"Superman Returns" Fights Pirates With $2 Price Tag

by | September 29, 2006 | Comments

In an attempt to defeat the dastardly pirates of the home video market, Warner Home Entertainment will be selling the "Superman Returns" DVD for a price comparable to black market knock-offs, at about 2 bucks a pop.

But…only in China. The market there for cheap pirated movies is so prolific that copies hit the streets sometimes before a movie is released in theaters. Thus, Warner has teamed with China Audio Ventures to release the super cheap, hard-to-copy official DVD in Mandarin for between $1.80 and $2.80 each.

Meanwhile, the U.S. release of "Superman Returns" DVDs is still scheduled for November 28 and will likely still cost American buyers an entire Andrew Jackson.

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