(Photo by © Universal)
This Super Bowl Sunday, some tuned in to watch the Chiefs beat the 49ers, and others got loud with the J-Lo/Shakira halftime show, but at Rotten Tomatoes the big game was all about big first looks: the trailers.
Historically, the Super Bowl is where movie studios, TV networks, and the major streaming services debut new trailers and new looks at the hottest titles coming up in the next few months and through the summer. Last year we got new looks at Endgame, Hobbs & Shaw, and Captain Marvel, and this year offered just as exciting a selection.
Paramount, Disney, and Universal made a splash before the game, pre-releasing some of their Super Bowl spots ahead of game day: we were given early peeks at F9: The Fast Saga, Sonic the Hedgehog, Mulan, and A Quiet Place II. And on the TV/streaming side, Amazon Prime gave us an early thrilling look at Hunters.
And then there was the big one: A Disney+ Marvel Cinematic Universe trailer that gave us looks at WandaVision, The Falcon and the Winter Soldier, and Loki, which are all coming to the streaming service and taking the MCU beyond the big screen.
Fun fact: It all cost a bunch for everyone involved – the $5.6 million 30-second ad spot cost this year was a record.
Check out all the movie and TV trailers from the 2020 Super Bowl below.
Get ready to squeal, Marvel fans. Early in the fourth quarter, Disney dropped a combined trailer for WandaVision, Falcon and the Winter Soldier, and Loki, driving home the message that the Marvel Cinematic Universe is expanding beyond the big screen. From WandaVision, which was recently bumped up from 2021 to 2020, we saw Vision and Wanda in a black-and-white 1950s sitcom situation, as well as something more Brady-like. From Falcon and the Winter Soldier, we got our first look at Zemo in the series, as well as a killer shot of Falcon (Anthony Mackie) using Cap’s shield. And from Loki, well, we got a promise from the cheeky God himself of what’s to come.
Coming to Disney+.
— Rotten Tomatoes (@RottenTomatoes) February 3, 2020
For the newest entry in the Minions/Despicable Me Saga – yes, we’re going with “saga” – the folks at Illumination are taking audiences back to the beginning, with an origin story for the lovable hero/villain, Gru. The movie follows 12-year-old Gru’s dream to become the greatest supervillain the world has ever seen.
In theaters July 3, 2020.
Want a super-clear look at Rami Malik as villain Safin in the 25th Bond film? You got it with the Super Bowl TV spot for No Time To Die. The latest trailer for Daniel Craig’s (supposed) final outing as Bond begins with 007 and Nomi (Lashana Lynch) flying a plane and ends with a quick-cut montage of the franchise’s current cast of characters (plus a portrait of Judi Dench’s M). In between: All action, spectacle, and Bond-ness.
In theaters April 10, 2020.
Disney and Marvel Studios’ Super Bowl spot for Black Widow didn’t show too much we hadn’t seen from the first trailer, though keen eyes will note a few more glances of villain Taskmaster. Plus, the new spot gives a handful of new looks at Florence Pugh’s Yelena Belova in action with Natasha and suggests both women may be forced to make choices between allegiances when the film lands in theaters this May.
In theaters May 1, 2020.
Paramount kicked things off, pre-kick off, with a spot for their upcoming long-in-the-making sequel Top Gun: Maverick. The movie stars original Top Gun leads Tom Cruise and Val Kilmer, along with newcomers Jon Hamm, Miles Teller, Jennifer Connelly, Jay Ellis, Manny Jacinto and more. The trailer was timed to play just after the national anthem and air force flyover – nice.
In theaters June 26, 2020.
Blumhouse’s remake of The Invisible Man dropped a TV spot ahead of the game, showcasing Elisabeth Moss’s bravura woman-on-the-verge performance as the domestic abuse victim still haunted by her supposedly dead ex. The movie comes courtesy of Saw creator and Upgrade director Leigh Whannell, and co-stars Aldis Hodge, Storm Reid, and The Haunting of Hill House‘s Oliver Jackson-Cohen.
In theaters February 28, 2020.
Welcome to the family, John Cena – now get the f–k out. The first trailer for F9: The Fast Saga (official title, alert!) was released before the Super Bowl and features John Cena as our primary villain and brother to Dom (Vin Diesel). The action is as insane as ever, with some Indiana-Jones-meets-Furious vibes, and the trailer’s stinger has put the internet and fans of Tokyo Drift into a frenzy: with the return Sung Kang (somehow) it appears fans may finally be getting justice for Han.
During the first quarter, Universal dropped a short spot for the film which plays as a highlights reel for the longer trailer.
In theaters May 22, 2020.
There is not even a hint of the rousing instrumental version of “Reflection” that fans heard in the last trailer here: Instead, it’s all deep breathing and thrilling warfare in a 30-second spot that seems to be playing up the “action” half of Niki Caro’s live-action Mulan.
The 30-second spot was released ahead of its debut on game day, and following the spot’s premiere Disney released a full trailer online.
In theaters March 27, 2020.
“There are people out there, people worth saving.” With that one breathy line-reading, Emily Blunt seems to be telling us that the sequel to Paramount’s 2018 smash horror hit will see our central family turn from survivors to saviors, heading out into the world – quietly – to rescue folks just like them. Also: John Krasinski is BACK, at least in a flashback scene we suspect will open the movie, and the train-carriage moment at the end is giving us the kind of chills that made us love the Certified Fresh original so much.
In theaters March 20, 2020.
The latest trailer for Sonic the Hedgehog, which is out in just days, plays into the Super Bowl theme, with Saints wide receiver Michael Thomas and Panthers running back Christian McCaffrey cameo-ing to talk about a certain speedy blue guy. Also featured are runner and Olympic medallist Allyson Felix and race car driver Kyle Busch, who soon discover that the person directing this inspirational doc is actually Sonic himself.
In theaters February 14, 2020.
You won’t learn too much new in this fast-cut trailer for the upcoming CG Spongebob movie, but we do get another glimpse of Keanu Reeves as a sage, which is something we will never say no to.
In theaters May 22, 2020.
The latest spot for the Jordan Peele-produced Nazi-hunting show coming soon to Amazon Prime is heavy on atmosphere, kicking off – in a nod to the game – at an idyllic all-American barbecue before all hell breaks loose and one of the neighbors starts screaming, “Nazi!” The whole thing is soundtracked to the creepiest version of Neil Diamond’s “Coming to America” you will likely ever hear.
Premieres on Amazon Prime, February 21, 2020.
Looking for episodes – sorry, “Quick Bites” – under 10-minutes in length? You know, just long enough to entertain, just short enough not to get in the way of a bank heist? That’s the pitch for Jeffrey Katzenberg and Meg Whitman’s upcoming mobile-only streaming service, Quibi. The streamer’s Super Bowl spot gives a glimpse of some of the content fans can expect, including a reboot of Punk’d hosted by Chance the Rapper. [Note: Rotten Tomatoes has a show coming to Quibi.]
Quibi launches April 2020.
In another first-look for Quibi, the upcoming streamer gave audiences a peek at its remake of The Fugitive, starring 24‘s Keifer Sutherland. Boyd Holbrook stars as the man on the run for a crime he didn’t commit – this time the bombing of a subway station – while Sutherland is the law in hot pursuit.
Premieres on Quibi, April 2020.
This new Quibi comedy stars Will Forte and The Mick‘s Kaitlin Olsen as a couple who sign up to become the next big home renovation TV stars only to find money in the walls of a tear-down and themselves entangled in a new world of criminals. Think Ozark meets Chip and Joanna.
Premieres on Quibi, April 2020.
More trailers will be added as they air and become available online. Bookmark this page to keep track of the newest trailers, and let us know what you think of what you see in the comment.