Weekend Box Office

Box Office Preview: Sandler "Clicks" With New Comedy

by | June 22, 2006 | Comments

Although Father’s Day has passed, Hollywood brings out two very different stories about dads and their wacky adventures this weekend with Adam Sandler‘s comedy Click and Tyrese Gibson‘s actioner Waist Deep, both opening in theaters on Friday. Comedy has been ruling the box office throughout the month of June and that trend should continue until the Man of Steel arrives next week.

Looking for his seventh trip across the $100M mark, Adam Sandler returns to the big screen with his latest comedy Click. Released by his favorite studio Sony, the PG-13 pic tells the story of a man who comes across a magical remote control that gives him the power to manipulate his whole world, from his family at home to his boss at work. Frank Coraci follows up The Wedding Singer and The Waterboy by directing the funnyman for a third time while Christopher Walken, David Hasselhoff, Kate Beckinsale, and Henry Winkler co-star. Sandler, who turns forty this year, is moving on from his slacker roles playing a husband and father. This makes sense as his fan base is aging too.

The comedian typically picks films with unique concepts and Click is no different. The story is not run-of-the-mill, but an interesting what-if scenario that will make audiences curious. Trailers and commercials have been funny so another blockbuster that satisfies moviegoers is in the works. Over the last eight years, Sandler has seen his bigger hits like Waterboy, Big Daddy, Anger Management, Mr. Deeds, and 50 First Dates all open in the $37-42M range with opening weekend averages of more than $11,000 each time. His most recent film The Longest Yard scored a bit better last summer opening to $47.6M over the Friday-to-Sunday portion of the long Memorial Day holiday weekend. The guy comes out with about one movie per year so audiences don’t get too much of him.

Young men make up the actor’s bread and butter, however you don’t open north of $40M by just appealing to this group. Female appeal is also solid with his films and Click should click with chicks too. Still, Nacho Libre and The Fast and the Furious sequel will be in their second weekends and even though both are expected to drop hard, the duo will still provide some competition for Sandler. However, since Waist Deep is looking to be a relatively small pic in the marketplace, this weekend shapes up to be one where Click is the only major new wide release. That should make frequent moviegoers like teens and twentysomethings look at it as the only new game in town.

Sony has invested heavily in the marketing push and summer is a time when people want to laugh so the returns should be healthy. Opinions of critics should not matter much. One of the most reliable box office draws around, Adam Sandler will see the widest opening of his career with a launch in 3,748 theaters this weekend. That could push Click to around $43M over the Friday-to-Sunday span.

Tyrese Gibson plays an ex-con on a fast and furious hunt to get back his kidnapped son in the new action drama Waist Deep from Focus Features’ Rogue Pictures division. Directed by Vondie Curtis Hall (Glitter, Gridlock’d), the R-rated film also stars Meagan Good, Larenz Tate and hip hop star The Game. Gibson jumped from the modeling world into movies and has become a player although his roles have always been opposite other established box office draws. This time, he anchors solo as none of his co-stars have a track record of opening films on their own.

Waist Deep will play primarily to an urban audience with African Americans making up the largest component. Whites are not likely to show much interest. This same audience powered ATL to a stellar $11.6M bow from 1,602 theaters this past spring. However, Waist does not seem to have the same level of hype plus it will debut in fewer theaters. Most of the film’s competition will come from The Fast and the Furious: Tokyo Drift which is likely to fall sharply this weekend. The marketing push has been targeted and is trying to appeal to fans of The Game who in recent years has developed a large fan base. Opening in 1,004 theaters, Waist Deep might shoot up about $6M this weekend.

Opening in limited release this weekend, Roadside Attractions offers the controversial film The Road to Guantanamo which tells the story of a group of Pakistani men from England who are detained while traveling to Afghanistan and imprisoned and tortured by the U.S. military. Told through a mix of interviews with survivors and re-enactments of the events, the R-rated pic won the best director prize at this year’s Berlin Film Festival and hits 15 theaters in North America before expanding.

After two laps as box office champ, the Disney/Pixar animated hit Cars looks to decelerate some more this weekend for a second place finish. The film’s 43% second weekend decline was the biggest for any Pixar toon since 1999’s Toy Story 2 which was coming off of a Thanksgiving holiday launch. Cars should see its drop stabilize since this weekend’s offerings should not pull away too many young children. A decline of 40% to about $20M could result giving the Lightning McQueen pic $152M in 17 days.

Jack Black flexed some amazing muscles last weekend with the debut of Nacho Libre. Adam Sandler will provide some stiff competition for young males so a sizable drop of 50% could occur giving Paramount a weekend take of around $14M. That would still give the wrestling comedy a solid $54M in ten days.

The Fast and the Furious: Tokyo Drift also debuted impressively last weekend tapping into a similar audience, but a steep sophomore crash is imminent. The last film in the franchise, 2003’s 2 Fast 2 Furious, tumbled 63% in its second race. This latest Universal sequel has also burned through its upfront crowd plus will face competition for young guys from Click and for the urban audience from Waist Deep. A hefty 60% fall would leave Tokyo Drift with $9M for the weekend and $42M in ten days.

Keanu and Sandra snuggled up to a decent, but not spectacular, opening for their romance The Lake House. Adult women will not be too distracted by the new options so a moderate 40% drop could result. That would give the Warner Bros. release $8M for the frame and a ten-day tally of $29M.

LAST YEAR: Topping the charts for a second straight weekend, Batman Begins grossed $27.6M dropping 43% from its opening giving Warner Bros. an encouraging hold. Nicole Kidman and Will Ferrell powered their new comedy Bewitched into the number two slot opening with $20.1M. The Sony release found its way to $62.3M. Fox’s Mr. & Mrs. Smith placed third with $16.8M in its third fight. Two new releases rounded out the top ten. Disney’s Lindsay Lohan film Herbie: Fully Loaded opened to $12.7M and $17.7M over five days, while Universal’s zombie flick Land of the Dead bowed to $10.2M. Final grosses reached $66M and $20.5M, respectively. In limited release, the inner city dancing documentary Rize opened to $1.6M from 352 theaters for a $4,474 average putting it in 12th place. Lions Gate collected $3.3M by the end of its short run.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Tag Cloud

Martial Arts best deadpool Horror Premiere Dates movies Toys Logo HBO nature Showtime robots Apple TV Plus RT21 asian-american south america Teen Watching Series VOD Video Games critics stoner Avengers IFC Films romance GoT Academy Awards Mindy Kaling Amazon Studios screen actors guild documentary Masterpiece Mary Poppins Returns serial killer war DC streaming service versus Endgame Sony Pictures ratings ITV Paramount Captain marvel RT History rotten PBS book free movies Crackle National Geographic Western The Purge Calendar Fantasy Schedule PaleyFest Super Bowl Lucasfilm Travel Channel Infographic Amazon Prime Video spinoff teaser BBC America Mary poppins cartoon period drama See It Skip It screenings what to watch technology BBC One cooking Netflix Superheroe Tarantino franchise twilight Rocketman Spring TV NYCC elevated horror video on demand Nat Geo green book MSNBC space hispanic video latino Lifetime Christmas movies 2020 canceled TV shows TNT DirecTV TruTV mission: impossible politics Disney venice kids comiccon scorecard nfl X-Men Pride Month black Paramount Network Kids & Family police drama First Look nbcuniversal TCA Awards 2017 SundanceTV spanish disaster Acorn TV batman dceu Amazon Prime binge Disney streaming service VH1 Grammys Dark Horse Comics Rom-Com Musicals children's TV dark First Reviews social media TV El Rey romantic comedy Women's History Month emmy awards VICE TBS Star Wars dragons Marvel Studios 71st Emmy Awards The Walking Dead Hallmark Christmas movies spain criterion chucky Syfy Photos animated Turner Classic Movies Turner game of thrones cancelled TV series E! dc cinemax cats crossover Winners adventure Epix Pixar Podcast medical drama a nightmare on elm street werewolf 007 comedies FOX Crunchyroll supernatural Hallmark Nominations A24 Pop TV joker Food Network Emmy Nominations witnail miniseries 20th Century Fox obituary PlayStation Ovation archives CMT psycho Animation GLAAD Bravo Song of Ice and Fire ID spider-man A&E The CW Heroines reboot cults tv talk Best and Worst news Black Mirror Quiz cancelled comics Comics on TV Marathons ABC Family TV Land quibi DGA Mary Tyler Moore Election Netflix Christmas movies Fox Searchlight The Witch YouTube Premium dogs Elton John festival Film hollywood anime OWN Shondaland spy thriller thriller 2019 indiana jones BAFTA italian CBS All Access YouTube Red Discovery Channel golden globes Holiday Esquire Hear Us Out aliens casting ABC hist Apple TV+ crime drama HBO Go sitcom movie superhero Chernobyl australia worst movies Sci-Fi TCA Starz 4/20 Funimation Rocky stand-up comedy FX on Hulu DC Universe Awards Tour Music Nickelodeon Peacock Ellie Kemper WarnerMedia Lionsgate name the review festivals Character Guide Red Carpet 72 Emmy Awards sequel Trophy Talk halloween tv YouTube Set visit mutant President 2016 ESPN Fall TV rotten movies we love TCA Winter 2020 indie Sneak Peek Pet Sematary Adult Swim stop motion Polls and Games LGBTQ slashers BET parents Tomatazos anthology Sundance TV television facebook finale AMC psychological thriller Television Academy Writers Guild of America Pop theme song Awards toronto Binge Guide rt archives dramedy Star Trek Classic Film Winter TV Universal discovery classics Shudder sag awards Reality Mystery japanese natural history Rock composers Anna Paquin vampires universal monsters cancelled TV shows reviews cars crime thriller docudrama Christmas LGBT IFC MCU breaking bad Ghostbusters doctor who Cannes cops ghosts NBC richard e. Grant directors GIFs Family APB Trailer Walt Disney Pictures talk show crime Cosplay Comedy Central Reality Competition award winner CNN History Tumblr french Sundance Comedy The Arrangement OneApp blockbuster Summer Lifetime Freeform Amazon HBO Max scary movies BBC Marvel Film Festival Tubi Thanksgiving films diversity Warner Bros. BET Awards worst foreign FXX Certified Fresh independent zombie Emmys CW Seed christmas movies Extras Spectrum Originals streaming Stephen King TCM science fiction San Diego Comic-Con Cartoon Network CBS Baby Yoda boxoffice Disney Plus MTV Disney+ Disney Plus TIFF blaxploitation canceled USA Network jamie lee curtis TCA 2017 Unbreakable Kimmy Schmidt 2015 TLC Country game show The Academy Britbox toy story revenge Creative Arts Emmys Television Critics Association concert Interview justice league zero dark thirty harry potter Drama American Society of Cinematographers New York Comic Con football historical drama WGN cancelled television Valentine's Day Fox News Action Superheroes 24 frames based on movie strong female leads comic Mudbound Pirates unscripted Countdown comic books Holidays Apple singing competition TV renewals laika die hard Comic Book Vudu 45 Hulu satire Box Office YA Disney Channel zombies mockumentary travel Trivia sports adaptation Black History Month 21st Century Fox FX series Oscars true crime renewed TV shows sequels Arrowverse fast and furious Musical Sundance Now biography 2018 E3 halloween DC Comics Year in Review all-time remakes Opinion spanish language Chilling Adventures of Sabrina political drama Brie Larson Marvel Television documentaries USA child's play Columbia Pictures Biopics SDCC transformers Spike SXSW