News

Video: The Best of Super Bowl LI’s Commercials — Stranger Things Season 2, Hair Care, Cars, Colas, and More

Netflix series’ Halloween return gets hyped during the big game, as well as Audi, It’s a 10 Hair Care, Pirates of the Caribbean, and more

by | February 6, 2017 | Comments

Regardless of your political beliefs, it was impossible to ignore the overriding message of unity, equality, and inclusion stressed Sunday in this year’s crop of Super Bowl ads.

And:


At least seven commercials encouraged viewers to look past party lines and learn to embrace different races, cultures, religions, and beliefs.

For instance, the Audi ad trumpeted women’s rights while the Michelin, Coca-Cola, Turkish Airlines, and Airbnb spots embraced global diversity and commonalities:


While many viewed the ads as a way to push past America’s divisiveness, others saw them as an attack on President Donald Trump.

Plus:

The 84 Lumber commercial for instance showed that a proposed wall separating America from Mexico could still create a way to embrace immigrants with the help of the right individuals.

And an Anheuser-Busch spot showed that immigrants have always been unwelcomed in America, but persevered despite such prejudices:

In response, The Wire and Treme creator David Simon sarcastically tweeted:


But is that a direct dig at Trump? Depends on whom you ask. Meanwhile, the It’s a 10 hair care ad left no room for casual interpretation.

The commercial not only insulted Trump’s hair, it delighted in doing so and many on Twitter loved every minute of it. Rotten Tomatoes’ Editor-in-Chief Matt Atchity (live tweeting the game on the RT handle) declared it the best Super Bowl LI spot of the night:


But it wasn’t all politics as usual. Some commercials avoided partisan drama and gave us all the cute babies, animals, celebrities, and laughs we could stand.

For instance, Buick turned to NFL star quarterback Cam Newton and supermodel Miranda Kerr, while Kia relied on comedic actress Melissa McCarthy, and T-Mobile teamed up with a gang of big names including pop star Justin Bieber:


For pop culture fans looking to get their TV and movie fixes, Netflix rolled out the highly anticipated teaser for season 2 of Stranger Things and Disney gave us a taste of the latest Pirates of the Caribbean movie.

Stranger Things will return on Halloween — and at one point the teaser trended on Twitter — and Pirates of the Caribbean: Dead Men Tell No Tales is slated for Memorial Day weekend.

Although 52 percent of Rotten Tomatoes’ readers on Twitter decided the trailer for Pirates of the Caribbean: Dead Men Tell No Tales is “rotten,” 48 percent at the time of this post declared it “fresh.”


Zac Efron in a Baywatch freedom bikini (Paramount)

To see every Super Bowl movie ad — including Baywatch (“Freedom!”), John Wick: Chapter 2, LoganGuardians of the Galaxy Vol. 2, and more — click here.

What did you think about the Super Bowl LI commercials? Tell us about your favorites in the comments.

Tag Cloud

LGBTQ crime Quiz best binge Awards Tour 007 Acorn TV talk show composers Dark Horse Comics Rocketman elevated horror Awards Netflix Christmas movies ABC Marathons Pop Marvel Studios joker casting Horror Podcast Film Festival canceled Mudbound Box Office Baby Yoda Opinion dramedy HBO Max Mary Poppins Returns CBS All Access Sneak Peek Universal Christmas mockumentary cats child's play Creative Arts Emmys YouTube A24 E! adventure El Rey crime drama cancelled foreign Shondaland Syfy worst Drama green book Endgame spy thriller Trivia BBC America Western Pixar President 2016 MTV crime thriller Women's History Month Disney Channel game show WarnerMedia Unbreakable Kimmy Schmidt TV Land Family 45 Star Wars TLC boxoffice ABC Family Trophy Talk Amazon Prime Year in Review anime Pet Sematary Academy Awards political drama GoT Amazon twilight Disney X-Men 71st Emmy Awards MCU robots Amazon Prime Video sports movies Heroines Netflix Extras ratings travel San Diego Comic-Con cartoon what to watch Biopics Marvel Television TBS 24 frames Disney Plus supernatural BBC hispanic NBC Marvel movie Crackle golden globes asian-american Fantasy romance Esquire CNN halloween VICE name the review award winner Comedy Central hollywood disaster BAFTA Cosplay scary movies Columbia Pictures SDCC Warner Bros. south america Holiday parents Oscars animated cops a nightmare on elm street Britbox TruTV First Look psycho PaleyFest Watching Series Cannes BET Cartoon Network Fall TV Hulu kids Rocky Brie Larson Emmy Nominations OneApp Turner Classic Movies SXSW politics Black History Month miniseries Comic Book Mindy Kaling Comics on TV all-time TV Black Mirror jamie lee curtis LGBT witnail Television Critics Association TCA Winter 2020 Ovation game of thrones sitcom Premiere Dates National Geographic Star Trek romantic comedy 2019 Grammys canceled TV shows spider-man concert First Reviews 2017 spanish language TV renewals Election Lionsgate children's TV WGN Mystery Captain marvel Television Academy Travel Channel HBO Amazon Studios justice league FX Sundance Now Pirates RT History Disney streaming service Spike cars GIFs transformers Martial Arts indie hist TCA 2017 universal monsters space Apple TV Plus Video Games quibi Spectrum Originals The Walking Dead facebook festivals reboot screen actors guild comedies sequels Chernobyl E3 blockbuster Thanksgiving war GLAAD social media VOD biography series zero dark thirty christmas movies The Arrangement Comedy A&E cults TNT YA PBS Nat Geo directors aliens films Sci-Fi Infographic Sundance TV singing competition dc DGA zombie Masterpiece Arrowverse documentary Crunchyroll richard e. Grant crossover Schedule Vudu superhero OWN video rotten AMC TCM comics Paramount Network Song of Ice and Fire Chilling Adventures of Sabrina finale Stephen King BBC One Lucasfilm diversity Fox News Sundance reviews Discovery Channel Spring TV APB breaking bad Peacock medical drama television Film Mary poppins American Society of Cinematographers Tarantino streaming Mary Tyler Moore USA Network theme song History Shudder werewolf indiana jones PlayStation critics ghosts batman Sony Pictures slashers cancelled TV shows 2020 natural history Holidays CW Seed Turner comic cancelled TV series NYCC YouTube Premium DC Universe Countdown blaxploitation MSNBC TCA Awards Nominations Lifetime police drama Trailer 4/20 obituary Rock Reality Competition DirecTV Teen Pop TV Photos Emmys Writers Guild of America TIFF 2015 video on demand harry potter based on movie Interview teaser The CW 21st Century Fox Lifetime Christmas movies Tumblr 72 Emmy Awards dceu doctor who Superheroe satire chucky book BET Awards IFC Films discovery Summer Rom-Com spinoff docudrama Nickelodeon revenge comiccon cooking Food Network ITV technology FOX The Purge CMT versus HBO Go CBS Character Guide cancelled television true crime Disney+ Disney Plus Music unscripted Set visit Hear Us Out Pride Month sag awards 20th Century Fox VH1 FX on Hulu Red Carpet psychological thriller free movies franchise thriller Country classics vampires nature Apple spain Action news Superheroes See It Skip It stand-up comedy screenings criterion Best and Worst 2018 Hallmark sequel independent ESPN Kids & Family die hard Elton John Polls and Games Bravo dogs serial killer Reality adaptation Paramount Apple TV+ Tomatazos Freeform science fiction cinemax nbcuniversal laika SundanceTV YouTube Red Funimation Binge Guide Animation renewed TV shows TCA RT21 Logo dark Starz Avengers fast and furious latino stop motion DC streaming service tv talk New York Comic Con zombies DC Comics Ghostbusters dragons Ellie Kemper Anna Paquin USA Super Bowl emmy awards FXX Tubi Winter TV Winners strong female leads Calendar Walt Disney Pictures Adult Swim Toys documentaries historical drama rotten movies we love mutant Epix Certified Fresh anthology Musical Hallmark Christmas movies stoner Musicals Showtime toy story IFC Valentine's Day mission: impossible The Witch period drama Classic Film