Memorial Day 2009 is set up to be Cameron vs. Katzenberg in the battle of the 3-D epics. Both producers want the release date, Katzenberg for "Monsters vs. Aliens," and Cameron for his long-awaited "Avatar."
Both films are expected to employ state-of-the-art 3-D technology, which gives the theaters chains a few years to upgrade their projection equipment — but which flick will actually keep that date? Considering how massive each movie could be, logic dictates that either DreamWorks or Fox will have to cede May ’09 to the other. Industry insiders are sure that one producer will cave in, eventually.
Normally this wouldn’t be that big a deal; blockbusters sometimes open directly opposite one another … but this conflict arises because only a percentage of the nation’s movie theaters can properly display a movie like this. (By 2009, your local multiplex should have at least one or two theaters prepared for the all-new 3-D onslaught.)
Also, it looks like "Avatar" will get released in non-3-D form as well.
So who’ll shift release dates first?
Source: The Chicago Tribune