Weekend Box Office

Box Office Preview: Sandler "Clicks" With New Comedy

by | June 22, 2006 | Comments

Although Father’s Day has passed, Hollywood brings out two very different stories about dads and their wacky adventures this weekend with Adam Sandler‘s comedy Click and Tyrese Gibson‘s actioner Waist Deep, both opening in theaters on Friday. Comedy has been ruling the box office throughout the month of June and that trend should continue until the Man of Steel arrives next week.

Looking for his seventh trip across the $100M mark, Adam Sandler returns to the big screen with his latest comedy Click. Released by his favorite studio Sony, the PG-13 pic tells the story of a man who comes across a magical remote control that gives him the power to manipulate his whole world, from his family at home to his boss at work. Frank Coraci follows up The Wedding Singer and The Waterboy by directing the funnyman for a third time while Christopher Walken, David Hasselhoff, Kate Beckinsale, and Henry Winkler co-star. Sandler, who turns forty this year, is moving on from his slacker roles playing a husband and father. This makes sense as his fan base is aging too.

The comedian typically picks films with unique concepts and Click is no different. The story is not run-of-the-mill, but an interesting what-if scenario that will make audiences curious. Trailers and commercials have been funny so another blockbuster that satisfies moviegoers is in the works. Over the last eight years, Sandler has seen his bigger hits like Waterboy, Big Daddy, Anger Management, Mr. Deeds, and 50 First Dates all open in the $37-42M range with opening weekend averages of more than $11,000 each time. His most recent film The Longest Yard scored a bit better last summer opening to $47.6M over the Friday-to-Sunday portion of the long Memorial Day holiday weekend. The guy comes out with about one movie per year so audiences don’t get too much of him.

Young men make up the actor’s bread and butter, however you don’t open north of $40M by just appealing to this group. Female appeal is also solid with his films and Click should click with chicks too. Still, Nacho Libre and The Fast and the Furious sequel will be in their second weekends and even though both are expected to drop hard, the duo will still provide some competition for Sandler. However, since Waist Deep is looking to be a relatively small pic in the marketplace, this weekend shapes up to be one where Click is the only major new wide release. That should make frequent moviegoers like teens and twentysomethings look at it as the only new game in town.

Sony has invested heavily in the marketing push and summer is a time when people want to laugh so the returns should be healthy. Opinions of critics should not matter much. One of the most reliable box office draws around, Adam Sandler will see the widest opening of his career with a launch in 3,748 theaters this weekend. That could push Click to around $43M over the Friday-to-Sunday span.

Tyrese Gibson plays an ex-con on a fast and furious hunt to get back his kidnapped son in the new action drama Waist Deep from Focus Features’ Rogue Pictures division. Directed by Vondie Curtis Hall (Glitter, Gridlock’d), the R-rated film also stars Meagan Good, Larenz Tate and hip hop star The Game. Gibson jumped from the modeling world into movies and has become a player although his roles have always been opposite other established box office draws. This time, he anchors solo as none of his co-stars have a track record of opening films on their own.

Waist Deep will play primarily to an urban audience with African Americans making up the largest component. Whites are not likely to show much interest. This same audience powered ATL to a stellar $11.6M bow from 1,602 theaters this past spring. However, Waist does not seem to have the same level of hype plus it will debut in fewer theaters. Most of the film’s competition will come from The Fast and the Furious: Tokyo Drift which is likely to fall sharply this weekend. The marketing push has been targeted and is trying to appeal to fans of The Game who in recent years has developed a large fan base. Opening in 1,004 theaters, Waist Deep might shoot up about $6M this weekend.

Opening in limited release this weekend, Roadside Attractions offers the controversial film The Road to Guantanamo which tells the story of a group of Pakistani men from England who are detained while traveling to Afghanistan and imprisoned and tortured by the U.S. military. Told through a mix of interviews with survivors and re-enactments of the events, the R-rated pic won the best director prize at this year’s Berlin Film Festival and hits 15 theaters in North America before expanding.

After two laps as box office champ, the Disney/Pixar animated hit Cars looks to decelerate some more this weekend for a second place finish. The film’s 43% second weekend decline was the biggest for any Pixar toon since 1999’s Toy Story 2 which was coming off of a Thanksgiving holiday launch. Cars should see its drop stabilize since this weekend’s offerings should not pull away too many young children. A decline of 40% to about $20M could result giving the Lightning McQueen pic $152M in 17 days.

Jack Black flexed some amazing muscles last weekend with the debut of Nacho Libre. Adam Sandler will provide some stiff competition for young males so a sizable drop of 50% could occur giving Paramount a weekend take of around $14M. That would still give the wrestling comedy a solid $54M in ten days.

The Fast and the Furious: Tokyo Drift also debuted impressively last weekend tapping into a similar audience, but a steep sophomore crash is imminent. The last film in the franchise, 2003’s 2 Fast 2 Furious, tumbled 63% in its second race. This latest Universal sequel has also burned through its upfront crowd plus will face competition for young guys from Click and for the urban audience from Waist Deep. A hefty 60% fall would leave Tokyo Drift with $9M for the weekend and $42M in ten days.

Keanu and Sandra snuggled up to a decent, but not spectacular, opening for their romance The Lake House. Adult women will not be too distracted by the new options so a moderate 40% drop could result. That would give the Warner Bros. release $8M for the frame and a ten-day tally of $29M.

LAST YEAR: Topping the charts for a second straight weekend, Batman Begins grossed $27.6M dropping 43% from its opening giving Warner Bros. an encouraging hold. Nicole Kidman and Will Ferrell powered their new comedy Bewitched into the number two slot opening with $20.1M. The Sony release found its way to $62.3M. Fox’s Mr. & Mrs. Smith placed third with $16.8M in its third fight. Two new releases rounded out the top ten. Disney’s Lindsay Lohan film Herbie: Fully Loaded opened to $12.7M and $17.7M over five days, while Universal’s zombie flick Land of the Dead bowed to $10.2M. Final grosses reached $66M and $20.5M, respectively. In limited release, the inner city dancing documentary Rize opened to $1.6M from 352 theaters for a $4,474 average putting it in 12th place. Lions Gate collected $3.3M by the end of its short run.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

SDCC Extras australia 2021 Shondaland LGBTQ GIFs Amazon Studios Awards Tour NYCC scary movies Hear Us Out BBC America pirates of the caribbean Premiere Dates Certified Fresh game show thriller Nat Geo Rocky Vudu Podcast finale FX USA Sneak Peek Hulu RT21 Pirates The Purge aliens Star Wars MTV GLAAD sequel Disney streaming service streaming ABC Marathons Rock blockbusters dramedy nature Pixar monster movies technology criterion foreign Best and Worst Sundance Now dogs Opinion game of thrones Crackle Crunchyroll Infographic Countdown cancelled President venice strong female leads Fox Searchlight hidden camera FOX The CW Winter TV science fiction Exclusive Video doctor who satire medical drama screenings APB HBO Max ITV news New York Comic Con Spring TV talk show Pride Month CBS All Access black witnail stop motion Netflix canceled TV shows robots Comedy Central spanish language cinemax Funimation VH1 YouTube Red singing competition stoner Amazon Prime Video harry potter children's TV Tarantino 2019 Emmy Nominations Black Mirror BAFTA politics discovery miniseries adventure Dark Horse Comics Oscars Heroines tv talk Calendar binge Western Mary Tyler Moore Cannes Pop TV TLC Film Festival Holiday 72 Emmy Awards Avengers Fall TV Peacock Cartoon Network Rocketman Ghostbusters Red Carpet USA Network 2015 a nightmare on elm street Adult Swim Musicals Polls and Games hollywood YA universal monsters 99% italian Comics on TV screen actors guild Britbox cancelled TV shows book chucky cats Comedy hispanic Emmys American Society of Cinematographers diversity free movies Star Trek crime thriller TV Election comic social media prank Nominations 2016 Bravo emmy awards franchise slashers classics worst movies HBO Go video on demand Ellie Kemper jurassic park Stephen King sitcom unscripted YouTube video Year in Review critics Drama movie Lionsgate fast and furious Cosplay zombies Endgame Thanksgiving El Rey dark Mudbound concert Trailer ABC Family Netflix Christmas movies south america movies cults reviews OWN die hard Superheroes telelvision psycho cops Kids & Family Holidays Women's History Month Mystery kaiju revenge Amazon Prime Turner Photos travel mockumentary Discovery Channel Fox News Pet Sematary biography crime A24 GoT FXX Country Elton John Mindy Kaling asian-american Anna Paquin deadpool toronto ratings casting Sundance facebook TIFF The Walking Dead psychological thriller versus ID Marvel MCU parents Pop women razzies documentaries docuseries television DC Universe CMT WarnerMedia mission: impossible mutant ViacomCBS Quiz DC streaming service YouTube Premium Rom-Com Musical romantic comedy Paramount serial killer Black History Month Schedule Disney Channel VICE OneApp Disney+ Disney Plus child's play Logo Captain marvel 4/20 hist festival Classic Film spinoff anthology nbcuniversal comiccon CBS TCA Awards Horror Creative Arts Emmys Chilling Adventures of Sabrina TV Land japanese Academy Awards Disney Plus The Academy ghosts spider-man rotten movies we love TCM Lucasfilm Grammys Travel Channel breaking bad Action IFC Films Video Games worst popular LGBT elevated horror Brie Larson war batman james bond Marvel Television historical drama Disney animated Animation blaxploitation festivals teaser VOD quibi PlayStation transformers Super Bowl godzilla Spike anime Reality Competition football french laika 2020 period drama Arrowverse canceled Acorn TV obituary Comic Book rom-coms cancelled television DC Comics Alien series WGN vampires MSNBC Summer kong toy story Christmas 45 Character Guide 21st Century Fox Warner Bros. PBS TV One spy thriller crime drama Walt Disney Pictures TCA Winter 2020 Lifetime cars HBO Binge Guide 20th Century Fox Set visit San Diego Comic-Con Freeform indiana jones Television Critics Association spanish cooking blockbuster Writers Guild of America Chernobyl kids AMC DGA 24 frames Winners disaster halloween 78th Annual Golden Globe Awards Tumblr reboot Television Academy Showtime NBC Mary Poppins Returns archives justice league Trivia ESPN Lifetime Christmas movies rotten king kong romance Reality Mary poppins golden globes directors award winner werewolf History The Walt Disney Company crossover sports nfl dragons Sony Pictures comic books Interview DirecTV comedies trailers scorecard halloween tv Nickelodeon Hallmark Apple TV+ boxing boxoffice Awards 2017 sag awards Turner Classic Movies 2018 Amazon space Universal Toys independent Unbreakable Kimmy Schmidt Tomatazos political drama cartoon rt archives CNN First Look Music FX on Hulu The Arrangement stand-up comedy BET Hallmark Christmas movies Columbia Pictures latino theme song Superheroe all-time TNT Food Network 007 richard e. Grant Shudder Masterpiece cancelled TV series Film Baby Yoda indie TruTV joker police drama Marvel Studios Apple TV Plus dceu Watching Series supernatural X-Men SXSW christmas movies jamie lee curtis dc Song of Ice and Fire TBS fresh golden globe awards Teen Sundance TV TCA 2017 sequels PaleyFest zero dark thirty TV renewals Spectrum Originals comics Ovation The Witch twilight Sci-Fi renewed TV shows Family what to watch Biopics Syfy docudrama films adaptation natural history documentary 71st Emmy Awards RT History name the review Martial Arts BBC Esquire IFC Tubi Paramount Plus Box Office Paramount Network Starz Legendary Trophy Talk superman based on movie BBC One composers E3 true crime CW Seed Valentine's Day A&E First Reviews best spain Fantasy green book Broadway National Geographic ABC Signature E! superhero remakes Epix BET Awards SundanceTV TCA See It Skip It Apple zombie