Box Office Guru

Box Office Wrapup: Grudge Sequel Attacks #1 Spot

by | October 15, 2006 | Comments

Moviegoers were in the mood to be spooked this weekend as the horror sequel The Grudge 2 scared its way to a number one opening after its release on Friday the 13th.

Last week’s chart-topper, the mob thriller The Departed, remained strong in its second weekend taking the runnerup spot while the new Robin Williams political comedy Man of the Year finished third in the polls with a respectable voter turnout. The weekend’s other new releases, the action film The Marine and the historical epic One Night with the King, generated low-to-moderate ticket sales. Overall, the North American box office remained vibrant with one of the best October showings in recent years.

"The Grudge 2"

With Halloween around the corner, teens and young adults were craving a good scare and powered the horror flick The Grudge 2 to the top of the charts with an estimated $22M in its opening weekend. Averaging a creepy $6,851 from 3,211 locations, the PG-13 film gave Sony its 12th number one opener of 2006 even though it debuted far below the $39.1M launch of its predecessor two years ago. Sarah Michelle Gellar, who anchored the first Grudge, only appears briefly in the sequel which instead stars the lesser-known television actress Amber Tamblyn as the sister who comes across a supernatural curse. Takashi Shimizu, the director behind the first Grudge as well as the Japanese Ju-On pics which inspired it, once again helms.

After the 2004 surprise smash went on to gross $110.2M from a measly $10M production budget, a sequel was developed. Once again, young women led the way in buying tickets. Studio research showed that 52% of the audience was female and 54% was under the age of 21. The PG-13 rating of the $20M sequel was key to bringing in the high school set, but arriving in the marketplace just seven days after the R-rated horror pic The Texas Chainsaw Massacre: The Beginning made it a bit difficult to get the college crowd. Fall’s fright film festival continues on its merry way with the October 27 launch of Saw III and the November 10 arrival of Gellar in a full starring role in the supernatural thriller The Return.

Enjoying a powerful second weekend was Martin Scorsese‘s crime thriller The Departed which slipped from first place grossing an estimated $18.7M. Dropping only 31%, the Warner Bros. hit posted a terrific hold thanks to strong word-of-mouth and lifted its cume to an impressive $56.6M after ten days. Starring Leonardo DiCaprio, Matt Damon, and Jack Nicholson, The Departed looks to be on course to become the director’s top-grossing film ever as it should beat the $102.6M of 2004’s The Aviator. The vicinity of $110M could be reached domestically for the $90M production with much more on tap overseas. Asian cinema inspired both of the top films in North America as Departed is a Hollywood remake of the Hong Kong blockbuster Infernal Affairs.

"The Departed"

Robin Williams returned to making mainstream comedies for adults with his political satire Man of the Year which debuted in third place with an estimated $12.6M. Playing in 2,515 sites, the Universal film about a popular talk show host who runs for president averaged an encouraging $4,990. For the Oscar winning funnyman, it was his second best opening this decade for a non-family film after the $20.9M bow of 2002’s cop thriller Insomnia. Williams scored recent hits with last spring’s RV which grossed $71.4M and last year’s animated film Robots which took in $128.2M. Man of the Year did not fare well with critics and The Departed continued to pull away adult audiences. But the Barry Levinson-directed comedy performed well as the only funny option for grown ups in the current marketplace.

"Man of the Year"

In its third weekend, Sony’s hit toon Open Season eased only 30% and grossed an estimated $11M pushing the 17-day total to a solid $59.2M. The horror prequel The Texas Chainsaw Massacre: The Beginning tumbled an understandable 58% to an estimated $7.8M in its second weekend. New Line’s $16M fright flick has grossed $30.5M in ten days and should finish with $40-45M. Its predecessor, 2003’s remake of Chainsaw, held up better dropping 49% in its sophomore frame on its way to a $80.1M final.

Wrestling superstar John Cena made a quiet debut on the big screen as his action film The Marine opened in sixth place with only $7M, according to estimates. Averaging a mild $2,750 from 2,545 theaters, the PG-13 pic appealed mostly to the entertainer’s core audience of young males. The Fox title about a discharged jarhead who sets out to save his kidnapped wife suffered horrendous reviews.

"The Marine"

The Ashton KutcherKevin Costner Coast Guard adventure The Guardian continued to play well slipping 39% to an estimated $5.9M. Cume stands at $41.1M. Lionsgate’s Jessica Simpson comedy Employee of the Month fell 51% in its second weekend to an estimated $5.6M. With $19.9M in ten days, the PG-13 pic could reach $28-30M.

Connecting with Christian audiences in moderate national release was the historical epic adventure One Night with the King which bowed to an estimated $4.3M from 909 theaters. The 8X release averaged a good $4,759 per site. The PG-rated film about the rise of the Queen of Persia stars Tiffany Dupont, Omar Sharif, and Peter O’Toole and was given a church-based marketing campaign. King ranked ninth but had the fourth best per-theater average in the top ten.

Rounding out the top ten was a film not targeting churchgoers. Former number one Jackass: Number Two grossed an estimated $3.3M in its fourth outing falling 49%. Paramount has captured $68.4M thus far.

"Jackass: Number Two"

Opening to weak results in limited release was the indie drama Infamous which grossed an estimated $435,000 from 179 theaters for a disappointing $2,430 average. The Warner Independent release about writer Truman Capote failed to generate interest with arthouse moviegoers who recently spent $28.8M on Capote which went on win an Oscar for Best Actor for Philip Seymour Hoffman earlier this year. Toby Jones, Sandra Bullock, Daniel Craig, and Gwyneth Paltrow star in Infamous which will not be given a wider release.

Still generating muscular numbers in limited release was Miramax’s acclaimed drama The Queen which expanded from 11 to 46 locations and grossed an estimated $1M. Jumping into the Top 20, the Helen Mirren film averaged a sensational $22,174 and boosted its sum to $1.9M with more markets set to open in the weeks ahead.

Another world leader pic, The Last King of Scotland, also expanded into more cities this weekend while in its third conquest. The Fox Searchlight film grossed an estimated $605,000 from 104 locations for a solid $5,817 average. Total is $1.3M.

"The Last King of Scotland"

Four films dropped out of the top ten this weekend. Leggy hit The Illusionist witnessed another of its under-30% drops in its ninth weekend of release. The Edward Norton drama slipped only 24% to an estimated $1.4M giving Yari Film Group a respectable $36.3M to date. A final tally of $40-42M could result. MGM’s comedy School for Scoundrels crumbled 63% to an estimated $1.3M giving the Billy Bob Thornton pic $16.3M. A $18M final gross is likely.

Also falling hard were the male-skewing action films Fearless and Gridiron Gang with weekend estimates of $969,000 and $800,000, respectively. Jet Li‘s martial arts epic dropped 58% and has grossed $23.5M for Focus – a solid figure for a subtitled film. $25M may be reached. The Rock‘s football flick stumbled 64% and raised its cume to $38M. Sony’s final take should fall into the $39-40M range.

The top ten films grossed an estimated $98.1M which was up a stellar 48% from last year when The Fog debuted at number one with $11M; and up 14% from 2004 when Shark Tale stayed in the top spot for a third consecutive weekend with $22M.

Author: Gitesh Pandya,