Weekend Box Office

Box Office Wrapup: Audiences say Yes to Jim Carrey

Will Smith's Seven Pounds less of a heavyweight than expected.

by | December 22, 2008 | Comments

This weekend moviegoers gave a clear yes to Jim Carrey and a definite maybe to Will Smith as the A-list Hollywood stars took the top two spots at the North American box office with their newest films. Carrey’s comedy Yes Man finished first, Smith’s odd drama Seven Pounds locked up the runnerup spot, while another new release – the animated mouse adventure The Tale of Despereaux – debuted in third place. Ticket sales were hurt by huge snowstorms and sub-freezing temperatures across much of the northeast. Add in the frenzy of the final shopping weekend before Christmas and it was clear that going to the movies was not a top priority this weekend with the top ten crashing by nearly 50% versus a year ago. Studios are hoping to pick up some of the lost business in the coming days when people leave work and school for the holidays.

Warner Bros. claimed the top spot for the third time in four weeks with Yes Man which took in an estimated $18.2M from 3,434 theaters for a moderate $5,288 average. Carrey’s return to broad comedy opened below expectations, though it is difficult to say exactly how much weather and holiday shopping impacted the grosses. The funnyman’s last live-action comedy also bowed during the yuletide season. His 2005 pic Fun with Dick and Jane debuted on the Wednesday before the Santa holiday grossing $21.5M over the Friday-to-Monday holiday frame and $29.1M over six days. Comparisons would not be fair given the weak numbers of Christmas Eve and the stronger-than-usual sales on Christmas Day which affected its opening weekend. Dick went on to reach $110.3M.

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Yes Man posted the smallest gross for a top spot debut in two months. The last six films to open at number one this year all debuted with more than $30M each. But the studio should see solid numbers in the days ahead as audiences become more available. Plus Yes is one of very few funny and feel-good films this holiday season that won’t make moviegoers cry by the end so that should make it stand out.

Will Smith’s streak of eight consecutive number one openings came to an end with his latest film Seven Pounds which debuted in second place with an estimated $16M from 2,758 locations for a $5,801 average. The Sony release reunited the world’s biggest box office star with director Gabriele Muccino who enjoyed a much stronger $26.5M bow for their uplifting drama The Pursuit of Happyness which also debuted in mid-December. That film, however, had better reviews, a Golden Globe nomination for Smith, and strong word-of-mouth which allowed it to have good legs throughout the winter season on its way to a $162.6M final. Their latest collaboration drew an audience that was 55% female and 64% 25 or older.

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Seven Pounds has attracted some of the worst reviews of the superstar’s career – not so much for his acting, but for the storyline. The $55M-budgeted film will still try to pick up more business over the next two weeks, but with five new wide releases hitting the multiplexes on Christmas Day, it may be an uphill battle. The last film for Smith to open lower was 2001’s Ali which grossed $14.7M on its opening weekend. However, that film debuted on Christmas Day which fell on a Tuesday so its gross in the first three days was $20M. Before that, Smith and a pre-Bourne Matt Damon starred in The Legend of Bagger Vance which bowed on a regular November weekend to $11.5M which would be $15M at today’s prices.

Universal enjoyed a promising start to its kidpic offering for the holiday season The Tale of Despereaux which grossed an estimated $10.5M from 3,104 theaters for a $3,385 average. Ordinarily that would be a mild performance but with children getting out of school this week and parents having extra time off, every day between Christmas and New Year’s will be a virtual Saturday at the box office so the bulk of the business lies ahead. Studios often launch family films in mid-December to establish themselves in the marketplace before the holidays begin. Two years ago, Charlotte’s Web opened to $11.5M on its way to a $83M final (seven times its debut), 2000’s animated film The Emperor’s New Groove bowed to $9.8M leading to a $89.3M cume (nine times the debut), and the previous year’s mouse flick Stuart Little opened to $15M and ended with $140M (nine times its debut). The G-rated Tale benefited from little competition for its target audience this weekend and should be able to ride out the holiday season in style.

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Following its top spot debut last weekend, The Day the Earth Stood Still came crumbling down in its second frame falling a steep 67% to an estimated $10.2M. After ten days, the Keanu Reeves sci-fi pic has amassed just $48.6M for Fox giving the studio yet another disappointment. Earth cost $80M to produce and was backed by a pricey marketing campaign. Word-of-mouth was poor which contributed to the big sophomore decline. The doomsday film will be looking for a holiday bonus in the coming weeks to help it finish with about $70M from North America.

The Warner Bros. hit Four Christmases saw some competition from studio stablemate Yes Man and dropped by 41% in its fourth frame to an estimated $7.8M for a cume to date of $100.2M. Summit’s Twilight continued to show good legs thanks to repeat business from die-hard fans dipping 34% to an estimated $5.2M pushing the total to $158.5M. Of all films in the Top 20 showing a decline from last weekend, the vampire flick’s was the smallest.

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Dropping 43% was Disney’s 3D toon Bolt which grossed an estimated $4.3M for a $95M sum to date. Fox Searchlight saw a strong national expansion for its awards contender Slumdog Millionaire which widened from 169 to 589 locations this weekend and jumped into the top ten in its sixth frame with an estimated $3.2M. The Danny Boyle-directed indie hit averaged $5,348 – second best in the top ten – and lifted its cume to $12.1M and counting.

Fox’s expensive historical epic Australia continued to sink falling 44% to an estimated $2.3M while the 007 hit Quantum of Solace rounded out the top ten with an estimated $2.2M for Sony, down 42%. Totals are now $41.9M and $161.3M, respectively.

Mickey Rourke’s critically-praised comeback film The Wrestler got off to the second best start of the year for a limited release opener. The Fox Searchlight pic platformed in four theaters and grossed an estimated $209,474 marking a scorching $52,369 average. Only Frost/Nixon debuted with a stronger average with its $60,236 from three theaters two weeks ago. Since its Wednesday launch, The Wrestler has taken in $295,000 and the film will slowly add more venues during each of the coming weekends.

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A handful of acclaimed pics in limited release continued to shine ahead of their Christmas expansions. Miramax’s Meryl Streep-Philip Seymour Hoffman drama Doubt grossed an estimated $729,000 from 39 theaters for a strong $18,692 average. Total is $1.4M. Gran Torino from director/star Clint Eastwood averaged a stellar $24,632 with an estimated $468,000 from 19 sites for Warner Bros. The political drama Frost/Nixon remained in 39 locations and grossed an estimated $365,000, off 42%, for a $9,359 average. Cumes are $860,000 and $1.5M, respectively.

The top ten films grossed an estimated $79.7M which was down a sharp 46% from last year when National Treasure: Book of Secrets opened in the top spot with $44.8M; and down significantly from 2006 when Night at the Museum debuted at number one with a four-day holiday take of $42.2M when Christmas fell on a Monday.

Author: Gitesh Pandya,
www.BoxOfficeGuru.com

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