Box Office Guru Preview: Rambo Leads Army of New Films Into Battle

Untraceable, Meet the Spartans, How She Move also opening this weekend

by | January 24, 2008 | Comments

The resurrection of yesterday’s movie heroes continues with Sylvester Stallone‘s new film Rambo which finds the vet in Southeast Asia where he is pulled into another battle with baddies. The R-rated film from Lionsgate follows the actor’s Rocky Balboa which defied the odds last winter to become both a critical and commercial success. Stallone directed both films. Rambo also comes after Bruce Willis saw a lucrative reboot of the Die Hard franchise last summer, and arrives before Harrison Ford‘s much-anticipated return as Indiana Jones this May.

John Rambo may not be as loved by fans as those other characters which means it may gross the least amount of dough at the domestic box office. The new Rambo will surely attract older males with the nostalgia factor, but younger men are also being targeted by using today’s rock music in the television spots and print ads with images of a cult-like Sly. The image could easily be spray-painted on a wall next to the heads of Andre the Giant and Che Guevara. Rambo is getting the widest release of any new film on Friday and with football taking the weekend off, male audiences will be more available. Most of the competition will come from Cloverfield‘s second frame, but those wanting intense violence and a ton of bullets flying around will find no better choice. Attacking 2,751 theaters, Rambo could debut to about $18M this weekend.


Good ol’ Sly is back

Diane Lane goes solo anchoring the crime thriller Untraceable which finds the Oscar-nominated actress playing a federal agent on the trail of a psychopath that uses the internet to kill his victims. The R-rated film will cater to adult audiences and skew more towards women. Female-led detective thrillers usually struggle at the box office, however Untraceable will benefit from one the best trailers this winter for a non-monster movie. Sony’s marketing efforts have been solid with Lane’s name and the intriguing plot being the main selling points used to lure in ticket buyers. The rating may keep out younger net-savvy teens that might have interest plus an abundance of films will keep things competitive. The sophomore weekend of 27 Dresses will surely draw away some of Untraceable‘s audience, especially those who would rather see something lighter and not so grim. Landing in 2,368 theaters, Untraceable might take away roughly $10M this weekend.


Diane Lane and that Hanks kid in Untraceable

Fox dishes out yet another dose of spoof comedy with Meet the Spartans skewering all sorts of hit films plus Britney and non-Britney pop culture events of the past year. The PG-13 entry is going after the same teen and young adult audience that came out in solid numbers for Epic Movie, which bowed at number one this weekend last year with $18.6M, and the previous year’s Date Movie which debuted to a similar $19.1M. However, the spoof genre showed signs of aging last October when the studio suffered a lowly $5.6M opening for the sports comedy The Comebacks. The target audience is getting a little sick of these antics so the opening for Spartans should be weaker than Epic‘s but better than Comebacks‘. Hefty competition, especially from Cloverfield, will also be a major hurdle to overcome this weekend. Opening in 2,603 locations, Meet the Spartans may launch with about $9M.


Meet the Spartans

Step dancing is back again, this time in female form, with How She Move which Paramount Vantage is releasing for Viacom sibling MTV Films. The PG-13 pic revolves around a talented young woman’s quest to win a dance competition and honor her dead sister’s memory in the process. Move features mostly newcomers and will target teens and urban youth. The same audience powered January hits like You Got Served and Stomp the Yard to number one openings of $16.1M and $21.8M, respectively. But Move lacks the marketing muscle that Sony has a patent on for these types of films. Success with the core crowd should result, but crossover business with other groups will be tough. Plus teens have Cloverfield and Meet the Spartans competing for their attention too so there will be blood. Stepping into about 1,500 sites, How She Move could bow to around $6M.


How She Move

After scoring seven Academy Award nominations, the most for any big studio title, Michael Clayton goes back out into wide release on Friday. Warner Bros. is hoping to catch audiences who maybe didn’t catch it the first time but are now sold on the George Clooney drama because of all the kudos attention. Clayton, which has grossed $39.4M to date, goes back out into 1,102 theaters. A year ago this weekend, the studio gave similar treatment to The Departed which expanded to 1,453 locations for a $3.4M gross in its 17th frame. This time the studio is using the ads to also inform fans of the legal thriller’s February 19 DVD release date so some may just wait a few weeks to catch the acclaimed pic at home. Michael Clayton may find itself with roughly $3M this weekend.


Michael Clayton gets a second run

Last weekend, the beastly disaster flick Cloverfield exploded with a record opening of $46.1M over the four-day holiday frame. A steep drop is likely on the sophomore frame since frenzied upfront demand led to most fans catching the thriller already. Plus Rambo and some of the other new titles will pull audiences away in different directions. A 55% three-day tumble would leave Paramount with about $18M and a ten-day cume of $69M.

Chick flick 27 Dresses is not worried about Stallone, however Diane Lane and the Spartans could provide some competition this weekend for the Katherine Heigl laugher. Audiences have been having a good time with the Fox release so a 40% drop could occur. That would give 27 Dresses roughly $13.5M over three days and a total of $44M after ten days.

Batman franchise alums Jack Nicholson and Morgan Freeman enjoyed a terrific hold for their pic The Bucket List last weekend which is playing to an older and more patient crowd. A 30% fall would put the Warner Bros. film at around $10.5M pushing the sum to $58M.

LAST YEAR: Spoof comedy led the way with Fox’s Epic Movie which bowed on top to the tune of $18.6M on its way to $39.7M. Opening right behind in second with almost identical per-theater average was the Universal drama Smokin’ Aces with $14.6M from 600 fewer theaters. A $35.7M final gross resulted. Former chart-topper Night at the Museum followed in third with $9.6M while the dance drama Stomp the Yard placed fourth with $7.7M. A hair behind in fifth with a $7.7M debut was Sony’s Jennifer Garner drama Catch and Release which found its way to just $15.3M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

dogs Music crime drama spain Travel Channel screenings crossover what to watch reboot Super Bowl E3 Reality 45 Drama TCA 2017 El Rey Red Carpet adventure Disney Channel cats BET stand-up comedy blockbuster Countdown renewed TV shows NYCC kids 2016 game show Set visit Disney hist Martial Arts Holidays Mindy Kaling Pop TV The Arrangement Ovation werewolf Trophy Talk comics Awards Tour Sci-Fi Comics on TV mutant cancelled television Creative Arts Emmys Columbia Pictures Country cancelled TV series ITV Freeform Chernobyl The Witch President Pixar 71st Emmy Awards docudrama Marvel Studios TruTV Lifetime Christmas movies Esquire History reviews Musicals CBS Video Games Stephen King Warner Bros. Dark Horse Comics harry potter Disney streaming service Apple TV Plus DC Comics ghosts spider-man Brie Larson Pop technology Spectrum Originals Character Guide Superheroe Turner free movies 2017 HBO Max American Society of Cinematographers Christmas batman Lifetime Peacock movie The Walking Dead ratings 24 frames FX on Hulu Tarantino sag awards strong female leads Marathons PBS Musical Summer cars Marvel Television rotten movies we love Academy Awards Grammys TNT Comedy SDCC toy story Paramount Network Star Wars Film Festival space DC Universe Nat Geo Mystery BBC franchise Podcast YouTube Premium Bravo true crime science fiction medical drama Trivia Black Mirror IFC politics theme song anthology cancelled TV shows talk show USA political drama composers Turner Classic Movies The Purge Black History Month Election TLC name the review Rock VICE children's TV Nickelodeon Comedy Central 21st Century Fox Cartoon Network movies Discovery Channel Year in Review Fall TV sitcom Schedule Lionsgate spanish language CNN Box Office See It Skip It Action ABC A&E Mary Poppins Returns X-Men animated OWN Oscars festivals spy thriller cancelled Mary poppins comic biography Sundance revenge Baby Yoda WGN MTV game of thrones Spike Fantasy Biopics nature Holiday elevated horror AMC vampires IFC Films doctor who FX Winners thriller Disney+ Disney Plus casting dc Certified Fresh indie supernatural Comic Book robots halloween 2018 Horror YA Avengers APB ESPN sports slashers versus Emmy Nominations 2015 Syfy TV Land Star Trek 007 RT History Kids & Family Adult Swim discovery Interview witnail NBC Acorn TV Fox News crime Women's History Month Endgame Ellie Kemper TCM LGBTQ cops Thanksgiving cinemax romance SXSW Logo Film GLAAD Toys Netflix Christmas movies screen actors guild BBC America facebook San Diego Comic-Con Cosplay justice league Elton John binge Hallmark Christmas movies cults GIFs video Sundance TV ABC Family breaking bad travel 2019 Western scary movies Unbreakable Kimmy Schmidt SundanceTV FOX DirecTV foreign Tomatazos Pirates joker Pride Month documentary aliens Nominations Awards Valentine's Day independent Amazon Prime Video Photos zombie TV Trailer The CW Song of Ice and Fire First Look richard e. Grant Funimation police drama canceled Quiz HBO green book CBS All Access historical drama singing competition Vudu dramedy Mudbound psycho latino dceu E! TV renewals Superheroes Disney Plus transformers tv talk diversity USA Network Amazon mockumentary universal monsters Masterpiece dragons quibi unscripted 2020 First Reviews cooking Anna Paquin YouTube Red award winner Hulu Pet Sematary war Calendar FXX Crackle MSNBC natural history miniseries comiccon Tubi zombies directors Classic Film golden globes TCA Opinion National Geographic Family PaleyFest blaxploitation zero dark thirty Sneak Peek Epix Marvel Reality Competition streaming Winter TV Polls and Games GoT Animation DC streaming service television Walt Disney Pictures disaster WarnerMedia Sundance Now Extras VH1 Teen anime Binge Guide Chilling Adventures of Sabrina Lucasfilm spinoff Television Academy boxoffice Britbox Apple Paramount Mary Tyler Moore Infographic serial killer romantic comedy south america CW Seed Showtime Hallmark Starz CMT DGA book finale YouTube Shondaland TIFF crime thriller MCU jamie lee curtis Sony Pictures series teaser LGBT Amazon Prime Netflix Emmys period drama canceled TV shows Amazon Studios Rocky TBS Tumblr Heroines cartoon Universal 20th Century Fox RT21 Arrowverse based on movie Watching Series Writers Guild of America Best and Worst Spring TV Cannes Rocketman adaptation sequel Captain marvel Ghostbusters psychological thriller christmas movies OneApp hispanic Crunchyroll Food Network Premiere Dates Apple TV+ Rom-Com New York Comic Con A24 Shudder TCA Winter 2020 social media