Weekend Box Office

Box Office Preview: "World Trade Center" Arrives in Theaters

by | August 10, 2006 | Comments

Another frame packed with four new national releases is led by Oliver Stone‘s 9/11 drama "World Trade Center" from Paramount. A trio of lower profile pics round out the weekend – Sony’s family adventure "Zoom," Buena Vista’s teen drama "Step Up," and The Weinstein Company’s horror flick "Pulse." Despite all the new entries, Will Ferrell will try to win the box office title for the second consecutive time with his comedy "Talladega Nights" which has been racing well ahead of its competition since opening last weekend.

Nicolas Cage, Michael Pena, Maggie Gyllenhaal, and Maria Bello star in the high-profile story of courage "World Trade Center" which Paramount debuted on Wednesday. The PG-13 film tells the real life story of John McLoughlin and William Jimeno, two Port Authority cops who were trapped in the rubble of the Twin Towers on September 11. Rather than focus on any villains, "WTC" only tells the story of ordinary men put into extraordinary circumstances and how their families coped. Mature adults will make up the primary audience. Teen appeal seems limited. Since the box office is currently lacking choices for older adults, the Oliver Stone film will not face much direct competition. Men and women will be equally drawn to this emotionally-charged story of heroism.

There will be many moviegoers that will find it to be too soon for a film about a tragedy just approaching its fifth anniversary. However, curiousity will bring out others looking for an uplifting story about that fateful Tuesday morning. "WTC" should appeal to many of the same people who turned out for 2004’s "Ladder 49." That film featured Cage’s "Face/Off" nemesis John Travolta as a noble firefighter and just told a tale about American heroes doing the right thing for each other, and not really dwelling on any enemy. "Ladder" bowed to $22.1M over three days.

Center will also be compared to April’s United 93 which was the first Hollywood film to tackle 9/11. With a subdued release in under 1,800 locations, that pic opened well with $11.5M and a solid $6,395 average. "WTC" has more theaters, more starpower in front of and behind the camera, and is not as grim. Reviews have mostly been good which will help. Long-term prospects are encouraging since the rest of August has nothing major for mature adults. Now playing in 2,803 theaters, "World Trade Center" might open with about $18M over the weekend and around $24M over five days.

Tim Allen plays an ex-super hero who is called upon to train a group of slacker kids in Sony’s new family film "Zoom." The PG-rated pic will have plenty of competition as it marks the fourth consecutive week that studios have rolled out movies aimed at young ones. Only this time, it isn’t a toon. Allen has always been a consistent draw in this genre, most notably in his "Santa Clause" movies which sees its third installment this coming holiday season. Earlier this year, he starred in the Disney remake "The Shaggy Dog" which bowed to $16.3M in March. "Zoom," which co-stars Courteney Cox and Chevy Chase, will not reach that level as it is not generating as much excitement. Plus the volume on the marketing push has been typical of a mid-August opener. Flying into 2,501 theaters, "Zoom" might debut with around $9M.

Hollywood seems to have written a new rule stating that 9/11 films must be counter-programmed with teen-girl pics that explore popular extracurricular activities. "United 93" opened against the gymnastics comedy "Stick It," and now "WTC" will face Buena Vista’s "Step Up" which finds a ballerina and a tough street dancer locking hips. The PG-13 film will play primarily to young females and the studio is hoping to score another low-cost hit like Disney’s April comedy which debuted to a better-than-expected $10.8M. "Step Up" lacks marquee stars, but does offer some faces that add value when it comes to the Clearasil crowd. The bad boy meets good girl formula is once again tested and little crossover to older patrons is likely. Competition for teens and young adults is ample so a breakout bow may not surface, but a respectable showing is likely. Dancing into 2,100 theaters, "Step Up" could debut to around $8M.

Supernatural beasties attack us innocent humans through cell phones and email in the new horror flick "Pulse." The PG-13 film is aimed at teens that have seen every other film and want some quick thrills before heading back to school. With no major stars, and a concept that is far from intriguing, the Weinstein Co. release should be in for some modest dollars over the weekend. "The Descent" will be "Pulse’s" major foe, but like most fright flicks, the chicks-in-a-cave movie should tumble down further on the charts in its second weekend. "Step Up" and "Talladega Nights" will also be distracting teens. Opening in 2,326 theaters, "Pulse" might scare up about $8M this weekend.

In foreign film releases, Yash Raj Films opens the all-star Bollywood film "Kabhi Alvida Naa Kehna" (Never Say Goodbye) in top markets across North America. Shot in New York, the Hindi-language film explores the breakdown of marital bonds. Brazilian actress Fernanda Montenegro ("Central Station") headlines "The House of Sand" which Sony Classics platforms in New York and Los Angeles this Friday. The story of three generations of women in the barren lands of northern Brazil played at the Tribeca Film Festival and will roll out into more cities throughout the rest of summer.

Last weekend’s box office champ "Talladega Nights" hopes to retain its crown in its second lap. The Will Ferrell hit is sure to see a large decline, but competition for teens and young adults is not too fierce. A 50% drop would leave Sony with about $23M for the session and a solid ten-day cume of $92M. Paramount’s "Barnyard" may fall by 40% and rake in around $9.5M pushing its total to $33M after ten days. The Johnny Depp megasmash "Pirates of the Caribbean: Dead Man’s Chest" could drop by another 40% to $6.5M lifting its jaw-dropping total to $392M.

LAST YEAR: Director John Singleton scored a top spot debut with his revenge thriller "Four Brothers" which debuted with $21.2M. Paramount found its way to $74.5M with the Mark Wahlberg drama. Opening in second was the Kate Hudson suspense thriller "The Skeleton Key" with $16.1M on its way to $47.8M for Universal. Falling from first to third was the comedy "The Dukes of Hazzard" with $13M dropping a steep 58% from its bow. Rival comedy "Wedding Crashers" held up much better easing 26% in its fifth frame to $11.8M. Opening in fifth place with $9.6M was Sony’s comedy sequel "Deuce Bigalow: European Gigolo" which ended its run with just $22.3M. The weekend’s other new release, the military drama "The Great Raid," opened modestly in tenth with only $3.4M on its way to $10.2M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

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