A triumvirate of films opens this weekend, but all will bow to the power of the mighty Will Ferrell and his latest outrageous comedy, Semi-Pro.
Will Ferrell storms the box office this weekend with his latest sports comedy, Semi-Pro. This time the funnyman takes on the world of professional basketball, following in the footsteps of 2007’s figure skating pic Blades of Glory and 2006’s racing flick Talladega Nights: The Ballad of Ricky Bobby. There is no question this kind of film is directly in Ferrell’s wheelhouse so he should slam another one out of the park – sorry, let me try that again… so this weekend should be a slam dunk for him.
Almost exactly a year ago, Blades of Glory opened with $33M on its way to a $118.5M final gross. In August of 2006, Talladega Nights opened with $47M on its way to $148M. The major differences between those two films and Semi-Pro is that the previous two were rated PG-13 while Semi-Pro has landed an R rating, and that people may be tiring of seeing Ferrell doing the same shtick over and over again. The rating will keep some of the young folks who dig Ferrell’s irreverent comedy, away from theaters. The shtick may keep some viewers away, but the fans will come out in droves and it shouldn’t hurt the overall grosses too much, as the film is the only major player in town. Opening on over 3,000 screens, Semi-Pro could gross $35M this weekend.
The Other Boleyn Girl will likely cater to an audience of older women, although the joint star power of Johansson and Portman could bring in a somewhat younger crowd, as will Eric Bana who plays the aforementioned King. However the film opens on only about 1,000 screens and will likely get lost in the shuffle. While the film isn’t a romantic comedy and in fact has a twisted and scandalous storyline, there are no less than three romantic comedies still in the marketplace all of which cater to the same demographic. Look for The Other Boleyn Girl to open with around $5M.
LAST YEAR: Disney jumped all over the box office with the smash Wild Hogs, which grossed $39.7M making it the largest opening in March history for a live-action film (until the following weekend when 300 shattered the mark). The critically acclaimed Zodiac debuted in second place with $13.4M. Two-time champ Ghost Rider grossed $11.6M, while a second Disney film, Bridge to Terabithia made $8.9M. Jim Carrey‘s crossover into horror, The Number 23, crashed 56% and collected $6.5M in its second weekend.