced past "At World’s End" to claim the number one spot on Monday and Tuesday thanks to great buzz and is prepared to see a solid hold this time around. Two summers ago, the R-rated comedies "Wedding Crashers" and "The 40-Year-Old Virgin" both dipped by only 24% in their sophomore frames thanks to stellar word-of-mouth and no major competition from new releases. "Knocked Up" has the same great satisfaction from moviegoers, but will see much of its adult audience get tempted away by Brad and company. A 30% drop would still give it a great hold with about $21M for the frame. That would push the cume to a stunning $68M in only ten days.

"Shrek the Third" will face direct competition from rival toon "Surf’s Up" this weekend. That could lead to a 40% decline to roughly $17M boosting the cume to $282M.

LAST YEAR: Disney and Pixar joined forces for the number one opening of "Cars" which cruised into the top spot with $60.1M. The animated comedy raced to $244.1M domestically becoming the summer’s biggest non-Captain Jack flick, and over $462M worldwide. Universal’s comedy "The Break-Up" fell 48% in its second date grossing $20.3M and was followed by "X-Men: The Last Stand" with $16.1M. The horror remake "The Omen" bowed to $16M over the weekend and a creepy $36.3M over six days since its Tuesday launch on 6/6/06. Fox scared up $54.6M eventually. "The Da Vinci Code" rounded out the top five with $10.4M in its fourth lap. Debuting to solid results in a moderate launch was "A Prairie Home Companion" with $4.6M from 760 locations for a $6,008 average. The Picturehouse release found its way to $20.3M.

Author: Gitesh Pandya,