Weekend Box Office

Box Office Guru Preview: Six New Films Try to Shoot Down Spartans From #1 Spot

by | March 22, 2007 | Comments

A half-dozen new soldiers enter the marketplace this weekend trying to topple the kingdom of "300" which has reigned supreme at the box office for the past two weeks.

Mark Wahlberg toplines the sniper thriller "Shooter," animated ninja turtles fight crime in "TMNT," and mutated zombies attack in "The Hills Have Eyes 2." In addition, moviegoers will get to choose from the kids adventure "The Last Mimzy," the sports saga "Pride," and the Adam Sandler drama "Reign Over Me." Holdovers should witness some large declines as these new pics all fight over the time and attention of ticket buyers. The box office may not have room for all to survive.

Seventeen years after shocking the film industry with a record March opening, the Teenage Mutant Ninja Turtles are back but in animated form in "TMNT." The Warner Bros. toon features the voices of Patrick Stewart, Sarah Michelle Gellar, and Ziyi Zhang and carries a PG rating that is friendly for kids. Given the violence, "TMNT" should skew more to boys and might even pull in those who grew up with the characters in the late 1980s and early 1990s. With all the R-rated films recently, there have not been too many choices for kids this spring. "The Last Mimzy" is the only new release that will provide direct competition for that audience. Bringing its turtle power to 3,110 theaters, "TMNT" may generate a bow of roughly $16M this weekend.

They’re back.

Hot off his recent Oscar nomination, Mark Wahlberg hits the big screen in the action thriller "Shooter" playing a former Marine sniper trying to clear his name after being wrongly accused of trying to assassinate the U.S. President. The R-rated film comes from "Training Day" director Antoine Fuqua and co-stars Danny Glover and Michael Peña. The film is banking on the starpower of Wahlberg who has been able to anchor hits in recent years. Late summer pics like last year’s "Invincible" and 2005’s "Four Brothers" opened to $17M and $21.2M, respectively, and brought in solid sales overall. "Shooter" is targeting the adult action crowd with appeal that will reach both men and women. Certainly "300" will play to much of the same audience and be a factor. Though no Damon or Cruise, Wahlberg has indeed become a believable action hero and is in a role that audiences will buy him in. Plus his Academy nod for "The Departed" has only increased audience respect for the former rapper. Opening in 2,600 theaters, "Shooter" might take in about $16M for the weekend.

Mark Wahlberg, playing a guy named Swagger, in a movie called "Shooter."

Last March, Fox Searchlight hit gold with the horror remake "The Hills Have Eyes" which bowed to $15.7M and grossed $41.8M overall. A year later, the sequel is born this time coming out through Fox Atomic, the studio’s new division geared towards young adult audiences with genre fare. "Eyes 2" once again is targeting the horror crowd with slick marketing hoping to lure in those seeking R-rated gore and violence. Plus the distributor is premiering the trailer to the upcoming fright sequel "28 Weeks Later" with the new "Hills" installment to help give moviegoers more for their money. Much of the audience for the first pic will probably return, although the sequel will face more competition as "300" and "Shooter" will both be drawing in young men. Attacking 2,500 theaters, "The Hills Have Eyes 2" could open to around $13M this weekend.

"The Hills Have Eyes, Too."

New Line studio chief Bob Shaye steps back into the director’s chair with the family adventure "The Last Mimzy" based on a popular short story. The "E.T."-like film about a boy and a girl who find a mysterious animal with mystical powers hopes to attract an audience of kids and parents, but will have to face some stiff competition from its studio’s former heroes, the Ninja Turtles. That toon should take away more boys than girls so "Mimzy" may end up skewing a bit more female. New Line hopes that much of the crowd that spent $75M and counting on "Bridge to Terabithia" will take a spin with this new effects-filled fantasy so sneak previews were held to help raise awareness and get buzz spreading. Still, a competitive environment will probably cut into its potential. Landing in over 3,000 sites, "The Last Mimzy" might gross about $12M this weekend.

"The Last Mimzy."

Targeting the African American audience this weekend is Lionsgate with its swim team drama "Pride" starring Terrence Howard. The PG-rated film will try to appeal to males with the sports saga and females with its human drama and half-nude muscular men. But Howard has not yet proven that he can open a picture on his own and "Pride" may not be the one to increase his future salary demands. "Remember the Titans" and "Coach Carter" both opened north of $20M and much of that was due to starpower. Plus Chris Rock found out last week that African Americans will not just show up for any film with a predominantly black cast. Diving into 1,518 theaters, "Pride" could swim to a weekend gross of about $7M.

Terrence Howard in "Pride."

Adam Sandler goes back to serious territory with the R-rated drama "Reign Over Me" playing a man whose life fell apart after his wife and kids were killed on 9/11. It’s no surprise Sony is releasing the film given all the cash the comedian has made for the studio over the years. Don Cheadle and Jada Pinkett Smith co-star. Given the subject matter, the rating, and Sandler’s Bob Dylan haircut, the actor’s core audience of immature young males will not be lining up this time. Remember "Spanglish‘"s $8.8M bow? Well, it could get worse for "Reign." After "United 93" and "World Trade Center," demand isn’t very high for yet another look at September 11. Given all the choices in the marketplace, adult audiences will be divided between many films so only a small slice might go this way. Debuting in 1,671 venues, "Reign Over Me" could open with about $6M.

Sandler and Cheadle in "Reign Over Me."

The mighty King Leonidas barely broke a sweat over the last two weeks in his box office victories. But the invading armies this weekend will pose a great threat to "300"’s rule. "Shooter" and "Hills" will provide the most direct competition. A 50% drop may be in order which would leave the Warner Bros. epic with roughly $16.5M for the frame and an impressive $157M in 17 days.

"Wild Hogs" may finally see a normal drop and slide by 40% to $11M giving Buena Vista $121M to date. "Premonition" should lose half of its audience and fall to $9M for a ten-day cume of $30M.

LAST YEAR: Spike Lee and Denzel Washington joined forces for the heist thriller "Inside Man" and found themselves at number one with a potent $29M opening. Universal went on to collect $88.5M domestically and $183M worldwide. The competing actioner "V for Vendetta" dropped from first to second with $12.3M falling 52% in its second weekend. Debuting in third was the horror flick "Stay Alive" with $10.7M on its way to $23.1M for Buena Vista. Rounding out the top five were "Failure to Launch" with $10.5M and "The Shaggy Dog" with $9M, both in their third weekends. Bowing in seventh place was the blue collar comedy "Larry the Cable Guy" with $6.9M leading to a $15.7M final.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

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