Weekend Box Office

Box Office Guru Preview: Jim Carrey Aims to Terrify Moviegoers

by | February 22, 2007 | Comments

Following a busy holiday weekend when five new releases opened nationwide, the crowded marketplace will now face another four new films invading multiplexes everywhere.

Jim Carrey tries out the horror genre in "The Number 23," TV comedy comes to the big screen in "Reno 911!: Miami," Billy Bob Thornton longs to be in outer space in "The Astronaut Farmer," and more frights pop up in "The Abandoned." Overall ticket sales should simmer down after the record Presidents’ Day holiday weekend led by "Ghost Rider" which will fight to keep its box office crown. Meanwhile, aging Oscar contenders will compete over last-minute biz ahead of Sunday’s Academy Awards which will bring some drama of its own.

After tackling comedy, drama, super hero flicks, and kids movies, Jim Carrey explores his darker side in the new psychological thriller "The Number 23." The Riddler reteams with his "Batman Forever" director Joel Schumacher in this R-rated story about a man obsessed with a book that seems to reveal mysteries about his own past. Virginia Madsen co-stars. Older teens and young adults will make up the target audience here and many in the horror camps will come out of curiosity too. The title is strong and the marketing has been solid so "23" will be able to make a serious challenge for the top spot. Jim Carrey’s starpower will be put to the test once again since this is not a "Bruce Almighty" or "Liar, Liar" situation. Actually, "23" might post one of the best openings of his career for a non-comedy. Maybe if it opens big, he’ll be cast in one of the next twenty-three "Saw" films. Opening in over 2,500 locations this weekend, the new Carrey film may end up grossing $23M – $2M – $3M.


Jim Carrey goes whacko due to "The Number 23."

After making a mint on "Borat," Fox looks to another raunchy comedy for some income. "Reno 911!: Miami" finds the cast of the popular Comedy Central series hitting the road to Florida for a national convention. The R-rated pic will play almost exclusively to fans of the show which while successful, is not really a runaway smash so the potential could be limited. Trailers and commercials actually look funny so a slightly wider crowd may come in. Though "23" could not be more different of a film, it will still offer plenty of competition for older teens and young adults. Moviegoers paying top dollar for a ticket are more likely to try out a Jim Carrey film, even if he’s testing out a new genre. By not screening for critics and releasing the film in the most theaters of any new release this weekend, Fox is basically hoping that those who have seen the show will come out and give this one a try. Steep declines in subsequent weeks are assured. But for the opening frame, a debut in 2,702 venues could lead to a weekend tally of around $14M for "Reno 911!: Miami."


Our favorite careening cops are ready to take on Miami.

Billy Bob Thornton plays an ex-astronaut who tends to his farm in the aptly-titled "The Astronaut Farmer" from Warner Bros. The PG-rated film co-stars Virginia Madsen who pulls double duty this weekend playing the wife to both a bad santa and a grinch. The former Mr. Jolie sells more tickets when he’s not the anchor of a film, so it could be a rough ride this weekend. Appeal to teens and young adults seems weak as the turnout could come from older adults who may also bring with them younger children thanks to the rating. With the violence of "Ghost Rider" and the debut of a trio of R-rated pics, there could be an opportunity with the family crowd. That is, if they already have seen "Bridge to Terabithia." The marketing push has not been too loud so don’t expect a high altitude here. "The Astronaut Farmer" opens in over 2,000 theaters on Friday and may find itself with about $8M.


Billy Bob has the right stuff in "The Astronaut Farmer."

Hitting theaters on a pitstop to what could be solid DVD revenue, the horror film "The Abandoned" enters the marketplace as the weekend’s other new scary movie. The R-rated film tells the story of an American woman who finds terror in Russia when she sets out to find her birth parents. Obviously, opening against Jim Carrey’s new spookfest will hurt the grosses for "The Abandoned." If it were a PG-13 film aimed at teenage girls, it could have been another story, but those over the age of 17 who want a fright will be thinking "23." Lionsgate is only launching "The Abandoned" in about 1,250 locations so a mild $3M gross could result.


No reviews, and no other photos for "The Abandoned."

Last weekend, Nicolas Cage enjoyed a record-breaking Presidents’ Day opening with "Ghost Rider" which grabbed $45.4M over the three-day portion of its holiday bow. The Marvel super hero flick opened much like 2003’s "Daredevil" which launched on the same frame and suffered a 55% drop on the sophomore session. "Ghost Rider" should see similar results as it also attracted much of its fan base last weekend and is facing the same level of competition that the Ben Affleck actioner saw in its second attack. Look for "Ghost Rider" to burn up another $20M which would lift its ten-day tally to $79M.

Disney’s "Bridge to Terabithia" should enjoy a better hold since there is little new competition for its family audience. A 30% decline would give the PG-rated fantasy around $16M for the weekend and a solid $48M after ten days. Aside from crossing his fingers for an Oscar, Eddie Murphy will see another sizable drop in sales for his comedy "Norbit." A 45% fall would give the Paramount release a $9M frame bumping the cume to $74M.

LAST YEAR: Tyler Perry‘s comedy "Madea’s Family Reunion" opened atop the charts with a powerful $30M debut for Lionsgate. The hit flick found its way to $63.3M. Holdovers rounded out the top five with Disney’s "Eight Below" dropping a spot to second with $15.9M in its sophomore frame. The Steve Martin remake "The Pink Panther" took in $11.1M and was followed by "Date Movie"’s $9.1M and the $7.2M of "Curious George." Opening to poor results were the animated film "Doogal" with $3.6M and New Line’s "Running Scared" with $3.4M. Final grosses reached only $7.6M and $6.9M, respectively.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

TNT Comedy psychological thriller comic books Polls and Games NYCC OneApp zombies Interview Nominations franchise Women's History Month unscripted Comedy Central Christmas Shondaland aliens 21st Century Fox Musicals Mary Tyler Moore Sundance Now A&E richard e. Grant TruTV DirecTV Rom-Com jamie lee curtis Discovery Channel slashers versus football adaptation politics hist Columbia Pictures mockumentary Epix 24 frames Mystery sequel HBO Max 45 BBC One BET Awards Reality fast and furious Sundance TV nature historical drama Britbox WarnerMedia ABC Family Turner Classic Movies Martial Arts Biopics Song of Ice and Fire Election game of thrones Starz Tubi Spectrum Originals singing competition Action nbcuniversal Anna Paquin Endgame dark rt archives emmy awards Alien dogs Premiere Dates dragons PaleyFest American Society of Cinematographers DC Comics Disney Plus mutant Nickelodeon Marvel Television Television Academy ID BET robots PlayStation Winners documentary MSNBC reviews cancelled TV series The Walking Dead spider-man Schedule sag awards Arrowverse Comics on TV animated documentaries child's play Emmy Nominations IFC free movies cults green book Lionsgate vampires teaser Disney+ Disney Plus 71st Emmy Awards cancelled TV shows Winter TV Certified Fresh binge Showtime cancelled television Hallmark Christmas movies halloween tv streaming YouTube CMT blaxploitation TBS diversity A24 VOD Vudu Warner Bros. Unbreakable Kimmy Schmidt Spike RT21 crime drama Acorn TV deadpool superhero archives Dark Horse Comics a nightmare on elm street FX anime mission: impossible concert New York Comic Con The Witch stoner National Geographic stand-up comedy Valentine's Day Walt Disney Pictures Academy Awards hispanic Cartoon Network facebook FXX Baby Yoda medical drama fresh spanish Video Games Esquire cinemax romantic comedy cops Family science fiction Photos films boxing Amazon Studios witnail Animation Mindy Kaling Disney Channel nfl LGBT Horror Lifetime Christmas movies criterion comics Character Guide zero dark thirty Logo San Diego Comic-Con Oscars Chilling Adventures of Sabrina Kids & Family ABC foreign MCU Reality Competition Hulu Captain marvel sports screenings 4/20 worst revenge biography Ovation Television Critics Association TV Land Country Apple TV+ book Western 2017 Funimation Fantasy Classic Film Holidays Pirates space police drama remakes FOX Mary poppins Trivia video Grammys Turner Super Bowl blockbuster name the review Travel Channel kids CBS Tomatazos psycho Extras Tarantino venice RT History 2018 asian-american First Reviews TIFF Spring TV quibi DC Universe Heroines dceu crime Toys Hear Us Out what to watch rotten black true crime Pet Sematary transformers satire doctor who game show halloween NBC justice league hollywood TV renewals See It Skip It YouTube Premium CNN news USA finale reboot Sony Pictures romance werewolf japanese scorecard PBS Sneak Peek Syfy Marvel HBO Go Opinion Emmys YouTube Red YA BAFTA indie El Rey television canceled TV shows Fall TV ratings tv talk independent thriller Marathons rotten movies we love ITV toy story Fox News video on demand DC streaming service Apple Awards political drama comiccon theme song APB Red Carpet Quiz 20th Century Fox Infographic travel Netflix Christmas movies Amazon golden globes casting 2016 USA Network Amazon Prime Video GLAAD Pop chucky based on movie Film technology Binge Guide elevated horror TCA First Look DGA Nat Geo 2020 Tumblr Cannes Apple TV Plus Lifetime anthology TLC disaster australia Sci-Fi serial killer crime thriller Star Trek Mudbound sequels Adult Swim CW Seed Ghostbusters christmas movies 2019 indiana jones History CBS All Access breaking bad period drama boxoffice VH1 award winner FX on Hulu Cosplay docudrama best Sundance Fox Searchlight AMC Creative Arts Emmys Universal Set visit worst movies canceled composers Mary Poppins Returns Teen Amazon Prime Comic Book south america critics Drama TCA Awards GoT TCM comic The Arrangement supernatural Calendar scary movies strong female leads Crunchyroll Superheroe Lucasfilm movie Disney festival toronto Marvel Studios screen actors guild italian classics Bravo festivals Film Festival Year in Review VICE spy thriller crossover social media Star Wars Crackle Black Mirror SXSW harry potter SundanceTV comedies Music BBC America parents Brie Larson latino war ESPN Ellie Kemper Thanksgiving universal monsters Rocketman directors Rocky E! Stephen King 007 cats batman Netflix Trailer all-time LGBTQ dc obituary MTV Food Network natural history Pixar Podcast WGN cooking adventure Shudder Disney streaming service discovery stop motion SDCC french children's TV Masterpiece Trophy Talk spinoff X-Men spain Musical HBO zombie Chernobyl Paramount Network Avengers twilight Peacock Awards Tour Pop TV renewed TV shows Paramount cartoon Elton John series die hard dramedy talk show movies The Academy The Purge BBC IFC Films Superheroes TV Countdown OWN sitcom 72 Emmy Awards Summer miniseries TCA Winter 2020 ghosts Hallmark The CW Freeform Holiday joker Rock Watching Series Writers Guild of America cars TCA 2017 laika Box Office GIFs 99% President Black History Month cancelled Best and Worst james bond 2015 spanish language Pride Month E3