Weekend Box Office

Box Office Guru Wrapup: Insidious Soars to Chilling $41M Debut

by | September 15, 2013 | Comments

Fall moviegoers were in the mood to be scared as the horror sequel Insidious Chapter 2 dominated the North American box office with a spectacular opening that ranked among the best of all-time for its genre. FilmDistrict’s follow-up to its 2011 sleeper hit thriller bowed to a stunning $41.1M, according to estimates, averaging a sensational $13,463 from 3,049 locations.

It was the second largest opening ever during the month of September coming in a hair behind the $42.5M of last year’s animated comedy Hotel Transylvania. Chapter 2 also generated the second best horror opening of all-time during the August-to-November corridor which is the most popular time of year for that genre due in part to Halloween. The only bigger debut was the $52.6M of another supernatural thriller sequel – 2011’s Paranormal Activity 3. For scary movies, first weekend audiences don’t get much bigger than this and there was no 3D gimmick to jack up prices.

Many factors contributed to the Insidious success. The first installment was a leggy hit that created a large fan base and the cast was back for the sequel. A PG-13 rating made it commercially-friendly to younger teens who often look for something compelling to see during this back-to-school month. A Friday the 13th release date made sitting in that multiplex extra creepy and director James Wan was red hot coming off of his last film The Conjuring which was a monster hit this summer opening to a similar $41.9M in July. It enjoyed terrific legs, strong word-of-mouth, and currently sits at $136M domestic and an amazing $271M worldwide.

Bad reviews didn’t matter as Chapter 2 got the weekend started with a scorching $20.1M opening day on Friday including $1.5M from Thursday night late shows beginning at 10:00pm. Saturday tumbled by a third to $13.5M and Sunday is estimated to fall by 45% to $7.4M. Horror films that use Friday the 13th as their launch date can often make half of their weekend sales in that first day and the latest Insidious was no different. Friday accounted for 49% of its weekend gross.

Produced for a mere $5M, Chapter 2 should shoot ahead of the $54M of its predecessor and become one of the most profitable wide releases of 2013. Studio research showed that the audience was 52% male and 62% under 25 as teens made up a major component. The CinemaScore grade was a B+ which would be decent for most films, but is actually pretty good for the horror genre. The Conjuring scored a notch better with an A- while the year’s second biggest fright film, the January supernatural hit Mama, received a B-. With Insidious Chapter 2 and last spring’s Olympus Has Fallen, FilmDistrict has had a solid year beating out its peers at the box office.

The witness protection action-comedy The Family debuted in second place with respectable results grossing an estimated $14.5M from 3,091 theaters for a decent $4,691 average. Relativity’s R-rated film starring Robert De Niro and Michelle Pfeiffer earned lackluster reviews from critics which helped to dampen the overall potential with its target audience of mature adults. But it did deliver one of the best openings for De Niro in a lead role over the past decade. Luc Besson directed and executive producer Martin Scorsese’s name was used in advertising to make moviegoers take the film seriously. A lousy C CinemaScore grade indicates a fast fade ahead.

Last week’s number one film Riddick suffered the kind of sophomore tumble expected of a sci-fi sequel with lukewarm word-of-mouth. The Universal release fell 63% to an estimated $7M pushing the ten-day total to $31.3M. It was a bit larger than the 61% crash that its predecessor, 2004’s The Chronicles of Riddick, experienced in its second weekend in June of that year. Produced for $38M, the new Riddick should finish its domestic run with a mediocre $45M.

A pair of leggy hits from August reached milestones this weekend. If estimates hold, Forest Whitaker’s The Butler will cross the $100M mark on Sunday night. The Weinstein Co. release declined by 34% to an estimated $5.6M spending its fifth frame in the top five and is now the distributor’s fifth film to break the nine-digit domestic mark. The other four all went on to earn Oscar nominations for Best Picture – Inglourious Basterds, The King’s Speech, Django Unchained, and Silver Linings Playbook. Meanwhile, the Warner Bros. sleeper hit We’re the Millers became the first live-action film of 2013 to remain in 3,000+ theaters for six weeks. That marks exceptional staying power especially given how competitive the marketplace has been over the last month. The pot smuggling comedy slipped 30% to an estimated $5.4M for $131.6M to date and will soon become Jennifer Aniston’s highest-grossing film in a lead role.

The Spanish-language hit Instructions Not Included dropped 48% to an estimated $4.3M in its third round boosting the cume for Lionsgate up to $26.6M. Disney’s animated flick Planes held up well again slipping only 26% to an estimated $3.1M for $83M to date.

Sony released a new fan cut of the boy band concert doc One Direction: This Is Us and saw the title slip by 41% to an estimated $2.4M giving the teen girl magnets $26.9M to date. Studio stablemate Elysium followed with an estimated $2.1M, down 35%, and a total of $88.4M. Rounding out the top ten was the fantasy offering Percy Jackson: Sea of Monsters which slipped 25% to an estimated $1.8M putting Fox at $62M.

The top ten films grossed an estimated $87.1M which was up 34% from last year when Resident Evil: Retribution debuted at number one with $21.1M; and up 5% from 2011 when The Lion King 3D opened in the top spot with $30.2M.

Follow the Gitesh on the Twitter.

Tag Cloud

Superheroes Walt Disney Pictures diversity Black Mirror true crime dragons Vudu Masterpiece Lionsgate Chilling Adventures of Sabrina anime San Diego Comic-Con Heroines Photos Rock Epix cops Logo MCU talk show First Look LGBT VICE BBC Hulu Podcast crime spider-man Premiere Dates discovery Columbia Pictures docudrama DC Comics Election zombie TV Land based on movie Anna Paquin Kids & Family hist Opinion BBC America Drama spy thriller natural history Amazon Prime Universal TV Pop Super Bowl finale TCA Sci-Fi Paramount Network FOX Netflix USA boxoffice Comedy Central Sony Pictures TruTV Ovation TNT Polls and Games Trailer MSNBC sequel unscripted Tomatazos Best and Worst Awards Tour APB mutant crossover Box Office comiccon Adult Swim strong female leads CBS All Access spinoff Pet Sematary Lifetime cooking cults Thanksgiving teaser Tumblr social media GoT National Geographic Dark Horse Comics YouTube Red Watching Series science fiction Mary poppins facebook Shudder theme song 24 frames Trivia festivals crime drama Spring TV Showtime Song of Ice and Fire Western Holidays zero dark thirty animated technology Christmas Reality Year in Review ABC Character Guide thriller Nominations 2019 Cosplay Reality Competition ratings Creative Arts Emmys romance what to watch singing competition Lucasfilm Sundance History Captain marvel Cannes Comics on TV Britbox robots PaleyFest Video Games space Set visit Pirates Music CBS cinemax Warner Bros. adaptation DC streaming service Food Network Tarantino doctor who Biopics The Arrangement Toys travel Comedy VH1 casting 2015 psycho anthology TBS harry potter Valentine's Day transformers Mary Tyler Moore Marvel CNN Pride Month Film Festival Musicals FXX Fox News Ellie Kemper 007 Brie Larson The CW LGBTQ historical drama nature 2017 HBO police drama DirecTV TLC Musical Action A&E New York Comic Con WGN Interview Certified Fresh Superheroe 2016 dramedy RT History war justice league Emmys American Society of Cinematographers BET 20th Century Fox AMC OWN game show Countdown jamie lee curtis Spectrum Originals Martial Arts Nickelodeon witnail Extras TCM political drama Crackle 2018 zombies serial killer comic green book Nat Geo Horror Star Trek President E3 Paramount cats Marathons YA X-Men CMT Disney Rocky ITV Writers Guild of America miniseries ESPN YouTube Premium sports CW Seed Acorn TV Trophy Talk DC Universe Awards Star Wars 45 toy story binge Schedule Animation television RT21 E! Summer NBC Amazon vampires streaming Infographic SundanceTV Starz Cartoon Network TIFF El Rey crime thriller Fantasy golden globes Mindy Kaling Shondaland disaster GLAAD aliens USA Network medical drama The Witch Apple PBS SDCC blaxploitation dc SXSW Freeform composers MTV Stephen King Rocketman period drama Winter TV IFC Elton John Unbreakable Kimmy Schmidt NYCC Sundance Now Calendar Country Sneak Peek Pixar 21st Century Fox Oscars GIFs Disney Channel FX Teen mockumentary TCA 2017 psychological thriller IFC Films Mary Poppins Returns biography Women's History Month Mystery Grammys Rom-Com Red Carpet Mudbound See It Skip It elevated horror award winner dceu Bravo richard e. Grant adventure Chernobyl Esquire Fall TV supernatural Spike DGA Syfy Winners politics Ghostbusters sitcom ABC Family Comic Book Quiz