Weekend Box Office

Box Office Guru Wrapup: Alice Reigns For Third Straight Weekend

Diary of a Wimpy Kid and The Bounty Hunter open strong.

by | March 22, 2010 | Comments

The Red Queen ruled once again as Disney’s Alice in Wonderland remained at number one for the third consecutive frame beating out another pack of new releases. Fox’s tween comedy Diary of a Wimpy Kid beat expectations to open in second place while Sony’s Jennifer Aniston-Gerard Butler vehicle The Bounty Hunter enjoyed a solid debut of its own close behind in third. But Universal’s new action entry Repo Men flopped in fourth with a miserable showing. The overall box office was up over 2009 for the fourth straight weekend.

[rtimage]MapID=1211803&MapTypeID=2&photo=26&legacy=1[/rtimage]

Audiences lined up again for some 3D fun with Johnny Depp with Alice in Wonderland easily defending its crown with an estimated $34.5M in its third round boosting the 17-day cume to a stellar $265.8M. It was Disney’s first three-peat at number one since Depp’s megahit Pirates of the Caribbean: Dead Man’s Chest from July 2006. Staying atop the box office chart for this long is rare these days. Outside of Avatar, the last film to spend three weekends in first place was Tropic Thunder from the summer of 2008.

Alice smashed the $250M mark on Saturday after only 16 days and looks headed for the $350M mark. The Tim Burton pic is already the second highest-grossing film to ever open in the January-to-April corridor trailing just The Passion of the Christ which hauled in $370.3M in 2004 after a late February debut. This weekend, Alice also joined the list of the Top 50 all-time domestic blockbusters sitting at number 45 between Shrek ($267.7M) and Harry Potter and the Chamber of Secrets ($262M).

[rtimage]MapID=1211236&MapTypeID=2&photo=14&legacy=1[/rtimage]

Fox posted brawny numbers for its kidpic Diary of a Wimpy Kid from 3,077 playdates for a strong $7,085 average. Based on the popular middle school-set book, the PG-rated film had no stars but instead capitalized on a built-in audience of fans attracting an impressive amount of business considering how Alice in Wonderland is still playing well to kids of all ages. With a budget of under $20M, the studio should not only see a healthy profit from box office and DVD sales but will also have a new franchise since there are still three more books in the series that can keep the cash coming in. Studio research indicated that 59% of the audience was under 25 and 51% was female. Fox is expecting upcoming spring and Easter school closings to keep the film going.

[rtimage]MapID=10012049&MapTypeID=2&photo=4&legacy=1[/rtimage]

Opening close behind in third place was the battle-of-the-exes film The Bounty Hunter which seized an estimated $21M from 3,074 theaters for a solid $6,831 average. The PG-13 pic starring Gerard Butler as a bounty hunter assigned to capture his bail-jumping ex-wife played by Jennifer Aniston catered to an audience of adult women. Studio research showed that 58% of the crowd was female with the 50/50 age split at 30 instead of 25. The opening was almost identical to the $21.6M debut of 2008’s Fool’s Gold starring Matthew McConaughey and Kate Hudson. Both were battle-of-the-sexes action-comedies directed by Andy Tennant with poor reviews that were sold on the starpower of the beautiful people on screen. Gold, which enjoyed a holiday on its second weekend, ended with $70.2M and Bounty could approach the same vicinity which would be an encouraging performance given the budget that was in the low $40M range. Overseas potential looks solid as Aniston has been a bankable draw and Butler has seen his star wattage rise in the last year.

[rtimage]MapID=1226671&MapTypeID=2&photo=39&legacy=1[/rtimage]

The new sci-fi actioner Repo Men failed to capture any meaningful business in its first weekend with a poor opening of $6.2M, according to estimates. The ultraviolent R-rated pic starring Jude Law and Forest Whitaker averaged a wimpy $2,440 for Universal from 2,521 theaters. Critics panned the futuristic film.

[rtimage]MapID=1202804&MapTypeID=2&photo=23&legacy=1[/rtimage]

Universal found more bad news in fifth place as its other March action title Green Zone tumbled 58% to an estimated $6M for a weak ten-day total of only $24.7M. The studio did what it could to hide the film’s Iraq setting and pushed it instead as a film from the Jason Bourne guys but audiences didn’t buy into it. With a production cost of more than $100M, Zone will end up with a domestic take of just $35-40M. The early overseas tally is $20.4M with many markets still to open, but recovering production and marketing costs internationally will also be a challenging task.

[rtimage]MapID=1208134&MapTypeID=2&photo=19&legacy=1[/rtimage]

Paramount claimed the next two spots with the comedy She’s Out of My League which grossed an estimated $5.9M and the thriller Shutter Island which took in an estimated $4.8M. The R-rated laugher declined by only 40% in its second round and upped its ten-day sum to $20M with a $35M final likely – not bad for a low-profile and inexpensive pic that is sure to do even better on DVD. The Scorsese-DiCaprio flick dropped 41% and has banked $115.8M to date.

Avatar spent its 14th weekend in the top ten with an estimated $4M, off 39%, and a $736.9M cume. Fox’s overseas total climbed to $1.937 billion making the global haul $2.674 billion. Fox Searchlight’s Our Family Wedding fell 50% to an estimated $3.8M for $13.7M in ten days. Fellow sophomore Remember Me crumbled 60% to an estimated $3.3M giving Summit only $13.9M to date. Final grosses will be near the $20M mark for each.

[rtimage]MapID=1223281&MapTypeID=2&photo=10&legacy=1[/rtimage]

In limited release, Focus scored the best average with its Ben Stiller pic Greenberg which bowed to an estimated $120,432 from only three sites for a muscular $40,144 average. Anchor Bay averaged a sturdy $17,500 from each of two locations for its Andy Garcia film City Island. The 45-minute IMAX science film Hubble 3D debuted to an estimated $453,000 from 39 large-screen venues for a $11,608 average. The Girl With the Dragon Tattoo opened to an estimated $340,408 from 34 for a $10,012 average for Music Box. And Apparition earned a weak $3,295 average for its rocker girl pic The Runaways which debuted to an estimated $804,000 from 244 houses.

The top ten films grossed an estimated $111.2M which was up 19% from last year when Knowing opened in the top spot with $24.6M; and up 18% from 2008 when Horton Hears a Who remained at number one with $24.6M.

Tag Cloud

Fall TV 71st Emmy Awards The Arrangement Character Guide all-time toy story PBS IFC Films Biopics Walt Disney Pictures BBC America scary movies TCA 2017 rotten Sundance news 4/20 superhero dark talk show Podcast Year in Review Captain marvel laika Thanksgiving E! BET Awards Showtime Elton John Grammys witnail Cannes Warner Bros. Trivia Stephen King 2020 Crunchyroll SDCC nature 2017 Rock See It Skip It TLC independent Mary poppins RT21 First Look Holidays Mary Tyler Moore Apple TV Plus spinoff Calendar richard e. Grant hollywood what to watch Musical indie green book best Disney Channel Lionsgate Awards RT History Reality Western zombie die hard Dark Horse Comics crime drama game of thrones binge Television Critics Association Emmy Nominations werewolf GIFs 21st Century Fox Comedy Central ESPN OWN DirecTV Election series casting sequels Polls and Games SXSW Quiz Spring TV Television Academy screenings TruTV Rocketman Amazon Studios Spectrum Originals Christmas Brie Larson politics LGBTQ HBO Max technology Star Trek Sundance TV revenge HBO Go strong female leads President Ghostbusters reboot Trophy Talk sitcom Apple social media PaleyFest GoT satire Apple TV+ foreign cults zombies teaser Starz blockbuster Amazon Prime halloween Sneak Peek cars Mystery San Diego Comic-Con a nightmare on elm street The CW boxoffice critics Action Black Mirror CMT cancelled television ITV comiccon 20th Century Fox Pirates TBS Super Bowl New York Comic Con The Purge TCA Teen Reality Competition Acorn TV Lifetime Christmas movies Video Games Hallmark Christmas movies CBS docudrama Song of Ice and Fire First Reviews Amazon worst cancelled TV shows American Society of Cinematographers DGA Disney streaming service Britbox Valentine's Day 24 frames ABC latino The Witch unscripted MSNBC science fiction Martial Arts Certified Fresh FX TIFF SundanceTV CW Seed Watching Series Trailer Pop Creative Arts Emmys golden globes Emmys documentary based on movie cinemax Kids & Family Disney Box Office TCM tv talk CNN ABC Family Binge Guide Sci-Fi cooking X-Men Hear Us Out VOD YA Writers Guild of America christmas movies renewed TV shows Freeform kids thriller video on demand cartoon Chilling Adventures of Sabrina festivals aliens Opinion biography vampires award winner romantic comedy Marvel Television AMC Discovery Channel political drama joker sports emmy awards The Walking Dead Best and Worst elevated horror Unbreakable Kimmy Schmidt spain period drama criterion Paramount crime thriller Syfy TCA Winter 2020 nfl facebook animated Heroines BET cats crime Music dramedy Oscars free movies screen actors guild Bravo Mary Poppins Returns south america 2016 book LGBT VH1 anthology YouTube asian-american Amazon Prime Video Comic Book Animation zero dark thirty harry potter Horror medical drama Cosplay sag awards transformers cancelled TV series Esquire Columbia Pictures Pet Sematary Holiday stop motion Spike History child's play Mindy Kaling 72 Emmy Awards war composers Photos space Fox News dceu MCU Marvel films documentaries Country 007 Star Wars children's TV streaming Sundance Now Food Network Marathons police drama YouTube Premium Comics on TV BAFTA Endgame Turner Classic Movies slashers MTV WGN Rom-Com DC streaming service Tubi USA Network universal monsters TV Nominations mutant ghosts FOX HBO Premiere Dates Comedy Pop TV Rocky FXX Crackle Family A&E psychological thriller parents dragons Film Festival A24 Disney Plus quibi hist jamie lee curtis TCA Awards dogs Women's History Month ratings WarnerMedia Nickelodeon Winter TV toronto Winners scorecard sequel 2015 VICE 45 National Geographic name the review Lucasfilm BBC One Pride Month versus fast and furious nbcuniversal Tumblr serial killer Avengers doctor who twilight romance finale crossover Funimation Cartoon Network spanish language IFC theme song Classic Film mission: impossible Hallmark canceled miniseries justice league singing competition Ellie Kemper Lifetime El Rey APB franchise Summer Extras comic Anna Paquin Awards Tour psycho Nat Geo Peacock Drama concert Sony Pictures historical drama Superheroes canceled TV shows TV renewals Tarantino FX on Hulu Travel Channel classics comics Turner dc discovery Shondaland E3 Adult Swim cops Film Fantasy Tomatazos 2019 movie Countdown chucky spy thriller stand-up comedy Toys blaxploitation NYCC reviews Infographic remakes Arrowverse directors Academy Awards NBC hispanic diversity disaster Shudder football Set visit robots Mudbound game show 2018 PlayStation GLAAD Disney+ Disney Plus venice TV Land TNT worst movies adaptation Pixar travel Epix Vudu Ovation cancelled Schedule Superheroe breaking bad anime DC Comics adventure USA Interview Black History Month Logo Red Carpet CBS All Access supernatural Chernobyl Netflix indiana jones DC Universe Universal true crime batman Netflix Christmas movies movies natural history Musicals BBC obituary Paramount Network video comedies OneApp Hulu stoner Baby Yoda Marvel Studios spider-man mockumentary festival Masterpiece television rotten movies we love YouTube Red