James Bond Loves Heineken Beer (and a new poster!)

by | September 15, 2006 | Comments

Not too long ago we shared with you the astonishingly fascinating news that James Bond prefers Smirnoff Vodka over all the other brands. But if you’re not a vodka person and you’d still like to be just like 007, feel free to order a Heineken.

Movie marketing schpiel courtesy of The Hollywood Reporter: "Amsterdam-based brewing giant Heineken is forging ahead with a ground-breaking six-figure promotional partnership with Eon Prods. and Sony Pictures Entertainment for the upcoming Bond outing "Casino Royale." The original work is one of the few 007 adventures written by creator Ian Fleming in which the spy drinks beer. Heineken International’s promotional campaign for the 21st Bond picture will include a television commercial featuring Bond girl Eva Green that was directed by Oscar-winner Stephen Gaghan. The ad was shot on the movie’s Czech Republic set earlier this year. It marks the first time a commercial product has been allowed access to the actual Bond set to shoot an ad, Heineken said."

Mmmm, beeeer….

We’re not yet sure which brands of deodorant, cat food, ice cream, and breakfast cereals Commander Bond prefers, but we’ll be sure to let you know so you can plan your supermarket trips accordingly.

In slightly more compelling "Casino Royale" news, JoBlo has a nifty new one-sheet for the flick. Check that out right here.

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