Weekend Box Office

Box Office Guru Wrapup: Girlpower Rules Over Super Bowl Weekend

America gets The Best of Both Worlds.

by | February 3, 2008 | Comments

Tween girls sacked the competition over Super Bowl weekend as the music pic Hannah Montana & Miley Cyrus: Best of Both Worlds Concert
shattered records and opened at number one at the North American box office.
Debuting in second with solid results of its own was the Jessica Alba
creepfest The Eye,
but the comedies Over Her Dead Body
and Strange Wilderness
debuted outside of the top ten with more modest results. Overall, the
marketplace stayed strong with the top ten beating year-ago levels by more than
30% for the third consecutive weekend.

Shooting higher than the loftiest of expectations, Disney’s
Hannah Montana
film commanded an estimated $29M in ticket sales this
weekend from only 683 theaters for an eye-popping $42,460 average setting a new
record for the Super Bowl frame. Presented in digital 3D cinemas, with 96% of
the sites featuring RealD technology, the grosses were boosted by most
exhibitors charging $15 per ticket instead of the usual admission charges.
Still, the G-rated film more than doubled its nearest competitor and sold out
over a thousand showtimes during the weekend. The release was not as wide as
other films since Disney was limited to only those auditoriums equipped with the
necessary facilities to project in digital 3D.

Hannah Montana set a number of new box office milestones although
asterisks will need to be added to the record books since it had the advantage
of the higher-priced tickets. It was the largest opening ever over Super Bowl
weekend beating the $21.6M of 2006’s horror entry
When a Stranger
Calls
, and the largest overall weekend gross over this frame surpassing
Titanic
which banked $25.2M in 1998 in its sixth weekend. The gross for the iceberg
romance would be over $36M at today’s regular prices. Hannah also set the
record for the smallest amount of theaters for a film debuting at number one.

Best of Both Worlds offered fans many reasons to rush out and grab a
seat. Given the star’s 69-city sold-out concert tour, the film allowed Hannah
lovers an easier way to see their favorite singer locally without having to get
parents to buy scalped tickets. Add in the digital 3D presentation and the
promotion of an exclusive one-week-only run and ticket buyers wasted no time in
making sure they got their stubs and showed up. An event film was born. Due to
the incredible demand, the studio has now announced that the film will be
open-ended and will play beyond the initial seven-day run.

Sales were exceptional right out of the gate with Friday delivering a stunning
$8.6M in business. Saturday saw incredible strength with matinee business from
kids going on their parents’ first day off from work with sales surging an
amazing 52% to $13.1M. The studio has estimated that Sunday’s grosses will drop
by 45% to $7.3M. Most studios are estimating larger-than-normal declines of
60-65% on Sunday for their films because of the Super Bowl, however Hannah
Montana
‘s young female audience is least likely to care about the big game
so its drop should be lighter.

Studio research indicated few surprises in the audience turnout. Females made up
a whopping 84% of the crowd and those under the age of 25 accounted for 70%.
Reviews were generally upbeat for the trim 74-minute concert film which allowed
theaters to schedule plenty of showtimes over the weekend to absorb demand.

Hollywood’s annual Super Bowl weekend horror offering had to settle for the
runnerup prize. The Eye,
a remake of a Hong Kong horror hit with Jessica Alba
anchoring the U.S. version, bowed to an estimated $13M from 2,436 locations for
a solid $5,357 average. The PG-13 pic about a blind violinist who gains
supernatural visions of death after an eye transplant played slightly more to
young women as the audience was 56% female, according to studio research.
Lionsgate grossed $4.9M on Friday, edged up 16% to $5.7M on Saturday, and
estimated a 58% drop on Sunday to $2.4M. The Eye debuted with more than
twice as much as Alba’s last thriller
Awake ($5.9M) and was in
line with the $13.7M launch of her recent romantic comedy
Good Luck Chuck
.


 

Fox’s 27 Dresses
held steady in third place and played as a great non-football alternative for
women by grossing an estimated $8.4M in its third weekend. Katherine Heigl‘s
hit comedy dipped by just 37%. Cume for Dresses now sits at $57.1M.
Another funny gal from the Fox stable, Oscar nominee and Entertainment Weekly
covergirl Ellen Page, rose three notches to fourth with Juno
which collected an estimated $7.5M, off only 27%, for a robust $110.3M total.


The studio’s spoof comedy Meet the Spartans
tumbled by 62% in its second session and placed fifth with an estimated $7.1M.
Budgeted at $18M, the PG-13 laugher has taken in $28.3M in ten days and should
conclude with $40-45M putting it in the same neighborhood as the creative team’s Epic Movie
which grossed $39.7M at this same exact time last year. Close behind was
Sylvester Stallone‘s
action pic Rambo
with an estimated $7M falling an identical 62% from its debut. Lionsgate has
taken in $29.8M in ten days and may finish with close to $45M.


 

Taking in an estimated $6.9M was the  Jack Nicholson
and Morgan Freeman
joint venture The Bucket List
which slipped 35% pushing the cume to $67.7M for Warner Bros.
Diane Lane‘s
crime thriller Untraceable
suffered a sizable sophomore slump falling 52% to an estimated $5.4M for a sum
of $19.5M after ten days. Produced for over $30M, the R-rated pic is set to end
with a mediocre $30-35M.


 

Cloverfield
crumbled another 62% in its third weekend to an estimated $4.9M. Paramount
has made $72M to date. The studio’s specialty division Paramount Vantage
expanded its Academy Award contender
There Will Be
Blood
from 885 to 1,507 theaters and rounded out the top ten with an
estimated $4.8M. Off a scant 2%, the
Daniel
Day-Lewis
drama upped its total to $21.1M.




 

A pair of new comedies opened to disappointing results outside of the top
ten.
Eva Longoria Parker
headlined the pic Over Her Dead Body
and bowed to an estimated $3.6M from 1,977 sites for a weak $1,821 average. The
New Line release about a ghost who haunts her fiance’s new squeeze marked the
first headlining role in a feature film for the Desperate Housewives
star. Paramount Classics countered with the nature flick Strange Wilderness
starring Steve Zahn
which debuted to just $3.1M, according to estimates. The R-rated title averaged
only $2,525 from 1,208 locations. Both films were trashed by critics, to
nobody’s surprise.


 

Two other films dropped out of the top ten this weekend. The
Nicolas Cage
blockbuster sequel National Treasure: Book of Secrets
took in an estimated $3.1M, off 38%, for a $209.9M cume after its seventh
session. The adventure saga ranks as the ninth biggest hit released in 2007 and
will surpass 300’s $210.6M by the end of the week to climb one more spot. Look
for Book of Secrets to conclude with $215-218M domestically representing
a 25% increase over the first
National Treasure
‘s
$173M from 2004. Worldwide, Secrets has already hauled in over $375M to
date.




 

Not collecting as much treasure was the heist comedy Mad Money
which fell 56% to an estimated $2M in its third weekend. With $18.6M in 17 days,
the Overture Films release should finish with roughly $22M.



 

The top ten films grossed an estimated $93.9M which was up a sensational 42%
from last year when
The Messengers

opened at number one with $14.7M; and up 23% from 2006 when
When a Stranger
Calls
debuted in the top spot with $21.6M.

Tag Cloud

Thanksgiving police drama game show OneApp Summer Sci-Fi Nominations cartoon Drama Grammys social media indie CMT thriller Podcast Fantasy Trophy Talk mockumentary Watching Series DC streaming service Apple TV Plus 4/20 Funimation movie revenge YouTube space Christmas WarnerMedia BBC America south america TNT discovery Photos diversity Turner Classic Movies rotten Pop TV Netflix parents Election Amazon Sony Pictures Lifetime PaleyFest Pet Sematary Disney Plus TBS Fall TV zombie Freeform anime stop motion San Diego Comic-Con casting spinoff Rocketman Pirates Marathons independent Infographic boxoffice YouTube Premium screenings TV renewals CW Seed The Walking Dead HBO Go Ghostbusters TCA Awards worst travel reviews Hulu Character Guide transformers Marvel Studios E3 Calendar Comedy GIFs SXSW Rocky adventure Columbia Pictures AMC History TLC Baby Yoda Cosplay spain laika spanish language DGA slashers BBC comiccon Valentine's Day natural history psycho FX binge Mudbound Spike First Reviews Hallmark Superheroes teaser emmy awards Brie Larson The Arrangement television versus singing competition The Witch Mindy Kaling NYCC screen actors guild vampires latino TV best sag awards cooking anthology HBO Max ABC See It Skip It Ellie Kemper Paramount Network E! cats Interview cancelled TV shows award winner Trailer BAFTA witnail Amazon Studios A24 Marvel Television Western Winners Amazon Prime Video films 72 Emmy Awards Opinion Lionsgate Crackle news TCA Winter 2020 Musicals cancelled TV series adaptation Disney finale Pixar composers Musical psychological thriller Nickelodeon Logo OWN RT21 Sundance Now streaming book romantic comedy Sundance TV 007 Binge Guide Cannes Disney+ Disney Plus The CW tv talk Travel Channel cinemax American Society of Cinematographers quibi christmas movies Adult Swim Tomatazos Reality Academy Awards BET ITV political drama renewed TV shows unscripted Food Network Women's History Month Trivia Universal MSNBC Marvel Oscars green book Stephen King Song of Ice and Fire harry potter SundanceTV breaking bad Martial Arts Cartoon Network die hard dark Disney streaming service Polls and Games Epix RT History hollywood Fox News Paramount halloween Family werewolf politics crime spider-man IFC Films movies series Animation cults Hear Us Out Black History Month Endgame Spectrum Originals Syfy Year in Review 2018 canceled joker asian-american Masterpiece FXX Awards Tour Quiz Hallmark Christmas movies critics nature Disney Channel National Geographic Sundance a nightmare on elm street technology Video Games Box Office dogs zero dark thirty based on movie dc Film Festival New York Comic Con DirecTV TIFF CBS 2015 documentaries satire festivals nbcuniversal LGBTQ cancelled mutant Dark Horse Comics Comedy Central war hispanic Set visit BET Awards Bravo 71st Emmy Awards Elton John HBO blockbuster Star Trek crossover what to watch ratings ESPN spy thriller Shudder DC Comics Rock game of thrones Black Mirror Emmys Creative Arts Emmys superhero VH1 rotten movies we love ABC Family PlayStation reboot VOD child's play cops richard e. Grant Vudu Television Academy 2016 kids BBC One comic TV Land IFC NBC YA biography video on demand mission: impossible criterion 20th Century Fox Country Biopics TCM chucky Emmy Nominations Warner Bros. Best and Worst Heroines cars GoT Holiday elevated horror fast and furious Lifetime Christmas movies sitcom scary movies animated all-time Comic Book Mary poppins CNN Starz ghosts Rom-Com The Purge SDCC FOX video Chernobyl PBS Television Critics Association science fiction doctor who zombies Mary Poppins Returns 45 Comics on TV Lucasfilm MTV canceled TV shows free movies Spring TV classics serial killer dramedy Avengers Apple Film Super Bowl indiana jones TCA sports Crunchyroll golden globes romance LGBT X-Men Unbreakable Kimmy Schmidt Mary Tyler Moore CBS All Access Holidays Shondaland dragons 2020 Action facebook APB El Rey universal monsters Tubi jamie lee curtis Winter TV Arrowverse Pride Month DC Universe miniseries Pop Ovation Red Carpet Classic Film WGN franchise Certified Fresh Netflix Christmas movies Horror Teen documentary Walt Disney Pictures directors dceu concert Premiere Dates comedies VICE Apple TV+ stoner medical drama blaxploitation batman FX on Hulu Peacock disaster Star Wars docudrama aliens crime thriller Tarantino Chilling Adventures of Sabrina YouTube Red Countdown supernatural Turner justice league Acorn TV hist Writers Guild of America theme song period drama A&E Extras stand-up comedy USA 2017 2019 Reality Competition Tumblr Discovery Channel Showtime 21st Century Fox comics Kids & Family robots USA Network cancelled television talk show Anna Paquin President crime drama foreign TCA 2017 true crime Britbox MCU Awards GLAAD obituary name the review Mystery TruTV 24 frames Music strong female leads sequel twilight Toys Schedule toy story Superheroe Sneak Peek Amazon Prime historical drama Captain marvel children's TV Nat Geo Esquire First Look