Rotten Tomatoes Lab: Critics Edition is a series of resources designed to support critics in developing their craft and career, from how-to guides to advice on pitching, publishing, and networking, to conversations about film, television, community, and culture.
The media landscape is constantly changing – in fact, the one thing about the industry that’s always true is that it’s never the same. So, how do critics adapt to the ever-present changes?
What opportunities do digital media, video, and podcasts present for film and television critics? And what unique challenges do digital critics navigate as they amplify the latest blockbuster and indie releases?
At SXSW 2025, critics who’ve built their careers in digital journalism and new media spaces shared stories from their years of experience in the industry and offered advice for early-career journalists and critics breaking into the space.
Moderated by Jacqueline Coley, Awards Editor at Rotten Tomatoes, the conversation included:
Check out the Critic Resources page for additional tips, tricks, and advice for critics.
