Weekend Box Office

Box Office Guru Wrapup: Fockers Win Ho-Ho-Hum Weekend

Plus, the Coens show True Grit and Gulliver's Travels flops.

by | December 28, 2010 | Comments

With studios dropping lumps of coal into North American multiplexes, many moviegoers stayed away over the Christmas holiday weekend as the box office fell sharply from recent years. Christmas Eve fell on a Friday helping to disrupt business, but a lack of exciting product prevented any one film from becoming a sensation.

Universal saved itself from ending the year with only one number one hit with the comedy sequel Little Fockers which topped the yuletide frame with an estimated $34M from Friday-to-Sunday. The critically panned pic grabbed $48.3M since its Wednesday debut and joined Despicable Me as the studio’s only releases in 2010 to open in the top spot. Fockers averaged $9,620 from 3,536 theaters over the weekend period.

Though claiming the box office crown, the Robert De Niro-Ben Stiller threequel attracted the worst reviews of the series and opened 32% below the $70.5M five-day Christmas launch of 2004’s Meet the Fockers during the exact same days. Factor in rising ticket prices and a whopping 45% fewer people turned out for the latest installment.

With a $100M budget — hefty for a non-effects comedy — the new Fockers succeeded in funneling large paychecks to its principal cast members. Studio research showed that the audience was 57% female and 53% over 30. A poor B- CinemaScore grade indicates bad buzz in the days ahead from those who bought tickets already.

The Coen brothers gave Paramount a Christmas gift with the better-than-expected showing for True Grit which opened to an estimated $25.6M over the weekend and $36.8M across the five days since its Wednesday launch. Loved by critics, the PG-13 Western remake starring Jeff Bridges and Matt Damon averaged a sturdy $8,402 from 3,047 locations over the weekend which was especially impressive given the Friday hit all films took on Christmas Eve when many theaters close early. The lucrative holiday week ahead could help it make a run for the $100M club. Produced for only $38M, Grit should become a moneymaker despite how it fares overseas in the new year.

Bridges showed up in the number three position as well. Disney’s pricey action film Tron Legacy ranked third for the holiday frame with an estimated $20.1M falling a steep 54% from its top spot debut. The PG-rated effects pic has grossed $88.3M in ten days and will break nine digits before the end of the year on its way to possibly breaking $150M from North America as well.

Enjoying the smallest drop of any film in wide release, The Chronicles of Narnia: The Voyage of the Dawn Treader collected an estimated $10.8M representing a slim 13% dip. But Fox’s 17-day cume for the big-budget 3D adventure rose to just $63.9M which was still below the $65.6M opening weekend of The Lion, the Witch, and the Wardrobe from December 2005.

Family audiences rejected the 3D kidpic Yogi Bear which was hoping for a strong Christmas hold but instead suffered a 46% fall to an estimated $8.8M. With just $36.8M in ten days, the PG-rated pic will struggle to break even given the production cost and marketing expenses. Like so many others this holiday season, audiences are finding this to be a subpar 3D entry not worth paying extra money for.

Paramount’s boxing drama The Fighter held up reasonably well in a crowded marketplace for adult dramas by dipping 30% to an estimated $8.5M. With $27.6M so far, the Mark Wahlberg-Christian Bale pic aims to use good word-of-mouth and awards buzz to keep it in the top ten over the weeks to come as the holiday turkeys fizzle away.

Setting sail with a lackluster debut was Jack Black’s 3D kidpic Gulliver’s Travels which opened on Christmas Day Saturday to an estimated weekend take of $7.2M over two days instead of the usual three. Fox hopes to play well through this holiday week and into New Year’s weekend, but this PG-rated film is just the latest in a string of subpar family offerings in 3D to be rejected by parents not interested in paying so much money for mediocre quality. While Disney’s TRON and Tangled have worked, underwhelming numbers have been seen for Gulliver, Yogi Bear, Narnia, Legend of the Guardians, Alpha and Omega, Cats & Dogs: The Revenge of Kitty Galore, and others. Studios are slowly learning that there are simply too many 3D movies these days.

Fox Searchlight’s awards darling Black Swan dipped 21% to an estimated $6.6M for a sturdy cume to date of $29M. Expanding from 900 to 1,466 locations in its fourth weekend, the Natalie Portman starrer is on its way to becoming one of the distributor’s top-grossing titles ever.

Disney’s hit toon Tangled was close behind with an estimated $6.5M, off 26%, for a $143.8M tally thus far. The Rapunzel film is now the second highest-grossing film of the holiday season trailing only Harry Potter and the Deathly Hallows: Part 1 which raised its total to $272.8M for the number 49 spot on the list of all-time domestic blockbusters. Rounding out the top ten was the Johnny Depp-Angelina Jolie dud The Tourist which dropped 33% to an estimated $5.7M and a $41.2M cume to date.

The Weinstein Co. enjoyed a good expansion for its awards contender The King’s Speech which went nationwide on Saturday into 700 locations and banked an estimated $4.6M over the weekend. Averaging a healthy $6,511, the Colin Firth pic has taken in $8.4M overall.

More specialty films got their platform debuts in before the upcoming Oscar deadline. Sofia Coppola’s Somewhere bowed to an estimated $142,000 from seven sites for a solid $20,322 average over three days for Focus. Sony released its Gwenyth Paltrow pic Country Strong in two theaters with $34,642 over the weekend and a $17,321 average. Totals since their mid-week launches are $196,000 and $47,000 respectively.

The top ten films grossed an estimated $133.8M which was down a sharp 48% from last year when Avatar stayed in the top spot with $75.6M; and down 21% from 2008 when Marley & Me opened at number one with $36.4M. Christmas Eve did not fall on the weekend during either of those two years.

Author: Gitesh Pandya, Box Office Guru!

Tag Cloud

revenge Mystery latino canceled TV shows 2016 south america 2015 adventure science fiction Dark Horse Comics Musical Biopics children's TV golden globes binge jamie lee curtis Grammys Podcast war discovery Disney Vudu dramedy Photos mutant Trivia free movies boxoffice police drama spain OWN Universal Ovation WGN Lionsgate Song of Ice and Fire Calendar BBC Ellie Kemper facebook Election Kids & Family First Reviews psycho 007 Mary Poppins Returns Walt Disney Pictures DC streaming service period drama comiccon Binge Guide Schedule crossover witnail TCA 2017 comic Spike Shondaland CBS serial killer A&E transformers Logo 21st Century Fox Fantasy Tarantino DC Comics Sundance Now richard e. Grant Freeform FXX Trophy Talk Super Bowl Disney streaming service APB 2017 FX docudrama Rock Animation elevated horror Netflix dc cults award winner cooking thriller Western Set visit LGBTQ batman Showtime cinemax VH1 Masterpiece TCM video zero dark thirty crime thriller doctor who Sci-Fi RT History WarnerMedia Infographic Country Adult Swim canceled vampires unscripted politics Character Guide Arrowverse The Walking Dead PaleyFest Extras GoT X-Men Emmy Nominations Holidays Food Network crime Stephen King animated Crackle mockumentary American Society of Cinematographers kids AMC cancelled TV shows Fox News Family Cannes New York Comic Con Interview Mudbound First Look Comedy Central singing competition Mindy Kaling tv talk Film Premiere Dates National Geographic Martial Arts disaster San Diego Comic-Con Apple TV+ USA Oscars History VICE romance 45 spinoff green book Pixar Spring TV diversity DirecTV spanish language Valentine's Day 20th Century Fox TV series cancelled television Ghostbusters based on movie spider-man Chilling Adventures of Sabrina HBO Rocketman game of thrones Amazon Prime Christmas Reality Competition Drama Esquire adaptation Hulu foreign harry potter robots Nat Geo YouTube Premium Rom-Com Pirates TV Land strong female leads Opinion 71st Emmy Awards Film Festival sitcom YA space Elton John YouTube Anna Paquin Teen Sundance justice league Toys SDCC cancelled 2019 Shudder TIFF CW Seed Quiz FOX teaser Winter TV DC Universe Black Mirror political drama Epix Writers Guild of America MSNBC dragons Trailer The CW true crime BBC America Captain marvel Nominations Pop SundanceTV Cartoon Network festivals Certified Fresh Lucasfilm LGBT TBS travel Tomatazos DGA Watching Series what to watch GLAAD IFC The Purge theme song Action natural history Amazon Star Wars 2018 Year in Review Pride Month streaming game show El Rey Apple Creative Arts Emmys MCU CNN aliens Superheroe movies Polls and Games ABC Family Best and Worst sequel renewed TV shows Mary Tyler Moore Musicals IFC Films Television Academy HBO Max hist Starz technology Reality Winners talk show MTV quibi Spectrum Originals E3 Paramount Network hispanic cars 24 frames composers Sneak Peek ESPN historical drama BET See It Skip It E! Peacock Disney Plus Warner Bros. stand-up comedy Unbreakable Kimmy Schmidt psychological thriller Thanksgiving Mary poppins Britbox crime drama medical drama Awards CMT Comedy anime PBS dceu Acorn TV Comics on TV Women's History Month Awards Tour Disney Channel Paramount zombies Cosplay TNT CBS All Access TV renewals The Arrangement Brie Larson social media Columbia Pictures GIFs NYCC Marathons ABC slashers YouTube Red television finale President cops Emmys TruTV TLC Lifetime book joker supernatural miniseries Bravo Horror cancelled TV series Fall TV Video Games Tumblr Amazon Prime Video Summer Countdown Chernobyl Heroines Red Carpet Sony Pictures nature toy story blaxploitation ITV Superheroes Pet Sematary spy thriller RT21 Marvel NBC cats biography Comic Book Rocky casting zombie sports ghosts Nickelodeon ratings anthology SXSW The Witch Box Office halloween Star Trek TCA USA Network Syfy Music