Box Office Guru

Box Office Guru Wrapup: Avatar Continues To Dominate

The Book of Eli and The Lovely Bones round out the top three.

by | January 17, 2010 | Comments

This weekend, or a fifth straight weekend James Cameron’s Avatar controlled the box office setting another milestone as it moved past Star Wars into third place on the all-time domestic box office chart. Watch out The Dark Knight, you’re next.

The unstoppable force that is Avatar dropped a slim 18% from last weekend and brought in another $41.3, according to estimates, bringing its total to an other-worldly $491.7M. Internationally, the film has now made $1.1B, which is just a hop, skip and a jump from Titanic‘s current record of $1.2B. Combined, the 3D sci-fi adventure flick has made an astounding $1.6B worldwide in only five weeks and the only question now is when it’ll beat Titanic, not if.


The Book of Eli gave it a valiant effort, but fell short this weekend, taking in $31.6M according to estimates. That’s good enough to give Denzel Washington his second biggest opening weekend ever, behind only 2007’s American Gangster which shot up $43M in its opening weekend on its way to a final gross of $130M. The Book of Eli averaged a very strong $10,162 this weekend which could portend good things for the future.

Rising up to third place this weekend after a nationwide rollout was Peter Jackson’s The Lovely Bones. The movie version of the bestselling novel brought in $17M, according to estimates, for an above average per screen take of $6,656. Reviews had been mixed for the dark tale of a murdered girl who narrates her life from the beyond, but apparently there were enough fans of the book that wanted to see the film regardless of the reviews.


A couple of holdovers rounded out the top five this weekend, flipflopping positions from the last few weeks. Fourth place went to the squeaky Alvin and the Chipmunks: The Squeakquel which sang to the tune of $11.5M this weekend, according to estimates, down only 30% from last weekend. Its total now stands at $192.6M, which is just a stone’s throw from the original’s $217.3M final total. Fifth place went to the dashing duo Holmes and Watson as Sherlock Holmes brought in another $9.8M, according to estimates, down 41% from last weekend, bringing its cume to $180M.

Debuting softly in sixth place was Jackie Chan in The Spy Next Door. The spy-turned-babysitter film took in $9.7M this weekend, according to estimates, for a per screen average of only $3,317. Apparently families have not had their fill of singing rodents leaving Mr. Chan and his brood out in the cold.


Universal took the next two spots on the chart with It’s Complicated and Leap Year. Complicated took in $7.6M in its fourth weekend of release, according to estimates, bringing its total to $88.2M and a shot at the $100M mark definitely within reach. On the opposite end of the spectrum was Leap Year, starring Amy Adams, which fell a reasonable 36.7% from last weekend to an estimated $5.8M. Its total stands at $17.5M and should end its run with around $35M.

In ninth place was the surprise hit of the season, The Blind Side which just keeps rolling along, this time taking in $5.6M, according to estimates, bringing its total to a tremendous $226.7M. And in tenth place was George Clooney’s award-bait Up in the Air which fell 23.7% from last weekend to $5.4M, according to estimates. The total now stands at $62.8M with a lot more to come if it can win a few major awards in the next few weeks.


A couple of last weekend’s debuts dropped heavily in their sophomore frame as Daybreakers fell 67% to an estimated $5M and Youth in Revolt fell 59% to an estimated $2.8M. Totals are $24.1M and $11.9M respectively, which not a lot more left in the tanks.

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