After two weeks of rule by Jodie and Milla, the boys come charging back in what could be a fierce fight for the number one spot. Jamie Foxx heads up the Middle East political thriller The Kingdom while The Rock targets a kinder and gentler audience with his family comedy The Game Plan. With little to no overlap in customers, both films should have room to breathe. Also debuting but in a moderate national release is the Morgan Freeman pic Feast of Love.
After scoring four consecutive $100M grossers this summer, Universal aims for another trip to the number one spot with its new military drama The Kingdom. Oscar winner Jamie Foxx leads the cast playing an agent with the FBI that assembles a talented team of experts to go to Saudi Arabia against government orders to investigate a suicide bomber’s attack against Americans. Jennifer Garner, Chris Cooper, Jason Bateman, and Jeremy Piven co-star in the R-rated pic. The studio is hoping to reconnect with the same audience that powered its 2005 Iraq War drama Jarhead to a strong $27.7M bow. It’s even used Kanye West‘s music in its advertising just as it did two years ago.
The Kingdom is part of a handful of fall flicks to deal with political issues in the Middle East. As one of the first ones out of the gate, it may not suffer from the backlash against this genre that may eventually be created. Marketed as a revenge picture featuring Americans fighting back against those who wronged us, the Peter Berg-directed film should tap into a certain segment of the audience that will find comfort in this type of fare. But competition for adults will be a factor especially considering how seven of the top eight films last weekend were rated R. Reviews have been mixed, however starpower is ample which should compensate. Infiltrating more than 2,700 theaters, The Kingdom might open with approximately $19M this weekend.
Of course Diesel, Ice Cube, and other macho men have been showing their softer side in kidpics lately so the idea is not totally new. The studio’s sneak previews last weekend helped to get more buzz out there with the target demo and with the lack of direct competition, Game Plan should have smooth sailing with parents and children. The marketing push has been effective as Disney has proven with films like Wild Hogs that it can sell just about any type of star-driven comedy to the public. Charging into about 2,800 locations, The Game Plan could grab around $17M this weekend.
The Dane Cook–Jessica Alba comedy Good Luck Chuck is also following up on a solid debut. Most of the fans of the actors probably came out upfront so a 50% fall to around $7M seems likely. That would give Lionsgate a ten-day cume of $24M.
LAST YEAR Sony topped the charts with its animated offering Open Season which debuted to an impressive $23.6M on its way to $85.1M. Ashton Kutcher voiced the number one film and starred on-screen opposite Kevin Costner in the second place pic The Guardian which opened to $18M. the Buena Vista release went on to collect $55M. Jackass: Number Two fell two spots to third with $14.6M losing half of it audience. Launching in fourth was the Billy Bob Thornton comedy School for Scoundrels with $8.6M for MGM on its way to $17.8M. Jet Li‘s Fearless rounded out the top five with $5M for Focus.