Vince Vaughn and Tom Cruise go head to head at the North American box office this weekend with their latest releases. The dodgeball champ goes for holiday laughs with Fred Claus while the top gun offers up a serious political tale in Lions For Lambs. For those looking for a scare, the horror flick P2 also attacks the multiplexes. Add in last weekend’s holdover titles and the marketplace should deliver three $20M+ grossers for the first time since mid-July.
Taming down their comedy for a family audience, the Wedding Crashers team of Vince Vaughn and director David Dobkin offer up Christmas cheer with the holiday comedy Fred Claus. The PG-rated pic features the comic actor playing the brother of Santa (Paul Giamatti). Rachel Weisz and Kathy Bates both scored a ‘with’ credit while Kevin Spacey‘s agents landed the coveted ‘and’ credit for their client. Family audiences will make up the bulk of the business but Warner Bros. is hoping to draw teens and young adults with Vaughn’s humor.
Reviews have been sour, but these types of holiday films are sold more on the comedy and the marketing. The studio is giving Claus a big jolly push and there are no major live-action options for parents to take their kids to. Bee Movie‘s second weekend will provide most of the competition, but usually two high-profile star-driven family pics can co-exist at this time of year. Debuting ultrawide in more than 3,400 theaters, Fred Claus may laugh up about $28M this weekend.
In a smart move, Lions has downplayed its political storyline involving the Middle East as most others that have gone down that path have crashed and burned at the box office this fall. Audiences have told Hollywood on numerous occasions that they are not interested in paying top dollar for that kind of entertainment. Instead, the film is being positioned as a dramatic thriller with great acting performances almost the same way Cruise’s A Few Good Men was marketed 15 years ago. Lions will skew older than most other releases in the marketplace and will face intense competition for adults from American Gangster. Plus bad reviews will have a big impact too since the target audience plays close attention to the opinions of critics. This could very well be Tom Cruise’s lowest-grossing film in ages. Landing in 2,200 locations, Lions For Lambs might debut with around $10M.
LAST YEAR: Moviegoers kept annoying friends with their best Kazakh impressions as Borat tripled its theatercount and remained at number one for the second week with $28.3M for Fox. Disney’s The Santa Clause 3 and Paramount’s Flushed Away enjoyed sensational holds and stayed put in their spots as well with $16.9M and $16.6M, respectively. Will Ferrell‘s Stranger Than Fiction bowed in fourth with $13.4M on its way to $40.1M for Sony. Lionsgate rounded out the top five with Saw III with $7M.
Author: Gitesh Pandya, www.BoxOfficeGuru.com