Weekend Box Office

Box Office Guru Wrapup: Superbad Opens Big at #1

Moviegoers got down with their superbad selves this weekend.

by | August 19, 2007 | Comments

Teenagers flocked to the multiplexes for stimulation
this weekend as the raunchy new sex comedy
Superbad
powered its way to number
one while the frame’s other new releases, the sci-fi thriller The Invasion and
the adventure tale The Last Legion, were met with yawns. The overall North
American box office continued its red hot pace significantly beating out
year-ago levels yet again on its way to possibly ending the summer season with a
new record.

Sony captured the top spot for the first time since early May with
Superbad

which powered ahead of expectations to bow to an estimated $31.2M. The R-rated
tale of three nerdy high school pals on a wild search to get booze to impress
their lady friends averaged a potent $10,583 from 2,948 locations. The opening
even beat out the $30.7M debut of June’s
Knocked Up
from director
Judd Apatow
and actor Seth Rogen. Apatow produced Superbad which co-starred and was
co-written by Rogen. Critics were quite impressed with McLovin and friends and
gave the film high marks. (Click
here for
our interview with the stars of Superbad.)



The studio pushed the teen comedy for months with a well-executed marketing
campaign which included a popular uncensored trailer and touring the main actors
around the country for promotional events. Superbad delivered the second biggest
opening for an R-rated film this year only trailing
300
. The two are the only R pics to reach number one at all in 2007. With a production cost of only $18M,
the comedy will easily become a healthy moneymaker for Sony. But the film’s
troubling Friday-to-Saturday drop of 15% could mean that fans rushed out upfront
as if this were a sequel and that big dropoffs could be on the horizon. Still it
was the second biggest opening ever in the traditionally slow second half of
August behind just
Freddy vs. Jason
which debuted to $36.4M in 2003. Studio
research
showed that the audience was 52% male and 60% in the 18-34 bracket.





Rush Hour 3 fell 56% in its second weekend and slipped to the runnerup spot with
an estimated $21.8M pushing the ten-day cume to $88.2M. The New Line action
sequel should find its way to about $135-140M from North America. Like most of
this summer’s threequels, Rush Hour 3 will end its domestic run well behind the
gross of its predecessor.





The one threequel to break that trend is
The Bourne Ultimatum
which followed in
third place this weekend with an estimated $19M, off only 42%. Universal’s
latest action entry has taken in a stellar $163.8M in only 17 days and should
surpass the $176.1M of 2004’s
The Bourne Supremacy
by the end of the week to
become the top-grossing film of the franchise. Grossing an estimated $6.7M in
its fourth frame, down 41%, was
The Simpsons Movie
which has taken in
$165.1M for Fox to date.



Starpower from Nicole Kidman and
Daniel Craig meant nothing at the box office
for their new sci-fi thriller
The Invasion
which bombed with an opening of just
$6M, according to estimates. Playing wide in 2,776 theaters, the PG-13 remake of

Invasion of the Body Snatchers
averaged a measly $2,161 per site. The
Warner Bros. release earned mostly negative reviews.



Paramount’s fairy tale adventure
Stardust
fell 43% to an estimated $5.2M for a
ten-day sum of just $19.1M. A $30-35M final seems likely. The musical smash
Hairspray joined the century club over the weekend grossing an estimated $4.3M
for New Line, down just 33%, for a total of $100.7M. Disney’s
Underdog

dropped 43% to an estimated $3.6M to boost its tally to $31.7M.




Falling to ninth place was
Harry Potter and the Order of the Phoenix
which took
in an estimated $3.5M, off just 35%, giving Warner Bros. $278.6M from North
America. Overseas, the fifth wizard tale collected an estimated $16.2M from 61
territories boosting the international cume to $594M and the global gross to a stunning $873M. Rounding out the top ten was
Adam Sandler and
Kevin James in
the Universal comedy
I Now Pronounce You Chuck and Larry
which made
an estimated $3.5M, down 41%, for a total of $110.4M thus far.




Opening with weak results outside of the top ten was the historical epic
The Last Legion
starring
Ben Kingsley,
Colin Firth, and
Aishwarya Rai which launched
with an estimated $2.6M from 2,002 playdates for a dismal $1,297 average.





Debuting with respectable results in limited release was MGM’s
Death at a
Funeral
which bowed to an estimated $1.3M from 260 theaters for a $5,012
average.
Warner Independent platformed
Leonardo
DiCaprio
‘s documentary
The 11th Hour
in
New York and Los Angeles and generated a strong start. The PG-rated pic looking at environmental problems grossed an estimated $56,000 from four sites
for a muscular $14,000 average. Hour expands to the top ten markets on Friday.





Two films dropped out of the top ten over the weekend. The Warner Bros. pic
No
Reservations
took in an estimated $2.3M, off 39%, giving the
Catherine
Zeta-Jones
film $36.5M to date. A $40-43M final seems likely. Sony’s
Daddy Day
Camp
fell 47% in its second outing to an estimated $1.8M for a weak $8.8M
after ten days. The
Cuba Gooding Jr. sequel should stumble to a final take of
just $12M which will be a far cry from the $104.3M of
Eddie Murphy’s
Daddy Day
Care
in the summer of 2003.





The top ten films grossed an estimated $104.9M which was up 21% from last year
when Snakes on a Plane opened in first place with $15.2M; and up 13% from
2005 when The 40-Year-Old Virgin debuted in the top spot with $21.4M.

Author: Gitesh Pandya,
www.BoxOfficeGuru.com

 

Tag Cloud

venice films psycho cancelled television war cops 24 frames free movies historical drama cars Britbox Netflix Paramount Network LGBTQ FX Avengers Infographic YouTube Red discovery Comic Book Vudu SDCC Spectrum Originals VICE die hard History Endgame deadpool Pirates Lifetime Christmas movies transformers Grammys crossover Mary poppins police drama italian 45 Starz YouTube joker Pop 4/20 award winner ABC Family Martial Arts Comedy Central Pet Sematary Mary Tyler Moore crime drama franchise comics supernatural Crackle twilight A&E nbcuniversal Trailer revenge Superheroes Red Carpet Acorn TV The Academy rt archives vampires Writers Guild of America PBS Disney Plus blockbuster spy thriller hollywood criterion australia canceled TV shows game of thrones First Reviews stoner FX on Hulu The CW obituary Nat Geo Dark Horse Comics Marvel based on movie Disney streaming service Freeform blaxploitation Creative Arts Emmys Arrowverse American Society of Cinematographers BBC Certified Fresh Rocketman Binge Guide classics spanish child's play Musical video BBC America ghosts zombie fast and furious Mary Poppins Returns Academy Awards comic batman DirecTV Masterpiece strong female leads Kids & Family natural history Epix reboot sports romantic comedy Spring TV television Horror Song of Ice and Fire cancelled TV shows Showtime FOX dramedy animated PlayStation breaking bad Stephen King Esquire Classic Film Netflix Christmas movies ESPN TIFF AMC Apple TLC foreign laika technology OWN golden globes Shondaland concert harry potter Marathons romance singing competition Amazon Studios versus Rocky Sundance Now A24 children's TV Ghostbusters Disney 2018 Calendar National Geographic festivals Year in Review HBO Unbreakable Kimmy Schmidt Anna Paquin series Disney Channel Syfy BET 2016 Chernobyl Musicals satire Marvel Studios composers Photos Sundance TV cancelled MSNBC dogs mutant movies disaster Tumblr sequels X-Men 2015 emmy awards Emmy Nominations Mindy Kaling docudrama DC streaming service Cosplay Biopics Opinion Sony Pictures BAFTA spinoff Character Guide miniseries VOD BBC One GLAAD french Pop TV slashers Film Festival The Witch best SXSW robots Turner Classic Movies Apple TV Plus travel indie doctor who Bravo sequel witnail Brie Larson ABC Fall TV biography Sci-Fi Comics on TV kids universal monsters Discovery Channel Action Amazon Prime Video 2019 talk show halloween tv CBS All Access politics a nightmare on elm street CNN hist Watching Series 007 YouTube Premium NYCC social media casting Interview cults football Tomatazos Marvel Television Holidays mockumentary screenings TruTV Reality Lucasfilm Christmas ratings MTV Lifetime TCA movie Cartoon Network ID HBO Max latino anthology dragons YA richard e. Grant NBC space USA unscripted hispanic TV Land binge Emmys TCA Awards sag awards Sundance Reality Competition Mudbound parents south america BET Awards Awards Tour cancelled TV series comiccon Rock Pride Month DGA Hear Us Out halloween Tarantino RT History Cannes Paramount nfl Hulu true crime Awards DC Universe Trophy Talk christmas movies news crime thriller TBS comedies 99% Music Logo Fantasy cats screen actors guild Country nature IFC green book Adult Swim documentary GoT Fox Searchlight VH1 Elton John E! 72 Emmy Awards spanish language worst movies Walt Disney Pictures name the review Valentine's Day dc Universal Black Mirror all-time TCA 2017 archives The Purge Crunchyroll New York Comic Con Teen worst rotten movies we love Rom-Com video on demand spain MCU Shudder Trivia Spike Winter TV Super Bowl asian-american medical drama political drama GIFs sitcom The Walking Dead Peacock Television Academy what to watch 20th Century Fox WarnerMedia scary movies Travel Channel First Look Food Network book finale Funimation PaleyFest Heroines toy story WGN Video Games SundanceTV Western black Warner Bros. Box Office aliens crime Election Toys Pixar Winners diversity San Diego Comic-Con Family 21st Century Fox Podcast Chilling Adventures of Sabrina critics FXX festival 2020 tv talk serial killer Set visit Star Trek toronto cooking indiana jones El Rey Extras Columbia Pictures Tubi Quiz Disney+ Disney Plus werewolf President LGBT Apple TV+ theme song chucky documentaries CMT Women's History Month james bond Fox News japanese Oscars game show Holiday mission: impossible dark psychological thriller IFC Films OneApp directors spider-man Polls and Games Amazon Prime stop motion quibi TCM Lionsgate APB See It Skip It facebook E3 superhero Summer Baby Yoda cinemax 71st Emmy Awards Hallmark Christmas movies TV The Arrangement TNT reviews Best and Worst Amazon Thanksgiving CBS Schedule stand-up comedy DC Comics Mystery Comedy comic books teaser jamie lee curtis Hallmark Premiere Dates Nickelodeon zero dark thirty cartoon period drama TCA Winter 2020 Black History Month HBO Go 2017 canceled TV renewals thriller scorecard adaptation elevated horror Sneak Peek Animation renewed TV shows streaming remakes Countdown Drama justice league RT21 independent Captain marvel dceu science fiction adventure anime boxoffice CW Seed USA Network ITV rotten Ellie Kemper zombies Star Wars Television Critics Association Ovation Superheroe Film Turner Nominations