Box Office Guru

Box Office Preview: Kingdom Hopes to Win Box Office Crown

Feast of Love, Game Plan also battle it out.

by | September 27, 2007 | Comments

After two weeks of rule by Jodie and Milla, the boys come charging back in what could be a fierce fight for the number one spot. Jamie Foxx heads up the Middle East political thriller The Kingdom while The Rock targets a kinder and gentler audience with his family comedy The Game Plan. With little to no overlap in customers, both films should have room to breathe. Also debuting but in a moderate national release is the Morgan Freeman pic Feast of Love.

After scoring four consecutive $100M grossers this summer, Universal aims for another trip to the number one spot with its new military drama The Kingdom. Oscar winner Jamie Foxx leads the cast playing an agent with the FBI that assembles a talented team of experts to go to Saudi Arabia against government orders to investigate a suicide bomber’s attack against Americans. Jennifer Garner, Chris Cooper, Jason Bateman, and Jeremy Piven co-star in the R-rated pic. The studio is hoping to reconnect with the same audience that powered its 2005 Iraq War drama Jarhead to a strong $27.7M bow. It’s even used Kanye West‘s music in its advertising just as it did two years ago.

The Kingdom is part of a handful of fall flicks to deal with political issues in the Middle East. As one of the first ones out of the gate, it may not suffer from the backlash against this genre that may eventually be created. Marketed as a revenge picture featuring Americans fighting back against those who wronged us, the Peter Berg-directed film should tap into a certain segment of the audience that will find comfort in this type of fare. But competition for adults will be a factor especially considering how seven of the top eight films last weekend were rated R. Reviews have been mixed, however starpower is ample which should compensate. Infiltrating more than 2,700 theaters, The Kingdom might open with approximately $19M this weekend.


Jamie Foxx and co. in The Kingdom.

A superstar quarterback’s life is thrown into disarray when he meets the daughter he never knew he had in Disney’s The Game Plan starring Dwayne “The Rock” Johnson. The PG-rated entry enters multiplexes in the early weeks of the football season and at a time when there are zero options for families meaning the timing could not be better. The concept should sell to moms, dads, and kids alike. Plus, the studio found great success with this format two years ago when it put muscular action star Vin Diesel into the family comedy The Pacifier and drove $30.6M worth of business into theaters on opening weekend.

Of course Diesel, Ice Cube, and other macho men have been showing their softer side in kidpics lately so the idea is not totally new. The studio’s sneak previews last weekend helped to get more buzz out there with the target demo and with the lack of direct competition, Game Plan should have smooth sailing with parents and children. The marketing push has been effective as Disney has proven with films like Wild Hogs that it can sell just about any type of star-driven comedy to the public. Charging into about 2,800 locations, The Game Plan could grab around $17M this weekend.


The Rock stars in The Game Plan.

Morgan Freeman, Greg Kinnear, and Selma Blair star in the new drama Feast of Love which quietly enters the marketplace on Friday as the frame’s third new wide opener. Directed by Robert Benton, the R-rated collection of intertwining stories set in Oregon will play exclusively to a mature adult audience. MGM has not been pushing the film too much and the release is not very wide so the film’s potential is limited. Women should outnumber men by a small margin. Landing in about 1,200 sites, a $2M debut could result.


Morgan Freeman and Greg Kinnear in Feast of Love.

The Tommy Lee Jones drama In the Valley of Elah will expand to roughly 700 theaters nationwide on Friday as it enters its third weekend of release and will try to pop into the top ten. The Paul Haggis-directed pic got off to a solid start by platforming in nine theaters to a $14,840 average. However, things slowed down considerably last weekend during its expansion to 317 playdates which eroded its average down to $3,996. The Warner Independent title struggled as it moved into more major markets and this weekend should see its average get diluted further. A weekend tally of about $2M seems likely.


Tommy Lee Jones in Elah.

A mighty tumble awaits current box office champ Resident Evil: Extinction which is coming off of the biggest bow in the series. The first two Evil pics each suffered a steep 62% drop in the second weekend. A similar drop should result for this third chapter giving Extinction about $9.5M for the frame and $38M in ten days.

The Dane CookJessica Alba comedy Good Luck Chuck is also following up on a solid debut. Most of the fans of the actors probably came out upfront so a 50% fall to around $7M seems likely. That would give Lionsgate a ten-day cume of $24M.

LAST YEAR Sony topped the charts with its animated offering Open Season which debuted to an impressive $23.6M on its way to $85.1M. Ashton Kutcher voiced the number one film and starred on-screen opposite Kevin Costner in the second place pic The Guardian which opened to $18M. the Buena Vista release went on to collect $55M. Jackass: Number Two fell two spots to third with $14.6M losing half of it audience. Launching in fourth was the Billy Bob Thornton comedy School for Scoundrels with $8.6M for MGM on its way to $17.8M. Jet Li‘s Fearless rounded out the top five with $5M for Focus.

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