Box Office Guru

Box Office Guru Wrapup: "Disturbia" Scares Up #1 Opening

by | April 15, 2007 | Comments

Paramount replaced itself at the top of the North American box office chart as its new teen thriller "Disturbia" opened ahead of expectations in first place bumping the studio’s two-week champ "Blades of Glory" into the runnerup spot.

The weekend’s other new suspense thriller "Perfect Stranger" starring Halle Berry and Bruce Willis disappointed and landed in fourth place. Four other new films debuted in wide release but generated little interest from moviegoers. Overall, the marketplace suffered the usual late spring slowdown as for the first time since February, the top ten failed to sell $100M worth of tickets.

Rising star Shia LaBeouf scored a big victory over the weekend with the thriller "Disturbia" which shot straight to number one debuting with an estimated $23M. The PG-13 pic was given the widest release of the frame’s six new entries playing in 2,925 theaters and generated a strong $7,872 average. A modern day version of Alfred Hitchcock’s "Rear Window," Disturbia played to a young female audience as studio research showed that 57% of the crowd was female and 75% was under 35.

Just before the film’s opening day, the studio announced that LaBeouf had been cast opposite Harrison Ford in its next "Indiana Jones" film. The news may have helped to generate more excitement for Disturbia which was the only major choice for teenage girls this weekend. The safe rating and fairly good reviews may also have contributed. The $20M production looks to become a profitable vehicle.

After its two-week run at the top, Will Ferrell’s comedy hit "Blades of Glory" slipped to second place dropping a moderate 38% to an estimated $14.1M. The 17-day cume stands at a potent $90.2M. Like "Disturbia," "Blades" was produced by DreamWorks and distributed by its new parent Paramount.

Slipping only 28% was Disney’s animated comedy "Meet the Robinsons" with an estimated $12.1M which lifted the total to $72M. With no new films for young kids this weekend, "Robinsons" enjoyed the smallest decline in the top ten.

Halle Berry and Bruce Willis failed to turn their starpower into box office bucks as their new suspense thriller "Perfect Stranger" debuted weaker than expected in fourth place with an estimated $11.5M. The critically-panned Sony release averaged a mediocre $4,322 from 2,661 theaters. With its R rating, "Perfect Stranger" played to an adult audience with a female skew. Studio research showed that women made up 54% of the audience and a very high 70% were 25 or older. The opening was weaker than the bows of other films headlined by Berry like "Catwoman" ($16.7M) and "Gothika" ($19.3M).

Ice Cube had a decent second weekend for his comedy sequel "Are We Done Yet?" which fell by 36% to an estimated $9.2M. That gave the Sony release a cume of $33M after 12 days. Its predecessor enjoyed a much slimmer 12% dip to $16.3M in its second weekend on its way to $82.3M. "Done" might find its way to the vicinity of $55M.

Fox’s Viking actioner "Pathfinder" limped into sixth place with a weak $4.8M opening, according to estimates. The R-rated film averaged a mild $2,791 from 1,720 locations.

The rest of the top ten was filled with four films separated by only $400,000. Buena Vista’s motorcycle comedy "Wild Hogs" grossed an estimated $4.6M, down only 30%, for a stellar cume of $152.2M. Hilary Swank’s horror flick "The Reaping" tumbled 55% in its second weekend to an estimated $4.6M giving Warner Bros. $19.8M in 11 days.

The mighty "300" broke through the double century mark over the weekend both domestically and internationally. In North America, the Warner Bros. smash dropped 48% to an estimated $4.3M boosting the total to $200.8M. Overseas, "300" collected an estimated $14.8M this weekend to lift the international haul to $204.1M giving the Spartan epic a global tally of $405M and counting. The stylish war film is now the highest grossing March release ever having surpassed the old record holder "Ice Age: The Meltdown" which grossed $195.3M last spring.

Rounding out the top ten was the Quentin TarantinoRobert Rodriguez flop "Grindhouse" which plunged 63% in its sophomore session to an estimated $4.2M. Budgeted at $53M, the double feature has taken in just $19.7M in its first ten days and looks headed for a weak $25-27M finish for The Weinstein Co.

In addition to the three new wide releases that debuted in the top ten, another three opened outside of it with weaker results. The car racing pic "Redline" bowed to an estimated $4M from 1,607 sites for a slow $2,492 average per theater. The first title from rookie distributor Chicago Pictures stars Eddie Griffin and targeted young males.

First Look opened the animated film "Aqua Teen Hunger Force" to the tune of $3.1M, according to estimates, giving the R-rated film an average of just $3,521 from 877 locations. Lionsgate made no impact with its Ray Liotta actioner "Slow Burn" which bowed to an estimated $805,000 from 1,163 playdates for a puny average of $692 per theater.

Three films fell out of the top ten this weekend. Mark Wahlberg’s sniper pic "Shooter" dropped 47% to an estimated $3.1M putting its total at $42.1M. The $60M Paramount release should end its run with $47-49M. Fox’s family film "Firehouse Dog" held up well in its second weekend, despite collecting low overall grosses. The PG-rated drama dipped 28% to an estimated $2.8M for a cume of $9.9M after 12 days. Warner Bros. took in an estimated $2.1M for the animated actioner "TMNT," off 56%, for a total of $50.7M. Look for a $53-55M final.

Platforming to solid results was the Molly Shannon comedy "Year of the Dog" which bowed in seven New York and Los Angeles sites and grossed an estimated $112,000. The Paramount Vantage release averaged $16,049 and will open in nine additional cities this Friday boosting its theater count to more than 30.

The top ten films grossed an estimated $92.5M which was down 14% from last year when Scary Movie 4 opened at number one with $40.2M; but up 29% from 2005 when The Amityville Horror debuted on top with $23.5M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com