Weekend Box Office

Box Office: Split Soars to $40M+ Debut

M. Night Shyamalan Return Leads Inauguration Weekend while Rogue Breaks the $1 Billion Global Mark.

by | January 22, 2017 | Comments

split edt

This weekend, director M. Night Shyamalan scored his first number one opening in over a dozen years with his new suspense thriller Split which rocketed to the top spot with an debut of an estimated $40.2M from 3,038 locations for a sturdy $13,227 average. It was the fourth biggest January opening weekend of all-time and came in well ahead of expectations. To put this performance into perspective, the biggest horror opening of last year came from The Conjuring 2 which bowed to a similar $40.4M but was the sequel to one of the highest-grossing fright films ever.

Reviews were very strong for the James McAvoy starrer and paying audiences were happy too as evidenced by the B+ CinemaScore grade which is on the high end of where films of this genre end up. Broad appeal helped the PG-13 Split pull in the numbers. Studio data from Universal showed that the crowd was 52% female, 52% under 25, and was split evenly 50/50 between white and non-white ticket buyers.

Opening in second was the Vin Diesel action vehicle xXx: Return of Xander Cage with an estimated $20M from 3,651 locations for a $5,478 average. A roll-out in 53 international markets resulted in a $70.5M global debut making it the world’s number one movie this weekend. Cage comes more than 14 years after Diesel’s previous film in this franchise (2002’s XXX) and was met with mixed review from critics, but good buzz from audiences as the CinemaScore grade was an A-.

The crowd for the PG-13 film was 53% male and 62% over 25 according to studio data from Paramount. With an international cast, Xander Cage debuted at number one this weekend in markets such as Russia, France, Germany, Mexico, Australia, and Brazil and still has openings coming in February in key markets like Korea, China, and Japan.

After two weeks at number one, the sleeper hit Hidden Figures dropped to third place but still posted a great hold. The Fox release dipped by only 22% to an estimated $16.3M and raised its incredible total to $84.2M. Look for the $100M mark to be broken before January is over on its way to a final in the neighborhood of $125M which would be five times its production cost.

Universal got to within striking distance of the quarter-billion mark with its hit toon Sing which followed with an estimated $9M, off 37%, for a cume to date of $249.4M. Global sits at $428M. Days ahead of what should be a large number of Academy Award nominations, La La Land grossed an estimated $8.4M, down 43%, for a new total of $89.7M for Lionsgate.

Rogue One broke the $1 billion global box office mark this weekend as domestic took in an estimated $7M sliding by 48%. Cume is $512.2M and is still on a trajectory to finish at about $530M. International sales rose to $499M. Tied for sixth place was Paramount’s Monster Trucks which slipped a reasonable 36% to an estimated $7M for a total of $22.6M after its second weekend. Off 48% was Patriots Day with an estimated $6M giving CBS Films and Lionsgate $23.6M so far.

The Michael Keaton film The Founder debuted in ninth place with an estimated $3.8M from 1,115 locations for a mild $3,370 average. The Weinstein Co. release earned good reviews. Jamie Foxx rounded out the top ten with his action pic Sleepless which fell 56% in its sophomore outing to an estimated $3.7M putting Open Road at $15.2M.

The top ten films grossed an estimated $121.3M which was up 27% from last year when The Revenant climbed into number one with $16M; but down 11% from 2015 when American Sniper held onto the top spot with $64.6M.

Get earlier box office updates and analysis by following BoxOfficeGuru.com on Twitter.

Tag Cloud

Quiz Sony Pictures Opinion biography SXSW Comics on TV VICE RT History FOX TCM DGA Reality Netflix TCA 2017 Black Mirror Crackle historical drama Freeform cops Oscars Sundance Nickelodeon Tomatazos DirecTV 2018 cooking Cartoon Network Video Games Food Network Mary Tyler Moore robots DC Universe NBC facebook science fiction Winners Mystery vampires Certified Fresh TIFF Awards thriller SundanceTV cats crossover Chilling Adventures of Sabrina CNN ESPN Set visit Kids & Family Esquire crime thriller Watching Series PaleyFest streaming Western Showtime Holidays Musicals Marvel casting MTV SDCC 45 President medical drama E3 Year in Review Comic Book Apple 24 frames political drama CBS All Access YouTube Premium Martial Arts Nat Geo zombies Sneak Peek Acorn TV CMT TV Land Christmas Fantasy comic Walt Disney Pictures YA GLAAD Disney hist A&E Music supernatural spy thriller American Society of Cinematographers cinemax Universal Rock justice league Best and Worst MCU AMC Amazon Warner Bros. See It Skip It Trivia Mary Poppins Returns Extras Photos docudrama Syfy TruTV serial killer Emmys Logo finale Song of Ice and Fire TLC zombie Britbox Spring TV Marathons Star Wars Shudder spider-man 2019 Summer Columbia Pictures Starz miniseries dceu Thanksgiving IFC LGBTQ HBO El Rey Toys binge Mary poppins Adult Swim unscripted Amazon Prime History Nominations Musical Reality Competition Comedy Central Drama Infographic Winter TV police drama Podcast MSNBC blaxploitation Pop FXX technology Horror DC Comics social media Animation X-Men Fall TV BBC Lionsgate TNT CW Seed Schedule Pirates Teen CBS transformers Box Office Country aliens adventure Unbreakable Kimmy Schmidt Election Paramount Network period drama Brie Larson Paramount jamie lee curtis Countdown USA Network based on movie IFC Films 2017 sitcom doctor who Character Guide E! boxoffice festivals Shondaland Polls and Games Rom-Com PBS Ghostbusters Captain marvel Calendar San Diego Comic-Con Red Carpet composers Ovation golden globes crime WGN ratings green book Awards Tour Sci-Fi Sundance Now crime drama cults comiccon ITV Bravo GoT VH1 Epix Super Bowl 2015 Disney Channel Lifetime National Geographic Ellie Kemper romance First Look Superheroes Superheroe FX BBC America dramedy 21st Century Fox Dark Horse Comics New York Comic Con travel Lucasfilm TV Valentine's Day Interview GIFs Premiere Dates Creative Arts Emmys war talk show Action diversity Masterpiece Mindy Kaling TCA Fox News The Arrangement television singing competition Hulu APB ABC Cosplay award winner Comedy sports Star Trek mutant Writers Guild of America The CW YouTube Red Tumblr Biopics ABC Family Rocky Grammys discovery dc TBS psycho OWN Pixar DC streaming service anime Trailer Spike 007 NYCC 20th Century Fox what to watch BET USA Trophy Talk 2016 harry potter politics