Box Office Guru Preview: Rambo Leads Army of New Films Into Battle

Untraceable, Meet the Spartans, How She Move also opening this weekend

by | January 24, 2008 | Comments

The resurrection of yesterday’s movie heroes continues with Sylvester Stallone‘s new film Rambo which finds the vet in Southeast Asia where he is pulled into another battle with baddies. The R-rated film from Lionsgate follows the actor’s Rocky Balboa which defied the odds last winter to become both a critical and commercial success. Stallone directed both films. Rambo also comes after Bruce Willis saw a lucrative reboot of the Die Hard franchise last summer, and arrives before Harrison Ford‘s much-anticipated return as Indiana Jones this May.

John Rambo may not be as loved by fans as those other characters which means it may gross the least amount of dough at the domestic box office. The new Rambo will surely attract older males with the nostalgia factor, but younger men are also being targeted by using today’s rock music in the television spots and print ads with images of a cult-like Sly. The image could easily be spray-painted on a wall next to the heads of Andre the Giant and Che Guevara. Rambo is getting the widest release of any new film on Friday and with football taking the weekend off, male audiences will be more available. Most of the competition will come from Cloverfield‘s second frame, but those wanting intense violence and a ton of bullets flying around will find no better choice. Attacking 2,751 theaters, Rambo could debut to about $18M this weekend.


Good ol’ Sly is back

Diane Lane goes solo anchoring the crime thriller Untraceable which finds the Oscar-nominated actress playing a federal agent on the trail of a psychopath that uses the internet to kill his victims. The R-rated film will cater to adult audiences and skew more towards women. Female-led detective thrillers usually struggle at the box office, however Untraceable will benefit from one the best trailers this winter for a non-monster movie. Sony’s marketing efforts have been solid with Lane’s name and the intriguing plot being the main selling points used to lure in ticket buyers. The rating may keep out younger net-savvy teens that might have interest plus an abundance of films will keep things competitive. The sophomore weekend of 27 Dresses will surely draw away some of Untraceable‘s audience, especially those who would rather see something lighter and not so grim. Landing in 2,368 theaters, Untraceable might take away roughly $10M this weekend.


Diane Lane and that Hanks kid in Untraceable

Fox dishes out yet another dose of spoof comedy with Meet the Spartans skewering all sorts of hit films plus Britney and non-Britney pop culture events of the past year. The PG-13 entry is going after the same teen and young adult audience that came out in solid numbers for Epic Movie, which bowed at number one this weekend last year with $18.6M, and the previous year’s Date Movie which debuted to a similar $19.1M. However, the spoof genre showed signs of aging last October when the studio suffered a lowly $5.6M opening for the sports comedy The Comebacks. The target audience is getting a little sick of these antics so the opening for Spartans should be weaker than Epic‘s but better than Comebacks‘. Hefty competition, especially from Cloverfield, will also be a major hurdle to overcome this weekend. Opening in 2,603 locations, Meet the Spartans may launch with about $9M.


Meet the Spartans

Step dancing is back again, this time in female form, with How She Move which Paramount Vantage is releasing for Viacom sibling MTV Films. The PG-13 pic revolves around a talented young woman’s quest to win a dance competition and honor her dead sister’s memory in the process. Move features mostly newcomers and will target teens and urban youth. The same audience powered January hits like You Got Served and Stomp the Yard to number one openings of $16.1M and $21.8M, respectively. But Move lacks the marketing muscle that Sony has a patent on for these types of films. Success with the core crowd should result, but crossover business with other groups will be tough. Plus teens have Cloverfield and Meet the Spartans competing for their attention too so there will be blood. Stepping into about 1,500 sites, How She Move could bow to around $6M.


How She Move

After scoring seven Academy Award nominations, the most for any big studio title, Michael Clayton goes back out into wide release on Friday. Warner Bros. is hoping to catch audiences who maybe didn’t catch it the first time but are now sold on the George Clooney drama because of all the kudos attention. Clayton, which has grossed $39.4M to date, goes back out into 1,102 theaters. A year ago this weekend, the studio gave similar treatment to The Departed which expanded to 1,453 locations for a $3.4M gross in its 17th frame. This time the studio is using the ads to also inform fans of the legal thriller’s February 19 DVD release date so some may just wait a few weeks to catch the acclaimed pic at home. Michael Clayton may find itself with roughly $3M this weekend.


Michael Clayton gets a second run

Last weekend, the beastly disaster flick Cloverfield exploded with a record opening of $46.1M over the four-day holiday frame. A steep drop is likely on the sophomore frame since frenzied upfront demand led to most fans catching the thriller already. Plus Rambo and some of the other new titles will pull audiences away in different directions. A 55% three-day tumble would leave Paramount with about $18M and a ten-day cume of $69M.

Chick flick 27 Dresses is not worried about Stallone, however Diane Lane and the Spartans could provide some competition this weekend for the Katherine Heigl laugher. Audiences have been having a good time with the Fox release so a 40% drop could occur. That would give 27 Dresses roughly $13.5M over three days and a total of $44M after ten days.

Batman franchise alums Jack Nicholson and Morgan Freeman enjoyed a terrific hold for their pic The Bucket List last weekend which is playing to an older and more patient crowd. A 30% fall would put the Warner Bros. film at around $10.5M pushing the sum to $58M.

LAST YEAR: Spoof comedy led the way with Fox’s Epic Movie which bowed on top to the tune of $18.6M on its way to $39.7M. Opening right behind in second with almost identical per-theater average was the Universal drama Smokin’ Aces with $14.6M from 600 fewer theaters. A $35.7M final gross resulted. Former chart-topper Night at the Museum followed in third with $9.6M while the dance drama Stomp the Yard placed fourth with $7.7M. A hair behind in fifth with a $7.7M debut was Sony’s Jennifer Garner drama Catch and Release which found its way to just $15.3M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

game of thrones Fox Searchlight teaser OneApp posters Country Pop TV Rocketman DirecTV biography Opinion slasher scary movies toy story jamie lee curtis crime thriller award winner docuseries die hard science fiction hispanic heritage month Logo Year in Review USA Network Rock indie Photos Discovery Channel all-time IMDb TV action-comedy Neflix romance comiccon Black History Month foreign child's play AMC Plus American Society of Cinematographers screenings screen actors guild Apple TV Plus Tarantino The Witch Exclusive Video live event 2015 Avengers mcc joker mob werewolf Hear Us Out psychological thriller godzilla Tomatazos Pixar gangster TCA 2017 OWN Trophy Talk Paramount sports South by Southwest Film Festival cooking theme song sequels Best Picture Turner Classic Movies trophy Thanksgiving Musical Toys marvel cinematic universe SDCC technology Sundance broadcast facebook SXSW new york green book TBS ABC Apple ITV space Amazon Studios black doctor who what to watch Arrowverse VOD nbcuniversal new star wars movies chucky summer TV preview psycho anthology Animation Drama Reality Competition TCA Winter 2020 Television Critics Association Lionsgate Teen rotten movies we love romantic comedy movies king arthur genre Baby Yoda Mindy Kaling scene in color film series streaming movies El Rey BET Awards name the review Tags: Comedy Mystery obituary Cartoon Network monster movies GLAAD The Purge NBC RT21 Hollywood Foreign Press Association spinoff APB women Pop Peacock 007 Alien DC Comics kaiju sopranos Superheroes video Binge Guide art house Disney Channel Masterpiece Fall TV football PaleyFest Sony basketball AMC Lifetime Christmas movies BET 2018 lord of the rings zombies live action HBO Max saw rom-coms Marvel Television cults pirates of the caribbean Best and Worst mockumentary Box Office animated Crackle DGA richard e. Grant Infographic Wes Anderson rt labs critics edition batman Epix comic reviews universal monsters Podcast Trailer streamig Freeform vs. dexter thriller TV TCA Rocky hollywood FX Mary Poppins Returns Best Actor docudrama Unbreakable Kimmy Schmidt hispanic Star Trek Disney Plus MGM international Acorn TV Focus Features hist 4/20 japanese Chilling Adventures of Sabrina MSNBC 2019 comic books Paramount Plus zero dark thirty Dark Horse Comics 99% Warner Bros. Lucasfilm rotten cartoon Reality hidden camera interviews blaxploitation kids archives 1990s Food Network Valentine's Day documentary news comic book movies ABC Signature nature based on movie Geeked Week game show singing competition CW Seed Comic-Con@Home 2021 WGN Apple TV+ Mary poppins films binge VH1 christmas movies independent Biopics canceled prank Disney streaming service dragons FOX ESPN Netflix Emmy Nominations FXX 24 frames parents Instagram Live jurassic park YouTube harry potter movie Sony Pictures Black Mirror BAFTA TIFF Tokyo Olympics laika President Broadway 90s Video Games Travel Channel Television Academy emmy awards Lifetime japan dramedy james bond TNT breaking bad canceled TV shows leaderboard ratings target cancelled festival 71st Emmy Awards justice league comic book movie Christmas political drama ghosts franchise ViacomCBS Pet Sematary 2021 adaptation Comedy Central crime Bravo popular spider-verse Fox News cinemax YA medical drama dogs CNN halloween tv Women's History Month documentaries dc casting stop motion target scene in color cops war reboot scary boxoffice CBS All Access venice Premiere Dates video on demand LGBTQ obi wan deadpool Walt Disney Pictures witnail YouTube Premium PlayStation Election historical drama The Academy Red Carpet 2020 Spike TCM comics legend spain Funimation halloween CMT festivals First Reviews discovery Film Winners debate versus E! Image Comics black comedy Superheroe TCA Awards sag awards San Diego Comic-Con Pirates diversity latino Western Heroines HBO Go travel Holiday television VICE period drama Hulu Schedule 93rd Oscars feel good directors TV One blockbuster See It Skip It suspense Disney fast and furious golden globes superhero mission: impossible HFPA supernatural french GoT 20th Century Fox book summer TV indiana jones Syfy TV renewals classics blockbusters Universal Character Guide nfl Amazon vampires Emmys X-Men Stephen King Calendar Chernobyl Mudbound Netflix Christmas movies Hallmark Elton John Comics on TV fresh critics Song of Ice and Fire DC Universe TV movies GIFs cancelled TV series LGBT Comic Book Starz new zealand young adult anime adenture Super Bowl Brie Larson Writers Guild of America elevated horror Oscars Vudu police drama tv talk marvel comics spy thriller rt archives First Look slashers Awards Tour IFC TV Land best Paramount Pictures Fargo Captain marvel Rom-Com unscripted crime drama rt labs streaming The Arrangement stoner Countdown Crunchyroll Cosplay Academy Awards Star Wars Celebration quibi heist movie spanish language sequel YouTube Red A24 Native dceu Musicals 2017 robots Mary Tyler Moore critic resources Spectrum Originals worst Best Director Action aliens A&E Horror Holidays 72 Emmy Awards transformers biopic Tumblr toronto Sneak Peek remakes talk show Shondaland SXSW 2022 RT History 45 WarnerMedia Marathons Pacific Islander cars The CW SundanceTV Ellie Kemper Esquire revenge scene in color 2016 spanish Sundance TV Cannes comedies Spring TV Extras royal family miniseries Marvel Studios australia Star Wars Disney+ Disney Plus BBC America olympics E3 Prime Video disaster adventure razzies cancelled television CBS Nat Geo Quiz serial killer Marvel Nominations National Geographic superman Film Festival a nightmare on elm street summer preview Sci-Fi Classic Film TruTV Family Britbox Shudder USA strong female leads south america Set visit Showtime spider-man composers Summer zombie worst movies italian concert Winter TV Ghostbusters Comedy 73rd Emmy Awards MCU social media stand-up comedy Watching Series cats Columbia Pictures 21st Century Fox 94th Oscars Certified Fresh children's TV Polls and Games Indigenous Amazon Prime Hallmark Christmas movies renewed TV shows know your critic satire dreamworks BBC IFC Films telelvision Legendary Turner Music mutant Interview trailers true crime kong Awards PBS crossover The Walt Disney Company boxing Oscar Universal Pictures Kids & Family NBA Fantasy Trivia Martial Arts Amazon Prime Video DC streaming service ABC Family sitcom Pride Month Best Actress Tubi golden globe awards Sundance Now Paramount Network Ovation Endgame Creative Arts Emmys NYCC cancelled TV shows MTV Anna Paquin politics free movies History asian-american criterion The Walking Dead scorecard book adaptation ID FX on Hulu Adult Swim high school dark TLC 78th Annual Golden Globe Awards Grammys aapi finale twilight series BBC One wonder woman New York Comic Con natural history king kong scene in color series Nickelodeon HBO 79th Golden Globes Awards