Weekend Box Office

Box Office Guru Wrapup: Fockers Win Ho-Ho-Hum Weekend

Plus, the Coens show True Grit and Gulliver's Travels flops.

by | December 28, 2010 | Comments

With studios dropping lumps of coal into North American multiplexes, many moviegoers stayed away over the Christmas holiday weekend as the box office fell sharply from recent years. Christmas Eve fell on a Friday helping to disrupt business, but a lack of exciting product prevented any one film from becoming a sensation.

Universal saved itself from ending the year with only one number one hit with the comedy sequel Little Fockers which topped the yuletide frame with an estimated $34M from Friday-to-Sunday. The critically panned pic grabbed $48.3M since its Wednesday debut and joined Despicable Me as the studio’s only releases in 2010 to open in the top spot. Fockers averaged $9,620 from 3,536 theaters over the weekend period.

Though claiming the box office crown, the Robert De Niro-Ben Stiller threequel attracted the worst reviews of the series and opened 32% below the $70.5M five-day Christmas launch of 2004’s Meet the Fockers during the exact same days. Factor in rising ticket prices and a whopping 45% fewer people turned out for the latest installment.

With a $100M budget — hefty for a non-effects comedy — the new Fockers succeeded in funneling large paychecks to its principal cast members. Studio research showed that the audience was 57% female and 53% over 30. A poor B- CinemaScore grade indicates bad buzz in the days ahead from those who bought tickets already.

The Coen brothers gave Paramount a Christmas gift with the better-than-expected showing for True Grit which opened to an estimated $25.6M over the weekend and $36.8M across the five days since its Wednesday launch. Loved by critics, the PG-13 Western remake starring Jeff Bridges and Matt Damon averaged a sturdy $8,402 from 3,047 locations over the weekend which was especially impressive given the Friday hit all films took on Christmas Eve when many theaters close early. The lucrative holiday week ahead could help it make a run for the $100M club. Produced for only $38M, Grit should become a moneymaker despite how it fares overseas in the new year.

Bridges showed up in the number three position as well. Disney’s pricey action film Tron Legacy ranked third for the holiday frame with an estimated $20.1M falling a steep 54% from its top spot debut. The PG-rated effects pic has grossed $88.3M in ten days and will break nine digits before the end of the year on its way to possibly breaking $150M from North America as well.

Enjoying the smallest drop of any film in wide release, The Chronicles of Narnia: The Voyage of the Dawn Treader collected an estimated $10.8M representing a slim 13% dip. But Fox’s 17-day cume for the big-budget 3D adventure rose to just $63.9M which was still below the $65.6M opening weekend of The Lion, the Witch, and the Wardrobe from December 2005.

Family audiences rejected the 3D kidpic Yogi Bear which was hoping for a strong Christmas hold but instead suffered a 46% fall to an estimated $8.8M. With just $36.8M in ten days, the PG-rated pic will struggle to break even given the production cost and marketing expenses. Like so many others this holiday season, audiences are finding this to be a subpar 3D entry not worth paying extra money for.

Paramount’s boxing drama The Fighter held up reasonably well in a crowded marketplace for adult dramas by dipping 30% to an estimated $8.5M. With $27.6M so far, the Mark Wahlberg-Christian Bale pic aims to use good word-of-mouth and awards buzz to keep it in the top ten over the weeks to come as the holiday turkeys fizzle away.

Setting sail with a lackluster debut was Jack Black’s 3D kidpic Gulliver’s Travels which opened on Christmas Day Saturday to an estimated weekend take of $7.2M over two days instead of the usual three. Fox hopes to play well through this holiday week and into New Year’s weekend, but this PG-rated film is just the latest in a string of subpar family offerings in 3D to be rejected by parents not interested in paying so much money for mediocre quality. While Disney’s TRON and Tangled have worked, underwhelming numbers have been seen for Gulliver, Yogi Bear, Narnia, Legend of the Guardians, Alpha and Omega, Cats & Dogs: The Revenge of Kitty Galore, and others. Studios are slowly learning that there are simply too many 3D movies these days.

Fox Searchlight’s awards darling Black Swan dipped 21% to an estimated $6.6M for a sturdy cume to date of $29M. Expanding from 900 to 1,466 locations in its fourth weekend, the Natalie Portman starrer is on its way to becoming one of the distributor’s top-grossing titles ever.

Disney’s hit toon Tangled was close behind with an estimated $6.5M, off 26%, for a $143.8M tally thus far. The Rapunzel film is now the second highest-grossing film of the holiday season trailing only Harry Potter and the Deathly Hallows: Part 1 which raised its total to $272.8M for the number 49 spot on the list of all-time domestic blockbusters. Rounding out the top ten was the Johnny Depp-Angelina Jolie dud The Tourist which dropped 33% to an estimated $5.7M and a $41.2M cume to date.

The Weinstein Co. enjoyed a good expansion for its awards contender The King’s Speech which went nationwide on Saturday into 700 locations and banked an estimated $4.6M over the weekend. Averaging a healthy $6,511, the Colin Firth pic has taken in $8.4M overall.

More specialty films got their platform debuts in before the upcoming Oscar deadline. Sofia Coppola’s Somewhere bowed to an estimated $142,000 from seven sites for a solid $20,322 average over three days for Focus. Sony released its Gwenyth Paltrow pic Country Strong in two theaters with $34,642 over the weekend and a $17,321 average. Totals since their mid-week launches are $196,000 and $47,000 respectively.

The top ten films grossed an estimated $133.8M which was down a sharp 48% from last year when Avatar stayed in the top spot with $75.6M; and down 21% from 2008 when Marley & Me opened at number one with $36.4M. Christmas Eve did not fall on the weekend during either of those two years.

Author: Gitesh Pandya, Box Office Guru!

Tag Cloud

crime Paramount slashers Netflix Photos boxoffice USA Network streaming CBS All Access Apple TV+ blockbuster Amazon dc Trailer Apple TV Plus travel Creative Arts Emmys MTV Sundance NYCC Elton John christmas movies Film Festival YouTube Red Pixar Cannes justice league Chernobyl Mindy Kaling screen actors guild Freeform Nickelodeon television TV Mudbound sequel spanish language Adult Swim TNT singing competition period drama Rom-Com GLAAD aliens mockumentary 2016 RT21 Winners Certified Fresh Character Guide Acorn TV GIFs First Reviews historical drama Ovation breaking bad Tomatazos police drama Marvel DC streaming service Disney Plus indie Interview Animation 45 WarnerMedia kids what to watch El Rey cars Television Academy FX E3 Lifetime Comics on TV joker book docudrama Toys CW Seed Extras Mary Tyler Moore Amazon Prime Video Super Bowl Biopics American Society of Cinematographers comics ghosts crime thriller canceled politics werewolf Ellie Kemper zombies Heroines Pet Sematary CMT Crunchyroll YouTube Premium comic cops spy thriller zero dark thirty X-Men Women's History Month Infographic HBO Max Discovery Channel Arrowverse diversity series TCA 2017 Disney streaming service Tarantino cancelled television Captain marvel Musicals APB dramedy Sundance Now Horror Action Trivia Ghostbusters DirecTV cancelled Family Musical The CW Disney Channel supernatural Masterpiece Reality cartoon spinoff IFC Films Music renewed TV shows Reality Competition Video Games TCM Amazon Prime dragons History A24 PBS Mystery The Witch The Arrangement Sony Pictures Awards finale foreign binge true crime Rock Song of Ice and Fire Pop canceled TV shows robots batman E! Disney latino Premiere Dates BBC America name the review Binge Guide south america Red Carpet sitcom sag awards toy story Hallmark Christmas movies RT History science fiction miniseries psychological thriller Universal Crackle A&E Mary Poppins Returns Shondaland TLC Thanksgiving ratings Columbia Pictures Calendar Schedule Cartoon Network medical drama Endgame war Lucasfilm Marvel Television GoT Writers Guild of America Comic Book hist Avengers Showtime Vudu Martial Arts harry potter free movies Watching Series cats richard e. Grant comiccon San Diego Comic-Con DC Universe VICE ABC video romance Chilling Adventures of Sabrina Best and Worst political drama CBS MSNBC crossover Cosplay Star Wars Emmys green book Set visit discovery Walt Disney Pictures ABC Family blaxploitation Election cinemax Academy Awards Spectrum Originals Esquire Superheroes transformers Nominations Quiz The Purge talk show Logo disaster adaptation revenge YA 24 frames USA spain natural history TV renewals children's TV Opinion DGA YouTube New York Comic Con festivals nature Countdown SDCC 2019 TIFF hispanic TV Land cancelled TV series versus Mary poppins Dark Horse Comics 007 zombie AMC Oscars biography Emmy Nominations Pirates Valentine's Day TBS Spike Unbreakable Kimmy Schmidt award winner directors Western Kids & Family space tv talk TruTV Star Trek independent IFC theme song screenings NBC Sneak Peek Peacock reboot Shudder Year in Review FOX doctor who Lifetime Christmas movies VH1 National Geographic cults cancelled TV shows FXX 20th Century Fox composers BBC facebook LGBTQ Fall TV PaleyFest LGBT Tubi technology Nat Geo Warner Bros. TCA Winter 2020 anime Winter TV Comedy golden globes Lionsgate casting dceu Spring TV Marvel Studios based on movie Fox News SundanceTV teaser jamie lee curtis stand-up comedy President OWN game of thrones sports witnail Christmas 21st Century Fox HBO Polls and Games Turner ITV spider-man Starz Marathons Netflix Christmas movies elevated horror halloween Rocketman ESPN Rocky thriller Grammys Pride Month psycho Tumblr Anna Paquin Trophy Talk quibi Superheroe 2015 Baby Yoda strong female leads Hulu Awards Tour 2020 Classic Film Food Network adventure Box Office Black Mirror 2017 TCA Podcast Disney+ Disney Plus Epix serial killer anthology First Look social media MCU Sci-Fi CNN WGN DC Comics Turner Classic Movies vampires Film Teen Summer Syfy OneApp See It Skip It Britbox rotten movies we love mutant 71st Emmy Awards Stephen King 2018 Comedy Central Holiday romantic comedy Bravo Country unscripted Fantasy Hallmark animated Apple Paramount Network Brie Larson cooking Drama The Walking Dead Sundance TV game show BET Holidays crime drama movies SXSW