"Crash" Producer's Magic Turns "Illusionist" Into Gold

by | September 18, 2006 | Comments

Thanks to Bob Yari‘s crafty marketing, the self-released indie pic has transformed from a middling Sundance selection to a profit-turning surprise success.

The industry analysts over at The Hollywood Reporter examine the "Illusionist" miracle – or, how after distribution deals fell through after Sundance, the Edward NortonPaul Giamatti period piece managed to turn a 51-theater opening weekend into a platform expansion that has earned over $23 million to date.


Ed Norton and Jessica Biel make $23 million worth of magic in "The Illusionist"

THR gives a detailed account of Yari’s various strategies to distribute the Neil Burger through his own Yari Film Group once an offer from Universal Pictures fell apart, including trailer-swapping with Focus Features’ "Scoop," launching a large-scale promotional campaign with marketing materials, and, significantly, making sure to release the pic (albeit on a very limited scale) months before Buena Vista’s rival 20th century magician flick, "The Prestige," hit theaters (the Christian BaleHugh Jackman flick is slated for October 20).

Click here for the full article from The Hollywood Reporter.

Tag Cloud

Ghostbusters Teen Biopics 007 period drama zombie what to watch BBC America PaleyFest psycho political drama Character Guide Esquire golden globes TV Britbox GIFs CMT Valentine's Day Rock E3 transformers Nickelodeon Drama Mindy Kaling Star Wars Thanksgiving dceu The CW Pixar Sundance Now Pop Comedy cops RT History Red Carpet ABC ITV Ellie Kemper Marathons harry potter APB Musical Music DC Comics crime drama First Look Horror CNN TCA Star Trek YA FXX Universal USA Calendar Photos Spike Nominations Mary Tyler Moore Winners Nat Geo Rom-Com IFC Spring TV Sundance President PBS Lifetime vampires DirecTV Holidays FOX Mystery VH1 AMC thriller sports TLC Video Games Tumblr Summer Sneak Peek Dark Horse Comics FX social media SundanceTV romance E! binge Schedule based on movie Election historical drama TIFF Disney Channel justice league Podcast Superheroes Starz comiccon Tomatazos Writers Guild of America adventure MSNBC Countdown politics MTV A&E Netflix Oscars Awards TBS spy thriller crime thriller Marvel Creative Arts Emmys Country boxoffice Crackle Premiere Dates Reality Hulu History Infographic Polls and Games 2015 Comedy Central cinemax serial killer Sci-Fi 45 Western travel Freeform crime 21st Century Fox biography 2016 discovery WGN Winter TV Interview Action Paramount ABC Family Christmas 24 frames Trailer BBC Acorn TV Animation TNT Food Network dramedy Bravo Warner Bros. sitcom Disney talk show Logo cats TV Land medical drama cooking NBC CBS El Rey Certified Fresh LGBTQ Adult Swim TCA 2017 Comic Book Set visit Lionsgate Kids & Family NYCC DC Universe VICE dc Reality Competition Toys singing competition Cosplay Rocky ratings GoT composers Syfy X-Men Emmys TCM supernatural Super Bowl aliens technology docudrama Watching Series Showtime Box Office police drama Best and Worst The Arrangement 2017 Extras Fantasy Amazon HBO Pirates Cartoon Network science fiction Fox News TruTV Unbreakable Kimmy Schmidt CBS All Access GLAAD BET diversity ESPN Musicals war Masterpiece Year in Review American Society of Cinematographers OWN See It Skip It USA Network Paramount Network SDCC Fall TV Opinion Grammys Trivia Martial Arts